markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. 14:32 – Case study overviews how to test list efficiency and hygiene, and impressive results.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. But it gets even better…).

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? Dynamic content: In the case of our Pittsburgh plumber, their content could suggest water treatment for those areas around town that have trouble with lime and rust deposits. Image courtesy of Anita Lettink.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists. Like this post?

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Marketing Insider Group

DECEMBER 14, 2010

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. And this makes me want to scream: whatever happened to the business case? Building a business case is hard because it starts by questioning the conventional wisdom. Use the lingo and latest buzzwords.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. 2% of fans return to a fan page and in some cases it’s more like.02% So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

JANUARY 30, 2012

” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. Pam Moore reviews 50 of her favorite WordPress plugins, divided into categories for social sharing & engagement, design and image enhancements, search engine optimization, and development (e.g.,

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

B2B Marketing Directions

JANUARY 14, 2023

In both cases, the greatest success can be achieved by refusing to choose between the alternatives and instead pursue both objectives simultaneously. The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. On both customer retention and new customer acquisition.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! You can get more details about the MITX award-winning campaign in our case study. We were thrilled to see clients creating so many amazing quizzes and sweepstakes. We couldn't help but look back and share our favorites from the year with you. Best SnapApp Sweepstakes: Magic Beans.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Martech

MARCH 23, 2023

Widespread adoption of marketing automation set the stage for the exponential growth of martech applications , which increased to over 10,000 in 2022 — a 6,000% increase compared to 2011. Therefore, martech leaders should invest in discovering use cases that can be modified to incorporate new AI capabilities. Why it matters.

Marketing Automation Services 119

Marketing Automation Services Marketing AI Marketing Automation Automation 119

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. We’ve been writing about Braze since it was Appboy and it’s been one of the solutions mentioned in many case study discussions with brands. Shares were priced at $65, above the expected range of $55 to $65. Why we care.

Paid Search Agency 112

Paid Search Agency Companies Case Study Case Studies 112

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! But that may not be the case. With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. In 2011, I worked at SAP, an international software company that’s certainly a leader in the field. I simply had to make the business case for content marketing. Answers and needs are available with a click.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Contently

JUNE 29, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. That’s why when end-to-end recruiting solution Gild entered the scene in 2011, it wanted to not only introduce a more efficient product into the market, but also change the way companies thought about hiring software. “We

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

chiefmartech

DECEMBER 5, 2023

But we spend more time describing major archictectural shifts underway in martech — aggregation and composability — that will enable much more advanced AI use cases. It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. We discuss AI, of course. in just the past six months.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. It’s simple, but it makes sense.

Verticals 104

Verticals Social Media Media Social Networks 104

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

chiefmartech

MARCH 30, 2021

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. In case you were wondering, say, how many martech companies are based in Norway, Spain, or Italy. In the processes, they also produced a dozen country-specific maps.

Product 144

Product Software Startups Acquisitions 144

Webbiquity

JANUARY 31, 2019

In most cases, an integral part of a social media audit is checking to see how your presence benchmarks against competitors, in terms of engagement and following. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Keep Tabs on the Competition.

Social Media 243

Social Media Media Word of Mouth Analysis 243

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. March 23, The Social Consumer: Case Studies and Roundtables. New York, NY: Reps from companies such as PepsiCo, Sony and Kotex will showcase their case studies on how they engaged, influenced and serviced consumers through innovative social programs.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Webbiquity

MAY 5, 2020

In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. Technology makes them more efficient and in some cases, more effective. Sales Hub is optimized for global manufacturers with direct and indirect distribution channels. This was the birth of Modus. The Launch.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Martech

MARCH 11, 2024

Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. It worked so well for Salesforce that the whole industry copied it. SDRs are such hardworking individuals. Sometimes their job isn’t easy and, just as bad, sometimes it doesn’t serve future customers particularly well.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Martech

MARCH 6, 2023

We were one of the first DMPs coming to market in 2011.” An identity crisis The research focused on the evolving CDP space the use cases CDPs are best-suited to serve. . “Lotame has worn a few different hats over the years. We initially came out as an ad network selling data and audiences. That was back in 2008.

Work Management 95

Work Management Marketing Management Paid Search Agency Advertising Agencies 95

MLT Creative

JANUARY 31, 2011

February 2-4, Digital Marketing Forum 2011 Austin, TX: From social media to email marketing to online advertising and beyond — DMF will cover everything you need to know to ignite your digital strategy in 2011. technologies to drive communication results.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

The ROI Guy

MAY 4, 2011

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.

Marketing Proposals 40

Marketing Proposals Terms and Conditions Marketing Management Sample 40

Terminus

JANUARY 29, 2020

Having been a Hubspot customer since 2011, they wanted to work with an ABM platform that would easily plug into their existing demand gen engine. . The post [ABM Case Study] Townsend Security Increases Account Engagement 4x with Intent-Based ABM Program appeared first on Terminus.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Martech

JULY 14, 2021

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. First, there has to be a value exchange, in this case a significant value exchange. American Express’s referral program, known as “Member-Get-Member” (MGM) is nothing new, of course.

Word of Mouth 112

Word of Mouth Acquisitions CAN-SPAM Mobile Marketing 112

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Only B2B

NOVEMBER 30, 2020

That was the year of 2011 the co-CEO of that time, Bill McDermott he found that the site is full of product information and the inspiring stories from the SAP’s customers were missing. . And here the business case is proven. . The Story of SAP: – How SAP generated over 1,000 leads and 7X ROI. Image Source: Native.

Paid Content 127

Paid Content Paid Search Agency Content Marketing Planning 127

ClearVoice

JANUARY 26, 2021

In some cases, engagement fell through the floor before social media managers were able to make adjustments to restore engagement to where it was prior to the change. As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure. Social media fatigue.

Social Media 116

Social Media Paid Content Training Media 116

nDash

OCTOBER 26, 2020

Case study. Case study. Case study. In 2011, I launched Liz Sheffield Copywriting. . Case study. Case study. Case study. Area of expertise: Organizational behavior. Performance management. Workplace wellness . Training and development . Type of content: Blogs. Press release. Whitepaper. Website copy.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Trade Press Services

SEPTEMBER 25, 2023

When Chitwood wrote about buying decisions in 2011, the first point of contact was a human being. It’s important to showcase organizational successes, strengths and industry reputation through case studies, testimonials, industry awards and accolades. How you present it will significantly impact their decision.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

B2B Marketing Directions

JULY 9, 2022

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology landscape has grown by an astounding 6,521% since 2011. The 2022 version of the graphic includes nearly 10,000 technology solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. While many important changes have already occurred in 2011, take special note of the three below as you plan marketing strategies and adjust budget allocations. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28