Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Modern Marketing

Tim Campos, CIO of Facebook, showed how the social networking giant uses Salesforce.com to make human resources functions like performance reviews more social by integrating an employees internal social graph. Dreamforce 2011: Salesforce.com Talks Platforms #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 keynotes Marc Benioff social enterprise

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. e6e6e6 ;'> March 9, 2011 8:50 am via TweetDeck Reply Retweet Favorite.

Link 171

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. So, to all of you, take some time this year to network with colleagues outside of your organization, learn from each other’s mistakes and successes, and keep on riding that mechanical whale. by Jennifer Horton | Tweet this. It was a well-attended session and the group shared several ideas, providing a great opportunity to learn from my peers.

Demand 186

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

by Jesse Noyes | Tweet this There are plenty of reasons to head to Dreamforce : the expo floor, the certifications, the seemingly endless networking and, of course, the parties. It requires building a social network for employees. It would be about including all levels of the employee network the company employs. The final step was about bringing the customer into the social network. Benioff’s last touch point was on developing the customer social network.

Toyota launches a social network for drivers


With Salesforce.com, they've launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. Image by conhunter via Flickr. by Chris Abraham. Is the car the ultimate mobile device? Toyota thinks so.

Is there still room for new social networks?


If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The business results of all those social networks indicate that you responded the same way that I did, which is to ignore those invitations. More recently, those invitations stopped coming as everyone decided that there’s no more room for new social networks. Image via Wikipedia.

Do you appreciate your blogger network?


None of these bloggers are on the same server or the same node or the same cloud or in the same network. Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are hundreds and often thousands of bloggers that are not well-known, but have influence on the very people that your PR campaign is trying to reach.

Who Goes to Eloqua Experience?

Modern Marketing

Eloqua Experience 2011 also features a strong mix of public and private companies, including many multinational businesses to younger startups. GoodData Harte-Hanks Lift Agency Limelight Networks NetProspex Oceanos. Marketing Efficiency #EE11SF Eloqua Eloqua conference Eloqua Experience Eloqua Experience 2011 Revenue Performance Management sales and marketing sales and marketing events

Eloqua 208

What Was Your Favorite Part of Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? The networking and fun parties? Take a look at this deck from Eloqua’s CEO Joe Payne’s keynote address at Eloqua Experience 2011. Digital Marketing #EE11SF b2b marketing change marketing Chip Heath Concur Eloqua Experience Eloqua Experience 2011 Joe Payne lead management Lead Scoring Markie Awards Mike Hilton

Eloqua 192

2011 Sales & Marketing Success Conference

Sales Intelligence View

The 2011 Sales & Marketing Success Conference is an event where 36 of the top speakers, bloggers and experts from the sales world are getting together over a 5 day series to educate and enlighten sales professionals in succeeding, winning and exceeding expectations.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


YouTube Video Optimization from A to Z by Search Engine Journal Harrison Jones explores why online video has become so popular, then steps through how to optimize a YouTube channel and individual videos, and how to promote videos through social networks, social bookmarking sites and blogs. Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO).

SEO 207

Sales Intelligence & Microsoft Dynamics – Convergence 2011

Sales Intelligence View

InsideView is sponsoring the upcoming Microsoft Dynamics Event – Convergence 2011 April 10-13 in Altlanta Ga. Top Five Reasons to Attend Convergence 2011 Atlanta: Learn how you can get the most out of your Microsoft Dynamics solution to drive sales productivity. Network and collaborate with your peers and the product experts from InsideView and Microsoft. The best reason to attend Convergence 2011 is to be in the Geekiest party of the year.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Entertainment Network. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Here are three quick practical ways you can tell what social networks may be right for your business and focus additional research.

Microsoft Dynamics CRM 2011 Launch Event – The Power of Productivity

Sales Intelligence View

InsideView is the only application that combines millions of company and decision-maker contact records with actionable sales triggers, rich social profiles, relevant news alerts and major social networks [.]. crm 2011 Enterprise 2.0 Salespeople who understand how to use social media and sales intelligence to quickly build trust and credibility with prospects are more successful than those who do not.

CRM 63

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

Their equivalent is Salesforce Chatter, the social network for company workers they see as connecting all company systems. The still broader goal is to add customers and suppliers to each firm’s Chatter network, and to incorporate non-human objects such as orders and equipment. For better or worse, this is already happening today: the company demonstrated networks where an automobile can warn you that its tire pressure is low or a network switch can report on its status.

Dreamforce: Buyer Behavior Marketing in a Social World #DF11

Modern Marketing

Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. Taleo CMO, Heidi Melin, at Dreamforce 2011. Buyers are becoming increasingly social, tapping their network of peers for advice on everything from movies to large scale technology solutions.

Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. The first Keynote by Marc Benioff focused on the Social Enterprise and showed how companies from all over the world have started collaborating and engaging within social networks and Chatter. Dreamforce 2011 was a great event. With over 40,000 registered attendees, this marked a new milestone for Salesforce’s annual conference in San Francisco.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.

Buzz 285

The Best Socially Connected Marketing Campaign of 2011: Museum of Me


Branding Marketing Social Networking Viral Marketing branding data interactive marketing media privacy social

Buyerology Trend: Think Buyer Network vs. Buyer

Tony Zambito

  This article looks at how buyers are developing more complex networks of interactions as well as decision-making and how organizations must adapt their view of buying. Buyer Trend: Developing More Complex Networks That Collaborate On Decisions.   A key trend that is altering the landscape of conventional buyer-seller models is buyers are developing complex networks that engage in collaboration whereby decisions are not made in isolation. 

Google needs its own social network


If you are one of those search people descrying social media's impact, you need to check out my latest post on Search Engine Guide, " Google needs its own social network.". Organic Search Social Media Marketing Facebook Google MySpace Search engine optimization Searching Social media Social network TwitterImage via CrunchBase. I've been working on organic search (SEO) for a very long time, but I keep running into other oldsters like me who don't like how the world is changing.

Product Update: August 2011 Release

Sales Intelligence View

These are not direct connections that can be found using networks like LinkedIn but more implied connections that look at my past employeers and other information from my profile to identify ways I can be connected to my target. On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.

Social Media For Social Good. Will It Do Any Good?

Modern Marketing

And many of those who are jumping in are doing so in a piecemeal fashion, said Katya Andresen , Chief Operating Officer of Network For Good , which provides online giving support for more than a million charities. by Jesse Noyes | Tweet this.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

Tweet. I recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. My first question was “How well are you connected to thought leaders in your industry?” ” Their answer? “We haven’t done much – we’ve been very busy with product development.”

B2B Marketing Events Around The World - May 2011

MLT Creative

May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. May 20-22 , SheCon’s 2011 New Media Expo Ft.

WOM 78

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

During the process of looking for the next big thing in social media, I ending up finding some really exciting technology at Networked Insights. Having owned both Radian6 and Networked Insights side by side I realized there was a big difference between “data and insights”.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

My social media marketing posts from 2011


I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. This is the Internet , an efficient platform allowing easy access to what’s called the network effect : the value of your social network is dependent on the number of others using it. Read more… Do you appreciate your blogger network?

B2B Marketing Events Around The World - Mar 2011

MLT Creative

Here's what's on tap for marketing industry events for March 2011. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards. Tulsa, OK: One day of sharing knowledge, sparking ideas and networking from the best in the social media business.

B2B Marketing Events Around The World - June 2011

MLT Creative

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 9, BMA Bash Atlanta, GA: Celebrate the end of the BMA Atlanta season with networking, hors d’oeuvres and cocktails.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

10 New Facebook Features Your Brand Needs To Know

Modern Marketing

Sponsored Stories allows brands to extend the distribution of activities that users undertake with them on the network. In particular, the socialization of deals is far stronger in Facebook, which has a more robust network to promote this kind of discounted experience.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. Advertising Facebook Inbound Marketing Interactive Marketing Lead Generation Social Media Social Networking

8 Share Spiking Tips For Empire Avenue

Modern Marketing

Now at this point it’s scoring your network value.”. Your ticker on Empire Avenue is meant to show your level of activity within social networks and how people are responding to that activity. “As by Jesse Noyes | Tweet this.

Tips 285

10 Inside Sales Predictions for 2011


Comment on The Bridge Group's ten predictions for inside sales in 2011. No longer will companies buy data from one vendor but rather they will create a network of data providers to deliver to them the specific information in their target markets. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment.

15 things marketers should stop doing and thinking in 2011

Chris Koch

The kids have already dumped it in favor of texting and social networking. What things do you wish we would stop doing and saying in 2011? Latest Post Marketing Strategy Mobile Marketing Social Media B2B marketing Business Facebook ITSMA Research LinkedIn Marketing ROI Rate of return Smartphones Social network TwitterHere’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work.