Stevens & Tate

Developing the Perfect Omni-Channel Marketing Strategy

Stevens & Tate

The buyer’s journey has changed a lot over the years. This is a result of the consumer’s ability to explore multiple channels online and to engage in multiple ways. There is no distinct path that takes them from point A to point B in order to make a purchase.

Stevens & Tate Recognized as a Top Illinois Web Design Agency on DesignRush

Stevens & Tate

We are thrilled to announce that DesignRush has given us yet another recognition- this time as a Top Illinois Web Design Agency of 2019! At Stevens & Tate, we are committed to developing an impactful web design for our clients that will turn their website visitors into leads.

How Much To Advertise on Instagram And Why It ‘s Worth The Cost

Stevens & Tate

As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text.

Cost 67

Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

Stevens & Tate

In order to continue attracting your target audience, you need to keep up with the wants and needs of customers. This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

How Having a Real Time Location System Can Benefit Campaign Performance

Stevens & Tate

As you likely know, mobile marketing is an incredibly effective way to reach a significant part of your audience. Companies that aren’t leveraging mobile marketing at this point are going to be on the brink of falling behind their competition if they haven’t already.

GPS 67

What’s Trending in Marketing for May 2019

Stevens & Tate

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace.

Stevens & Tate Recognized as a Top Digital Marketing Company on Design Rush

Stevens & Tate

Another awesome recognition! We are incredibly proud to announce that Stevens & Tate has been recognized as a Top Digital Marketing Company of 2019 on Design Rush! At Stevens & Tate Marketing, our primary focus is on impacting businesses and finding marketing solutions for our clients.

IHCA/ICAL- Nicole Wagner will Speak at Convention September 11

Stevens & Tate

For more information, contact: Debbie Szwast. dszwast@stevens-tate.com. IHCA/ICAL- Nicole Wagner will Speak at Convention September 11.

Real Estate Marketing Trends You Should Implement Into Your Marketing Strategy

Stevens & Tate

The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home.

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

Brand Leverage Marketing: Partnering with a Positive Brand Brings Attention to Your Own

Stevens & Tate

Brand Leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter.

Stevens & Tate Named By Top Digital Agency As One Of Year’s Best Agencies

Stevens & Tate

We had a fantastic year in 2018 and we’re off to a great start this year, especially since receiving increased recognition for our success as a digital agency.

4 Strategies of a Successful Attraction Marketing Formula

Stevens & Tate

Almost every business engages in inbound marketing in one way or another–and they should. Inbound marketing is an effective way to increase your brand awareness, build authority, and find new leads. However, it’s extremely broad.

Improving User Experience With Good Website Navigation Design

Stevens & Tate

It’s not a stretch to say that your website is one of — if not the — most important element of your inbound marketing strategy. Without it, there’s very little that you can do.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Eddie Bauer’s “Release the Fleece” Ad Campaign

Stevens & Tate

Eddie Bauer’s recent advertising campaign has put an interesting twist on a common seasonal item that many are familiar with: fleece. In their recent “Release the Fleece” campaign, E.B.

Senior Living Marketing Experts Dan Gartlan and Nicole Wagner to be Featured at LeadingAge Illinois from April 2-4, 2019

Stevens & Tate

LOMBARD, IL., March 1, 2019 – As long-time educators of senior living marketing, Stevens & Tate Marketing has once again been selected to present at a LeadingAge association event.

Choosing HubSpot CRM As Your CRM Solution

Stevens & Tate

If any business wishes to collect customer data, monitor customer interactions, and ensure that their marketing and sales teams are properly aligned, it is necessary to have a CRM (customer relation management) platform. However, there are a lot of different CRM software solutions to choose from.

CRM 56

What’s Trending in Marketing For April 2019

Stevens & Tate

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

6 Web Design Principles to Increase Conversions

Stevens & Tate

Putting thought into your web design is a must if you have any ambitions to grow your business. While the content that you host on your site and the strength of your SEO strategy will help you attract leads, your web design will play a big part in your ability to convert leads.

6 Types of Behavioral Data That Can Be Used For Segmentation

Stevens & Tate

The way that your users behave provides you with significant insight into your audience, your website, and even your products and services. You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques.

Should You Consider A Growth Driven Design Strategy?

Stevens & Tate

In this day and age, every business understands the importance of having a company website. Even local mom and pop shops have a web presence, whether it’s a basic website or a social media page. However, not everyone realizes that there are different ways to build your website.

The Difference Between Buyer Journey vs. Customer Journey

Stevens & Tate

You’ve probably heard a lot about consumer lifecycles and the different terms used to describe said lifecycles, such as buyer journey and sales funnel. They can be a little overwhelming and a little confusing.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Importance of Implementing a Marketing Dashboard

Stevens & Tate

At this point in time, most businesses realize how important data is and how analyzing the data that they collect can provide valuable insight into the performance of their marketing tactics as well as into how their audience behaves.

A Guide to the Decision Stage of the Buyer’s Journey

Stevens & Tate

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. It’s at this point that consumers are in the decision stage of the buyer’s journey.

Using HubSpot Lead Flows To Improve Conversion Rates

Stevens & Tate

There’s a common misconception that some businesses that pop-ups are always a bad idea. While it’s true that pop-up ads can be annoying, especially if they are disrupting the visitor’s website experience , they can also be very effective if you know how to implement them properly.

7 Package Design Tips for Creating a Strong Brand

Stevens & Tate

There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

6 Best Practices For Using Facebook Video Ads

Stevens & Tate

What’s Trending in Marketing For March 2019

Stevens & Tate

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace.

How Behavioral Marketing Can Increase Sales

Stevens & Tate

Behavioral marketing is a form of marketing that’s based on how a lead or customer behaves.

Using Customer Segmentation To Improve Engagement

Stevens & Tate

Once a lead has made a purchase and has become a customer, your job isn’t over.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Preparing Your Marketing Strategy for 2019

Stevens & Tate

Successful marketing is based on your ability to continuously improve your efforts on a year by year basis.

Stevens & Tate Named a Top Integrated Marketing Company by Design Rush

Stevens & Tate

Here at Stevens & Tate, our goal is to help businesses of all sizes to improve their marketing efforts in a substantial way so that they can not only achieve their marketing goals, but so that they can set their sights on even bigger goals that they may not have previously thought possible.

A Year In Review: Advertising Trends of 2018

Stevens & Tate

The year is almost coming to an end, which makes it the perfect time to take a look at some of the most popular advertising trends that caught on in 2018.

Mobile Marketing Trends to Keep Track of in 2019

Stevens & Tate

Mobile marketing has taken its place over the past few years as one of the most important marketing strategies that you can implement. This should be no surprise, considering the fact that mobile devices accounted for almost 50 percent of the world’s web page views last year.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.