Sat.Nov 26, 2022 - Fri.Dec 02, 2022

Growth: Tea Leaves are Out. Data Insights are In | What’s Your Edge?

Vision Edge Marketing

How do you plan for and predict what’s going to happen in the near future? Predicting what’s next and planning for it takes more than the ability to read the tea leaves, AKA experience, emotion, gut, and intuition. Instead, look for trends and patterns in your data.

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63% of Marketers to Host In-Person Events Within the Next 24 Months

KoMarketing Associates

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months.

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How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams.

Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Guest post by Alain Glaeser. Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Image credit: Blake Wisz on Unsplash.

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

25+ New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing.

5 Creative Solutions for Event Organizers

Lead Liaison

5 Creative Solutions for Event Organizers. Exhibitor Media Group reports that in 2023 companies expect to exhibit at an average of 47.2 in-person events per year (6% more than in 2019).

SEO Salaries 2022: Industry Growth & Many New SEO Professionals via @sejournal, @martinibuster

Search Engine Journal

How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry Growth & Many New SEO Professionals appeared first on Search Engine Journal. Careers SEO

How to Maximize Your Black Friday & Cyber Monday Email Data

TowerData

All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. Email Validation

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Is it Time to Redesign Your Website? 7 Telltale Signs

Marketing Insider Group

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of a second to make a positive first impression.

How to image swap dynamic content on Apple Mail with Litmus Personalize

Litmus

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive.

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Increase Website Traffic: 8 Secrets From Popular Blogs via @sejournal, @seocopychick

Search Engine Journal

Let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands. The post Increase Website Traffic: 8 Secrets From Popular Blogs appeared first on Search Engine Journal. Content Strategy SEO

39 Instagram story ideas to boost engagement for your brand

Sprout Social

Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

3 Grinch Approved Emails for the Holidays

TowerData

It's finally December and you know what that means. it's officially and socially acceptable to listen to your holiday playlist on Spotify! While this is obviously one of the most exciting things about December, cue Mariah , this time of year also means that holiday email campaigns are in full swing.

HG Use Case: Functional Area Intelligence

HG Data

In this step-by-step video, Emma Longley, Account Manager, reveals how a client in the cloud data warehouse space used Technology Intelligence from HG Insights to identify and score accounts that fit their ICP so they could effectively run an ABM campaign.

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Marketing To Gen Z: How To Do It The Right Way via @sejournal, @macuraa

Search Engine Journal

Gen Z may be a trickier market but done right, you'll gain loyal followers with influence and spending power. Discover 10 tips for Zoomer customers. The post Marketing To Gen Z: How To Do It The Right Way appeared first on Search Engine Journal. Digital Strategy SEO

Today’s Business Environment Demands Complete Organizational Clarity and Alignment.

OnMessage

Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Tips for Increasing Your Product Knowledge — and Closing Sales

Industrial Marketer

Employees with highly developed product knowledge are the key to closing more sales. According to research, 91% of baby boomers and 79% of Gen Z agree that knowledgeable store employees make in-store shopping more appealing.

The Ultimate Guide to Understanding Geofencing Marketing

US Data Corporation

Use precision in your advertising by adding Geofencing Marketing.

How To Improve SEO: Strategies To Try First via @sejournal, @claudiafaceoff

Search Engine Journal

Not sure how to improve your SEO and where to start? Start with these on-page elements you can focus on to rank well. The post How To Improve SEO: Strategies To Try First appeared first on Search Engine Journal. SEO SEO Strategy

What is the Average Cost Per Lead for Different Marketing Channels in 2023?

Visitor Queue

To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Why Content Marketing is Worth Investing in During a Recession

nDash

Content Marketing Helps Weather This Storm. After carefully navigating the tumultuous waves of the pandemic , small businesses are now facing the biggest wave of all, a recession. While many strategies can help you stay afloat, content marketing is uniquely qualified to weather this storm.

How To Make a Better Workspace for Your Content Marketing Team [Tools]

Content Marketing Institute

Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page. Continue reading → Company News

How To Write Great SEO Titles via @sejournal, @IngridPAdames

Search Engine Journal

In this brief-but-thorough guide, we’ll walk you through what you need to know to take your title strategy to the next level. The post How To Write Great SEO Titles appeared first on Search Engine Journal. Content Creation SEO

The Most Under-Utilized Facebook Ad Product You Need to Know Now

Opt Intelligence

Facebook ads are a versatile marketing tool. They work for businesses of all sizes, in nearly every industry. And while it’s a competitive market across the platform, some ad products are more widely utilized than others.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Big holiday campaign coming up? Clean your email list first!

TowerData

Did you take a breather after Black Friday/Cyber Monday to check your email numbers

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5 Alternative/New Content Mediums to Boost Your SEO

seo.co

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between.

Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google? via @sejournal, @tonynwright

Search Engine Journal

Whatever SEO tool you're using, understand what it's best used for and discern which one you believe when running an analysis. The post Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google? appeared first on Search Engine Journal. Ask an SEO