Stevens & Tate

What is CPM Advertising and Should You Use It?

Stevens & Tate

There are many KPIs that you can track in order to judge the performance of your ads. One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning.

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The Importance of Google Ads Quality Score

Stevens & Tate

When running a PPC (pay per click) campaign, you’ll want to make sure your ad’s content is of high quality. You’re investing in these ads, after all.

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Stevens & Tate Recognized As a Top Food Package Design Company By Design Rush

Stevens & Tate

Recognized By Design Rush. We are very proud to announce that Design Rush has given us yet again for another achievement this time being recognized as a Top Food Package Design Company. Here, at Stevens & Tate, we work with businesses of all sizes to improve their marketing strategies.

Understanding the Difference Between Earned Media vs. Paid Media And Embracing The PESO Model

Stevens & Tate

When it comes to digital marketing, there are four main types of media. The first, owned media, is relatively obvious. Owned media refers to the media that you own, such as your website, your blog, or your social media pages. Then there’s paid media, which often comes to mind first.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Difference Between Landing page vs. Homepage

Stevens & Tate

Once upon a time, when the web was still in its infancy, the homepage was considered the most important page on your website. While the homepage is an essential component of your website, it shouldn’t necessarily be the first page that visitors see.

Pump Up the Power of Your Digital Advertising Displays

Stevens & Tate

Display ads are one of the oldest forms of online advertising. Unfortunately, the typical display ad doesn’t have as much of an impact as it once had. It has been surpassed by many other online marketing strategies.

5 Simple Facebook Advertising Strategies

Stevens & Tate

Facebook has an enormous user base that’s only continuing to grow every month. As of the first quarter of 2019, Facebook boasted 2.37 billion active monthly users — up 55 million from the previous quarter. Additionally, roughly 1.56

Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

Stevens & Tate

It’s not difficult to argue that it was the Internet that changed the way that consumers purchased products and services. After all, the Internet allows consumers to do research, engage with businesses, and make purchasing decisions on their own time.

Stevens & Tate Recognized as a Top Illinois Web Design Agency on DesignRush

Stevens & Tate

We are thrilled to announce that DesignRush has given us yet another recognition- this time as a Top Illinois Web Design Agency of 2019! At Stevens & Tate, we are committed to developing an impactful web design for our clients that will turn their website visitors into leads.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Differences Between MQL vs SQL

Stevens & Tate

One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams.

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5 Strategies to Gain More YouTube Subscribers

Stevens & Tate

As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular.

Why You Should Invest In RTB Advertising As Part Of Your Paid Advertising Campaign

Stevens & Tate

In this day and age, there are countless ways that you can run ads. Even if you don’t take into account traditional advertising (such as running newspaper ads or magazine ads), there seem to be new online advertising opportunities popping up every day.

Developing the Perfect Omni-Channel Marketing Strategy

Stevens & Tate

The buyer’s journey has changed a lot over the years. This is a result of the consumer’s ability to explore multiple channels online and to engage in multiple ways. There is no distinct path that takes them from point A to point B in order to make a purchase.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Stevens & Tate Marketing Recognized as a Top 2019 Chicago Creative Agency on Clutch

Stevens & Tate

At Stevens & Tate Marketing, we focus on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their problems through our premium quality services and marketing programs.

Does Targeted Advertising Work?

Stevens & Tate

Back before the Internet, it was difficult to escape ads. If you were watching TV, then you had no choice but to watch the commercials. However, because users have more control over what they view online, advertisements are easy to ignore.

What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Stevens & Tate

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things.

What is an Ad Exchange and How Does it Work?

Stevens & Tate

Before ad exchanges began popping up, the only way for marketers to purchase ad space online was directly through publishers. This process was not very cost-effective. It was also time-consuming.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Innovative Marketing Ideas To Use In 2019

Stevens & Tate

When it comes to inbound marketing, it can be somewhat easy to fall into a pattern. If you feel like your marketing efforts are just more of the same, then it might be time to take a fresh approach. You want to stand out from your competition, after all.

Stevens & Tate Marketing honored as a leading Digital Marketing Agency in Illinois by Clutch.

Stevens & Tate

Stevens & Tate Marketing is a full-service, Chicago based, digital marketing and advertising firm. For more than 20 years, clients of all sizes and scopes have benefited from our unique combination of strategic problem solving, innovative thinking, on-target message development, and award-winning creative design. Speaking of awards, we are honored to announce that we have been deemed one of the leading digital marketing agencies in Illinois by Clutch in their 2019 report on top B2B companies.

What’s Trending in Marketing for August 2019

Stevens & Tate

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace.

Simple Ways that Small Businesses Can Use Data to Build Better Customer Relationships

Stevens & Tate

In this day and age, it’s pretty difficult for consumers to turn a corner without being hit with dozens of advertisements, whether it’s online or offline. As such, targeting your audience has become more important than ever, especially when it comes to running a smaller business.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

6 Best Practices For Using Facebook Video Ads

Stevens & Tate

Local SEO Marketing In 2019: 5 Easy Tips To Dominate Local Search

Stevens & Tate

If you sell products or services online, then SEO is an extremely important part of your marketing strategy; however, if you also happen to have a physical location, then you’ll want to make sure that you address local SEO as well.

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How Much To Advertise on Instagram And Why It ‘s Worth The Cost

Stevens & Tate

As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text.

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As more Companies Catch on to the Benefits of CBD, Here’s What You Need to Know About This New Type of Marketing Strategy

Stevens & Tate

CBDs (cannabidiols) are becoming incredibly popular throughout the country, leading to many CBD products and businesses popping up everywhere. One reason for this is the continual legalization of marijuana throughout many states.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Emotional Advertising: How Brands Use Feelings to Get People to Buy

Stevens & Tate

Informing your audience is important. You want potential buyers to understand what their problem is and how your products or services can solve that problem. However, people don’t generally make purchases based on information, even though that does factor into their purchasing decisions.

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Real Estate Marketing Trends You Should Implement Into Your Marketing Strategy

Stevens & Tate

The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home.

How Having a Real Time Location System Can Benefit Campaign Performance

Stevens & Tate

As you likely know, mobile marketing is an incredibly effective way to reach a significant part of your audience. Companies that aren’t leveraging mobile marketing at this point are going to be on the brink of falling behind their competition if they haven’t already.

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The Power of an Influencer Marketing Strategy: How and Why It Works

Stevens & Tate

We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. What’s more? They have a massive following. You notice this is different from the typical celebrity endorsements.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Stevens & Tate Named By Top Digital Agency As One Of Year’s Best Agencies

Stevens & Tate

We had a fantastic year in 2018 and we’re off to a great start this year, especially since receiving increased recognition for our success as a digital agency.