Stevens & Tate

Using Organic Marketing To Reach Your Audience

Stevens & Tate

There are many ways to go about marketing your business. Paid marketing (such as through the use of Google AdWords or Facebook Ads ) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented.

What is a Brand Story? Differentiating Yourself From The Competition

Stevens & Tate

With all the choices that consumers have in this day and age, just having a good product at a fair price point just isn’t going to cut it.

5 Noteworthy User Generated Content Examples & Benefits

Stevens & Tate

Content marketing is an essential component of any successful online marketing strategy. The success of your content marketing depends on a variety of factors. Your content has to be relevant, informative, and of high quality. However, it also has to be varied.

What’s Trending in Marketing For November 2019

Stevens & Tate

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Ad Fraud Detection: Should you be worried?

Stevens & Tate

Although running digital ads has never been easier and more cost-effective, especially with the ability to target audiences and through real-time bidding platforms, there is one big drawback: ad fraud is on the rise. According to the IAB (Interactive Advertising Bureau), ad fraud costs the U.S.

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Stevens & Tate Recognized As a Top Food Package Design Company By Design Rush

Stevens & Tate

Recognized By Design Rush. We are very proud to announce that Design Rush has given us yet again for another achievement this time being recognized as a Top Food Package Design Company. Here, at Stevens & Tate, we work with businesses of all sizes to improve their marketing strategies.

Stevens & Tate Marketing Named as a Top Business Services Provider in Advertising and Marketing by Clutch

Stevens & Tate

Here at Stevens & Tate Marketing, we strive to provide the best possible results to our clients. We’re all about making things happen, so we’re thrilled to be recognized as a leading business services provider in advertising and marketing, awarded by Clutch !

Why brand development matters and how it works

Stevens & Tate

Branding is more than just creating a logo and slapping it on a website or the side of a van. Developing your brand takes time, but the sooner you start, the sooner you’ll see results.

Introducing the 4C Marketing Model and why you should follow it

Stevens & Tate

When it comes to marketing models, the 4P marketing model is the most traditional, business-oriented one — and the one you’re most likely familiar with. The 4Ps represent product, price, promotion, and place.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

A Marketer’s Guide to Advanced Automation

Stevens & Tate

Using marketing automation solutions can greatly improve your marketing capabilities. Automation saves time on repetitive, mundane tasks, giving you more time to focus on more pressing matters.

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10 Tips for Using Hashtags on LinkedIn

Stevens & Tate

Using hashtags on Twitter, Instagram, and Facebook helps users reach an audience beyond their group of followers or friends. Hashtags mark content with keywords that are relevant to the message of the post.

5 SEO Concepts for an Improved ROI

Stevens & Tate

Most businesses have at least a basic grasp of SEO (search engine optimization). However, the more you dive into SEO, the more complex it can get. It’s not just about using keywords throughout your content in order to boost your rankings on search engines, after all.

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Pump Up the Power of Your Digital Advertising Displays

Stevens & Tate

Display ads are one of the oldest forms of online advertising. Unfortunately, the typical display ad doesn’t have as much of an impact as it once had. It has been surpassed by many other online marketing strategies.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Types of Digital Marketing Strategies Your Business Should Use

Stevens & Tate

If you have a website for your business, then there’s a good chance you’re familiar with SEO ( search engine optimization ). You know how the use of keywords can help increase your site’s exposure on search engines.

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Stevens & Tate Recognized as a Top Illinois Web Design Agency on DesignRush

Stevens & Tate

We are thrilled to announce that DesignRush has given us yet another recognition- this time as a Top Illinois Web Design Agency of 2019! At Stevens & Tate, we are committed to developing an impactful web design for our clients that will turn their website visitors into leads.

What is CPM Advertising and Should You Use It?

Stevens & Tate

There are many KPIs that you can track in order to judge the performance of your ads. One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning.

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Stevens & Tate Marketing Recognized as a Top 2019 Chicago Creative Agency on Clutch

Stevens & Tate

At Stevens & Tate Marketing, we focus on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their problems through our premium quality services and marketing programs.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Planning a Website? Consider Growth-Driven Design

Stevens & Tate

A business without a website is practically unheard of in this day and age. Not having a website severely limits your ability to market your brand. However, designing and building a website can be more difficult than you might think.

Developing the Perfect Omni-Channel Marketing Strategy

Stevens & Tate

The buyer’s journey has changed a lot over the years. This is a result of the consumer’s ability to explore multiple channels online and to engage in multiple ways. There is no distinct path that takes them from point A to point B in order to make a purchase.

5 Strategies to Gain More YouTube Subscribers

Stevens & Tate

As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular.

5 Simple Facebook Advertising Strategies

Stevens & Tate

Facebook has an enormous user base that’s only continuing to grow every month. As of the first quarter of 2019, Facebook boasted 2.37 billion active monthly users — up 55 million from the previous quarter. Additionally, roughly 1.56

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Stevens & Tate

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things.

Does Targeted Advertising Work?

Stevens & Tate

Back before the Internet, it was difficult to escape ads. If you were watching TV, then you had no choice but to watch the commercials. However, because users have more control over what they view online, advertisements are easy to ignore.

The Power of an Influencer Marketing Strategy: How and Why It Works

Stevens & Tate

We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. What’s more? They have a massive following. You notice this is different from the typical celebrity endorsements.

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5 Innovative Marketing Ideas To Use In 2019

Stevens & Tate

When it comes to inbound marketing, it can be somewhat easy to fall into a pattern. If you feel like your marketing efforts are just more of the same, then it might be time to take a fresh approach. You want to stand out from your competition, after all.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

The Importance of Google Ads Quality Score

Stevens & Tate

When running a PPC (pay per click) campaign, you’ll want to make sure your ad’s content is of high quality. You’re investing in these ads, after all.

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Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

Stevens & Tate

It’s not difficult to argue that it was the Internet that changed the way that consumers purchased products and services. After all, the Internet allows consumers to do research, engage with businesses, and make purchasing decisions on their own time.

The Differences Between MQL vs SQL

Stevens & Tate

One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams.

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Understanding the Difference Between Earned Media vs. Paid Media And Embracing The PESO Model

Stevens & Tate

When it comes to digital marketing, there are four main types of media. The first, owned media, is relatively obvious. Owned media refers to the media that you own, such as your website, your blog, or your social media pages. Then there’s paid media, which often comes to mind first.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Why You Should Invest In RTB Advertising As Part Of Your Paid Advertising Campaign

Stevens & Tate

In this day and age, there are countless ways that you can run ads. Even if you don’t take into account traditional advertising (such as running newspaper ads or magazine ads), there seem to be new online advertising opportunities popping up every day.