seo.co

DECEMBER 8, 2020

Google Sends Businesses into Meltdown Over Guest Blogging. + The Basics of Guest Blogging. What Guest Blogging Content Does Google Punish? What You SHOULD Do When Guest Blogging. + Do You Need to Use Backlinks when Guest Blogging? + Google Sends Businesses into Meltdown Over Guest Blogging.

Lead Scoring 69

Lead Scoring Lead Ranking CAN-SPAM Blogger 69

Zoominfo

OCTOBER 31, 2018

In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference. They generate 200,000 views, 200+ event referrals, 4,000+ PDF downloads and nearly 1,000 leads, all by the end of December 2014 ( source ).

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

seo.co

FEBRUARY 8, 2022

This post was originally published in 2014, but has been refreshed and updated numerous times over the years. This post originally appeared in 2014 and has been updated more than a dozen times. We have reformatting our blog posts into hundreds of applicable and timeless podcasts and videos. Use Interactive Posts.

SEO 98

SEO Content Dwell Advertising Mediums 98

seo.co

APRIL 22, 2021

If you want some good fodder for conversation in marketing circles, just bring up link building. Those who understand link building and have spent time working on link building campaigns firsthand understand the power that properly placed backlinks can have on search results. Google hates link building.

Link Building 101

Link Building Ad Building Lead Scoring Lead Ranking 101

KoMarketing Associates

DECEMBER 18, 2014

10 Things I’ve Learned About SEO in 2014. I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link building done on its own is not nearly as effective as it can be when incorporating the social media teams’ efforts.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. Top Blog Posts on the KoMarketing Blog. 5 PR Strategies You Can Use To Build Links Right Now.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Hubspot

DECEMBER 12, 2013

If you take a look at the increase in interest in content marketing versus link building, for instance, you''ll see a dramatic decrease in the interest of link building in favor of content marketing as a search term. HubSpot, for instance, started blogging before we even had a product. That’s 150 posts.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

KoMarketing Associates

DECEMBER 15, 2015

Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post. Yes, friends, that’s called repurposing and it’s magical! SEO isn’t dead.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

OCTOBER 23, 2014

Link Building Campaign Engagement Metrics. Link Building Campaign Engagement Metrics. If you just finished up a link building campaign and recorded the links built in that time period, this is a perfect report for evaluating performance beyond direct link acquisition.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Defining Link Metrics that Impact SEO Link Building Development. How Link Building Management Will Change for B2B Marketers. 50+ Google Analytics Resources – The 2014 Edition.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

seo.co

JANUARY 14, 2021

You’ll have to master many strategies , including content writing and link building. On top of that, you’ll need to have an ongoing onsite content writing strategy; for most websites, this means a regular onsite blog. Offsite content and link building. Changing information. Otherwise, you could face a penalty.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

KoMarketing Associates

FEBRUARY 24, 2015

As we outlined in our 2014 B2B Web Usability Report , technical support information was the second most important “must have” for respondents yet also the fourth most lacking from vendor websites. Link Build Through Partners and Distributors. One easy way to accomplish guest blogging outreach is through LinkedIn.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

seo.co

MAY 4, 2020

Private Blog Networks – Table of Contents. What Is a Private Blog Network (PBN)? + The PBN Google Crackdown of 2014. + PBNs as Part of a Balanced Link Building Strategy. Expiring Domains and Broken Link Replacement. + What Is a Private Blog Network (PBN)? The PBN Google Crackdown of 2014.

Link Building 98

Link Building Ad Building Domain Outreach 98

seo.co

OCTOBER 20, 2021

Here is one fairly recent example: While negative SEO is so 2014, SEO.co has been the recipient of negative link building campaigns as recent as 2020. Search engines have been taking action against the largest link networks. There is no denying that link networks pass serious ranking power.

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

seo.co

MARCH 11, 2021

Links should be earned and/or thoughtfully constructed – not cheaply bought from a random company on the internet. Links from Private Blogging Networks (PBNs). Google has been penalizing and deindexing PBNs since 2014. If a link to your site ends up on a hacked website, it’s going to hit you with a massive penalty.

Google 64

Google PageRank CAN-SPAM Domain 64

Webbiquity

DECEMBER 11, 2013

Experts outline key content marketing trends for 2014 by The Guardian. The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. Whereas if your goal is brand awareness, or perhaps link-building for SEO, going broad with your content can be an excellent strategy.”

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Buffer

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. Next, it was time to put everything they learned from their research stage into a cohesive content plan, looking at when they would publish blog posts and email newsletters as well as Facebook, Instagram, and Pinterest posts. Building towards long-term success. Creating a content plan.

Campaigns 102

Campaigns Multi-Channel Brand Identity Branding 102

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Dennis Cohen (SEO Analyst). Mike Pickowicz (PPC/SEM Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JANUARY 22, 2015

If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Example of the KoMarketing blog post schedule. To a lesser extent, we use the plugin EditFlow for WordPress-specific blog post scheduling, notifications, and review. There is no escaping it.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

NuSpark Consulting

JUNE 29, 2015

Source: Hubspot, State of Inbound 2014. Companies that blog 15 or more times per month see 5 times more traffic than companies that don’t blog. Companies with over 200 blog articles have 5 times more leads than those with 10 or fewer. Content Marketing Conquers the Buying Cycle. Content Marketing Boosts Conversion Rates.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Webbiquity

SEPTEMBER 16, 2014

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. When should you disavow existing links?

Link Building 100

Link Building SEO Ad Building Guidelines 100

Content Standard

SEPTEMBER 17, 2019

Coined by Gini Dietrich and first described in her 2014 book, Spin Sucks: Communication and Reputation Management in the Digital Age , PESO was designed to help brands establish authority by giving them a model for prioritizing media so it could be effectively shared for gains and seamless user experiences.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

EveryoneSocial

JUNE 20, 2019

Sir Richard Branson and his daughter Holly substantiate the Virgin Group blog , sharing personal stories and points of interest that are as applicable to an executive as they are relatable from the perspective of a layperson. Maybe someday Amazon will resurrect The Whole Story, but for now they’re resting on its organic laurels.

Education 105

Education Brand Identity Branding Content 105

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. Here is a look back at some of the articles and blog posts that influenced our team members this past year. Over 100 B2B Content Marketing Statistics for 2014. From Casie Gillette.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

Hubspot

FEBRUARY 28, 2017

Late last year, Facebook drew ire when it revealed it had been artificially inflating video viewership statistics since 2014. 4) Approaching the Link Building Apocalypse. Soon, link building may undergo a similar collapse. Link building isn't shady by definition, but many companies have been using it in shady ways.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Service 28

Pearl Digital Marketing

OCTOBER 13, 2019

Are your blog posts or landing pages doing as well in organic search as you thought they would? If so, an SEO audit can help clean up your broken links and help the search engines find you better. Pigeon – In 2014, Google’s Pigeon update took aim at local search. Do you have a consistent interface from page to page?

SEO 72

SEO Domain Mobile Marketing Keywords 72

Hubspot

MARCH 13, 2015

1) Guest Blogging -- Dead or Alive ? Guest Blogging is so not dead – in fact, it’s thriving. Nobody wants it, it doesn’t drive links, and it’s a total waste of space. But, if you have something unique and useful to say, guest blogging remains a strong driver of backlinks. 2) Is Link Building Still a Thing?

Practices 28

Practices Lead Scoring Lead Ranking Buyer Personas 28

KoMarketing Associates

DECEMBER 22, 2014

As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

Hubspot

JANUARY 15, 2014

To read more content like this, join the ecommerce blog''s instant, daily, or weekly subscription. Search in 2014: A Glossary of Best Practices. Backlinks: Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO. It’s been a pretty wild year in the SEO realm.

SEO 28

SEO SERP PageRank eCommerce 28

Hubspot

SEPTEMBER 19, 2019

Deleting 3,000 pages from the HubSpot Blog. Deleted 3,000 pages from the HubSpot Blog. When my team kicked off this project, we already knew there were a ton of older pages on the HubSpot blog that were getting essentially zero traffic -- we just didn't know how many. Blog posts with out-of-date facts or statistics?

Hubspot 74

Hubspot Content Click Rate Domain 74

Hubspot

DECEMBER 12, 2013

Marketers and business owners with the best intentions may still be doing things like keyword spamming in the comments section of a popular websites, or even buying links to get some quick wins for their site. There was a time when using many-a-keyword in your blog posts and landing pages was a big plus. 7) Trying to Do Too Much.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

Hubspot

MAY 27, 2015

This blog post will tell you exactly why. How could they find a network of 25,000 blogs? If they took it out, we'd just build a new one. Because all they had to do was buy a few links to one website, wait for those links to show up, then have every website receiving links from that blog manually reviewed.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

AUGUST 22, 2019

The search engine is by far the most popular among its competitors, which means the vast majority of your audience (and potential audience) is actively searching Google for information your website or blog can deliver. low word-count or duplicative) content on your website and blog. By adhering to the Google algorithm and its updates.

Google 101

Google Lead Scoring Lead Ranking SERP 101

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Examples: 5 Lessons Content Marketers Can Take Away from the 2014 World Cup. 14 B2B Blogging Best Practices from Creation to Promotion.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Kapost

DECEMBER 22, 2016

Influencer marketing may include publishing your guest posts on an influencer’s blog or website, having an influencer sharing your content with their social media followers, or co-creating content with them. Some influencers were also selected for long-form interviews, which were published with the eBooks on the TopRank blog.

Work Management 109

Work Management B2B Marketing Examples Marketing Management 109

flux.la

FEBRUARY 1, 2020

If you have an online store, blog or a website, SEO can help your website grow and achieve your business goals. Use Internal Linking with Anchor Text. You can place links on your page, or blog posts, which when clicked direct your viewers to another page. Make Use of Outbound Links. How to Get Backlinks?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

BuzzSumo

FEBRUARY 21, 2017

Researching and creating high quality content once a month can take a lot more time than writing say three short blog posts a week. Many blogs have also had success by increasing their content production. This may be due to the regularity of content helping to build an audience and a brand. Average Links. Total Links.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111