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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. Similarly, a business has a mission to help customers solve a problem. Or said another way, businesses are on a quest to help heroes overcome trials. Employee buy-in.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Deloitte meanwhile surveyed CMOs to gauge their responses to 2020. The digital marketing landscape looks totally different than it did in 2008 during the last crash.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Less than one-third had clear contact information or instructions for blind users on how to seek help. They updated them twice since then, in 2008 and 2018. For those more complex adjustments, accessiBe developed an AI engine can help with a screen-reader and keyboard navigation optimization. billion to eCommerce competitors.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Bloggers started writing about how online reviews help with SEO. Sure, I’ll fill out a survey! ” communications (emails, automated phone surveys, text messages…) have proliferated, they’ve become annoying.

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. The following represent generalized buyer insight observations on buyer behavior, which we hope to follow-up with more formal surveying. The COVID-19 pandemic has forever altered the global business economy. Digitization.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession. For instance, in 2008, the committee took nearly a year to declare a recession occurred.

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Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024

Top Rank Marketing

.” When it comes to AI, 60 percent of B2B brands that have achieved the highest levels of success with influencer marketing have said that they use AI to assist with the identification and selection of the most relevant influencers , with 66 percent using AI technology to help with performance tracking , according to our report data.