Stevens & Tate

Social Media Campaigns for Attracting Prospects and Generating Leads

Stevens & Tate

Becoming a part of the conversation in today’s evolving social world is not only a smart marketing tactic, it’s absolutely essential.

Using Your Brand Story To Reach Millennials In Business

Stevens & Tate

Millennials are the largest generation in the workforce today and they’re taking on important leadership and decision-making roles. In fact, nearly half of all B2B researchers are Millennials. As a group, Millennials change jobs much more frequently than previous generations.

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How To Nurture Your Leads With Email Marketing

Stevens & Tate

Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing , and is a great way to send nurture leads throughout the buying process.

Web Design Tips to Generate More Leads Online

Stevens & Tate

Building a website for your company is great, but building a website that doesn’t generate any leads online is, well, not so great. Fortunately designing a site that brings in leads doesn’t have to be too hard or overwhelming.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How To Use Targeted CTAs To Increase Lead Conversion

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Lead conversion can prove a tricky mistress, but inbound software has changed the way marketers interact with their prospective clients. They now reach customers through clever virtual workflows and smart targeting.

How Facebook Advertising Helps You

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Facebook has had its share of controversy over the past few years, yet it remains as popular as ever. As of this year, there are roughly 190 million Facebook users in the U.S. alone. Worldwide, the monthly user base is approaching three billion.

How To Develop A Solid Inbound Marketing Strategy

Stevens & Tate

Do you have a favorite sport? Maybe it’s something popular like football or hockey. Perhaps a more dignified pastime such as golf or horse racing better suits your style. Whatever your preference may be, do you ever wonder how your favorite athletes (hopefully!) win more than they lose?

Your Brand Reputation and Public Relations

Stevens & Tate

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. However, these days, PR has taken on greater importance, especially when it comes to your marketing strategy.

Inbound VS Outbound Marketing: What’s Better for You?

Stevens & Tate

Your marketing strategy is not something that you should take lightly. After all, the success of your business, whether it’s big or small, is going to depend on your ability to generate customers.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How To Create Content For Each Sale Funnel Stage

Stevens & Tate

Even though you may not realize it, you go through a process before buying something, unless, of course, you are an impulse buyer. This process is called a sale funnel. It refers to “the buying process that companies lead customers through when they are purchasing products.”

Effective Inbound Marketing Strategies

Stevens & Tate

Successful inbound marketing depends on your ability to engage your leads and to nurture them through their buyer’s journeys. However, you’re going to have to attract leads first.

The Brand Identity Prism

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When you think of brands, there are probably a few that come to mind. Brands that you use and see every day are the most prominent; Coca-Cola, Tide, Apple.

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New Social Media Channels and Clubhouse

Stevens & Tate

Social media marketing is an essential way to expand your reach, increase your brand authority, build relationships with your audience, and drive traffic to your website.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

What Is The Brand Development Process?

Stevens & Tate

Branding is more than just creating a logo and slapping it on a website or the side of a van. Brand is about a consumer’s perception of your company. A positive perception means that a customer has a sense of quality, value and trust in your company. A negative perception means the opposite.

The Benefits of Inbound Marketing

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Inbound Marketing is all about empowering potential customers. It provides a shift in marketing tactics that can make a real difference in how consumers react to a company. Inbound strives to create marketing that people will love.

How to Use Color Psychology in Marketing

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When it comes to building your brand, don’t underestimate the importance of color. The colors you choose are crucial to your brand identity.

The Best Strategies for Website Engagement in 2021

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The way people engage with businesses tends to evolve over time. At no point has this been more obvious than during the past year as a result of the COVID-19 pandemic. More people were either unemployed or working from home than ever before, resulting in more time being spent online.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Five Reasons To Hire An Advertising Agency Versus Staffing In-House

Stevens & Tate

Marketing and advertising are essential for the success of any business. As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency.

Defining Your True Brand Story and Bringing it to Life Online

Stevens & Tate

Today’s most well-known brands share a powerful marketing secret—its about connecting with customers on an emotional level and in a way that addresses their challenges. But how can you do this without pushing your ideas on prospects? Taking a true storytelling approach is the answer.

How Marketing Automation Can Improve Lead Nurturing Process

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One of the most important aspects of successfully nurturing your leads through the buyer’s cycle is understanding that each lead is different and that your marketing efforts need to be tailored to the needs of each lead.

What is Brand Development and How Does It Work?

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A successful business depends on your ability to strengthen your brand reputation and generate brand awareness. To do that, you need to develop a strong brand. Your brand consists of a lot of different elements.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

5 Ways To Optimize Your Social Media

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Social media is constantly changing and evolving, so it is crucial for even the most successful brands to reevaluate their strategy from time to time to keep up. Social media helps with attraction marketing.

Hubspot vs Mailchimp

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There are hundreds of different tools available for every aspect of online marketing. Such tools can be used to automate basic tasks, provide aesthetic options, analyze performance, and much more. However, choosing the right tool can be difficult, especially when it comes to email marketing.

When Are the Best Times to Post On Social Media?

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There are currently more than 3.6 billion people using social media. In 2025, that number is expected to grow to around 4.41 billion. Additionally, those people spend an average of 145 minutes a day using social media.

5 Types Of Marketing Videos You Should Think About Using

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Year after year, marketing videos grow in importance. Video has never been easier to consume for Americans, especially when considering the increasing quality of smartphones and tablets. Video is also the easiest way for people to absorb information.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Newspaper Marketing in 2021 is Still Valid. Here’s Why

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When thinking of a newspaper, you might think of a boy on a bicycle throwing rolled-up papers onto people’s yards. In other words, newspapers tend to conjure up images of the past. However, they are not a thing of the past, despite the fact that many people believe them to be.

Food Retail Marketing to Millennials

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In 2021, food brands should be targeting Millennials with their advertisements, however the traditional media avenues are not as effective in reaching this younger generation of consumers.

Perfect Your Inbound Marketing Strategy With Lead Nurturing

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When it comes to marketing, many businesses focus on trying to attract as big of an audience as possible. The more awareness you generate, the more potential customers you’ll have, after all. However, it’s crucial that you don’t skip a step when it comes to generating leads.

50 Most Powerful Call-to-Action Phrases

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Are you looking to increase your conversion rate? Call-to-Actions are an essential part of the conversion process, but what kinds of Call-to-Actions should you put on your website? CTAs should be simple yet effective, and should catch the attention of your visitors.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Out of Home Advertising for Post Pandemic Consumers

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The success of digital marketing has been noted for some time now. Every business has some sort of digital marketing strategy. However, during the COVID-19 pandemic , digital marketing became even more effective than ever before.