Stevens & Tate

article thumbnail

5 Holiday Email Templates for Salespeople

Stevens & Tate

When it comes to email marketing , you should always welcome the opportunity to do something a little bit different. Changing it up is a great way to keep it fresh and to keep your leads interested. One of the best times to do this is during the holiday season.

article thumbnail

Social Media Solutions: Understanding The Importance of Social Media Engagement vs. Following

Stevens & Tate

Social media has become one of the most important marketing platforms over the past decade or so. This is because there are hundreds of different social channels out there, all of which cater to different demographics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Questions On Attraction Marketing Strategies To Consider

Stevens & Tate

As any business owner knows, marketing is essential if you have any ambition for growing your company. Without effective marketing, your ability to attract new leads and increase sales is going to be limited, which means that there’s a good chance that your business won’t last very long.

article thumbnail

Traditional Marketing vs. Digital Marketing

Stevens & Tate

No matter how big your business might be, whether it’s a small mom and pop store tucked away in a small town or a large corporation, advertising is an absolutely vital component of your success.

article thumbnail

Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

article thumbnail

Your Company’s Core Values Play a Role in Developing Your Brand Story

Stevens & Tate

When vetting brands, consumers often look far deeper than the simple surface messages that portray a company.

Develop 94
article thumbnail

SMART Goal Examples That Will Make You a Better Marketer

Stevens & Tate

When creating your inbound marketing strategy, it’s important that you set goals as part of your planning process.

article thumbnail

Exploring The Differences Between B2C and B2B Email Marketing

Stevens & Tate

How you market your brand depends greatly on who your audience is, which is why b2c (business to consumer) and b2b ( business to business ) marketing are very different strategies. As such, your email marketing strategy is going to depend heavily on whether or not you’re marketing b2b or b2c.

B2C 82
article thumbnail

The 5 W’s Of A Thank You Page

Stevens & Tate

Thank you pages are an important part of the inbound methodology. To better understand a thank you page, it is best to look at the 5 W’s: Who, what, when, where, and why.

Paper 99
article thumbnail

What is Attraction Marketing And How Can It Set Your Business Apart

Stevens & Tate

Attraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers.

Planning 106
article thumbnail

Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.

article thumbnail

The Importance of Package Design – How it Affects Your Brand Story

Stevens & Tate

Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience.

article thumbnail

How AI Marketing Effects SEO

Stevens & Tate

For years, artificial intelligence (AI) was mere science fiction — an idea with unlimited possibilities.

article thumbnail

5 Storytelling Techniques You Should Avoid

Stevens & Tate

Storytelling is an integral part of marketing your brand effectively. It allows you to convey your message and your values to your audience, all while making it easy for them to relate and connect to you on a more personal level by capturing their interest and inciting specific emotions.

article thumbnail

5 Digital Marketing Tactics For Senior Living Communities

Stevens & Tate

More and more seniors are becoming tech savvy, using smart phones and tablets to communicate with family and friends. They also use their smart devices to do their own research on where they want to live and how they want to do it.

article thumbnail

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

article thumbnail

Does Direct Marketing Have A Role In Inbound Marketing?

Stevens & Tate

With the proven success of inbound marketing, you might be wondering if there’s a point to some of the traditional marketing strategies you may have once leveraged–for example, direct marketing.

article thumbnail

Creative Real Estate Marketing Ideas for Homebuilders

Stevens & Tate

As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor.

article thumbnail

What AI means To B2B Marketing Strategies

Stevens & Tate

Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. In fact, the use of AI is practically commonplace now.

article thumbnail

The Secret to SEO and 5 Tips on Optimizing Your Results

Stevens & Tate

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). Doing so helps to increase visibility and explores the secret to SEO. If you do any online marketing, then the odds are you have some basic understanding of SEO.

article thumbnail

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

article thumbnail

Top 5 Critical Website Redesign Analytics Tools

Stevens & Tate

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. However, both technology and user behavior are constantly evolving. As such, you need to update your website to stay ahead of the curve.

Websites 107
article thumbnail

Creating a Brand with Social Listening and What Tools To Use

Stevens & Tate

Social media marketing is an important part of reaching today’s modern era customers. Setting up social media accounts that prioritize providing good content can be challenging.

Brand 103
article thumbnail

How Data Driven Creative Is Shifting The Advertising Industry

Stevens & Tate

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else.

article thumbnail

How can you keep up with the future of inbound marketing?

Stevens & Tate

Running a business is difficult, no matter how big or small it is. To successfully maintain and grow a business, you need to retain existing customers as well as reach new ones. As such, a good marketing strategy is essential to the success of any business.

article thumbnail

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

article thumbnail

What Experiential Marketing Companies Can Gain By Blending Experiential Marketing With Digital Works

Stevens & Tate

Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand.

Hashtag 56
article thumbnail

The Use of Inbound Marketing in the Manufacturing Industry

Stevens & Tate

When it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. This is no longer true.

article thumbnail

How To Tell Your Brand Story Using Personas

Stevens & Tate

When considering how to tell your brand story , you must think of the role of the audience as well as that of the storyteller. Stories create wonder, excitement, and engagement in the world they create. Through storytelling, your business can engage with its audience on a much more emotional level.

Persona 87
article thumbnail

6 Reasons Why You Should Attend a Conference

Stevens & Tate

There are hundreds of manufacturing conferences that are held every year around the country. As the owner of a manufacturing business, it would do you a lot of good to attend just one of these conferences. Unfortunately, many business owners don’t take the time to attend any of them.

article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

article thumbnail

Using The Right Media Mix During Each Stage Of The Buyer’s Journeys

Stevens & Tate

Not all buyers are created equal, and depending on what stage in your sales funnel a buyer lands can dictate the type of marketing they’re ready to receive.

Funnel 77
article thumbnail

The Use of Inbound Marketing in the Manufacturing Industry

Stevens & Tate

When it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. This is no longer true.

article thumbnail

Understanding Growth Driven Design & Its Methodology

Stevens & Tate

Your website design is arguably the most important element of a successful inbound marketing strategy. The website is the foundation of all your online marketing efforts, after all. When it comes to designing your website, there are two main ways to go about it.

Design 62
article thumbnail

The Power of an Influencer Marketing Strategy: How and Why It Works

Stevens & Tate

We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. What’s more? They have a massive following. You notice this is different from the typical celebrity endorsements.

Work 98
article thumbnail

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

article thumbnail

Using Lead Nurturing During the Consideration Stage Of The Buyer’s Journey

Stevens & Tate

The consideration stage of your buyer’s journey begins a pivotal series of events for your buyer and your brand. Once your buyer has been made aware of their problem, searched through your content, and become a lead, their true “shopping” experience begins.

article thumbnail

Understanding Consumer Expectations Around Omnichannel Approach

Stevens & Tate

There are many ways to engage with potential customers these days, from social media to mobile and more. While it’s important that you establish a presence on different channels so that you can reach your target audience, it’s also important that you create a seamless experience.

Loyalty 112
article thumbnail

The Importance of Implementing a Marketing Dashboard

Stevens & Tate

At this point in time, most businesses realize how important data is and how analyzing the data that they collect can provide valuable insight into the performance of their marketing tactics as well as into how their audience behaves.

Display 89
article thumbnail

Real Estate Marketing Trends You Should Implement Into Your Marketing Strategy

Stevens & Tate

The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home.

article thumbnail

The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,