Stevens & Tate

MARCH 13, 2025

In the rapidly evolving world of digital marketing, email marketing remains a cornerstone of effective customer engagement. With the advent of artificial intelligence (AI), email marketing has transcended traditional practices , leveraging AI to revolutionize how businesses interact with customers throughout their journey. From initial awareness to loyal advocacy, AI-driven tools are transforming the email marketing customer journey by enhancing efficiency, personalization, and predictive capabi

Marketing AI 81

Marketing AI Email Marketing Psychographics Marketing & Strategy 81

Stevens & Tate

MARCH 10, 2025

Why a Multi-Channel Content Marketing Plan Matters in 2025 In todays fragmented digital landscape, a single-channel approach no longer cuts it. A content marketing plan that spans multiple platforms ensures your brand meets audiences where they arewhether on social media, blogs, email, or video. According to Semrush , brands using 3+ channels see 2.5x higher engagement than those relying on one.

Multi-Channel 52

Multi-Channel Planning Marketing Plans Advertising Channels 52

Stevens & Tate

FEBRUARY 7, 2025

As marketers, we all know that Buyer Persona provides valuable insights into our target audiences behaviors, motivations, and pain points. They help us shape messaging, refine our strategies, and create more personalized marketing campaigns. However, does that mean you should serve every buyer who fits your general profile? The answer is NO! Not all buyers are equally valuable to your business.

Buyer Personas 67

Buyer Personas Lead Ranking Lead Scoring Churn Rate 67

Stevens & Tate

FEBRUARY 4, 2025

Lets imagine someone first discovered your companys offer on Instagram, then joined your email list, and finally made a purchase on Amazon. Its tempting to give all the credit to Amazon just because thats where the sale happened. But that overlooks how Instagram sparked the initial interest and how your emails kept them engaged. If you only focus on that last touchpoint , you miss out on the bigger picture of how each platform contributed.

Multi-Touch Attribution 69

Multi-Touch Attribution Top of Funnel Allocation ROI 69

Stevens & Tate

JANUARY 29, 2025

Product events are a powerful way to showcase your offerings, connect with your audience, and drive conversions. However, managing events manually can be time-consuming and inefficient. Enter Product Events Marketing Automation a game-changing approach that streamlines event promotion, attendee engagement, and follow-up processes. In this article, well explore how automation tools can transform your product events, making them more impactful and measurable.

Marketing Automation Services 78

Marketing Automation Services Event Marketing Marketing Automation Marketing AI 78

Stevens & Tate

DECEMBER 24, 2024

AI is revolutionizing digital marketing, and Facebook Ad Manager, backed by Meta AI innovations, is at the forefront of this transformation. With advanced AI tools, Facebook is enabling B2B marketers to enhance campaign management, improve ad creative and achieve better results. This blog highlights the most impactful AI-powered features in Facebook Ad Manager and examines how these innovations are reshaping B2B advertising.

Budget Programs 96

Budget Programs Facebook Allocation B2B Marketing 96

Stevens & Tate

DECEMBER 11, 2024

Influencer marketing campaigns have long been a core component of business-to-consumer (B2C) strategies, but its less commonly associated with B2B businesses. This is largely because B2B marketing often focuses on persuading decision-makers rather than entertaining a broad consumer base. However, its worth remembering that every member of a procurement team is more than just a professionaltheyre also individuals who might be parents, football fans or podcast enthusiasts.

B2B Marketing 97

B2B Marketing Campaigns B2B Thought Leadership B2B 97

Stevens & Tate

DECEMBER 4, 2024

Today’s customers are not just buying products; they are buying into the brands. That’s why green marketing is more than a nice-to-have—it’s a powerful strategy for building brand loyalty with eco-conscious consumers. With more people prioritizing sustainability, brands have a unique chance to stand out by taking genuine, impactful steps toward environmental responsibility.

Loyalty 98

Loyalty Advertising Agencies Ad Building Branding 98

Stevens & Tate

NOVEMBER 21, 2024

(LOMBARD, IL) – Stevens & Tate Marketing has been honored with a W3 Award in the category of Branded Entertainment–Not-for-Profit and a Silver Davey Award in the category of Film/Video-Corporate Image for “ Protecting The People In The Land Of Lincoln ,” the 50th anniversary video created for its client JULIE, Inc. These prestigious awards recognize excellence in creative work from firms worldwide.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Video Marketing Cable 52

Stevens & Tate

NOVEMBER 21, 2024

In the world of marketing today, a new generation has emerged—the Gen Z, or “TikTok Generation.” With the youngest entering their teens and the oldest approaching 30, this digitally native, socially conscious group has become a powerful consumer force. Marketing on TikTok offers an exciting way to reach them, but this generation is notoriously hard to engage.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Generation Peer-to-peer 97

Stevens & Tate

OCTOBER 17, 2024

AI is no longer an emerging trend—it’s a core component of advanced AI marketing strategy. But how familiar are you with leveraging AI to optimize your campaigns? Think of your AIQ (Artificial Intelligence Quotient) as a measure of how effectively you incorporate AI into your marketing efforts. In this article, we’ll explore how you can boost your AIQ by understanding six of the most powerful applications of AI: AI-Powered Personalization Predictive Analytics Sentiment Analysis AI-Driven

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 98

Stevens & Tate

OCTOBER 15, 2024

Good copy is crucial for many reasons. Its importance spans a wide range of mediums, from social media posts and blog articles to advertising materials and email campaigns. Good copy allows you to communicate with your audience more effectively and foster a deeper connection with them. Additionally, good copy aids in promoting your services and/or products.

Tips 96

Tips Advertising Mediums Ideal Customer Profiles Email Campaigns 96

Stevens & Tate

OCTOBER 8, 2024

Have you read tons of digital content marketing advice, only to find that most of it doesn’t quite fit your industry? That’s because many resources tend to focus on sectors that target broader consumer bases. However, manufacturing is a whole different ballgame—it often serves niche markets with specific needs. That’s why a solid digital content marketing strategy for this sector should prioritize showcasing technical expertise, navigating longer sales cycles, and targeting distinct B2B au

Content Marketing 98

Content Marketing Allocation Case Study Case Studies 98

Stevens & Tate

SEPTEMBER 10, 2024

An email’s open rate and click-through rate are two metrics that can tell you a lot about the effectiveness of your email marketing campaigns. Additionally, they can be indicators of a company’s overall success. Understanding these two metrics allows you to measure how effectively emails are driving engagement and resonating with your audience. If your company’s emails are suffering from low open rates or low click-through rates, read on to learn how to remedy the situation.

Click Rate 52

Click Rate Open Rate Urgency Marketing Mobile Marketing 52

Stevens & Tate

SEPTEMBER 5, 2024

Millennials are the largest generation in the workforce today and they’re taking on important leadership and decision-making roles. In fact, nearly half of all B2B researchers are Millennials. As a group, Millennials change jobs much more frequently than previous generations. So every six months, you may find yourself having to reintroduce your brand to a whole new group of buyers.

Branding 52

Branding Brand Identity B2B Thought Leadership Business 52

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News Increase in Subscriptions Subscription-based services have been becoming more and more common lately, and are expected to continue to grow in popularity.

Paid Content 104

Paid Content Marketing AI Trends Paid Search Agency 104

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News Increase in Subscriptions Subscription-based services have been becoming more and more common lately, and are expected to continue to grow in popularity.

Paid Content 100

Paid Content Marketing AI Trends Paid Search Agency 100

Stevens & Tate

AUGUST 27, 2024

Brand communication is how your company communicates with their current and future customers. It influences customer relationships and shapes how the brand is perceived. Good brand communication can build and maintain brand loyalty among customers. It can also set your company apart from the competition. A good brand communication strategy will showcase your brand’s personality and your unique value propositions in addition to highlighting what it is that makes your products/services distinguish

Branding 52

Branding Brand Identity Tips Distribution 52

Stevens & Tate

AUGUST 23, 2024

Display advertising is a kind of online advertising that uses copy, images, and other visual elements. The terms “display ads” and “banner ads” are often used interchangeably because display ads usually were banner ads back in the day. Currently, however, display ads can come in many different formats in addition to banner ads, like video ads, interactive ads, and more.

Display 92

Display Paid Search Agency Ads Banner Ads 92

Stevens & Tate

JULY 30, 2024

What’s Trending in Marketing For July 2024 Welcome to our July 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News Customers Want to Know What’s in Products Consumers in the United States have been paying more attention to health and wellness in recent years, especially when it comes to the products

Marketing AI 98

Marketing AI Trends Paid Search Agency Advertising Agencies 98

Stevens & Tate

MAY 1, 2024

In the competitive landscape of senior living, the significance of a well-crafted brand cannot be overstated. As the sector grows increasingly crowded, a robust brand can significantly elevate your community’s appeal, distinguishing it from competitors and fostering long-term success. This article delves into the importance of your senior living brand and explores the transformative impact branding has on senior living facilities.

Branding 101

Branding Brand Identity Word of Mouth Communities 101

Stevens & Tate

MAY 1, 2024

Step right into our April 2024 edition of “What’s Trending in Marketing,” your portal to the freshest marketing trends and insights. Stay ahead of the curve with our collection of marketing trends and reports for the 2024 year. Noteworthy Marketing Trends and News Additions in AI Advertisements Meta, the parent company of Facebook and Instagram, is making it easier for brands to reach consumers with AI-powered tools.

Trends 99

Trends Advertising Agencies Planning Paid Search Agency 99

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

Marketing Automation Services 40

Marketing Automation Services Communities Marketing Automation Automation 40

Stevens & Tate

APRIL 18, 2024

In the fast-paced landscape of advertising, standing out is not only an advantage but a necessity. Achieving higher levels of creativity in advertising can set a brand apart, fostering memorable campaigns and engaging potential customers in meaningful ways. This article explores why elevating creativity is critical, what makes an ad campaign truly unique, and offers practical tips for enhancing creativeness within your advertising team.

Advertising Agencies 72

Advertising Agencies Creativity Advertisements Advertising 72

Stevens & Tate

APRIL 18, 2024

Conducting a website audit is an essential task if you’re looking to enhance your online presence. A comprehensive audit helps you understand key areas of improvement and optimization across various aspects of your website. From user experience (UX) and search engine optimization (SEO) to conversion rate optimization (CRO), each element plays a significant role in how effective your website is in achieving your business goals.

Marketing Websites 40

Marketing Websites Customer Satisfaction Conversion Rate Click Rate 40

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. The key to success lies in understanding the intricacies of email marketing and leveraging them to your advantage. The Foundation of a Strong Email Marketing Strategy Before diving into the nuances, it’s crucial to establish a strong foundation for your email

Email Marketing 64

Email Marketing Branding Brand Identity Trigger Marketing 64

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. Among the various digital marketing strategies, video content emerges as a particularly potent tool, offering a dynamic and engaging way to showcase your community’s amenities, lifestyle, and values.

Video Marketing 102

Video Marketing Marketing & Strategy Marketing Strategy Planning 102

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Stevens & Tate

MARCH 21, 2024

When it comes to branding, the importance of a compelling logo cannot be overstated. A well-crafted logo isn’t just a passing marketing trend. It serves as the cornerstone of your brand’s identity, encapsulating your ethos and distinguishing you in a crowded marketplace. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image.

Design 104

Design Trends Loyalty Impressions 104

Stevens & Tate

MARCH 20, 2024

Redesigning your website can be a pivotal step in refreshing your brand’s online presence. As you plan your redesign in 2024, keep these best practices and trends in mind to ensure your website is both modern and effective. 1. Learn from Your Current Website Before starting a website redesign, it’s crucial not to disregard the wealth of insights your current site holds.

Marketing Websites 101

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 101

Stevens & Tate

MARCH 19, 2024

Using hashtags on Twitter, Instagram, and Facebook helps users reach an audience beyond their group of followers or friends. Hashtags mark content with keywords that are relevant to the message of the post. When users search those keywords, your content becomes visible to people who may not have known about your business previously. Hashtags are often viewed as a casual practice, yet they hold value on professional social platforms like LinkedIn.

Linkedin 70

Linkedin Tips CAN-SPAM Keywords 70

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. It’s a must. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. Let’s delve into how digital and social advertising work hand-in-hand, and explore the myriad ways they complement each other to amplify your brand’s online presence.

Social Media 105

Social Media Social Marketing Media Marketing & Strategy 105

Stevens & Tate

MARCH 4, 2024

Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums. In fact, audio advertising was recently ranked the fastest growth of any media !

Advertisements 105

Advertisements Advertising Advertising Mediums Paid Search Agency 105

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. The benefits of inbound marketing can be a game changer for your business. By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. Here are ten efficient ways to leverage inbound marketing for your business’s advantage. 1.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Noteworthy Marketing Trends and News 2024’s Super Bowl One of the nations traditions is sitting with loved ones and watching the yearly super bowl game.

Trends 104

Trends Marketing & Strategy Conference Lead Ranking 104

Stevens & Tate

FEBRUARY 20, 2024

Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. E mbracing AI can significantly enhance your marketing efforts, from personalized customer interactions to streamlined operations.

Marketing AI 95

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 95

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. However, various SEO pitfalls can hinder these outcomes. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding.

Social Media 113

Social Media SEO Optimization Media 113