Stevens & Tate

The Benefits of Using Behavioral Segmentation

Stevens & Tate

Engaging your leads and building relationships with them is one of the most important aspects of successful inbound marketing. This becomes a lot easier when you have information about your leads that you can use to your advantage.

7 Package Design Tips for Creating a Strong Brand

Stevens & Tate

There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products.

Advertising Trends That Will Catch On In 2019

Stevens & Tate

A lot of new–and effective–advertising trends caught on this year, many of which you should consider looking into. However, it’s always important to keep track of the latest advertising trends even if some of them come and go.

What’s Trending for January 2019

Stevens & Tate

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

A Year In Review: Advertising Trends of 2018

Stevens & Tate

The year is almost coming to an end, which makes it the perfect time to take a look at some of the most popular advertising trends that caught on in 2018.

Starting 2019 Strong: A third award from Clutch

Stevens & Tate

Over the course of 2018, our partnership with Clutch has been a close one. We’ve worked with this leading ratings and reviews firm to collect client feedback and gain insight on what we do best and, more importantly, what we could do better.

Preparing Your Marketing Strategy for 2019

Stevens & Tate

Successful marketing is based on your ability to continuously improve your efforts on a year by year basis.

Preparing Your Marketing Strategy for 2019

Stevens & Tate

Successful marketing is based on your ability to continuously improve your efforts on a year by year basis.

Stevens and Tate Named Top Ad Agency in 2018 By Clutch.co!

Stevens & Tate

Whether you’re looking for a commercial or a full on marketing campaign, our team at Stevens and Tate has been offering the best solutions to our partners since our start in 1992.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Creating Successful Holiday Marketing Campaigns

Stevens & Tate

Businesses tend to put extra effort into their advertising campaigns during the holiday season.

5 Marketing Tactics You Should Be Using in 2019

Stevens & Tate

Over the course of the year, businesses will implement various marketing tactics, some of which are hot, new marketing trends, others that have already been proven to be effective. However, not all marketing tactics that you used in 2018 will work in 2019.

6 Effective Call To Action Examples

Stevens & Tate

Great content is essential to building brand authority, attracting leads, engaging with leads, building trust, and more. However, good content will only take you so far.

How Will Inbound Marketing Help Me Sell Custom Homes?

Stevens & Tate

As a home builder , you might assume that traditional marketing efforts are all that’s required to find new clients. Building homes is not something that’s done on the Internet, after all.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What’s Trending In Marketing For December 2018

Stevens & Tate

This week in inbound marketing we look at Pinterest’s new carousel ad feature and Foursquare’s new way to measure a tv advertisement’s offline impact on store visits. Read more on the changes and marketing trends for this past month. Noteworthy Marketing News.

5 Holiday Email Templates for Salespeople

Stevens & Tate

When it comes to email marketing , you should always welcome the opportunity to do something a little bit different. Changing it up is a great way to keep it fresh and to keep your leads interested. One of the best times to do this is during the holiday season.

Why TV Advertising Remains Effective

Stevens & Tate

Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true.

5 Examples for Great Social Media Branding

Stevens & Tate

Large brands such as Coca-Cola and McDonalds have the necessary budgets to invest in A-list influencers and over-the-top Super Bowl commercials. The same cannot be said for startups and small-business struggling to make ends meet.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

5 Reasons to Use HubSpot

Stevens & Tate

There are a lot of marketing platforms out there that can be incredibly helpful when it comes to creating, managing, and tracking your marketing and sales efforts. Out of these platforms, HubSpot is highly regarded as one of the very best.

4 Tips For Creating a Successful Visual Identity

Stevens & Tate

Your visual identity is different than your brand identity–but your visual identity does play a part in helping to create your overall brand identity.

Using Lead Scoring to Identify Your Best Prospects

Stevens & Tate

Although one of your main goals should be to capture as many potential leads as possible, it’s worth mentioning that not all leads are the same.

Which Is Best For Me?: Growth Driven Design vs. Traditional Web Design

Stevens & Tate

Both growth driven design and traditional web design can be successful if you implement them effectively. The biggest difference between them is that a traditional website is built all at once, while growth driven design evolves.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.

Leads and Sales Remain Top Digital Marketing Priority Over Next 12 Months

KoMarketing Associates

Marketers have had a wide array of goals associated with their digital marketing strategies in the past. However, new research shows that they remain focused on sales and leads looking ahead to the next 12 months.

The Best Marketing Conferences To Attend In 2019

Marketing Insider Group

I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place?

How Will AI Change the Face of Digital Marketing in 2019?

Marketing Insider Group

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Ultimate List of Content Marketing Examples

Marketing Insider Group

It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago.

Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

DiscoverOrg

Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years.

Buy 209

What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.

PR 324

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

How Deep Learning Will Drive The Future of Marketing

Marketing Insider Group

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology.

Many Barriers Remain for Marketers Looking to Customize the Buyer Experience

KoMarketing Associates

More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research.

The 7 Biggest Mistakes You’re Making in Content Marketing

Marketing Insider Group

Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically.

Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.