Trending Articles

What Directors Should Know About Wonder Woman: Design Thinking for Cybersecurity

Biznology

Board directors’ duties increasingly entail strategies for protections from cybersecurity attacks. Yet, most directors feel a clear lack of expertise in this complex topic.

Design 104

Report: Most Marketers Seeing SEO Efforts Become ‘More Successful’

KoMarketing Associates

Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area.

Report 221
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Consultants Collective Profile: Rod Thorn

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.

8 B2B Marketing Books To Add To Your Reading List

Marketing Insider Group

Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations.

List 222

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.”

More Trending

52% of Marketers Have Seen a ‘Large Increase’ in Demand for Content

KoMarketing Associates

As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers.

How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right?

The Top 30 Cyber Security Experts You Need to Follow in 2021

Marketing Envy

Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all.

How to Effectively Market Your Sustainability Efforts

Webbiquity

Guest post by Dylan Berger. The eco-consumer movement has increased the demand for sustainable products. Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Protecting Marketing Data and Audience Trust

Biznology

It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats.

Trust 104

Larissa Gaston on Keeping Up With the Speed of B2B Business

Oktopost

Exabeam’s VP of Corporate Marketing takes the hot seat. Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn.

In People We Trust: Here’s How to Make Your Content More Human

Content Marketing Institute

The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement.

Trust 94

Why You Shouldn’t Ignore Marketing to Gen Z

Go Beyond SEO

It can be tempting to assume your target audience doesn’t include members of Generation Z. But you’d be short-sighted to cut them out of your market. Consider that Gen Z is the most digitally connected generation, and they rely heavily on reviews when purchasing a product.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Celebrating Hispanic Heritage Month

Seismic

In the United States, Hispanic Heritage Month is recognized from September 15 to October 15.

Researching Personas? Ask Sales!

Content4Demand

Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. There’s no way to speak directly to an audience you don’t know. That’s what makes personas so incredibly important. What are they concerned about?

How To Hello: These Are The Welcome Emails You Need

Litmus

Imagine you invite someone to your house, and when they walk through the front door, you say nothing. Awkward. Or, they immediately begin telling you about a picture you have to buy for your entryway—weird vibes.

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Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

Sword and the Script

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. That’s according to The 2022 State of IT report by SpiceWorks ZiffDavis.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]

Content Marketing Institute

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Observations from NICE Analyst Summit: Better Together

Aberdeen HCM Essentials

This article was contributed by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience Management. LinkedIn , Twitter. Last week I attended NICE’s analyst summit in scenic Jackson Hole.

The Road from Lead to Client

Navigate the Channel

You’ve worked hard to ensure your website has a professional vibe and brings in traffic with the appropriate amount of search engine optimization (SEO). You’ve installed call tracking numbers to ensure it is easy to see leads coming from the internet too.

Litmus Live 2021 Speaker: Meet Lyla Rozelle—With Email & In-app Messaging Best Practices

Litmus

Litmus Live —THE conference for email marketers—is almost here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like Lyla Rozelle. Lyla Rozelle. Senior Growth Manager, Appcues. Follow Lyla on LinkedIn.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Case Study: Should You Add a CTA to a Page’s Title Tag?

SEMrush

We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test. Advanced SEO

To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This

Content Marketing Institute

Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions.

Marketing Operations: How to Choose the Right Strategy for Your Business

SmartBug Media

Marketing is the backbone of any business—without marketing, there would be no sales and no revenue. Marketing is all about creating awareness for your brand, products, and services. It is about marketing your message in the right way, to the right audience, at the right time.

HubSpot Review: Is It the Right Tool for Email Marketing?

Optinmonster

Are you looking for the right email marketing software for your business but not sure which one is the best to use? Then this HubSpot review is for you. Email marketing software is just one tool that marketers and businesses use to reach out to their customers.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.