Marketing Insider Group

DECEMBER 30, 2013

2014 will be the year of brand publishing. 2014 will be about 3 things: culture, data and content. In 2014 the content marketing imperative will become clear for more brands that want to survive (or at least stop wasting their marketing dollars.) My rank order for marketing trends to follow in 2014: Content marketing.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. Here’s what we’ve learned in 2014 to make content marketing the best it can be. The difference?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Crimson Marketing

JANUARY 14, 2014

B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. Check out Business2Community for the full list of social media 2014 predictions from the experts. . The post The Future of Social Media: My 2014 Prediction appeared first on.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Marketing Insider Group

DECEMBER 5, 2013

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Will you make 2014 the year of content marketing at your company? And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

MARCH 17, 2014

According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Clearly Content Marketing is an Imperative in 2014. Content Marketing'

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Seemingly every company today has a blog, Facebook page, Twitter handle, and more.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

OCTOBER 16, 2014

It also makes it much easier to compile the blog post you’re reading. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. B2B Online Marketing Blog' So what were the key takeaways? That’s crazy! Implement Structured Data .

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. How Blogging Used in Content Marketing? 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. ( Image Credit: Robert Rose. Michael Brenner ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Crimson Marketing

DECEMBER 18, 2013

PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. B2B companies that blog generate 67% more leads than those that don’t. Business2Community ] The post 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic] appeared first on. Infographics'

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SendX

JUNE 23, 2021

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Canada was host to 7 of the 100 global spamming companies when CASL went into force in 2014. It attempts to help firms keep up with their competition in the increasingly digitized global economy. What is CASL? What does Consent Entail?

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Don’t guest blog. When you create a blanket statement like “ Stop Guest Blogging ,” you scare people away from all guest blogging when all guest blogging isn’t bad.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Crimson Marketing

OCTOBER 8, 2013

” The best content for relationship building include: Blog posts. Guest blog posts. Image: Courtesy of Virally Blog. The post 6 Content Marketing Trends Poised to Dominate in 2014 appeared first on Crimson Marketing. Email newsletters. PowerPoint presentations. Standard videos. Micro-videos (ie, Vine). White papers.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Blog Content marketing strategy Demand Generation demand process marketing automation Marketing Operations Summit Marketing technologist'

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Convince & Convert

APRIL 3, 2014

From ExactTarget , a free study called the 2014 Mobile Behavior Report. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors'

Studies 71

Studies 71

Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.

Generation 100

Generation Keywords Adwords SERP 100

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Biznology

MARCH 26, 2015

Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. The 2014 FIFA World Cup in Brazil was the most tweeted sporting event ever. The ALS Ice Bucket Challenge. FIFA World Cup.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Biznology

DECEMBER 19, 2013

It has been a year when business after business has re-emphasized the creation of blog content and other company-generated content to attract customers and stay on top of current trends. 2014 will certainly be another year of Content Marketing. While many businesses will still be playing catch-up in 2014, the world is moving ahead.

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Mobile Marketing Search Engine Marketing Blog Search Engine Optimization Social Media Strategies' 39% of marketers want to increase investments on curated content marketing.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

seo.co

DECEMBER 8, 2020

Google Sends Businesses into Meltdown Over Guest Blogging. + The Basics of Guest Blogging. What Guest Blogging Content Does Google Punish? What You SHOULD Do When Guest Blogging. + Do You Need to Use Backlinks when Guest Blogging? + Google Sends Businesses into Meltdown Over Guest Blogging.

Lead Scoring 69

Lead Scoring Lead Ranking CAN-SPAM Blogger 69

Martech

APRIL 10, 2024

He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com , a popular startup blog with over 350,000 members in its online community. He founded CloudToShare in 2014 and hasn’t looked back.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Marketing Insider Group

AUGUST 7, 2020

LinkedIn – A Well-Balanced Blog. And for more great articles on great examples of infographics, check out: Fast Company’s Best Infographics of 2014. Information Is Beautiful’s 2014 Award Winners. This article originally appeared on the NewsCred Blog. Bloomberg – Bloomberg Billionaires.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. Our Favorite Posts & Articles from 2014.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

ANNUITAS

MAY 22, 2014

Blog Demand Generation Strategy Malcom Gladwell sales and marketing alignment SiriusDecisions Summit transformation' Now that most of us have the tools and technology, it’s all about how we can achieve the alignment to truly transform. Author: Jennifer Harmel @JenniferHarmel2 Vice President, Strategy for ANNUITAS.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Contently

JULY 28, 2016

Think back to 2014. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. In 2014, Twitter accounted for almost 9 percent of total shares across the major social networks. I originally thought it was a self-help blog.).

Social Media 60

Social Media Media Social Networks Forecasting 60

Writing on the Web

FEBRUARY 20, 2015

Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. The possibilities can be endless with just one simple blog post.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

KoMarketing Associates

SEPTEMBER 9, 2014

This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. Search “ Do I Need a Blog? ” Folder structure can help you identify what type of content the site has (ex: /videos /blog /resources /whitepapers). B2B Online Marketing Blog Search Engine Optimization'

Research 120

Research SEO Press Tagging 120

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. You can’t afford not to be mobile optimized in 2014.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

KoMarketing Associates

APRIL 1, 2014

Our goal should also be to get people talking about the company – in social networks, on blogs, in the press, etc. Events Search Engine Marketing Blog Search Engine Optimization' We can no longer just put up content for the sake of putting up content or build links because we think it’ll help rank a site.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. These are our top marketing event picks for 2014: January. The Marketing Nation Summit 2014 (April 7-9) – San Francisco, CA. HubSpot’s Inbound 2014 (September 15-18) – Boston, MA.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 7, 2014

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! To take out some of the guess work for you, we’ve also included the average Yelp star rating of each establishment.

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Event Marketing 48

Biznology

MAY 18, 2021

Murray heads up the global Professional Speechwriters Association and the Executive Communication Council and writes the popular daily blog “ Writing Boots. ” An award-winning journalist, he’s just published his must-read book, An Effort to Understand: Hearing One Another (and Ourselves) in a Nation Cracked in Half.

Consulting 197

Consulting ROI Conversion Organization 197