Sat.Jul 04, 2020 - Fri.Jul 10, 2020

Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing.

Report: The eBook May Now Be the Top B2B Content Marketing Asset

KoMarketing Associates

B2B content marketers are constantly producing new assets to resonate with their target audience. However, new research shows that eBooks may be the key to reeling in new prospects and customers.

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Author Interview: Wendy Marx, Thriving at 50+

Webbiquity

Ageism, like other forms of group discrimination, is despicable, ignorant, and illegal. Yet it’s commonplace among business leaders, especially in the tech sector. And it is, as Bill Maher has pointed out , “the last acceptable prejudice in America.”.

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How to align Content Marketing and Social Media for the most effective amplification

RockContent

Social media gets more and more popular by the day. So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

10 Kanban Board Examples for Marketing Teams

Marketing Insider Group

Once a relatively unknown framework outside of IT, Kanban’s popularity in the marketing industry has recently exploded.

More Trending

6 Lessons B2B Companies Can Learn from Amazon

Fusion Marketing Partners

Let me start out confessing that I have a love/hate relationship with Amazon. I bet a lot of you reading […]. B2B Customer Experience Amazon lessons b2B companies

Sheena’s App of the Week: Toggl

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I’ve always been drawn to productivity, time management tools, apps, and hacks. It all started back in the late 1980’s when I was introduced to the Franklin Covey system.

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Measure the ROI of Account-Based Marketing

Marketing Insider Group

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective.

Chatbots in the Post-Pandemic Era

Biznology

V 00:2300:27 J. Joseph Weizenbaum , a venerated pioneer at MIT AI Labs demonstrated the first chatbot in 1966. He named her Eliza after the leading character in My Fair Lady. In the play, Prof.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Top 10 Virtual Cyber Security Trade Shows for 2020

Marketing Envy

COVID-19 didn’t kill cybersecurity conferences; they’ve just moved online. Attend the best virtual cybersecurity conferences of 2020 from your home, office, or home office, and keep expanding your cybersecurity knowledge.

B2B Reads: Burn Out, Zoom Fatigue, and Sleep

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

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Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content

Marketing Insider Group

You’ve read all the advice. You’ve started a corporate blog or a branded content hub. Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. Then – crickets.

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How to Create a Content Marketing Playbook

Content Marketing Institute

Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

8 Ways to Build Brand Loyalty + Examples of Companies that Nailed It

Bannersnack

Pushing for new sales is, no doubt, vital to the survival and long-term thriving of any business. But are we forgetting something in this feverish race to drive growth? Or rather, someone?

When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing.

How to Improve Your Email Outreach Effectiveness

BuzzSumo

Influencer Marketing Uncategorized Email influencer marketing Outreach social media influencer tool

Can Clickbait Be Used for Good?

Content Marketing Institute

Clickbait has a well-deserved bad rap. Yet, attracting an audience and getting it to click to a web page is a goal for many content marketers. Can you create clickbait that gets a good rap? Let’s discuss. Continue reading → The post Can Clickbait Be Used for Good?

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

ClickZ

30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest recession since post-WW II. While CFOs face the reality of revenue drops by 25%, they’re in no mood to focus on their cornflakes.

How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. At 14, I didn't exactly know what that meant. However, I understood that my parents were struggling financially.

How Retention Marketing Paves the Way to Business Growth

Valasys

The debates over customer retention and acquisition marketing have always been contentious for the business fraternity.

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The natural, inherent value of you

ConvertKit

It started 10 years ago. Just outside a Manhattan night club. Jenell and her cousin Nenjae walked in; Nenjae turned to Jenell and said: “I’m thinking about going natural with my hair.”. “What? You want to do what ?” ” Jenell responded. “It

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How to Reach, Engage and Convert IT Buyers: Research Deep Dive

Inbox Insight

According to Gartner , global IT spending is set to be $3.9 trillion in 2020 and over $4 trillion by 2021. This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key.

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Why Consumers Subscribe and Unsubscribe from Email [New Data]

Hubspot

Think email marketing is dead? Think again. Email marketing is actually thriving. In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year.

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Don’t let your CMS hold back your business growth

ClickZ

30-second summary: A CMS should make your life easier, but for growing companies, the majority of CMS’s only cause frustrations. CMS’s designed for marketers often lack the advanced technologies needed for scale-ups. Problems with many CMSs are about the loss of control.

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All About the Home Improvement Loan With Bad Credit Score

Altitude Branding

Home is considered as one of the biggest investments for anyone, and your home reflects your true self. If your home needs renovation or any improvement, then you make this investment less burden for you by taking the loan.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.