Stevens & Tate

MARCH 21, 2024

When it comes to branding, the importance of a compelling logo cannot be overstated. A well-crafted logo isn’t just a passing marketing trend. It serves as the cornerstone of your brand’s identity, encapsulating your ethos and distinguishing you in a crowded marketplace. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image.

Design 89

Design Trends Loyalty Impressions 89

Stevens & Tate

MARCH 20, 2024

Redesigning your website can be a pivotal step in refreshing your brand’s online presence. As you plan your redesign in 2024, keep these best practices and trends in mind to ensure your website is both modern and effective. 1. Learn from Your Current Website Before starting a website redesign, it’s crucial not to disregard the wealth of insights your current site holds.

Marketing Websites 82

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 82

Stevens & Tate

MARCH 19, 2024

Using hashtags on Twitter, Instagram, and Facebook helps users reach an audience beyond their group of followers or friends. Hashtags mark content with keywords that are relevant to the message of the post. When users search those keywords, your content becomes visible to people who may not have known about your business previously. Hashtags are often viewed as a casual practice, yet they hold value on professional social platforms like LinkedIn.

Linkedin 58

Linkedin Tips CAN-SPAM Keywords 58

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. The benefits of inbound marketing can be a game changer for your business. By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. Here are ten efficient ways to leverage inbound marketing for your business’s advantage. 1.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Noteworthy Marketing Trends and News 2024’s Super Bowl One of the nations traditions is sitting with loved ones and watching the yearly super bowl game.

Trends 88

Trends Marketing & Strategy Conference Lead Scoring 88

Stevens & Tate

FEBRUARY 9, 2024

Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing , and is a great way to send nurture leads throughout the buying process. Nurture Your Leads With Email Marketing What is Lead Nurturing? Lead nurturing is a strategic approach in marketing and sales that focuses on developing and maintaining meaningful relationships with potential customers throughout thei

Email Marketing 63

Email Marketing Leads Lead Marketing Qualified Leads 63

Stevens & Tate

FEBRUARY 5, 2024

Staying ahead of the curve is key for creating visually pleasing and user-friendly websites. For WordPress users, the introduction of WPBakery AI represents a leap in design innovation. So, in this article, we’ll explore the number of ways WPBakery AI can benefit WordPress websites by elevating creativity, efficiency, and user engagement. WPBakery AI makes designing your website super easy.

Marketing AI 81

Marketing AI Marketing Websites Tools Customer Satisfaction 81

Stevens & Tate

JANUARY 23, 2024

Trending Website Colors for 2024: A Palette for Digital Success As we step into 2024, one of the most important aspects of web design is knowing the use of colors. This plays a crucial role in shaping user experiences and establishing brand uniqueness’. In this post, we’ll delve into the trending website colors for this year. While exploring palettes that are expected to influence the digital realm, let’s paint a picture of the online future with the hues that are set to make waves.

Marketing Websites 90

Marketing Websites Trends User-Generated Content Trust Marketing 90

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Noteworthy Marketing Trends and News The Guardian view on festive marketing: stop spending like there’s no tomorrow In 1998, a British newspaper introduced “Black Friday” as a post-Thanksgiving shopping phenomenon in the US.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Stevens & Tate

NOVEMBER 9, 2023

Having an effective online presence is crucial for businesses across all industries, including senior living communities. With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones. This article will explore the key website updates that senior living communities should consider making to stay relevant and provide the best possible experience for their audie

Communities 75

Communities Marketing Websites Internet Marketing Mobile Marketing 75

Stevens & Tate

OCTOBER 26, 2023

In today’s competitive marketplace, establishing a strong brand identity is essential for businesses looking to stand out and connect with their target audience. One powerful tool that can help achieve this is story branding. By weaving narratives into their brand strategies, companies can create emotional connections, engage customers, and leave a lasting impression.

Branding 78

Branding Brand Identity Marketing Management Advertising Agencies 78

Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. Consequently, forging partnerships with suitable agencies can enable you to efficiently engage your intended audience, foster brand recognition, and generate sales.

Advertising Agencies 89

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 89

Stevens & Tate

OCTOBER 17, 2023

One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams. It’s not uncommon for a marketing team to use a variety of strategies to convert a lead and then move on to the next one, assuming sales will pick up where they left off. However, not all leads are the same. Some leads need to be nurtured further and aren’t ready to be engaged.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Stevens & Tate

OCTOBER 12, 2023

As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018 had almost one billion active monthly users.

Cost Per Click 52

Cost Per Click Cost Advertisements Advertising 52

Stevens & Tate

OCTOBER 11, 2023

In the current digital era, the revolutionary impact of AI technology on marketing strategies cannot be underestimated. Utilizing artificial intelligence, you can now automate various marketing tasks, obtain valuable insights, and enhance your strategy to achieve remarkable outcomes. And the good news is that a wide array of AI marketing tools exist, empowering businesses to streamline their endeavors and attain resounding success.

Marketing AI 76

Marketing AI Marketing & Strategy Marketing Strategy Optimization 76

Stevens & Tate

SEPTEMBER 13, 2023

Starting a business is one challenge, and building it into a success story is another. Several startups fail due to factors ranging from poor planning and ineffective marketing strategies to economic downturns and operational inefficiencies. As far as marketing is concerned, there are several lessons to learn from some of the most successful companies.

Planning 82

Planning Advertising Agencies Paid Search Agency Social Media 82

Stevens & Tate

SEPTEMBER 6, 2023

Building a website is simple. But designing a website that meets all the modern web design requirements and works for your unique customers and business is challenging. Most companies create compelling websites but end up sacrificing performance or the user experience. Others prioritize simplicity and convenience but end up with poorly optimized sites.

Design 87

Design Marketing Websites Examples Best Practices 87

Stevens & Tate

SEPTEMBER 5, 2023

In today’s dynamic media landscape, establishing brand trust has become increasingly critical. The 2021 Edelman report highlights the growing significance of consumer trust in making purchasing decisions. A well-crafted press release plays a vital role in conveying information to the public and building that crucial trust. It holds immense value for businesses, organizations, and individuals alike.

Press 82

Press Statistics Paid Search Agency Contact Marketing 82

Stevens & Tate

AUGUST 28, 2023

While not all businesses have an e-commerce page, many do. If you’re selling products or services online, you’ll want to make sure that you have an effective ecommerce marketing strategies. If you don’t, it’s going to be difficult to stand out from all the other e-commerce sites out there. Through the use of digital marketing strategies, you can build awareness of your ecommerce page as well as generate more traffic.

eCommerce 67

eCommerce Effectiveness Mobile Advertising Marketing & Strategy 67

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Stay informed and ahead of the game with our curated collection of marketing updates and reports.

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84

Stevens & Tate

JULY 3, 2023

Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. Exclusively tailored for our valued subscribers, this newsletter serves as your go-to source for staying informed and up-to-date in the dynamic marketing landscape. As we delve into the intriguing rebranding journey of Peloton and the cutting-edge updates unveiled at Google Marketing Live 2023, we invite you to join us in exploring the exciting world of marketing

Trends 69

Trends Planning Paid Search Agency Youtube 69

Stevens & Tate

JUNE 27, 2023

As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind Google.

Youtube 59

Youtube Marketing & Strategy Click Rate High Quality Lead 59

Stevens & Tate

JUNE 21, 2023

Almost every business engages in inbound marketing in one way or another–and they should. Inbound marketing is an effective way to increase your brand awareness, build authority, and find new leads. However, it’s extremely broad. For instance, you could set up a social media page and that would be considered inbound marketing. To truly get the most out of your inbound marketing efforts consider engaging in attraction marketing , which emphasizes a strategy that focuses on your audie

Marketing Strategy 86

Marketing Strategy Marketing & Strategy Planning Thought Leadership 86

Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. It’s how you make your business, products, or services known to your target audience. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Marketing & Strategy 69

Stevens & Tate

MAY 25, 2023

Real estate marketing changes by the minute, given the constant entry of new trends, thanks to digital platforms. Other factors that dramatically affect marketing in the real estate industry are the following: Changes in interest rates A growing population of remote workers who want to work and live where they choose Shortage of available homes (There was a 38% shortage of home listings in November 2022 compared to November 2017-2019).

Trends 88

Trends Planning Paid Search Agency Advertising Agencies 88

Stevens & Tate

MAY 22, 2023

Brand leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter. This marketing strategy uses the power of an existing brand to support a company’s entry into a new, but related product category by communicating valuable product information to the consumer. Utilizing recognizable pop culture can help you establish credibility.

Advertising Agencies 69

Advertising Agencies Positioning Branding Brand Identity 69

Stevens & Tate

MAY 12, 2023

A well-designed site is vital to the online success of your business. Recent studies show that at least 94% of respondents rarely trust websites with poor designs. On the other hand, a growth driven web design is intuitive and positively impacts brand perception and lead conversion. Growth-driven design is a revolutionary approach to creating high-performance websites founded on analytics and designed with specific objectives for continuous improvement.

Design 92

Design Buyer Personas Top of Funnel Fulfillment 92

Stevens & Tate

MAY 3, 2023

In order to continue attracting your target audience, you need to keep up with the wants and needs of customers. This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. Those factors are a lot different than what they used to be, which means that the customer journey has changed a lot as well.

Marketing Funnels 96

Marketing Funnels Purchase Top of Funnel Peer-to-peer 96

Stevens & Tate

APRIL 28, 2023

Once a lead has made a purchase and has become a customer, your job isn’t over. The most successful businesses are those that turn their customers into repeat customers–and this requires you to continue building the relationships that you’ve already established through regular engagement. However, as your business begins growing, it’s going to become more and more difficult to keep track of all of your customers and to meet their individual needs.

Segmentation 72

Segmentation Lead Ranking Opt-out Demographics 72

Stevens & Tate

APRIL 4, 2023

In this day and age, every business understands the importance of having a company website. Even local mom and pop shops have a web presence, whether it’s a basic website or a social media page. However, not everyone realizes that there are different ways to build your website. If your website is the foundation for all of your online marketing efforts, then consider implementing a growth driven design.

Design 108

Design Marketing & Strategy Paid Search Agency Marketing Websites 108

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility.

SEO 110

SEO Peer-to-peer Paid Search Agency Lead Scoring 110

Stevens & Tate

FEBRUARY 28, 2023

There’s a common misconception that some businesses that pop-ups are always a bad idea. While it’s true that pop-up ads can be annoying, especially if they are disrupting the visitor’s website experience , they can also be very effective if you know how to implement them properly. For example, you’ll want to refrain from having pop-ups on every page of your site as this will probably annoy your visitors.

Conversion Rate 92

Conversion Rate Hubspot Conversion Leads 92

Stevens & Tate

FEBRUARY 22, 2023

The marketing world is dynamic. New marketing tactics and trends constantly change how businesses market themselves. Consequently, marketers have embraced media mix marketing. Statistics show a 14% growth rate in digital marketing budget spending between 2020 and 2021 across industries. Besides, forecasts show a digital marketing annual growth rate of 9% from 2020 to 2026.

Media 111

Media Planning Marketing Budget Paid Search Agency 111

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more). Facebook Ads has a lot of features that you’ll want to take advantage of, including their Facebook Video Ads feature. 6 Practices For Using Facebook Video Ads The foll

Facebook 106

Facebook Practices Video Marketing Ads 106

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition. Successful public relations strategies can boost customer trust and convert potential customers into loyal followers.

PR 89

PR Public Relations Branding Brand Identity 89

Stevens & Tate

FEBRUARY 13, 2023

It’s not a stretch to say that your website is one of — if not the — most important element of your inbound marketing strategy. Without it, there’s very little that you can do. Because of this, it’s essential to make sure that poor web design doesn’t frustrate your visitors. Content quality will not mean as much if visitors have trouble viewing your pages or finding what they’re looking for.

Design 87

Design Marketing Websites Mobile Advertising Mobile Marketing 87

Stevens & Tate

JANUARY 20, 2023

The use of PPC ( pay per click ) advertising can be beneficial for countless reasons. Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. It’s why Google AdWords continues to be popular with advertisers. Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads.

Adwords 85

Adwords Cost per Acquisition Display Intent 85