Remove cross-sell
article thumbnail

Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011

Customer Experience Matrix

Micro” vendors sell largely to businesses under $5 million in revenue; “core” vendors sell to B2B companies with $5 to $500 million in revenue, and “enterprise” vendors sell mostly to companies over $500 million revenue. Let’s start with the basics. I group vendors into three categories depending on their primary customers.

article thumbnail

The future of data management platforms in the era of CDPs

Martech

We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” ” Through an aquisition, they expanded into the cross-device and full identity resolution space, and they also offer one of the largest global data marketplaces, the Lotame Data Exchange. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Enablement Simplified

Engagio

Vik joined Salesforce in 2011 and is currently looking after M&A GTM Integration. Customers want to see how you sell to someone so they can gain that knowledge. Customers want to see how you sell to someone so they can gain that knowledge. . Before going to sales, we cross-validate everything with sales leaders.

article thumbnail

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

BlueVenn offers several options for defining customer segments, including cross tabs, geographic map overlays, and flow charts that merge and split different groups. To avoid nasty accidents, BlueVenn blocks changes in a field definition if the field is used elsewhere. but kept the name for itself.

article thumbnail

And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

The estimates are based on client counts and estimated revenue per client, and cross-checked with estimates using employee counts and estimated revenue per employee. Both methods give similar results. Only Infusionsoft kept up its 50% rate in both years. Of the other major vendors, Marketo and HubSpot have both been quiet recently.

article thumbnail

Culture Always Wins: Closing the Cross-Cultural Sale

ViewPoint

Our members execute big-ticket cross-border IT services projects. A common cross-cultural misunderstanding in these projects occurs when the service provider gives the customer only good news. Selling depends on relationships, too. Cross-cultural leads are harder to close. ITSMA’s member companies see this every day.

article thumbnail

13 influential marketing technology leaders

ClickZ

Launched 2011, Stitch Fix is an ecommerce platform that mixes algorithms, data and personal styling expertise to send customers boxes of handpicked items that cater to individual fit, style and price preferences. Tony Ralph has worked in digital advertising for 15 years in roles spanning both the buy and sell sides of the industry.