Stevens & Tate

Growth Driven Web Design: A Website As Active As You

Stevens & Tate

No company is stagnant. If you are a business owner, you understand this better than anyone. Revenues and sales change from month to month, goals shift and adapt as deadlines draw near, and new employees bring fresh perspective and energy to the company.

Using Your Brand Story To Reach Millennials In Business

Stevens & Tate

Millennials are the largest generation in the workforce today and they’re taking on important leadership and decision-making roles. In fact, nearly half of all B2B researchers are Millennials. As a group, Millennials change jobs much more frequently than previous generations.

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The Brand Development Process Demystified

Stevens & Tate

“A brand is a person’s gut feeling about a product, service, or company. You can’t control the process but you can influence it.” Marty Neumeier- Brand Gap. Grandeur, class, and opulence are what come to your mind at the mention of a Rolls-Royce.

The Benefits of Inbound Marketing

Stevens & Tate

Inbound Marketing is all about empowering potential customers. It provides a shift in marketing tactics that can make a real difference in how consumers react to a company. Inbound strives to create marketing that people will love.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Six Types Of Real Estate Video Marketing Ideas For Homebuilders

Stevens & Tate

There is a good reason why YouTube has become the second biggest search engine – digital video is the new home of action for marketers.

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Creating Measurable Social Media Goals

Stevens & Tate

Social media is a necessary part of advertising online. It creates awareness of your brand, facilitates customer interaction, promotes your content, and does a host of other things. Even though it is so important, a lot of businesses still struggle with how to do it successfully.

Newspaper Marketing in 2021 is Still Valid. Here’s Why

Stevens & Tate

When thinking of a newspaper, you might think of a boy on a bicycle throwing rolled-up papers onto people’s yards. In other words, newspapers tend to conjure up images of the past. However, they are not a thing of the past, despite the fact that many people believe them to be.

Five Reasons To Hire An Advertising Agency Versus Staffing In-House

Stevens & Tate

Marketing and advertising are essential for the success of any business. As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency.

How To Use Social Media To Drive B2B Sales

Stevens & Tate

In spite of the enormous success of social media marketing, many B2B companies still haven’t successfully jumped on the social train. This because many B2B companies are unsure how to utilize their social media platforms to the best of their advantage.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How To Develop Content To Build Customer Loyalty

Stevens & Tate

Today, online content plays a critical role in marketing your business. It showcases the products and services that you offer, as well as positions you as an expert in your industry or niche. But, did you know that it is also critical for building customer loyalty?

What Every Creative Advertising Agency Needs To Know To Endure The Digital Transformation

Stevens & Tate

Let’s face it: the transformations that are taking place in the digital world have altered the definition of being a creative. Understanding the impact these changes have on creatives and figuring out how to navigate them can be an overwhelming task.

How to Increase your Social Media Presence in 2021

Stevens & Tate

Social media usage has increased exponentially over the years, to the point where there were over 3.6 billion people using social media in 2020. This number is expected to grow by almost a billion more within the next five years.

Do You Need to Redesign Your Website?

Stevens & Tate

If your website has sat untouched for more than a few years, then there’s a good chance that it might be in need of an overhaul. Your website should be continually bringing in new leads, increasing your brand awareness and establishing your brand authority.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How To Incorporate Smart Goals Into Marketing Plan Development

Stevens & Tate

Now, most of us have heard about how to develop SMART goals. But, how do you incorporate them into your marketing plan development? A quick recap: SMART goals are those that are specific, measurable, attainable, relevant and time bound.

8 Important Questions To Ask When Hiring Inbound Marketing Agencies

Stevens & Tate

Inbound marketing is a force to be reckoned with. For businesses, that lack the time or adequate resources to take care of their own inbound marketing, these agencies offer a solution.

How to Have a Successful Blog (Expert Tips)

Stevens & Tate

You might be wondering, how can my company have a successful blog? Blogging has become a great way for companies to write about content that relates to their company. Content can include tips and advice on any topic that relates back to what the company knows.

How To Assess Your Inbound Marketing Plan

Stevens & Tate

Inbound marketing has become one of the most efficient ways for marketers to sell online. It is based on developing high-quality content to relevant to the prospective buyers who you can turn into buyers.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

How Marketing Automation Can Improve Lead Nurturing Process

Stevens & Tate

One of the most important aspects of successfully nurturing your leads through the buyer’s cycle is understanding that each lead is different and that your marketing efforts need to be tailored to the needs of each lead.

4 Tips For Creating a Successful Visual Identity

Stevens & Tate

Your visual identity is different than your brand identity. But your visual identity, however, does play a part in helping to create your overall brand identity. The visual branding elements help to create the specific feeling and experience you’re trying to invoke from your brand.

How to Use TikTok to Reach Your Engagement Group: An Insight Into the Algorithm

Stevens & Tate

Arguably the primary goal of social media marketing is to reach as many people in your target audience as possible and to engage with them. As such, it’s important that you establish a presence on social channels on which this is possible.

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How to Use Hubspot to Connect Social Media Accounts and Flourish Relationships

Stevens & Tate

HubSpot is one of the many CRM (customer relationship management) solutions that is available on the market; however, it is also considered one of the best. There are many reasons why you should consider implementing HubSpot, from the many features available to the customization options.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Tips to Consider When Developing Strong Email Subject Lines

Stevens & Tate

Email is one of the most effective marketing platforms in the world today. Marketing is based on judging books by their covers, thus attractive email subject lines are crucial.

What is Ingredient Branding & How Does It Work?

Stevens & Tate

There are many different marketing strategies to employ to increase the value and name recognition of your business. There are traditional marketing strategies, like commercials, billboards, and events.

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3 Ways To Enhance Your Landing Pages

Stevens & Tate

Landing pages are a great way to provide website visitors with helpful content, collect important customer information, and begin to build a relationship. They can be a great tool for generating leads for your business.

Drip Email Marketing vs. Lead Nurturing Campaigns; When To Use Each

Stevens & Tate

Many marketing tools seem similar and are often mistaken for one another. Two tactics that are often confused are drip email marketing and lead nurturing campaign. It’s true that there are similarities in the way they work. However, they are two distinct tactics that serve different purposes.

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

The Right Lead Nurturing Strategy Can Help You Stay Top of Mind

Stevens & Tate

Just as you put thoughtfully planned initiatives in place to help with new lead generation, you must also think about how you will then nurture these prospects through the sales cycle once you obtain the lead. Successful attraction marketing is having leads.

5 SMART Goal Example For Business Development

Stevens & Tate

A smart goal is basically what the acronyms from the name suggest. It is specific, measurable, attainable, and relevant and time bound. The Smart Goal process provides a frame where you can create a long term goal. It also provides a time limit for you to work on the same goal.

3 Helpful Tips To Improve Your CTAs To Generate More Leads

Stevens & Tate

Calls-to-Action (or CTAs) are images, buttons, text, etc. that prompts one of your website visitors take some kind of action. CTAs could be trying to get visitors to download a white paper, read an article, or contact for more information.

Inbound VS Outbound Marketing: What’s Better for You?

Stevens & Tate

Your marketing strategy is not something that you should take lightly. After all, the success of your business, whether it’s big or small, is going to depend on your ability to generate customers.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Ten Ways to Use Google Trends to Increase SEO

Stevens & Tate

Most people love free SEO tools. Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse. Increase SEO using Google Trends in the following ten ways. 1. Start Big and Narrow Down.