B2B Marketing Traction

OCTOBER 18, 2012

The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. Do you plan to outsource marketing in 2013? Please comment below.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

KoMarketing Associates

NOVEMBER 28, 2012

This quarter, we’re pleased to provide a synopsis of GlobalSpec’s “Economic Survey 2012: State of the Industrial Marketplace.” This annual survey measures the impact of the economic conditions in the industrial sector and offers analysis and advice to help manufacturers and suppliers succeed in the current economy.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. It’s just what you’d expect from a survey in which marketers are forced to rank from top to bottom, whether they like it or not.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? I answered a phone survey the other day that was sponsored by our brand-new, local hospital. Mobile Apps. Location Marketing.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. Each month an enormous amount of content is published on marketing. How to Optimize Your YouTube Video for Maximum Traffic. By Jeff Bullas.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Anything Goes Marketing

JANUARY 20, 2013

This is a guest post from CRM Analyst Ashley Verrill. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check.

Social Media 100

Social Media Customer Surveys Email Marketing Social Marketing 100

Top Rank Marketing

NOVEMBER 3, 2023

InsideRadio Microsoft CMO Steps Down, Takeshi Numoto Steps In After 32 years Microsoft chief marketing officer Chris Capossela has stepped aside, with Takeshi Numoto — previously the firm’s executive vice president and commercial CMO — taking the key marketing role reporting to CEO Satya Nadella, Microsoft recently announced.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. This expansion skewed some survey resuls but otherwise seemed relatively harmless; in any case, resistance seemed both pedantic and futile.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Martech

MARCH 14, 2023

Qualtrics describes itself as an online survey tool. Building on its 2013 acquisition of successful, Swiss-based commerce solution Hybris, by 2018 SAP had added Gigya and Callidus Cloud to its portfolio and launched C/4 HANA. SAP says that Qualtrics has more than tripled its revenue since the acquisition.

Enterprise Management 95

Enterprise Management Marketing Management Customer Satisfaction Acquisitions 95

Biznology

AUGUST 18, 2021

According to a 2013 study by Professor Joni Hersch at Vanderbilt University Law School, college educated married women with children were 20 percentage points less likely to work full-time than those without children. Here is a link to the survey. Thanks for your help in spreading the word about our survey. I wondered why….

Customer Surveys 104

Customer Surveys Fulfillment Education Comparison 104

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI?

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Giving each segment a human face helps you tailor your content to communicate in a way that reaches their hearts as well as their minds. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

DAGMAR Marketing

NOVEMBER 30, 2023

2013 – Safari and Firefox web browsers begin to block third-party cookies. A great example of first-party data would be a geographic location, subscription information, or feedback from surveys. Third-Party Cookies Had a Good Run For years, third-party cookies have been collecting user data, and taking its course.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Customer Experience Matrix

APRIL 30, 2015

To resolve the original mystery: the quote references a survey I conducted with VentureBeat and released in June 2014. Source: Raab Associates, 2014 For what it’s worth, the survey also asked a second, more pointed question about whether marketing automation benefits were worth the investment. You can buy it here if you’re interested.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. Click here to read the full results of the survey from Demandbase! to ‘How do I get started?’ or even ‘How do I do it even better?’”. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Customer surveys are inferior to in person interviews.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

KoMarketing Associates

FEBRUARY 21, 2017

The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). In 2013, just 18 percent of CMOs said that they were prepared to tackle the key marketing challenges associated with the eruption of data.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The results of this survey provide insight into how the marketing community views their role and how it needs to evolve in the future.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Adobe Experience Cloud Blog

OCTOBER 27, 2020

People need prompting to make the effort but it doesn’t need to be complicated – long surveys are arduous and boring for the customer – so keep it to something simple, like a post-purchase SMS. .

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. In a recent survey, 15% of marketers rated mobile marketing as “very effective” for lead gen while an identical share said mobile is not effective. ( eMarketer ). Marketing Charts ). iMedia Connection ). B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

NOVEMBER 13, 2013

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., In a similar survey conducted only two years ago, almost half of respondents said they were funding their retargeting campaigns with a new budget. Canada and the U.K.

Statistics 144

Statistics Budget Programs Ad Exchange Lead Ranking 144

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Salesforce Marketing Cloud

SEPTEMBER 24, 2021

According to the Survey of Sustainability Reporting 2020 , 80% of the world’s top businesses reported on sustainability in 2020. In a Southern Cross University survey of U.S. In a survey of 913 respondents, 82.6% 77% of those surveyed said they’re interested in furthering their education on how to live sustainably.

Lead Ranking 98

Lead Ranking Ad Building Paid Search Agency Peer-to-peer 98

The ROI Guy

OCTOBER 26, 2012

IDC surveyed just over 200 organizations in the annual 2012 Buyer Experience Study, indicating that Financial Justification /ROI is by far the most important content for C-Level / Financial Executives and LOB stakeholders. How different are your stakeholder’s needs? You Decide.

Marketing Proposals 40

Marketing Proposals Sales Cycle Marketing & Strategy ROI 40

The ROI Guy

JANUARY 15, 2013

2013 - The Year for Sales Enablement? By a wide margin, SiriusDecisions indicates that Marketing would rather spend the incremental 10% on their bread-and-butter, Demand Creation (35%), followed by Brand (17%). Enablement ranked fifth in priorities for the incremental spend, with only 1 in 10 indicating that this would be their priority.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

The ROI Guy

OCTOBER 18, 2012

Did you know that according to CEB, 53% of surveyed buyers indicated that customer loyalty goes to those firms not with superior brand perception, product and service delivery, or even the value-to-price ratio, but overwhelmingly to those firms that provide the Best Buying Experience? You Decide.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

ClearVoice

JUNE 19, 2023

Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013. Zippia ) 84% of digital marketing leaders believe AI helps with personalization.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. Customers 2020: A Progress Report was based on a survey of more than 400 customer experience leaders and influencers, and on in-depth interviews with 22 senior business executives.

Research 54

Research B to B B2B Custom Publishing 54

Salesforce Marketing Cloud

JUNE 7, 2022

In its 2021 survey of 3,000 global CEOs, two of the top priorities mentioned were performing with purposeful agility and making tech matter more. In fact, 56% of surveyed CEOs emphasized the need to “aggressively pursue” operational agility and flexibility over the next two to three years. Which executive does the CEO rely on most?

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. However, if there’s one format you want to be working with, use surveys. Infographics vs Surveys.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

Buffer

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. In addition, the survey found that more than half of people said they’re making more online purchases as a result of seeing stories and 34 percent said they went to a store to look for a product they had seen in stories ads.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

Sword and the Script | B2B

NOVEMBER 23, 2021

Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. According to the survey, here’s why decision-makers consume thought leadership: 71% “keep up-to-date with the latest thinking in my field or business sector.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95