Sat.Jan 09, 2021 - Fri.Jan 15, 2021

The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in.

8 Remarketing Techniques to Bring Back Lost Leads

Televerde

Lost leads are frustrating because you’re often left without answers. Was your product not the right fit? Did they choose a competitor? Did you say something off-putting? In some cases, it’s best to let bad leads go. You don’t want to drag down resources and energy on dead ends.

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What is Content Quality & How Do You Measure It?

Parse.ly

Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the thing: neither of those metrics really speaks to content quality. Content that drives a ton of search traffic isn’t necessarily effective content.

What is E-A-T And How it Impacts SEO Strategies

RockContent

Although there are still controversies about this ranking factor, optimizing your site based on the E-A-T concept can be regarded as good SEO practice. This is because, in the worst-case scenario, you will be increasing your chances of getting more traffic.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it.

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Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not.

Season 1, Ep. 22: Telling your Story as Connective Tissue in Life and your Organization feat. Peggy Northrop

Biznology

Season 1, Episode 22 – CEO of Watermark, Peggy Northrop is championing women, telling their stories, and amplifying their voices. Peggy created Watermark, the premier leadership organization connecting, training, and advocating for women in Silicon Valley and beyond.

How to Manage Your Online Reputation with Content Marketing

Marketing Insider Group

The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you.

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Report: Marketers Saw Email Engagement Rise at the Height of the Pandemic

KoMarketing Associates

The COVID-19 pandemic has had a ripple effect on the marketing industry, and new research suggests that marketers actually saw some benefit in regards to email engagement back in the spring.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How Niches Provide New Growth Opportunities for Business

Measure Up Marketing

Using real examples from our work each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a B2B customer who was looking to expand their business.

How We Learned To Stop Worrying and Love Social Media Governance

Biznology

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel?

7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors.

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When is the best time to send email?

Litmus

Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

6 Proven Content Marketing Services for Rapid Organic Growth

Roketto

Content marketing can be a tough beast to tame. On one hand, the massive toolbox at every marketer’s disposal can be attractive and intriguing. So many different options to choose from. It’s almost like being a kid at a candy store. Featured Content Marketing

Books I’ve Been Reading

Biznology

I hope you, your families, and your friends are all well and safe as we continue to navigate the COVID surge and increasingly restrictive containment measures. I thought I would start the year with a recap of the great books I read over my break.

Five Intangible Buyer Behavior Trends To Monitor In 2021

Tony Zambito

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. A catastrophic COVID-19 pandemic that continues to increase in scope. The hope of the vaccines tempered as the rollout encounters delays.

How Technology Has Changed the Way Business Communicates

Webbiquity

Contributed post. 25 years is a short time in many ways. The typical 25-year-old human is just a few years out of school and starting his or her professional career. Most 25-year-old jetliners are still flying thousands of miles every day.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Salestech is the new martech, and it’s supercharging both professions

chiefmartech

Salestech is hot. Nancy Nardin of Smart Selling Tools has been tracking sales technologies the way I’ve been tracking the martech landscape. Her latest map of salestech reveals hundreds and hundreds of vendors in the space, organized into a couple of dozen categories.

Don’t be a Dinosaur! 3 Social Media Governance Must-Dos for Companies of Any Size

Biznology

This week, I sat down with Spencer Mateega , an enterprising and very bright student from Wayzata High School. He wanted to interview me for a school project.

21 YouTube SEO Tools to Boost Your Video Rankings

Content Marketing Institute

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way.

The Founder Interview Series #32: Mike Lewis and Michael Weber, Click360

Webbiquity

Year after year, marketing professionals are asked to do more with less. Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

B2B Marketing Trends for 2021

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021.

Is Your Website Making Your Prospects Hate You?

Biznology

Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month, even though I was committed to them for the length of the contract without an “out” — even if I didn’t like the changes.

Why Rushing Your Writers Never Leads to Great Content

Content Marketing Institute

Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better.

Cheers to Our Super Forum 2020 Award-Winning Customers!

Higher Logic

The post Cheers to Our Super Forum 2020 Award-Winning Customers! appeared first on Higher Logic. Every year at Super Forum, we award customers who excelled at member & customer engagement. 2020’s challenges make their successes even more impressive.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.