B2B Marketing Directions

APRIL 13, 2025

Over the past several months, I've come to believe that we need a new operating model of B2B marketing, one that more accurately reflects how businesspeople actually make buying decisions. My conclusion is based on four proven truths about B2B buying. At any given time, only a small percentage of a company's potential customers are actively engaged in a buying process for products or services like the company provides.

B2B Thought Leadership 62

B2B Thought Leadership B2B Marketing Thought Leadership B2B 62

Webbiquity

APRIL 15, 2025

Contributed post. Are you struggling to keep up with the ever-changing ranking factors and best practices in SEO? With search engines constantly updating their algorithms, it’s easy to feel overwhelmed and unsure of how to maintain or improve your website’s ranking. Image credit: ThisIsEngineering on Pexels The good news is that by understanding and implementing the latest SEO strategies, you can keep up and get ahead of the competition.

Marketing AI 141

Marketing AI SEO Long Tail Marketing Advertising Agencies 141

Only B2B

APRIL 16, 2025

B2B customer acquisition has evolved, and so have the challenges. Securing qualified customers to close high-stakes deals is getting harder than ever. Longer sales cycles , larger buying committees, and information overload have made customer acquisition more complex. Overall, conversions and customer trust are at an all-time low. Sales numbers are disappointing.

Acquisitions 71

Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Velocity Partners

APRIL 17, 2025

Weve been championing the (re)emergence of community-building as a sustainable B2B brand strategy. In fact 33% of people picked it as their primary focus for change in a recent Velocity survey. The biggest single choice by far. So we looked to see if our survey data can throw up tips for marketers heading that direction. Can it help us decide where to build a community today?

Communities 52

Communities B2B Marketing Ad Building B2B 52

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Single Grain

APRIL 13, 2025

Personalized LinkedIn ads are vital to an account-based marketing (ABM) campaign. Single Grain Marketing uses Karrot.ai to optimize LinkedIn advertising for our clients. What are other ways that businesses can boost their LinkedIn strategy for ABM? Brands can personalize ads and organic posts to complement their ABM strategy. Here are recent success stories where we reinvented our clients ABM campaigns with LinkedIn ads.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Multi-Touch Attribution 52

Confessions of a B2B Marketer

APRIL 16, 2025

Alan Gleeson's LinkedIn Alan Gleesons X (formerly Twitter) Contentos LinkedIn Contentos Website AGILITY SaaS B2B Marketing Guide Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?

B2B 52

B2B Business CMO Linkedin 52

Martech

APRIL 16, 2025

2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking.

Marketing AI 86

Marketing AI Price Pricing Automation 86

Single Grain

APRIL 12, 2025

Intuition and creativity have their place in account-based marketing, but data and analytics are what genuinely drive exceptional results. This is especially true for LinkedIn ABM, where a scientific approach can transform campaign performance and deliver measurable business outcomes. While many marketers understand the basic principles of LinkedIn ABM, fewer have mastered the data-driven methodologies that separate high-performing campaigns from average ones.

Account Based Marketing 52

Account Based Marketing ABM Lead Ranking Multivariate analysis 52

Fuld & Company Blog

APRIL 15, 2025

Why competitive intelligence professionals are combining AI and human insight for more reliable decision-making The rapid advancement of AI in competitive intelligence (CI) has introduced new tools and capabilities for data collection and analysis. But even as adoption increases, one element remains essential: human-sourced intelligence. As organizations face more complex markets and faster shifts in competitive dynamics, combining AI-powered tools with primary research is emerging as a best pra

Marketing AI 52

Marketing AI Validation Forecasting Paid Search Agency 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

WordAgents

APRIL 15, 2025

You’ve spent hours crafting the perfect post for your business on social media, complete with dazzling visuals and intriguing copy. But after hitting “publish,” the engagement barely registersa few courtesy likes, zero comments, and certainly no sales. Running a business on social media should generate more excitement than this, shouldn’t it?

Social Media 195

Social Media Promotion Media Business 195

Vision Edge Marketing

APRIL 15, 2025

Mark L. Vincent brings a wealth of expertise in driving customer-centric strategies at the C-Suite and board level. What I admire about Mark is his commitment to bridge the gap between executive leadership and boardroom strategy. In this episode of What’s Your Edge? , Mark and I discuss how boards of directors (BOD) and C-Suite (CXO) members can collaborate effectively to align goals and accelerate growth through customer-centricity by using data and performance management to support gover

Enterprise Management 185

Enterprise Management Work Management Lead Ranking Marketing Management 185

Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Whats one way to achieve that? Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage.

Paid Content 162

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 162

Act-On

APRIL 18, 2025

Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Pardot, now Salesforces Marketing Cloud Account Engagement, and Marketo, now Adobe Marketo Engage, are both legacy platforms acquired by tech behemoths. And with the right mix of premium services and add-ons , both offer the basics of marketing automation: email and multichannel marketing, campaign management, automation, lead nurturing, and analytics.

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Scoring 130

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).

Marketing AI 123

Marketing AI Enterprise Management Work Management Multi-Channel 123

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results. But despite the momentum, many sales professionals risk falling behind because they havent fully embraced AI.

Customer Surveys 130

Customer Surveys Marketing Analytics Tools Statistics Zoominfo 130

SocialPilot

APRIL 17, 2025

With over 2.4 billion monthly active users , Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down. Its no wonder that countless companies are turning to Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, youll need to ensure youre approaching your Instagram content creation journey in the right way to get great results.

Practices 97

Practices Best Practices Content User-Generated Content 97

Act-On

APRIL 15, 2025

Imagine youre busy gearing up for a new campaign in a new market. Everythings ready: the email list, the targeted messaging, and the creative. But as you review your strategy, you suddenly remember GDPR compliance. Are you collecting data correctly? Have you secured the proper consent? If this sounds familiar, youre not alone. With an increase in online purchases and SaaS products, its easier than ever to market to people across the globe.

Paid Search Agency 100

Paid Search Agency Lead Capture Privacy Marketing Automation Services 100

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am

Conference 94

Conference Cost per Acquisition Ad Frequency ROAS 94

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience.

Advertising Agencies 80

Advertising Agencies Education Advertisements Advertising 80

Salesforce Marketing Cloud

APRIL 15, 2025

Today’s economy is turbulent. Geopolitical shifts, supply chain disruptions, and trade wars contribute to this. Rapid technological advancements in artificial intelligence (AI) also play a role. This roller coaster ride might seem like an anomaly. But all this turbulence, might very well become the new normal. Fasten your seat belts. The global marketplace is volatile.

Marketing AI 96

Marketing AI Work Management Marketing Management Terms and Conditions 96

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential.

Lead Ranking 97

Lead Ranking Lead Scoring B2B Marketing B2B 97

Zoominfo

APRIL 17, 2025

When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies? Thats the idea behind the ZoomInfo 5000 ZoomInfos definitive dataset of the most important brands in business.

Zoominfo 130

Zoominfo Curation Marketing Analytics Tools Ideal Customer Profiles 130

Sword and the Script | B2B

APRIL 15, 2025

Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Its woven into nearly every institutional pillar, and for business, it comes at a high cost. People are less likely to buy from a business unless they trust you. It takes more convincing, more touches, and more proof to create a customer.

Trust Marketing 79

Trust Marketing Sales Cycle PR B2B Sales 79

Sprout Social

APRIL 15, 2025

For media and retail brands, going viral is easy. But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. The challenge Cook references is well-known to financial services marketers. Educating consumers about money can come with a steep learning curve. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible.

Social Media 71

Social Media Creativity Media Work Management 71

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Video Marketing

Martech

APRIL 15, 2025

Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing?

Lead Ranking 90

Lead Ranking Lead Scoring ROI Advertising Agencies 90

Zoominfo

APRIL 14, 2025

Sales teams today are under immense pressure to move fast, stay focused, and make every deal count. Thats why ZoomInfo Copilot is built to support sellers, all the way from first touch through closed-won. Whether youre qualifying a cold lead or trying to get a deal over the finish line, Copilot now delivers AI-powered insights that lead to: Timely Strategy and Execution More Opportunities Spotted Reduced Risk Data-Driven Decision-Making Fueled by ZoomInfo’s Go-To-Market Intelligence Platfo

Zoominfo 130

Zoominfo Sales Qualified Leads Sales Cycle CRM 130

Navigate the Channel

APRIL 17, 2025

Its been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today. With the advent of mobile just-about-everything and the mainstreaming of the internet of things (IoT), this statistic is hardly surprisingthese days, its all about instant gratification. But what does this mean for your content marketing efforts?

Content Marketing 65

Content Marketing Marketing Analytics Tools Content Mobile Marketing 65