Stevens & Tate

Covid-19 Social Media Tips For Businesses

Stevens & Tate

COVID-19 has resulted in an uncertain situation that nobody has experience with. As such, many companies are stumbling around in the dark trying to figure out how to proceed. Some businesses are even cutting back on their marketing budgets due to a decrease in sales.

What is Digital Storytelling: How To Improve Your Efforts

Stevens & Tate

When you’re marketing your brand, you’re telling consumers a story. In that story, they are the protagonists. Their problem or need is the inciting incident of that story, and the solution you present is the climax to that story.

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The Difference Between Lead Generation vs Demand Generation

Stevens & Tate

When it comes to building your audience and increasing your sales, there are two strategies that are vital to your success: demand generation and lead generation. However, there are a lot of misconceptions about both. For instance, many people confuse one for the other.

Five Tips for Effective Inbound Marketing for Healthcare

Stevens & Tate

Quality healthcare has always been important, but it’s even more important during the pandemic. More people are searching for health-related information than ever before. As such, it’s critical that your healthcare business is in a position to be found.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How Marketing Helps Critical Manufacturers During Covid-19

Stevens & Tate

The COVID-19 pandemic has affected all businesses, both big and small, in some way. For most businesses, the impact has unfortunately been negative. This is especially true for manufacturers.

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Soft Sell Advertising: What it is, Why it works, and How to Execute

Stevens & Tate

When it comes to advertising, businesses as a whole tend to be aggressive. They let you know exactly who they are, what they do, and why you should buy from them. Even in inbound marketing , companies will try to tie the topic of conversation in with their products or services in some way.

Sourcing User Generated Content

Stevens & Tate

One source of content generation you may not have tapped into yet is user-generated content. Content marketing is a critical component of any successful marketing strategy. However, it can take a lot of resources to produce your own content on a regular basis.

TikTok Advertising Strategies Are Becoming More Common

Stevens & Tate

Most businesses these days are using at least one or two social media channels to market their brand. However, new social channels emerge every year, many of which are worth your attention. Take TikTok for example.

Keys Successful Price Reduction Strategy

Stevens & Tate

There are many reasons why you might be thinking about reducing the prices of a product or service. There are usually two main reasons: the product or service isn’t selling as well as you had hoped, or you’re looking to increase your customer base.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Value of Marketing Automation in 2020

Stevens & Tate

As your organization expands, so will your marketing needs. Trying to keep up with all of your marketing tasks can be challenging. Common tasks include emailing leads, posting content on a regular schedule, responding to questions, and more.

Lessons Learned: Buyer Persona Gone Wrong

Stevens & Tate

Before a company can establish a solid marketing plan , it must be aware of the specific target markets or customer profiles it has the best chance to attract to its product or service. Creating a buyer persona is essential to effective attraction marketing.

Stevens & Tate Marketing Named as a Top B2B Company Worldwide

Stevens & Tate

When it comes to branding, it’s important to be focused on the future. At Stevens & Tate Marketing, we look forward to what 2020 will bring. Clutch just announced the Clutch 1000, a list of the 1,000 highest-ranking companies on their site.

10 Best Digital Marketing Podcasts in 2020

Stevens & Tate

Marketing strategies constantly change and evolve every year. Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Doing so can give you good ideas on how to improve your marketing strategy.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

6 Reasons You Should Leverage Long Form Video Marketing

Stevens & Tate

Video marketing has long been accepted as one of the most effective forms of content marketing. Video content is easy for people to consume on any device. It’s also arguably the best way to deliver a message in an engaging way and to establish an emotional connection.

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8 Reasons to Invest in OTT Marketing

Stevens & Tate

As new technologies emerge, new marketing opportunities tend to present themselves. For example, the rapid adoption of streaming services, from Netflix to Hulu, over the past few years has led to the growth or OTT marketing (over-the-top marketing).

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Marketing Automation Benefits During Covid-19

Stevens & Tate

COVID-19 has been a difficult time for everyone, including small to mid-sized businesses. However, just because your business may have slowed down doesn’t mean that you should stop marketing. In fact, you could argue that now is the best time to reach out to clients and prospects alike. Although you may not be closing deals, you can still nurture leads and build your brand authority. Of course, you will have to adapt your existing strategy to the current situation.

Direct vs Indirect Marketing

Stevens & Tate

You may not realize it, but all marketing efforts can be categorized in one of two ways — direct marketing or indirect marketing. On the surface, direct vs. indirect marketing is relatively easy to understand. Direct marketing involves engaging with leads or customers directly.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Ways to Improve Your B2B Marketing Strategies

Stevens & Tate

B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign , you’ll need to establish what your goals are. Once you’ve done so, you should implement marketing strategies that will support those goals and help you achieve them. The following are five B2B marketing tips that you should use to help improve your marketing efforts: 1.

Leveraging Video Marketing During COVID-19

Stevens & Tate

When it comes to creating content for your marketing strategy, arguably the most effective type of content is video content. In fact, the success of video marketing when compared to other types of content marketing has been proven time and time again. For example, the viewing of video content accounts for roughly one-third of all online activity. Additionally, 64 percent of consumers will purchase a product or service after watching a branded social video.

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5 Mobile Marketing Techniques To Build Your Ecommerce Brand

Stevens & Tate

It should come as no surprise that a strong mobile presence is indispensable in today’s market. After all, the average user spends most of their Internet time on their smartphone as opposed to their desktop. Whether your company is just starting up or has reached the point of maintain a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your ecommerce business.

Tailoring The B2B Sales Funnel To Meet Your Needs

Stevens & Tate

When it comes to the B2B sales funnel, there are three main stages : awareness, consideration and the decision stage. The funnel represents the journey that the customer takes from start to end. However, the B2B sales funnel isn’t necessarily set in stone.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

What’s Trending in Marketing for August 2020

Stevens & Tate

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. The following articles highlight current August 2020 marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Hulu Launches Beta for Self-Serve Advertising Platform.

How Professional Service Marketers use Marketing Automation Strategies to Succeed

Stevens & Tate

A comprehensive professional service marketing strategy can be time-consuming to not just develop and implement, but to monitor and maintain as well. A successful strategy requires that many tasks be performed repeatedly over time. These tasks are often mundane.

6 Essential Steps to Healthcare Content Marketing

Stevens & Tate

When it comes to healthcare and wellness, roughly 80 percent of people tend to use search engines like Google to find information and advice. As a healthcare provider, you should take advantage of this by investing in a robust healthcare content marketing strategy.

Stevens & Tate Listed by DesignRush among the Top Digital Advertising Agencies

Stevens & Tate

Stevens & Tate Listed among the Top Digital Advertising Agencies By DesignRush. We’re pleased to announce that DesignRush has listed Stevens & Tate Marketing as one of the Top Digital Advertising Agencies of 2020! Helping clients promote their products is a top priority of our agency.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

The Advantages of Using Public Relations in Your Marketing Strategy

Stevens & Tate

As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. For example, PR helps maintain your reputation through winning audience approval. It can educate all possible consumers and sway them to your point of view.

Bob Ward Homes Has Retained Stevens & Tate Marketing As Its Agency Of Record

Stevens & Tate

Lombard, Ill.– – Bob Ward Homes has retained Stevens & Tate as its agency of record. With this position, the firm will handle media planning and buying services for the Maryland home builder. It will enact digital advertising campaigns and a lead nurturing program.

What’s Trending in Marketing for January 2020

Stevens & Tate

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace.

Tips On Using Facebook For Senior Living Social Media Marketing

Stevens & Tate

Senior living social media marketing, is one of the most effective ways to spread awareness about your senior living community. In doing so, you provide your audience with insight into your facility.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Figuring Out Your Bounce Rate Benchmark

Stevens & Tate

When it comes to your website, it’s important to monitor how it’s performing. Tracking performance allows you to adjust different tactics. Thereby ensuring that you have the best chance of attracting high-quality leads and converting them while they’re exploring your site.