Stevens & Tate

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SEO for Creatives: Optimizing Visual Content for Search

Stevens & Tate

Visual content plays a crucial role in capturing and retaining the attention of online audiences. Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. This not only helps your work get discovered by a wider audience but also establishes your online presence as a creative authority.

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Maximizing Email Personalization

Stevens & Tate

Black Friday is one of the largest shopping days, where consumers buy everything from electronics and household items to software, services, and subscription plans. Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. But how can you maximize Black Friday sales? One obvious answer is to tap into the power of email personalization.

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The Power of Story Branding: What We Can Learn from Successful Brand Stories

Stevens & Tate

In today’s competitive marketplace, establishing a strong brand identity is essential for businesses looking to stand out and connect with their target audience. One powerful tool that can help achieve this is story branding. By weaving narratives into their brand strategies, companies can create emotional connections, engage customers, and leave a lasting impression.

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Choosing Your Advertising Agency Partnership: Key Considerations for Success

Stevens & Tate

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. Consequently, forging partnerships with suitable agencies can enable you to efficiently engage your intended audience, foster brand recognition, and generate sales.

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The Differences Between MQL vs SQL

Stevens & Tate

One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams. It’s not uncommon for a marketing team to use a variety of strategies to convert a lead and then move on to the next one, assuming sales will pick up where they left off. However, not all leads are the same. Some leads need to be nurtured further and aren’t ready to be engaged.

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How Much To Advertise on Instagram And Why It ‘s Worth The Cost

Stevens & Tate

As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018 had almost one billion active monthly users.

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10 AI Marketing Tools for Optimizing Your Marketing Strategy

Stevens & Tate

In the current digital era, the revolutionary impact of AI technology on marketing strategies cannot be underestimated. Utilizing artificial intelligence, you can now automate various marketing tasks, obtain valuable insights, and enhance your strategy to achieve remarkable outcomes. And the good news is that a wide array of AI marketing tools exist, empowering businesses to streamline their endeavors and attain resounding success.