INDUSTRY INSIGHTS YOUR PEERS ARE READING
In this day and age, there are countless ways that you can run ads. Even if you don’t take into account traditional advertising (such as running newspaper ads or magazine ads), there seem to be new online advertising opportunities popping up every day. MORE
CBDs (cannabidiols) are becoming incredibly popular throughout the country, leading to many CBD products and businesses popping up everywhere. One reason for this is the continual legalization of marijuana throughout many states. MORE
Once upon a time, when the web was still in its infancy, the homepage was considered the most important page on your website. While the homepage is an essential component of your website, it shouldn’t necessarily be the first page that visitors see. MORE
As you likely know, mobile marketing is an incredibly effective way to reach a significant part of your audience. Companies that aren’t leveraging mobile marketing at this point are going to be on the brink of falling behind their competition if they haven’t already. MORE
If you sell products or services online, then SEO is an extremely important part of your marketing strategy; however, if you also happen to have a physical location, then you’ll want to make sure that you address local SEO as well. MORE
Recognized By Design Rush. We are very proud to announce that Design Rush has given us yet again for another achievement this time being recognized as a Top Food Package Design Company. Here, at Stevens & Tate, we work with businesses of all sizes to improve their marketing strategies. MORE
As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. MORE
When it comes to digital marketing, there are four main types of media. The first, owned media, is relatively obvious. Owned media refers to the media that you own, such as your website, your blog, or your social media pages. Then there’s paid media, which often comes to mind first. MORE
As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular. MORE
When it comes to inbound marketing, it can be somewhat easy to fall into a pattern. If you feel like your marketing efforts are just more of the same, then it might be time to take a fresh approach. You want to stand out from your competition, after all. MORE
The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home. MORE
We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. What’s more? They have a massive following. You notice this is different from the typical celebrity endorsements. MORE
We are thrilled to announce that DesignRush has given us yet another recognition- this time as a Top Illinois Web Design Agency of 2019! At Stevens & Tate, we are committed to developing an impactful web design for our clients that will turn their website visitors into leads. MORE
We had a fantastic year in 2018 and we’re off to a great start this year, especially since receiving increased recognition for our success as a digital agency. MORE
There are many KPIs that you can track in order to judge the performance of your ads. One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. MORE
Stevens & Tate Marketing is a full-service, Chicago based, digital marketing and advertising firm. For more than 20 years, clients of all sizes and scopes have benefited from our unique combination of strategic problem solving, innovative thinking, on-target message development, and award-winning creative design. Speaking of awards, we are honored to announce that we have been deemed one of the leading digital marketing agencies in Illinois by Clutch in their 2019 report on top B2B companies. MORE
Informing your audience is important. You want potential buyers to understand what their problem is and how your products or services can solve that problem. However, people don’t generally make purchases based on information, even though that does factor into their purchasing decisions. MORE
Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things. MORE
It’s not difficult to argue that it was the Internet that changed the way that consumers purchased products and services. After all, the Internet allows consumers to do research, engage with businesses, and make purchasing decisions on their own time. MORE
At Stevens & Tate Marketing, we focus on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their problems through our premium quality services and marketing programs. MORE
Back before the Internet, it was difficult to escape ads. If you were watching TV, then you had no choice but to watch the commercials. However, because users have more control over what they view online, advertisements are easy to ignore. MORE
The buyer’s journey has changed a lot over the years. This is a result of the consumer’s ability to explore multiple channels online and to engage in multiple ways. There is no distinct path that takes them from point A to point B in order to make a purchase. MORE
Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. MORE
Display ads are one of the oldest forms of online advertising. Unfortunately, the typical display ad doesn’t have as much of an impact as it once had. It has been surpassed by many other online marketing strategies. MORE
When running a PPC (pay per click) campaign, you’ll want to make sure your ad’s content is of high quality. You’re investing in these ads, after all. MORE
Facebook has an enormous user base that’s only continuing to grow every month. As of the first quarter of 2019, Facebook boasted 2.37 billion active monthly users — up 55 million from the previous quarter. Additionally, roughly 1.56 MORE
One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams. MORE
In this day and age, it’s pretty difficult for consumers to turn a corner without being hit with dozens of advertisements, whether it’s online or offline. As such, targeting your audience has become more important than ever, especially when it comes to running a smaller business. MORE
Before ad exchanges began popping up, the only way for marketers to purchase ad space online was directly through publishers. This process was not very cost-effective. It was also time-consuming. MORE
The mobile market has skyrocketed over the past decade. It’s estimated that around 96 percent of all American adults own a cellphone and that 81 percent of Americans own smartphones. That’s more than the number of Americans that own desktops or laptops. MORE
Stevens & Tate
SEPTEMBER 18, 2019
There are many KPIs that you can track in order to judge the performance of your ads. One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning.
Stevens & Tate
SEPTEMBER 16, 2019
When running a PPC (pay per click) campaign, you’ll want to make sure your ad’s content is of high quality. You’re investing in these ads, after all.
Stevens & Tate
JULY 17, 2019
Recognized By Design Rush. We are very proud to announce that Design Rush has given us yet again for another achievement this time being recognized as a Top Food Package Design Company. Here, at Stevens & Tate, we work with businesses of all sizes to improve their marketing strategies.
Stevens & Tate
SEPTEMBER 11, 2019
When it comes to digital marketing, there are four main types of media. The first, owned media, is relatively obvious. Owned media refers to the media that you own, such as your website, your blog, or your social media pages. Then there’s paid media, which often comes to mind first.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Stevens & Tate
SEPTEMBER 10, 2019
Once upon a time, when the web was still in its infancy, the homepage was considered the most important page on your website. While the homepage is an essential component of your website, it shouldn’t necessarily be the first page that visitors see.
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Stevens & Tate
JUNE 25, 2019
Display ads are one of the oldest forms of online advertising. Unfortunately, the typical display ad doesn’t have as much of an impact as it once had. It has been surpassed by many other online marketing strategies.
Stevens & Tate
AUGUST 27, 2019
Facebook has an enormous user base that’s only continuing to grow every month. As of the first quarter of 2019, Facebook boasted 2.37 billion active monthly users — up 55 million from the previous quarter. Additionally, roughly 1.56
Stevens & Tate
AUGUST 26, 2019
It’s not difficult to argue that it was the Internet that changed the way that consumers purchased products and services. After all, the Internet allows consumers to do research, engage with businesses, and make purchasing decisions on their own time.
Stevens & Tate
APRIL 28, 2019
We are thrilled to announce that DesignRush has given us yet another recognition- this time as a Top Illinois Web Design Agency of 2019! At Stevens & Tate, we are committed to developing an impactful web design for our clients that will turn their website visitors into leads.
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Account-Based Marketing is a strategy, not a solution.
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Stevens & Tate
AUGUST 22, 2019
One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams.
Stevens & Tate
JUNE 18, 2019
As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular.
Stevens & Tate
AUGUST 20, 2019
In this day and age, there are countless ways that you can run ads. Even if you don’t take into account traditional advertising (such as running newspaper ads or magazine ads), there seem to be new online advertising opportunities popping up every day.
Stevens & Tate
MAY 12, 2019
The buyer’s journey has changed a lot over the years. This is a result of the consumer’s ability to explore multiple channels online and to engage in multiple ways. There is no distinct path that takes them from point A to point B in order to make a purchase.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Stevens & Tate
APRIL 7, 2019
At Stevens & Tate Marketing, we focus on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their problems through our premium quality services and marketing programs.
Stevens & Tate
AUGUST 6, 2019
Back before the Internet, it was difficult to escape ads. If you were watching TV, then you had no choice but to watch the commercials. However, because users have more control over what they view online, advertisements are easy to ignore.
Stevens & Tate
JUNE 16, 2019
Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things.
Stevens & Tate
AUGUST 14, 2019
Before ad exchanges began popping up, the only way for marketers to purchase ad space online was directly through publishers. This process was not very cost-effective. It was also time-consuming.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Stevens & Tate
AUGUST 8, 2019
When it comes to inbound marketing, it can be somewhat easy to fall into a pattern. If you feel like your marketing efforts are just more of the same, then it might be time to take a fresh approach. You want to stand out from your competition, after all.
Stevens & Tate
JULY 12, 2019
Stevens & Tate Marketing is a full-service, Chicago based, digital marketing and advertising firm. For more than 20 years, clients of all sizes and scopes have benefited from our unique combination of strategic problem solving, innovative thinking, on-target message development, and award-winning creative design. Speaking of awards, we are honored to announce that we have been deemed one of the leading digital marketing agencies in Illinois by Clutch in their 2019 report on top B2B companies.
Stevens & Tate
AUGUST 1, 2019
Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace.
Stevens & Tate
JUNE 2, 2019
In this day and age, it’s pretty difficult for consumers to turn a corner without being hit with dozens of advertisements, whether it’s online or offline. As such, targeting your audience has become more important than ever, especially when it comes to running a smaller business.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Stevens & Tate
JUNE 10, 2019
If you sell products or services online, then SEO is an extremely important part of your marketing strategy; however, if you also happen to have a physical location, then you’ll want to make sure that you address local SEO as well.
Stevens & Tate
MAY 15, 2019
As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text.
Stevens & Tate
JUNE 4, 2019
CBDs (cannabidiols) are becoming incredibly popular throughout the country, leading to many CBD products and businesses popping up everywhere. One reason for this is the continual legalization of marijuana throughout many states.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Stevens & Tate
JUNE 13, 2019
Informing your audience is important. You want potential buyers to understand what their problem is and how your products or services can solve that problem. However, people don’t generally make purchases based on information, even though that does factor into their purchasing decisions.
Stevens & Tate
JANUARY 21, 2019
The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home.
Stevens & Tate
MAY 9, 2019
As you likely know, mobile marketing is an incredibly effective way to reach a significant part of your audience. Companies that aren’t leveraging mobile marketing at this point are going to be on the brink of falling behind their competition if they haven’t already.
Stevens & Tate
JULY 23, 2019
We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. What’s more? They have a massive following. You notice this is different from the typical celebrity endorsements.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Stevens & Tate
FEBRUARY 24, 2019
We had a fantastic year in 2018 and we’re off to a great start this year, especially since receiving increased recognition for our success as a digital agency.
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