Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience.

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Co-Registration Paid Search Agency Companies B to B 60

Writing on the Web

APRIL 13, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. &# ~ Ann Handley and C.C.

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Rules Content Digg Press 100

Industrial Marketing Today

SEPTEMBER 6, 2011

Blog sites as inbound marketing hubs. They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches.

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CMS Development Curation Inbound Marketing Marketing Management 60

Writing on the Web

APRIL 11, 2011

That’s why there’s a tsunami of information online about content marketing. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. I solve these problems. Tweet This!

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Rules Content Digg Custom Publishing 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. So on Wednesday, April 20, 2011 at 5 p.m.

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Content Marketing Work Management Digg Content 100

KoMarketing Associates

DECEMBER 27, 2012

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog.

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Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blogs help deliver information from the company to the consumer. Or from consumer to consumer to relay needed information on products and services.

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Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ). 7 Business Blogging Stats and Facts.

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Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JANUARY 27, 2011

Additionally, writing about timely subjects and connecting them to your business, can drive additional traffic from search engines and social media. People are more likely to share information that has novelty and that they feel others in their network might not know about yet. million viewers per NFL game in the 2010-2011 season!

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Hubspot

FEBRUARY 3, 2011

Blogging tips Chris has picked up over your 11+ years of blogging. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan. Chris explains that a trust agent is someone who uses internet tools to help put a human face back on business. Avoid “Me Too” Blogging.

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Blogger Trust Marketing CAN-SPAM Communities 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Informative? Intellectual?

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Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

FEBRUARY 23, 2011

When you're done adding blogs, click "submit" and the tool will start collecting information on all of the sites in your list. Then you could announce the new list on your blog and notify the sites that are on your list so that they can track their progress. Free Download: Better Business Blogging in 2011.

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Hubspot

APRIL 22, 2011

With more than 250 million people enaging with Facebook from other websites, it is clear that Facebook has quickly colonized information sharing and social interaction on the Web. This also illustrates the importance for business to add social plugins such as the Like Button to make their website and blog more social.

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Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article? Connect with HubSpot :

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Analytics Blogger Click Rate Hubspot 28

Hubspot

JANUARY 13, 2011

questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. A CRM can support your business in a number of ways ranging from selling and fulfillment to identifying and rewarding loyal customers. How can a CRM help your business? Download this free 30 page blogging ebook today!

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Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

JULY 1, 2011

Comments Matter - Maximizing the number of comments for a blog post should not be your goal. The goal of your business blog is to drive visits, leads, and customers. As Dan Zarrella recently pointed out , comments do not contribute to these important metrics on which a blog should be measured. Comments don't matter.

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Best Practices Blogger Storytelling Business Blogging 28

Hubspot

JUNE 28, 2011

informative). In-Text Links to Landing Pages: Once you have viewers for your blog post, now you can start making attempts to convert those visitors into leads. Ensuring your CTAs are relevant is key to generating the most leads from your blog. Is your blog optimized for lead gen? Photo Credit: GreenFlames09.

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Hubspot

JANUARY 2, 2012

It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. What 2011 Indicated. So how can you get around this?

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Content Tagging Hubspot Public Relations 28

Hubspot

MARCH 24, 2011

Your content should be so enjoyable and informative that your fans are dying to tell their friends about it. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today! To most people a 100 page book is a gift but a 400 page book is an obligation.

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Bundling Content Webinar Metrics Hubspot 28

Hubspot

AUGUST 5, 2011

Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. More pages also means more opportunities for your prospects to find you in search engines and more chances to rank for your business' top keywords.

Amazon 28

Amazon Marketing Strategy Marketing & Strategy Lead Scoring 28

Hubspot

JUNE 8, 2011

David Michael, the CEO of NSPT, invested a few hours in each of his 30+ staff to ensure that they got the basics of why blogging has value in terms of both thought leadership and SEO. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today! Connect with HubSpot :

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Peer-to-peer Blogger Lock-In Thought Leadership 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Odden has gone across the globe to share his insights regarding data-informed and customer-centric marketing. This is where content marketing comes into play. Find him on Twitter & LinkedIn.

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Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

AUGUST 8, 2011

Use a line of questioning at the beginning of the session to get people loosened up, and then use the notes you gather to inform your content marketing strategy. Free Ebook: Better Business Blogging in 2011. Companies that blog attract 55% more website visitors than non-blogging companies.

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Hubspot

JANUARY 10, 2011

If you have a post addressing a specific question at hand, then it is ok to include that link into a comment , along with a summary of the information provided on your site. Another way to include a link back to your website in blog comments is to use a well-optimized signature. How often do you comment on blog posts?

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CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Online Marketing Institute

MARCH 24, 2011

Write something that educates, inspires and informs your audience. Be Passionate, and Show Your Readers Some Love As we know, anyone can set up a blog in a day or so, but it takes quite a bit more work to be a superb blogger and start realizing the real benefits of blogging. 11 Pro Tips for Better Business Blogging.

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Business Blogging Tips Business Classified Ads 40

Hubspot

AUGUST 11, 2011

Blogs ranking higher for a particular keyword phrase are most likely more authoritative in the eyes of Google, so generating an inbound link from them will be a little more powerful than a link from blogs on subsequent search engine results pages. Free Ebook: Better Business Blogging in 2011.

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Blogger Lead Scoring Lead Ranking Keywords 28

Hubspot

MARCH 1, 2012

QR codes enable mobile users to easily access the information/web page you're trying to direct people to. Promote Offline Events With Blog Content. HubSpot Show them why they would want to come to the event with an amazing informative catchy blog post. Katie Stuckenschneid recommended connecting an event with a blog post.

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Online Marketing Paid Search Agency Advertising Agencies Planning 28

Online Marketing Institute

JANUARY 4, 2011

Zappos.com also has another blog that’s noteworthy: Zappos Insights. It’s hosted on a separate domain, and includes tons of information about the way they do business and their corporate culture. They also offer information on outstanding company culture at other businesses.

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Industrial Marketing Today

JUNE 4, 2011

Site visitors from your blog are more receptive to giving up their contact information in exchange for more valuable content that is locked behind registration forms on your Website. Consider this; businesses that primarily use inbound marketing have a 62% lower cost per lead than companies that do mostly outbound marketing.

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Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Online Marketing Institute

MARCH 30, 2011

As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. « 3 Things Content Marketers Can Learn from Howard Stern 2 Comments Marcus Sheridan Posted March 30, 2011 at 3:50 pm | Permalink Another forward thinking post Joe. Bookmark the permalink. Good stuff man.

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Curation B2B Thought Leadership Content Privacy Policies 40

Webbiquity

JANUARY 7, 2020

Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant. Five Benefits of Blogging for Business. As true today as it was in 2010 when this post was written—blogs are seen as key sources of information rather than just promotion.

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Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). New Media Expo Blog ). MediaPost ).

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Paid Content Social Media Stats Social Marketing 100

ClearVoice

JULY 12, 2022

There is a lot of psychology behind why listicles work, but it really comes down to two things: They tap into our ever-dwindling attention span by providing short, concise information. They categorize information, making it easier to read and digest. Are you running out of ideas for content but need to fill your weekly blog quota?

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Online Marketing Institute

MARCH 24, 2011

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. . “Businesses want to write dry, information-based articles that highlight their own accomplishments,&# explains Angela Neal , an online marking consultant based in Scotland.

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Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

Now, she simply shares the metrics from the team’s blogging and social efforts to show the rest of the company how important their contributions are. July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&#

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Hubspot

SEPTEMBER 26, 2013

analyzing the trends, and developing actionable insights to make better informed marketing decisions. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video.

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Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40