Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
Customer Experience Matrix
FEBRUARY 5, 2012
Micro” vendors sell largely to businesses under $5 million in revenue; “core” vendors sell to B2B companies with $5 to $500 million in revenue, and “enterprise” vendors sell mostly to companies over $500 million revenue. Let’s start with the basics. I group vendors into three categories depending on their primary customers.
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