Stevens & Tate

6 Types of Behavioral Data That Can Be Used For Segmentation

Stevens & Tate

The way that your users behave provides you with significant insight into your audience, your website, and even your products and services. You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques.

Stevens & Tate Named By Top Digital Agency As One Of Year’s Best Agencies

Stevens & Tate

We had a fantastic year in 2018 and we’re off to a great start this year, especially since receiving increased recognition for our success as a digital agency.

Eddie Bauer’s “Release the Fleece” Ad Campaign

Stevens & Tate

Eddie Bauer’s recent advertising campaign has put an interesting twist on a common seasonal item that many are familiar with: fleece. In their recent “Release the Fleece” campaign, E.B.

A Guide to the Decision Stage of the Buyer’s Journey

Stevens & Tate

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. It’s at this point that consumers are in the decision stage of the buyer’s journey.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

The Difference Between Buyer Journey vs. Customer Journey

Stevens & Tate

You’ve probably heard a lot about consumer lifecycles and the different terms used to describe said lifecycles, such as buyer journey and sales funnel. They can be a little overwhelming and a little confusing.

The Importance of Implementing a Marketing Dashboard

Stevens & Tate

At this point in time, most businesses realize how important data is and how analyzing the data that they collect can provide valuable insight into the performance of their marketing tactics as well as into how their audience behaves.

What’s Trending in Marketing For March 2019

Stevens & Tate

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace.

Using HubSpot Lead Flows To Improve Conversion Rates

Stevens & Tate

There’s a common misconception that some businesses that pop-ups are always a bad idea. While it’s true that pop-up ads can be annoying, especially if they are disrupting the visitor’s website experience , they can also be very effective if you know how to implement them properly.

What is The Buyer’s Journey?

Stevens & Tate

The general goal of every business is to attract consumers and turn them into customers. The process that a consumer goes through before they make a purchase is known as the buyer’s journey.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

7 Package Design Tips for Creating a Strong Brand

Stevens & Tate

There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products.

How Behavioral Marketing Can Increase Sales

Stevens & Tate

Behavioral marketing is a form of marketing that’s based on how a lead or customer behaves.

Stevens & Tate to Speak at Leading Age 2019 Annual Meeting & Expo

Stevens & Tate

Steven & Tate President, Dan Gartlan and Internet Director, Nicole Wagner are set to speak at this year’s Leading Age 2019 Annual Meeting & Expo. Nicole will lead two sessions: “Congratulations! You’ve Launched a Website-Now What?”

Aging 52

Using Customer Segmentation To Improve Engagement

Stevens & Tate

Once a lead has made a purchase and has become a customer, your job isn’t over.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Stevens & Tate Named a Top Integrated Marketing Company by Design Rush

Stevens & Tate

Here at Stevens & Tate, our goal is to help businesses of all sizes to improve their marketing efforts in a substantial way so that they can not only achieve their marketing goals, but so that they can set their sights on even bigger goals that they may not have previously thought possible.

A Brief Guide to Sales Lead Generation

Stevens & Tate

While your ultimate goal, when it comes to marketing online, is to increase sales both in the short term and over the long term, increasing sales won’t be possible unless you generate leads.

Mobile Marketing Trends to Keep Track of in 2019

Stevens & Tate

Mobile marketing has taken its place over the past few years as one of the most important marketing strategies that you can implement. This should be no surprise, considering the fact that mobile devices accounted for almost 50 percent of the world’s web page views last year.

Preparing Your Marketing Strategy for 2019

Stevens & Tate

Successful marketing is based on your ability to continuously improve your efforts on a year by year basis.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

6 Behavioral Market Segmentation Examples

Stevens & Tate

When it comes to marketing automation , few techniques are as beneficial as segmentation, which allows you to categorize your leads based on data that you’ve collected on them. This, in turn, allows you to personalize their experience more, thereby making your nurturing efforts more effective.

Real Estate Marketing Trends You Should Implement Into Your Marketing Strategy

Stevens & Tate

The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home.

A Year In Review: Advertising Trends of 2018

Stevens & Tate

The year is almost coming to an end, which makes it the perfect time to take a look at some of the most popular advertising trends that caught on in 2018.

The Benefits of Using Behavioral Segmentation

Stevens & Tate

Engaging your leads and building relationships with them is one of the most important aspects of successful inbound marketing. This becomes a lot easier when you have information about your leads that you can use to your advantage.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Advertising Trends That Will Catch On In 2019

Stevens & Tate

A lot of new–and effective–advertising trends caught on this year, many of which you should consider looking into. However, it’s always important to keep track of the latest advertising trends even if some of them come and go.

5 Marketing Tactics You Should Be Using in 2019

Stevens & Tate

Over the course of the year, businesses will implement various marketing tactics, some of which are hot, new marketing trends, others that have already been proven to be effective. However, not all marketing tactics that you used in 2018 will work in 2019.

What’s Trending for January 2019

Stevens & Tate

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy.

Starting 2019 Strong: A third award from Clutch

Stevens & Tate

Over the course of 2018, our partnership with Clutch has been a close one. We’ve worked with this leading ratings and reviews firm to collect client feedback and gain insight on what we do best and, more importantly, what we could do better.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Stevens and Tate Named Top Ad Agency in 2018 By Clutch.co!

Stevens & Tate

Whether you’re looking for a commercial or a full on marketing campaign, our team at Stevens and Tate has been offering the best solutions to our partners since our start in 1992.

Creating Successful Holiday Marketing Campaigns

Stevens & Tate

Businesses tend to put extra effort into their advertising campaigns during the holiday season.

6 Effective Call To Action Examples

Stevens & Tate

Great content is essential to building brand authority, attracting leads, engaging with leads, building trust, and more. However, good content will only take you so far.

How Will Inbound Marketing Help Me Sell Custom Homes?

Stevens & Tate

As a home builder , you might assume that traditional marketing efforts are all that’s required to find new clients. Building homes is not something that’s done on the Internet, after all.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

What’s Trending In Marketing For December 2018

Stevens & Tate

This week in inbound marketing we look at Pinterest’s new carousel ad feature and Foursquare’s new way to measure a tv advertisement’s offline impact on store visits. Read more on the changes and marketing trends for this past month. Noteworthy Marketing News.

5 Ways to Align Sales and Marketing in 2019

Stevens & Tate

One of the biggest challenges when running a business is making sure that you align sales and marketing with one another.

Preparing Your Marketing Strategy for 2019

Stevens & Tate

Successful marketing is based on your ability to continuously improve your efforts on a year by year basis.

5 Holiday Email Templates for Salespeople

Stevens & Tate

When it comes to email marketing , you should always welcome the opportunity to do something a little bit different. Changing it up is a great way to keep it fresh and to keep your leads interested. One of the best times to do this is during the holiday season.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.