Trending Articles

Email Messages for Order Confirmation Page [With 10 Great Examples]

SendX

Every business finds out ways to keep customers happy and assured. Ecommerce sites use order confirmation email messages to win over their customers. These messages are sent to inform customers about the status of their order and product delivery etc.

Order 195

Growth: Tea Leaves are Out. Data Insights are In | What’s Your Edge?

Vision Edge Marketing

How do you plan for and predict what’s going to happen in the near future? Predicting what’s next and planning for it takes more than the ability to read the tea leaves, AKA experience, emotion, gut, and intuition. Instead, look for trends and patterns in your data.

Plan 179
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Why Emotional Marketing Beats Promotion By 2X

Marketing Insider Group

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ” This Maya Angelou quote applies to marketing as well.

Customer Marketing Examples to Try in 2023

Influitive

Becoming customer-obsessed is the key to recession-proofing your marketing efforts. It costs less to retain existing customers than to acquire new ones. Yet increasing customer retention by as little as 5% can drive 25-95% more profitability.

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

63% of Marketers to Host In-Person Events Within the Next 24 Months

KoMarketing Associates

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months.

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Behind the Buzzwords: Growth Marketing

ANNUITAS

We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding.

Does Marketing Have A Marketing Problem?

Marketing Insider Group

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing.

How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here's why you should try a purple-audience approach instead (and how to do it). Continue reading → Company News

Report: Marketers Now See Virtual Events as a Permanent Part of Their Strategy

KoMarketing Associates

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Why Isn’t My Link Building Working?

seo.co

When it comes to link building for SEO , measuring results can be nebulous. But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need).

The 2022 Gift Guide for Marketers

ANNUITAS

Do you have a marketing professional on your list this year? If not, you should add one because we need the extra love!

Is it Time to Redesign Your Website? 7 Telltale Signs

Marketing Insider Group

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of a second to make a positive first impression.

Semantic HTML: What It Is and How to Use It Correctly

SEMrush

Semantic HTML conveys real meaning through HTML tags. Here‘s what you need to know and how to use it. On-page SEO

SEO 114

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Top 10 Essential Website Optimization Strategies via @sejournal, @ChuckPrice518

Search Engine Journal

How can one boost rankings in today's competitive SEO landscape? Focus on these 10 website optimization essentials and set yourself up for long-term success. The post Top 10 Essential Website Optimization Strategies appeared first on Search Engine Journal. SEO Technical SEO

25+ New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

4 Solutions to Overcome Content Fragmentation

DivvyHQ

With the ever-increasing number of channels we use to consume media, content fragmentation can become a big concern for enterprise content teams.

How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

What Is Cost Per Click (CPC) & Why It Matters

SEMrush

Find out how to calculate cost per click—the price you pay for each click on your pay-per-click (PPC) ads. Paid Search

How to Maximize Your Black Friday & Cyber Monday Email Data

TowerData

All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. Email Validation

Email 82

7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears

Content Marketing Institute

Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier. Continue reading → Company News

7 Ways To Improve Local SEO & Attract New Business via @sejournal, @HelenPollitt1

Search Engine Journal

Let's take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared first on Search Engine Journal. Local Search

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Digital Personalization Trends for This Year

Marketing Insider Group

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. 1 Do these stats place your brand behind the eight ball or ahead of the game?

What Are E-A-T and YMYL in SEO? How to Optimize for Them

SEMrush

E-A-T and YMYL can have a huge effect on your Google search rankings. Here‘s what you need to know. SEO Copywriting

Google 112

3 Email Stress Tests to Monitor in December

TowerData

So, how's your holiday email-marketing program faring? You're probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might not be so obvious

Test 81

Milestone Messaging: what is it and how to use it in SaaS marketing?

Scoop.it!

Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends. .

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

Experience: Vision 2022 Event On Demand

HG Data

HG Insights hosted its inaugural customer event, HG Vision, on October 26th and 27th.

A New Era Of Google Search: What It Means For SEO via @sejournal, @martinibuster

Search Engine Journal

Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search. The post A New Era Of Google Search: What It Means For SEO appeared first on Search Engine Journal.

Top 8 SEO Certifications (Free & Paid)

SEMrush

SEO certifications demonstrate your expertise. Read our list of the best courses with SEO certificates. What is SEO

Course 111