Webbiquity

JULY 23, 2024

Guest post by Scarlett Finley. B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity.

Lead Ranking 165

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 165

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

Planning 114

Planning Paid Search Agency Advertising Agencies Peer-to-peer 114

Marketri

JULY 24, 2024

If you follow my blog, you know I recently made a plea for the return to creativity in marketing, inspired by my trip to Spain and my visit to the Basilica de la Sagrada Familia, designed by the incredibly famous and thoroughly original architect Antoni Gaudi. I bemoaned the fact that our tech-driven, data-focused, hectic world is making it tough for marketers to infuse their work with creativity—and why that threatens marketing ROI.

Creativity 62

Creativity B2B Marketing B2B Thought Leadership B2B 62

Valasys

JULY 22, 2024

Generative AI is getting better and better at more and more tasks. That’s why so many industries are waking up to the immense possibilities of this technology. This isn’t a thing of the future anymore, as an article in Forbes on ‘How Generative AI Will Change All of Our Jobs in 2024’ makes clear. It’s a fact that will affect all of us imminently. Digital marketing is likely to benefit more than others as it so closely aligns with what AI is great at.

Generation 10

Generation Copywriting Analysis Lead Nurturing 10

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Marketing Interactions

JULY 22, 2024

B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social posts, and more. Most are also doing so without a strong foundation for validating the outputs ChatGPT or its peers produce. We know that the output from basic prompts is mediocre. My concern is whether we know how to fix it.

Marketing AI 62

Marketing AI Peer-to-peer B2B Marketing Buyer Personas 62

Sana Commerce

JULY 22, 2024

AI in B2B E-commerce: Navigating Impact & Possibilities In this session Watch Davide Giordani, Product Manager at Sana Commerce, explore AI’s evolution in B2B e-commerce. Gain insights into its transformative impact and vast possibilities. Learn to navigate this dynamic landscape, driving innovation for a competitive edge in the digital marketplace.

B2B 52

B2B B2B Marketing Video Marketing Order 52

Lead Forensics

JULY 23, 2024

Yes, networking. Not the awkward small talk at industry conferences, but a strategic, relationship-driven approach that can transform you from a faceless salesperson into a trusted advisor, a connector, and the go-to expert within your field. A staggering 82% of B2B buyers say high-quality content from salespeople makes them more receptive. Salespeople who leverage social media for selling outperform their non-networked peers by a whopping 78%.

B2B Sales 52

B2B Sales Peer-to-peer B2B Trade Show 52

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Only B2B

JULY 24, 2024

Your business generates tons of leads, but only a small percentage of these leads convert to customers- many are unlikely to convert, wasting your precious time and resources. State of Sales report revealed that- A Sales representative spends only 28% of their time on actual selling, with the rest being consumed by administrative tasks, including lead qualification.

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SendX

JULY 25, 2024

If you operate in the gambling, iGaming, or casino industry, you've likely experienced the frustration of having your Mailchimp account shut down without warning. Mailchimp's strict policies often lead to the suspension of accounts in these verticals, even when you're following best practices.

Verticals 221

Verticals Practices Leads Lead 221

Webbiquity

JULY 25, 2024

Hosting multiple domains can reduce costs and make management simpler. You’ll need to create a separate folder for each domain and give it a domain or a unique IP address. Since 2023, Internet users have added 13.2 million new domains, an increase of 3.9%. 33,000 new domains are registered daily—a new domain every 2.61 seconds. The majority of domains are dot-com, or 37% of the total.

Domain 165

Domain Marketing Management Marketing Websites Effectiveness 165

Act-On

JULY 25, 2024

If you spend any time on social media, you know that rarely does a day pass without reading about some new, shiny AI tactic. “Hey, marketer, did you know that AI can analyze your content and produce 100 headlines in 2.5 seconds?” While tactics often dominate the AI discussion, we’d argue that AI success is more about leading with strategies. That’s where the true power lies, right?

B2B Thought Leadership 130

B2B Thought Leadership Marketing & Strategy Marketing Strategy Webinar Metrics 130

Zoominfo

JULY 23, 2024

Is that prospect ghosting you, or are they just on vacation? It’s a maddening feeling that every sales professional has to deal with a few times each year. According to our new analysis of millions of emails, it’s not just in your head. We analyzed out-of-office (OOO) reply rates to outbound sales emails and explored seasonal trends — with some predictable spikes and a few surprises.

Outreach 130

Outreach Response Rate Best Practices Analysis 130

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

JULY 24, 2024

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.

Campaigns 119

Campaigns Work Management Budget Programs Sample 119

seo.co

JULY 24, 2024

A Google Penalty is a misnomer. Google issues Manual Actions on sites whose practices violate the company’s guidelines. But Google does not issue penalties algorithmically (even though we state otherwise below). When webmasters claim their site was “penalized” by the latest Google update, it’s incorrect. Sites that drop in search results from a recent update are most likely over-optimized (most often this occurs as the result of one’s link building strategies ) in o

Google 98

Google CAN-SPAM Lead Ranking Lead Scoring 98

CMSWire

JULY 23, 2024

What skills do CMOs think they should sharpen to stay competitive as leaders to help their companies thrive? Continue reading.

Paid Search Agency 123

Paid Search Agency Marketing Companies CMO 123

Thinkers360

JULY 21, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. Congratulations to all our Finance influencers who participated! Top 50 Global Thought Leaders and Influencers on Finance 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 107

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 107

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. The U.K.’s Information Commissioner’s Office (ICO), which had said Google could not deprecate cookies until it met a long list of concerns, said: We are disappoint

Cost per Acquisition 103

Cost per Acquisition Privacy Mobile Advertising CMO 103

Sprout Social

JULY 23, 2024

“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.

Branding 98

Branding Brand Identity Top of Funnel Best Practices 98

CopyBlogger

JULY 25, 2024

Service businesses are excellent for generating cash flow, but they can be difficult to scale and require extensive client communication. Continue Reading The post What Are Productized Services? Strategy And Examples appeared first on Copyblogger.

Service 89

Service Examples Product Generation 89

Oktopost

JULY 25, 2024

Fullpath’s VP of Marketing, Ilana Shabtay, gets transparent about one of the most significant risks she took as a marketing leader and the success that came along with shifting from a lead generation-focused strategy to a demand generation approach. Listen to the podcast Watch the live recording Or subscribe on Spotify , Apple Podcasts , or YouTube.

Lead Gen 78

Lead Gen Marketing Qualified Leads Lead Ranking Demand 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

JULY 24, 2024

Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric.

Webinar Metrics 91

Webinar Metrics Marketing & Strategy Acquisitions Loyalty 91

ATAK Interactive

JULY 22, 2024

Hey there, readers! I’m thrilled to dive into this new tech trick that’s been making waves in the CRM world. As you might know, we recently had a fascinating conversation about how to optimize LinkedIn and HubSpot integration without breaking the bank. If you’re a sales leader or CRM enthusiast, you’ll want to stick around for this!

Hubspot 78

Hubspot CRM Linkedin Optimization 78

CMSWire

JULY 22, 2024

AI is not simply faking the present and the future. It is rewriting the past. Continue reading.

Content 126

Content 126

Ahrefs

JULY 22, 2024

In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients.

SEO 91

SEO Conference Best Practices 91

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

JULY 22, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Email Campaigns 91

Email Campaigns Segmentation Campaigns Psychographics 91

Content Marketing Institute

JULY 22, 2024

Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.

Analytics 91

Analytics Newsletter Traffic Process 91

ATAK Interactive

JULY 22, 2024

We have an exciting discussion to share today, featuring insights from Annie Birai, the HubSpot Empress, and Stephen Thiele, ATAK's Vice President of Product. They delve into HubSpot's new announcement regarding additional HIPAA support and new sensitive data tools, a development that promises to open new doors for businesses in the health, wellness, and financial sectors.

Hubspot 78

Hubspot Tools Features Product 78