Stevens & Tate

OCTOBER 8, 2024

Have you read tons of digital content marketing advice, only to find that most of it doesn’t quite fit your industry? That’s because many resources tend to focus on sectors that target broader consumer bases. However, manufacturing is a whole different ballgame—it often serves niche markets with specific needs. That’s why a solid digital content marketing strategy for this sector should prioritize showcasing technical expertise, navigating longer sales cycles, and targeting distinct B2B au

Content Marketing 89

Content Marketing Allocation Case Study Case Studies 89

Stevens & Tate

SEPTEMBER 10, 2024

An email’s open rate and click-through rate are two metrics that can tell you a lot about the effectiveness of your email marketing campaigns. Additionally, they can be indicators of a company’s overall success. Understanding these two metrics allows you to measure how effectively emails are driving engagement and resonating with your audience. If your company’s emails are suffering from low open rates or low click-through rates, read on to learn how to remedy the situation.

Click Rate 52

Click Rate Open Rate Urgency Marketing Mobile Marketing 52

Stevens & Tate

SEPTEMBER 5, 2024

Millennials are the largest generation in the workforce today and they’re taking on important leadership and decision-making roles. In fact, nearly half of all B2B researchers are Millennials. As a group, Millennials change jobs much more frequently than previous generations. So every six months, you may find yourself having to reintroduce your brand to a whole new group of buyers.

Brand Identity 52

Brand Identity Branding B2B Thought Leadership Business 52

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News Increase in Subscriptions Subscription-based services have been becoming more and more common lately, and are expected to continue to grow in popularity.

Paid Content 87

Paid Content Marketing AI Trends Paid Search Agency 87

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News Increase in Subscriptions Subscription-based services have been becoming more and more common lately, and are expected to continue to grow in popularity.

Paid Content 84

Paid Content Marketing AI Trends Paid Search Agency 84

Stevens & Tate

AUGUST 27, 2024

Brand communication is how your company communicates with their current and future customers. It influences customer relationships and shapes how the brand is perceived. Good brand communication can build and maintain brand loyalty among customers. It can also set your company apart from the competition. A good brand communication strategy will showcase your brand’s personality and your unique value propositions in addition to highlighting what it is that makes your products/services distinguish

Brand Identity 52

Brand Identity Branding Tips Distribution 52

Stevens & Tate

AUGUST 23, 2024

Display advertising is a kind of online advertising that uses copy, images, and other visual elements. The terms “display ads” and “banner ads” are often used interchangeably because display ads usually were banner ads back in the day. Currently, however, display ads can come in many different formats in addition to banner ads, like video ads, interactive ads, and more.

Display 75

Display Paid Search Agency Ads Banner Ads 75

Stevens & Tate

JULY 30, 2024

What’s Trending in Marketing For July 2024 Welcome to our July 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News Customers Want to Know What’s in Products Consumers in the United States have been paying more attention to health and wellness in recent years, especially when it comes to the products

Marketing AI 81

Marketing AI Trends Paid Search Agency Advertising Agencies 81

Stevens & Tate

MAY 1, 2024

In the competitive landscape of senior living, the significance of a well-crafted brand cannot be overstated. As the sector grows increasingly crowded, a robust brand can significantly elevate your community’s appeal, distinguishing it from competitors and fostering long-term success. This article delves into the importance of your senior living brand and explores the transformative impact branding has on senior living facilities.

Brand Identity 85

Brand Identity Branding Word of Mouth Communities 85

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

Marketing Automation Services 40

Marketing Automation Services Communities Marketing Automation Automation 40

Stevens & Tate

APRIL 18, 2024

In the fast-paced landscape of advertising, standing out is not only an advantage but a necessity. Achieving higher levels of creativity in advertising can set a brand apart, fostering memorable campaigns and engaging potential customers in meaningful ways. This article explores why elevating creativity is critical, what makes an ad campaign truly unique, and offers practical tips for enhancing creativeness within your advertising team.

Advertising Agencies 60

Advertising Agencies Creativity Advertisements Advertising 60

Stevens & Tate

APRIL 18, 2024

Conducting a website audit is an essential task if you’re looking to enhance your online presence. A comprehensive audit helps you understand key areas of improvement and optimization across various aspects of your website. From user experience (UX) and search engine optimization (SEO) to conversion rate optimization (CRO), each element plays a significant role in how effective your website is in achieving your business goals.

Marketing Websites 40

Marketing Websites Customer Satisfaction Conversion Rate Click Rate 40

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. The key to success lies in understanding the intricacies of email marketing and leveraging them to your advantage. The Foundation of a Strong Email Marketing Strategy Before diving into the nuances, it’s crucial to establish a strong foundation for your email

Email Marketing 54

Email Marketing Brand Identity Branding Trigger Marketing 54

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. Among the various digital marketing strategies, video content emerges as a particularly potent tool, offering a dynamic and engaging way to showcase your community’s amenities, lifestyle, and values.

Video Marketing 86

Video Marketing Marketing Strategy Marketing & Strategy Planning 86

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Stevens & Tate

MARCH 21, 2024

When it comes to branding, the importance of a compelling logo cannot be overstated. A well-crafted logo isn’t just a passing marketing trend. It serves as the cornerstone of your brand’s identity, encapsulating your ethos and distinguishing you in a crowded marketplace. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image.

Design 92

Design Trends Loyalty Impressions 92

Stevens & Tate

MARCH 20, 2024

Redesigning your website can be a pivotal step in refreshing your brand’s online presence. As you plan your redesign in 2024, keep these best practices and trends in mind to ensure your website is both modern and effective. 1. Learn from Your Current Website Before starting a website redesign, it’s crucial not to disregard the wealth of insights your current site holds.

Marketing Websites 84

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 84

Stevens & Tate

MARCH 19, 2024

Using hashtags on Twitter, Instagram, and Facebook helps users reach an audience beyond their group of followers or friends. Hashtags mark content with keywords that are relevant to the message of the post. When users search those keywords, your content becomes visible to people who may not have known about your business previously. Hashtags are often viewed as a casual practice, yet they hold value on professional social platforms like LinkedIn.

Linkedin 59

Linkedin Tips CAN-SPAM Keywords 59

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. It’s a must. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. Let’s delve into how digital and social advertising work hand-in-hand, and explore the myriad ways they complement each other to amplify your brand’s online presence.

Social Media 96

Social Media Social Marketing Media Marketing & Strategy 96

Stevens & Tate

MARCH 4, 2024

Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums. In fact, audio advertising was recently ranked the fastest growth of any media !

Advertisements 95

Advertisements Advertising Advertising Mediums Paid Search Agency 95

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. The benefits of inbound marketing can be a game changer for your business. By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. Here are ten efficient ways to leverage inbound marketing for your business’s advantage. 1.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Noteworthy Marketing Trends and News 2024’s Super Bowl One of the nations traditions is sitting with loved ones and watching the yearly super bowl game.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Stevens & Tate

FEBRUARY 20, 2024

Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. E mbracing AI can significantly enhance your marketing efforts, from personalized customer interactions to streamlined operations.

Marketing AI 79

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 79

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. However, various SEO pitfalls can hinder these outcomes. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding.

Social Media 99

Social Media SEO Optimization Media 99

Stevens & Tate

FEBRUARY 9, 2024

Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing , and is a great way to send nurture leads throughout the buying process. Nurture Your Leads With Email Marketing What is Lead Nurturing? Lead nurturing is a strategic approach in marketing and sales that focuses on developing and maintaining meaningful relationships with potential customers throughout thei

Email Marketing 64

Email Marketing Lead Marketing Qualified Leads Leads 64

Stevens & Tate

FEBRUARY 5, 2024

Staying ahead of the curve is key for creating visually pleasing and user-friendly websites. For WordPress users, the introduction of WPBakery AI represents a leap in design innovation. So, in this article, we’ll explore the number of ways WPBakery AI can benefit WordPress websites by elevating creativity, efficiency, and user engagement. WPBakery AI makes designing your website super easy.

Marketing AI 84

Marketing AI Marketing Websites Tools Customer Satisfaction 84

Stevens & Tate

JANUARY 31, 2024

Presenting our monthly newsletter focused on delivering the most recent marketing trends and global updates. This newsletter serves as your exclusive resource to stay well-informed and current with the monthly trends in the marketing and digital world. As we explore this year’s correlation with Nickelodeon and the Super Bowl advertisements, the evolvement of Artificial Intelligence and Virtual Reality in digital marketing, influencers, insurance battles, and more.

Marketing AI 79

Marketing AI Trends Advertising Agencies Planning 79

Stevens & Tate

JANUARY 23, 2024

Trending Website Colors for 2024: A Palette for Digital Success As we step into 2024, one of the most important aspects of web design is knowing the use of colors. This plays a crucial role in shaping user experiences and establishing brand uniqueness’. In this post, we’ll delve into the trending website colors for this year. While exploring palettes that are expected to influence the digital realm, let’s paint a picture of the online future with the hues that are set to make waves.

Marketing Websites 92

Marketing Websites Trends User-Generated Content Trust Marketing 92

Stevens & Tate

JANUARY 9, 2024

There are two main types of marketing, inbound and outbound marketing. Inbound marketing is a strategy in which you position yourself to be found by your target audience. This provides them with the content they need to inform themselves and to move through the first stages of the sales funnel on their own (SEO and content marketing are both examples of inbound).

Advertising Agencies 52

Advertising Agencies Paid Search Agency Top of Funnel Funnel Advertising 52

Stevens & Tate

DECEMBER 4, 2023

In a world dominated by digital marketing, it’s easy to overlook non-digital strategies. While online platforms offer incredible reach and targeting options, there’s something uniquely effective about tangible, real-world interactions. In this article, we’ll explore some unconventional non-digital marketing ideas to boost your brand without relying on screens and algorithms.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Stevens & Tate

NOVEMBER 14, 2023

Visual content plays a crucial role in capturing and retaining the attention of online audiences. Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. This not only helps your work get discovered by a wider audience but also establishes your online presence as a creative authority.

Creativity 88

Creativity Optimization SEO Content 88

Stevens & Tate

NOVEMBER 10, 2023

Black Friday is one of the largest shopping days, where consumers buy everything from electronics and household items to software, services, and subscription plans. Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. But how can you maximize Black Friday sales? One obvious answer is to tap into the power of email personalization.

Personalization 92

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 92

Stevens & Tate

NOVEMBER 9, 2023

Having an effective online presence is crucial for businesses across all industries, including senior living communities. With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones. This article will explore the key website updates that senior living communities should consider making to stay relevant and provide the best possible experience for their audie

Communities 78

Communities Marketing Websites Internet Marketing Mobile Marketing 78

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Noteworthy Marketing News Booking.com Is Striking a New Balance Between Brand and Performance In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba.

Trends 83

Trends Planning Work Management Marketing Management 83

Stevens & Tate

OCTOBER 26, 2023

In today’s competitive marketplace, establishing a strong brand identity is essential for businesses looking to stand out and connect with their target audience. One powerful tool that can help achieve this is story branding. By weaving narratives into their brand strategies, companies can create emotional connections, engage customers, and leave a lasting impression.

Brand Identity 80

Brand Identity Branding Marketing Management Advertising Agencies 80

Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. Consequently, forging partnerships with suitable agencies can enable you to efficiently engage your intended audience, foster brand recognition, and generate sales.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Stevens & Tate

OCTOBER 17, 2023

One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams. It’s not uncommon for a marketing team to use a variety of strategies to convert a lead and then move on to the next one, assuming sales will pick up where they left off. However, not all leads are the same. Some leads need to be nurtured further and aren’t ready to be engaged.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52