Stevens & Tate

7 Organic Growth Business Strategies You Should Adopt

Stevens & Tate

Every company’s goal is to succeed and in order to succeed, it has to grow. A business that doesn’t grow won’t succeed in the long run. There are two ways that your business can grow: organically and inorganically.

8 Reasons to Invest in OTT Marketing

Stevens & Tate

As new technologies emerge, new marketing opportunities tend to present themselves. For example, the rapid adoption of streaming services, from Netflix to Hulu, over the past few years has led to the growth or OTT marketing (over-the-top marketing).

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What’s Trending In Marketing For March 2020

Stevens & Tate

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. Now more than ever, it’s important to know how to reach out to your customers, in creative ways that were previously not thought of.

The Importance of Lead Generation and Content Marketing Agencies

Stevens & Tate

Your company is struggling to generate leads, and you’re looking for a quick and relatively simple solution. I have the solution, but you’ll probably groan because you’ve heard it before. Content is king” might be an overused term, but that’s only because it’s proven to be true.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

The Importance Of Having A Professional Web Design For Your Business

Stevens & Tate

It doesn’t matter how big or small your company is, you need a website. If you don’t have a website, you’re without a doubt going to lose out on a lot of potential customers.

Stevens & Tate Marketing Named as a Top B2B Company Worldwide

Stevens & Tate

When it comes to branding, it’s important to be focused on the future. At Stevens & Tate Marketing, we look forward to what 2020 will bring. Clutch just announced the Clutch 1000, a list of the 1,000 highest-ranking companies on their site.

Types Of Advertisement Opportunities For Popular Streaming Services

Stevens & Tate

For years, the only way to reach audiences was through traditional types of advertisement such as print, TV, and radio. While these types of advertisement methods are still available, new methods of reaching your audience have opened up online; for example, streaming platforms.

Email Marketing Metrics You Should Keep In Mind & What They Mean

Stevens & Tate

Email marketing was one of the earliest forms of inbound marketing — and it’s continued to be one of the most widely used due to how cost-efficient and effective the strategy is.

5 Mobile Marketing Techniques To Build Your Ecommerce Brand

Stevens & Tate

It should come as no surprise that a strong mobile presence is indispensable in today’s market. After all, the average user spends most of their Internet time on their smartphone as opposed to their desktop.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

5 Reasons to Use HubSpot

Stevens & Tate

There are a lot of marketing platforms out there that can be incredibly helpful when it comes to creating, managing, and tracking your marketing and sales efforts. Out of these platforms, HubSpot is one of the very best.

Tailoring The B2B Sales Funnel To Meet Your Needs

Stevens & Tate

When it comes to the B2B sales funnel, there are three main stages : awareness, consideration and the decision stage. The funnel represents the journey that the customer takes from start to end. However, the B2B sales funnel isn’t necessarily set in stone.

10 Tips for Using Hashtags on LinkedIn

Stevens & Tate

Using hashtags on Twitter, Instagram, and Facebook helps users reach an audience beyond their group of followers or friends. Hashtags mark content with keywords that are relevant to the message of the post.

Senior Living Advertising Ideas That Avoid Stereotyping

Stevens & Tate

One of the main reasons why marketing a senior living community is so challenging is because it’s easy to fall into the trap of advertising to seniors in a stereotypical way.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

5 Reasons Why You Need A Mobile Marketing Strategy

Stevens & Tate

Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Mobile Marketing is proving to be the fastest, easiest, and most accessible form of marketing today.

6 Behavioral Market Segmentation Examples

Stevens & Tate

When it comes to marketing automation , few techniques are as beneficial as segmentation, which allows you to categorize your leads based on data that you’ve collected on them. This, in turn, allows you to personalize their experience more, thereby making your nurturing efforts more effective.

Whats Trending in Marketing For February 2020

Stevens & Tate

Being informed about current and recent marketing trends, is an excellent tool for advertisers to have. That way, you can evaluate past strategies and find new ways to stay ahead of the competition. We’re aware that keeping up with these trends can often be difficult.

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10 Best Digital Marketing Podcasts in 2020

Stevens & Tate

Marketing strategies constantly change and evolve every year. Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Doing so can give you good ideas on how to improve your marketing strategy.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Facebook Housing Ads: What’s Changed and What You Need to Know

Stevens & Tate

Social media has left a great impact on the way we as a community engage with one another and live our lives. Perhaps, one of the greatest contributors to this new age of social media influence would be Facebook.

5 Easy & Efficient Real Estate Marketing Strategies

Stevens & Tate

People are constantly looking to build their own homes, which justifies the constant need for home builders. However, as a home builder, you can’t afford to just wait for potential clients to come to you.

Stevens & Tate Recognized As a Top Food Package Design Company By Design Rush

Stevens & Tate

Recognized By Design Rush. We are very proud to announce that Design Rush has given us yet again for another achievement this time being recognized as a Top Food Package Design Company. Here, at Stevens & Tate, we work with businesses of all sizes to improve their marketing strategies.

What’s Trending in Marketing for January 2020

Stevens & Tate

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

The Advantages of Using Public Relations in Your Marketing Strategy

Stevens & Tate

As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. For example, PR helps maintain your reputation through winning audience approval. It can educate all possible consumers and sway them to your point of view.

Stevens & Tate Recognized as a Top Illinois Web Design Agency on DesignRush

Stevens & Tate

We are thrilled to announce that DesignRush has given us yet another recognition- this time as a Top Illinois Web Design Agency of 2019! At Stevens & Tate, we are committed to developing an impactful web design for our clients that will turn their website visitors into leads.

The Importance of Earning High Quality Backlinks

Stevens & Tate

One of the major goals of an inbound marketing campaign is to be found online. There are many tactics that you can implement in order to achieve this. One such tactic is through link building. Link building refers to getting other websites to link to your content.

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6 Social Media Trends To Follow In 2020

Stevens & Tate

At this point in time, every business with an inbound marketing strategy should have a social media presence of some sort. Social media is one of the most effective ways to build relationships with your target audience.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Stevens & Tate Marketing Recognized as a Top 2019 Chicago Creative Agency on Clutch

Stevens & Tate

At Stevens & Tate Marketing, we focus on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their problems through our premium quality services and marketing programs.

5 Ways to Update Your Internet Marketing Strategy in 2020

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The end of the year is quickly approaching. This means that you should take time to review the progress of your marketing efforts this year. You should also think about adjusting your internet marketing strategy and improving upon it.

Pump Up the Power of Your Digital Advertising Displays

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Display ads are one of the oldest forms of online advertising. Unfortunately, the typical display ad doesn’t have as much of an impact as it once had. It has been surpassed by many other online marketing strategies.

6 Reasons Why Your Business Needs B2B Inbound Marketing

Stevens & Tate

There are many B2B companies that continue to advertise using more traditional methods, such as TV commercials, magazine ads, cold calls, and more. While traditional marketing can be effective, it’s a good idea to implement a variety of different marketing strategies.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

5 Noteworthy User Generated Content Examples & Benefits

Stevens & Tate

Content marketing is an essential component of any successful online marketing strategy. The success of your content marketing depends on a variety of factors. Your content has to be relevant, informative, and of high quality. However, it also has to be varied.