Sat.Oct 24, 2020 - Fri.Oct 30, 2020

Why Now Is the Time to Outsource Your Content Marketing Strategy

Marketing Insider Group

This year has disrupted the economy and changed the way we work on a global scale. While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers.

Report: More B2B Buyers Delaying Potential Purchases Due to COVID-19

KoMarketing Associates

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19.

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The complete CRO guide you need to optimize your site’s conversions


Conversion is an essential part of Digital Marketing. Even if you use various digital channels , the transition from lead to customer is very likely to happen on your site.

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Six Successful Strategies for Voice Search Optimization


Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review.

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More Trending

Why Social Media Marketing Is Important in 2020 and Beyond


We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet.

Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades.

How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead.

Reader loyalty: expand your recurring audience using these 7 tactics


Getting the reader’s attention is not an easy task. There is a lot of content available on the Internet, which means a war being waged for each person’s attention. In this sense, it is interesting to ask: how to gain the reader’s loyalty?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

5 Goals to Help You Think Like a Chief Growth Officer in 2021


“Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent” -Bill Gates. I could not agree more! It goes without saying – 2020 has required us to be all of these things!

Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer


Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands.

Buyer Behaviors Are Changing. Can Sellers Adapt?

Hinge Marketing

The Hinge Research Institute is releasing a special accounting and financial services industry version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Accounting and Financial Services Edition. .

How to Collect First-Party Data with Interactive Content


You can’t think of many assets more valuable to companies than the data they store about their consumers.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Charter a Content Council to Knock Down Silos

Content Marketing Institute

What if you could break down department silos and cross geographic boundaries in the name of stronger content operations? It’s possible with a content council. Learn how Corteva Agriscience created one to advise, support, and advocate for content and content marketing.

The Martech Show Episode #6: The Six Disciplines of Agile Marketing


For the fifth episode of The Martech Show , we talked about five major trends of marketing technology. For this sixth episode , we discussed the six disciplines of agile marketing.

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Meet Q&A: A New Way to Support Your Community Members

Higher Logic

The post Meet Q&A: A New Way to Support Your Community Members appeared first on Higher Logic. Higher Logic’s Community Q&A gives you a whole new way to collect, maintain, and measure community questions and answers.

How Interactive Content Is Improving Tech Companies Content


The technological development that has been taking place in recent years brings daily innovations to our routine. Today, the digitalization of processes occurs on all fronts, whether in sales efforts or buying journeys.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Marketing Nurture Leads aren’t Responding? Here’s Why.


Marketing nurture through lead generation, as a methodology, doesn’t have a process set in stone. There isn’t a singular, step-by-step framework that you can follow to make your leads convert. In fact, it’s mostly trial and error. You’re going to mess up…a lot.

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Top 14 Social Media Management Tools for 2021


Social selling has become an almost inevitable part of B2B selling. As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares.

The 2020 Email Spirit Award: An Interview with Kimberly Coburn


This year, we launched the Email First Awards and announced our inaugural winners during Litmus Live Week. In this blog post, we interview Kimberly Coburn, Senior Copywriter at Digital Additive , and take a peek behind their Email Spirit Award winning entry. Kimberly Coburn.

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Sales Pipeline Radio, Episode 226: Q & A with Bryan Smith @boliversmith

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Your guide to social media targeting via Sprout Social

Sprout Social

These days, everyone is a publisher. Brands, consumers, businesses and agencies alike are creating digital content at a speed that far outpaces our ability to consume these messages. Some publishers attempt to solve this problem strictly with creativity.

20 Days to Cleaner Data and More Meaningful Analytics in Marketo

SmartBug Media

Actionable analytics always start with clean data. If you read our post about using Marketo's Performance Insights tools , you know clean data is especially crucial for making decisions about the health of your marketing efforts as a whole.

Why marketers are giving second-party data a second look


30-second summary: Without cookies and mobile ad IDs, marketers will have to find new ways to get data that helps them understand and connect with customers.

5 Social Proof Examples To Use This Holiday Season


In the world of eCommerce, psychological principles play a huge role in consumer purchase decisions. In fact, 84% of people trust reviews as much as they trust their friends. One of the best examples of these psychological and social phenomena in action is social proof.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.