Trending Articles

Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.

Abandoned Cart Recovery Email Templates - Ultimate Guide

SendX

‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Marketing Automation for Insurance Policyholder Retention

Act-On

Read this blog to learn how marketing automation can equip you with everything you need to boost policyholder retention. Corporate

How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Countless companies make the mistake of launching their website and then leaving it alone to gather dust. A classic “set it and forget it” approach. Don’t be one of those companies!

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Can Artificial Intelligence Benefit Your Business?

Biznology

Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. AI has transformed how we even think of customer service.

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The Six Most Important Trends in Cloud-Based Software for 2020

Webbiquity

Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.

What Is the CCPA (and are you prepared)?

Act-On

Read this blog to learn how to maintain compliance with the California Consumer Privacy Act in all of your inbound and outbound digital marketing campaigns. Corporate Marketing Strategy

From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get!

Which tech marketing video trends will prevail in 2020?

Biznology

My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. More chatbots, more explanatory videos.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

10 Mega-Trends Transforming the Future of Digital Marketing in 2020

Modern Marketing

Happy New Year and Happy 2020! While on winter break, I took some time to reflect on the journey ahead for marketers in this new decade. When focusing on the key trends and upcoming innovations, I see 10 mega-trends that are sure to influence digital marketing into 2020 and beyond.

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The Biggest SEO Mistake Content Marketers Make

Contently

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand.

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Use Marketing Automation to Ensure Wealth Management Compliance

Act-On

Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications. Marketing Strategy

How to Get a Motivational Speaker to Add Pizzazz to Your Event

Marketing Insider Group

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Making Your New Website a Better Marketing Tool Than Your Old Website

Biznology

With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. Better Than What?

Forrester Report: Getting Customer Data Management Right

Modern Marketing

As the volume and sophistication of customer data continues to expand, marketers now face the challenge of transforming it into useful information that can: Give you a better understanding of your customers and the business challenges they face. Optimize your marketing efforts.

Are you good at the long and short game for performance excellence? | What’s Your Edge?

Measure Up Marketing

Marketing performance excellence takes building skills to succeed at both the long and short game. Marketing Performance Excellence Takes Proficiency at Both the Long and Short Game. Not my game but I’ve learned a lot about it over the past 30 years.

How to Master YouTube SEO, in 10 Easy Steps

Contently

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Use Employees’ Ideas to Drive Business Growth

Marketing Insider Group

With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas.

Be Selfish and Eavesdrop: Unexpected Ways to Have an Awesome Internship

Engagio

What do internships have to do with good management and company culture? How can you give your interns a good experience, but still make sure that they work hard? And if you’re an intern, how do you convince your company to hire you? I don’t have all the answers to these questions, but I have a few.

Using Design Analytics to Identify and Solve Actual Problems

Modern Marketing

Marketers have access to innovative technologies and massive amounts of data to enable connected customer experiences, but time and time again we see our clients struggling to activate it all.

Top 20 Cybersecurity Experts You Need to Follow in 2020

Marketing Envy

Here are our picks for the top 20 cybersecurity experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. Jeff Barr. As if he needs an intro, Jeff is a coremember of the team that developed AWS, and is now the VP and chief evangelist at AWS.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Use This Venn Diagram to Determine Your Content Strategy Pillars

Contently

At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. Pillars are the big, overarching topics you want to own.

Filming an Interview: How to Make Good Interview Videos

Vidyard

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? But there’s actually a lot to consider if you want to avoid a boring look and feel.

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Want to Increase Digital Marketing ROI? Here's Why Tracking is Imperative

Spiralytics

The ultimate aim of every business is to make a profit. Every dollar spent on marketing and advertising is expected to yield certain positive results. These results can be increased awareness for a brand or product, increased sales, increased users' engagement, and so on. Web Analytics

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Modern Marketing Blog Influencer Series - Scoring Big: Understanding the Buyer’s Journey is.

Modern Marketing

When it comes to lead scoring for account-based marketing (ABM) , marketers have tended to take a binary approach: A prospect’s action adds points to a score. No action, no points. But I think we need to take an approach that is both broader and more nuanced.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.