Webbiquity

MARCH 21, 2019

According to recent research , more than half of marketers now spend the majority of their budgets on digital channels, and 70% plan to increase that share over the next two years. Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Keeping up with new technology.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. Eileen O’Brien.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Zoominfo

SEPTEMBER 10, 2020

Sure, we could reminisce about the roots of loyalty programs in the 1700s, when devoted customers received special tokens, but instead, let’s start in the early 1980s, when much of the airline industry waded into what one would consider modern customer loyalty. Mobile Devices Make Loyalty Immediate (2011-present).

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    This is old news now and has created the expanding industry of marketing automation.  Trend 7: 2011 will be The Year of the Buyer. Image via Wikipedia.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

chiefmartech

DECEMBER 5, 2023

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. It is an engine of continual renewal, driving the evolution of our industry. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% in just the past six months. Now we added that many apps in a few short months. One more thing.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Industrial Marketing Today

MARCH 23, 2012

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. Today, it is imperative that you consider your industrial website to be as important as your star salesperson. Source: 2011 GlobalSpec Economic Outlook Survey).

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Marketing Insider Group

NOVEMBER 10, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. At a high-level, our research shows a strong correlation between social following and revenue. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Zoominfo

JULY 3, 2020

Think about it — have you ever made a major purchase without doing some research first? As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? So how do you narrow it down? The answer: data.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Webbiquity

MAY 5, 2020

Modus is a spin-off from a digital media production company servicing the medical device industry. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. Sales Hub is optimized for global manufacturers with direct and indirect distribution channels. We still do this.

CMS Development 174

CMS Development Enterprise Management Work Management Marketing Automation Services 174

Webbiquity

JANUARY 31, 2019

It should help you more effectively capitalize on trends and address pressing problems in your industry. Are your videos performing above par for the industry? An audit will help with your research and provide answers to performance questions. This resulted in exceptional gains for their brand, and for the company in general.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. At a high-level, our research shows a strong correlation between social following and revenue. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Industrial Marketing Today

MAY 15, 2012

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ? IMO, they both belong in an industrial marketer’s toolbox.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. “Marketing is a constantly changing industry that creates space for generalists to really thrive.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 98

Convince & Convert

SEPTEMBER 7, 2011

The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. Our customers are typically professional marketers representing a range of company sizes across most major industries. Examining Typical Sharing Behavior.

Curation 166

Curation Research Sample Click Rate 166

MLT Creative

NOVEMBER 1, 2011

The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for November. November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. As a result, select incumbents grow and new industry leaders will emerge to reduce the friction in the martech stack. Take consolidation.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Contently

SEPTEMBER 9, 2016

Artsy has become the world’s largest online database of contemporary art, allowing users to browse artwork, access artist biographies, research art shows, connect with galleries, and even bid on pieces. Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry.

Content 60

Content Barriers Custom Publishing Amazon 60

Sprout Social

APRIL 18, 2022

Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. Since launching in 2011, Nextdoor has expanded its presence into more than 285,000 neighborhoods globally. Here’s what you need to know.

Verticals 104

Verticals Social Media Media Social Networks 104

Industrial Marketing Today

FEBRUARY 12, 2011

I use this blog to reach a wider audience than before, drive more traffic to my industrial marketing company’s Website and establish my expertise in this niche. But are industrial and engineering companies getting the message about B2B blogging? What about other manufacturers and engineering companies?

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

MLT Creative

SEPTEMBER 30, 2011

The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for October. Here you can learn from prestigious local industry leaders that will give you insight on social media and mobile integration best practices while eating a fantastic lunch!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for October. Here you can learn from prestigious local industry leaders that will give you insight on social media and mobile integration best practices while eating a fantastic lunch!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Industrial Marketing Today

MAY 22, 2011

There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. Consider these research findings: International Data Corp (IDC) predicts that the global mobile workforce will increase to over 1 billion workers in 2011, totaling 30% of the workforce worldwide.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. Expand your reach.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

MLT Creative

MARCH 1, 2011

The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for March 2011. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards. Meeting and learning from other professionals helps us do our jobs better.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts. Latest Research.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. United States. .’

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. Often original content comes from a new piece of research, new stats that have just become available, or a new initiative that is being implemented in an industry.”

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Customer Experience Matrix

FEBRUARY 10, 2017

The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Lead Genius is a good example.

Marketing AI 120

Marketing AI Account Based Marketing Lead Ranking Lead Scoring 120

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Katrina Lake (Stitch Fix). Katrina Lake is the Founder and CEO of Stitch Fix. Jay Richman (Spotify).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

B2B Marketing Directions

FEBRUARY 26, 2023

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. Technology and data science have received a great deal of attention in marketing circles.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. In fact, industry experts were optimistic about Google+. Maybe the industry will get there one day. It's not going to happen.". Image Source.

Social Media 95

Social Media Social Marketing Planning Media 95

ClearVoice

JANUARY 26, 2021

The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers. As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure.

Social Media 116

Social Media Paid Content Training Media 116

Brandpoint

DECEMBER 13, 2018

However, industry experts regularly run tests and share their findings to determine what factors boost the ranking of content. Using these keywords, along with additional keyword and SERP competitive research, you can create a more relevant title and description. This is where keyword research is critical.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119