Stevens & Tate

6 Tips for Choosing an Advertising Agency

Stevens & Tate

Marketing your company is a must if you have any hope for success. Unfortunately, marketing your company effectively can be very time-consuming and can require a significant amount of resources. It’s why many businesses choose to outsource to an advertising agency.

How the Covid-19 Relief Google Ads Credit Program Works

Stevens & Tate

Google has responded to Covid-19 globally by giving qualified small and medium sized businesses $340 million in free Google ads credit. This includes small and medium sized businesses who advertised with Google Ads directly through Google and/or a digital marketing agency (like Stevens and Tate ).

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Things To Consider When Partnering With A Marketing Agency

Stevens & Tate

Does your company need help from a marketing agency? If you’ve never worked with a marketing agency before, it can be overwhelming to decide which one to partner with.

5 Mobile Marketing Techniques To Build Your Ecommerce Brand

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It should come as no surprise that a strong mobile presence is indispensable in today’s market. After all, the average user spends most of their Internet time on their smartphone as opposed to their desktop.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Implement a Successful Digital Word of Mouth Marketing Strategy

Stevens & Tate

A good word of mouth marketing strategy has always been incredibly effective. It occurs when customers spread positive information about their experience with the company on their behalf. For example, if a customer recommends a product to a friend, that’s a form of word of mouth communication.

Inbound Marketing Strategies To Use During The Pandemic

Stevens & Tate

We are well-aware that the coronavirus has economically affected many companies drastically. However, what matters more is what your company is doing to respond to these trying times. With many states following the stay-at-home order, people are at home surfing the web now more than ever.

Free Digital Marketing Tools To Cope With COVID-19

Stevens & Tate

During these trying times, we are seeing free and discounted digital marketing tools, being used to support sales and service professionals.

Micro Influencer Marketing Benefits

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Influencer marketing has been growing in popularity over the past few years. The idea is simple: connect with someone who has hundreds of thousands (if not millions) of followers on social media. By connecting with an influencer, you in effect obtain access to their audience.

Bob Ward Homes Has Retained Stevens & Tate Marketing As Its Agency Of Record

Stevens & Tate

Lombard, Ill.– – Bob Ward Homes has retained Stevens & Tate as its agency of record. With this position, the firm will handle media planning and buying services for the Maryland home builder. It will enact digital advertising campaigns and a lead nurturing program.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

6 Reasons to Hire a Digital Marketing Agency

Stevens & Tate

The reason to hire a digital marketing agency is simple; Internet has driven all kinds of innovation over the years. For example, it changed how companies both big and small can market their business.

Stevens & Tate Marketing Named as a Top B2B Company Worldwide

Stevens & Tate

When it comes to branding, it’s important to be focused on the future. At Stevens & Tate Marketing, we look forward to what 2020 will bring. Clutch just announced the Clutch 1000, a list of the 1,000 highest-ranking companies on their site.

6 Reasons You Should Leverage Long Form Video Marketing

Stevens & Tate

Video marketing has long been accepted as one of the most effective forms of content marketing. Video content is easy for people to consume on any device. It’s also arguably the best way to deliver a message in an engaging way and to establish an emotional connection.

Stevens & Tate Marketing Retained By Central Baptist Village To Build Brand Awareness and Educate Audiences On Many Amenities It Provides

Stevens & Tate

Lombard, Ill.–Central –Central Baptist Village recruited Stevens & Tate Marketing to help improve its advertising strategy, create a comprehensive media plan, and craft its competitive advantages. .

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

What’s Trending in Marketing For April 2020

Stevens & Tate

It is important to be informed about what is going on in the marketing industry. Doing so is a great way to stay up to date and tweak your marketing strategies so you can stay ahead of the competition.

Successful Viral Marketing Campaign Tactics

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Content that goes viral is content that generates massive awareness in a short period of time. In viral marketing, it refers to an ad that is so effective it’s viewed and shared millions of times.

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8 Reasons to Invest in OTT Marketing

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As new technologies emerge, new marketing opportunities tend to present themselves. For example, the rapid adoption of streaming services, from Netflix to Hulu, over the past few years has led to the growth or OTT marketing (over-the-top marketing).

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Marketing Automation And Trigger Words

Stevens & Tate

When it comes to content marketing, quality is obviously the most important element. You need to write content that is helpful and relevant to your audience. On top of that, your content needs to be well written.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Effective Lead Generation Strategies For Professional Services

Stevens & Tate

As a lead generation professional services firm, your marketing efforts shouldn’t be focused on selling a specific product or solution. Instead, you should be focused on selling your expertise.

10 Best Digital Marketing Podcasts in 2020

Stevens & Tate

Marketing strategies constantly change and evolve every year. Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Doing so can give you good ideas on how to improve your marketing strategy.

Improve PPC Success With These 7 PPC Optimization Strategies

Stevens & Tate

PPC (pay-per-click) optimization is an often underlooked marketing strategy that can be incredibly beneficial to your overall marketing efforts. One reason many businesses overlook it is because they think that it will cost too much to implement.

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8 Ways That You Can Improve Your SEO

Stevens & Tate

Although you might think that you have a pretty good grasp of SEO (search engine optimization), it’s important to understand that your SEO strategy, while effective today, can become outdated tomorrow. It’s why it’s important to continuously look for ways that you can improve SEO.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Facebook Housing Ads: What’s Changed and What You Need to Know

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Social media has left a great impact on the way we as a community engage with one another and live our lives. Perhaps, one of the greatest contributors to this new age of social media influence would be Facebook.

What is a Brand Story? Differentiating Yourself From The Competition

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With all the choices that consumers have in this day and age, just having a good product at a fair price point just isn’t going to cut it.

Why Conducting A Content Audit Is Important For Your Company In Today’s Marketing Environment

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As the years go by, your business’s content audit is going to evolve in a variety of different ways. Your audience may change, your products or services may change, your message may change, and your branding may change.

How Professional Service Marketers use Marketing Automation Strategies to Succeed

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A comprehensive professional service marketing strategy can be time-consuming to not just develop and implement, but to monitor and maintain as well. A successful strategy requires that many tasks be performed repeatedly over time. These tasks are often mundane.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

6 Essential Steps to Healthcare Content Marketing

Stevens & Tate

When it comes to healthcare and wellness, roughly 80 percent of people tend to use search engines like Google to find information and advice. As a healthcare provider, you should take advantage of this by investing in a robust healthcare content marketing strategy.

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Effective Advertising Requires Authenticity and Humanizing Ads

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Many businesses assume that effective advertising is achieved when your marketing efforts lead to more leads and more sales. Unfortunately, many companies become overly promotional as a result. Advertising isn’t just about promoting products and services.

How Healthcare Content Marketing Companies Can Step Up in 2020

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With the COVID-19 pandemic spreading across the nation, healthcare content marketing is more valued than ever before. We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments.

10 Tips for Using Hashtags on LinkedIn

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Using hashtags on Twitter, Instagram, and Facebook helps users reach an audience beyond their group of followers or friends. Hashtags mark content with keywords that are relevant to the message of the post.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

7 Organic Growth Business Strategies You Should Adopt

Stevens & Tate

Every company’s goal is to succeed and in order to succeed, it has to grow. A business that doesn’t grow won’t succeed in the long run. There are two ways that your business can grow: organically and inorganically.