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How Google harms search advertisers in 20 slides

Martech

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” More ad revenue for Google.

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The 2013 Social Business Marketing Manifesto

Marketing Insider Group

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. And so now there is a social business imperative.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. As Neil Patel points out, expanding your business “almost always requires a larger team.” In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

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How to Outrank your Competitors on Google

Schubert B2B

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. ROI questions affect nearly every aspect of business, and content marketing is no exception.

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The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

I predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy and how to create a more mobile-optimized digital experience for our customers. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. We have to provide value.

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Webinar: 2013 SEO Trends and Predictions

KoMarketing Associates

The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely do about link building? Title : 2013 SEO Trends and Predictions.