Sat.Jun 15, 2019 - Fri.Jun 21, 2019

1-in-2 B2B Leaders Believes Marketing Content Does Not Target Their Pain Points

KoMarketing Associates

While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers.

Target 179

Time To Define Your Internal Content Marketing Strategy

Marketing Insider Group

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income.

Income 197

Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing

Industrial Marketing Today

Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past.

Case 247

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

B2B Link Building Strategies That Really Work

KoMarketing Associates

The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available.

More Trending

It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions. Why does this matter to technology and marketing professionals?

Vendor 160

Why and How to Craft a Content Editorial Calendar

Act-On

A strong editorial calendar can get you on the right path toward content marketing success. Learn which fields and features to include for great results. Content

Field 132

Budget Remains an Obstacle for Marketers Looking to Achieve Primary Goals

KoMarketing Associates

Most marketers are confident that they will reach their primary goals this year, but new research shows that their budget is still holding them back from exceeding expectations. Furthermore, many marketers remain unconfident in their ability to meet the needs of their customers.

Budget 169

How to Make a Mid-Year Marketing Review Worth Your Time

Marketing Insider Group

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs).

Review 153

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

10 Things Every Email Marketer Can Relate To

Webbiquity

By Niti Shah. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash.

7 Key Principles of B2B Email Creative

The Point

What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. Sell the Offer, Not the Product.

Why Case Studies are a Necessity for B2B

KoMarketing Associates

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message.

Your Top Content Marketing KPIs to Monitor in 2019

Marketing Insider Group

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Six Shortcuts to Grow Your Online Business Fast

Webbiquity

Guest post by Cassy Hathaway. In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees.

Online 133

What the Rise of the Robot Content Writer Means for Digital Marketers

Modern Marketing

In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors.

Report 196

Report: 89% of Marketers State Location-Based Data Has Boosted Sales

KoMarketing Associates

Marketers have a wide array of data at their fingertips, and new research shows that their use of location-based information is helping them generate positive results.

Report 169

How Your Content Marketing Strategy Benefits All Departments

Marketing Insider Group

Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. It makes sense at first consideration.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

How To Architect Your Actionable Marketing Dashboard

Measure Up Marketing

An extensive study by the American Management Association found that the single largest gap between high performing organizations and low performing organizations was whether organization-wide performance measures matched the organization’s strategy.

Simple Steps to a B2B Marketing Plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your company’s sales revenue goal) Determine how best to get there. Your marketing strategy) Get started. Your marketing tactics) Measure your progress.

Plan 130

Developing and Cultivating Strong Company Values

Act-On

These tips will help you develop and cultivate strong company values, improve employee satisfaction, and drastically improve your bottom line. Corporate

5 Reasons Your Enterprise Needs Agile Marketing

Marketing Insider Group

While startups may have an easier time adopting Agile principles, large enterprises can’t afford to be discouraged by the difficulty of introducing new processes into their organization.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Latest Trends & New Perspectives on Brand Risk

Biznology

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks.

Trends 122

Poor Email Performance Visibility: You Can’t Fix What You Can’t See

Modern Marketing

Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all.

10 Video Tactics That Marketers Should Borrow From Media Companies

Contently

One of my favorite subreddits is r/YouTubeHaiku. On this discussion board, people curate and comment on videos that have have runtimes shorter than 14 seconds. There are uploads that last up to 30 seconds, but they’re referred to as video “poetry,” not video “haikus.”

How to Determine the ROI of Account-Based Marketing

Modern B2B Marketing

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.