Trending Articles

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy.

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Better Knowledge Transfer Improves Competitiveness and Growth

Vision Edge Marketing

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions.

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Adapt or Perish: The Evolution of B2B Sales in the Digital Age

xiQ

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days.

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What You Need to Know about Social Media Security

Buffer Marketing

Take a second and ask yourself — when was the last time you changed your password? Do you still use the same password as when you were 12 because it’s the only one you’re likely to remember? No, I’m not talking about myself.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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An Unprecedented Opportunity to Transform How Companies Approach Go-to-Market:  Why I Joined ANNUITAS    

ANNUITAS

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously.

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Looking for a Content Marketing Job? Follow This Advice To Get Noticed

Content Marketing Institute

Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love. Continue reading → Company News

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The Dos and Don’ts of Finding and Hiring Freelance Writers

nDash

Every business needs freelance writers—wordsmiths that can sell your business with their skills. But if you haven’t needed to hire a writer until now, you’re probably wondering, “What should I expect?” ” and “How can I tell a good writer from a bad one?”

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Top 7 SEO Keyword Research Tools For Agencies via @sejournal, @Juxtacognition

Search Engine Journal

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal. SEO Tools

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Empathy and Customer Support: Finding the Right Balance

Buffer Marketing

Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.

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Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Marketing Insider Group

As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead.

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January 2023 Beauty Insights: Golden Globes Winning Brands and Alix Earle

Traackr

Your monthly beauty analysis featuring Rare Beauty, Maybelline, and NYX

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This Month in Email: A Recap of Email Marketing in January 2023

Litmus

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023.

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What Good Content Localization Does to Your Global Marketing Strategy

Scoop.it!

If you’re at all familiar with the concept of content localization, you will know that it’s about more than just translating content from one language to another.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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7 Content Marketing Best Practices In 2023 via @sejournal, @zackkadish

Search Engine Journal

While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic. The post 7 Content Marketing Best Practices In 2023 appeared first on Search Engine Journal. Content Marketing Content Strategy

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Benefits of using SMS Marketing for the Nonprofits

ClickDimensions

In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services.

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Employee Spotlight: Katie Intrater

TowerData

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25 Marketing Executives to Learn From in 2023

Engagio

If you’re looking for inspiration for your own team or want to find out what the most influential marketers are doing today, here are 25 Marketing Executives you should follow in 2023. The post 25 Marketing Executives to Learn From in 2023 appeared first on Demandbase

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]

Content Marketing Institute

It's happened. As predicted, content marketing is now just marketing. And that means it's time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how. Continue reading → Company News

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OpenAI Releases Tool To Detect AI-Written Content via @sejournal, @MattGSouthern

Search Engine Journal

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first on Search Engine Journal. News Tools

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5 Original Content Marketing Strategies to Inspire Customers in 2023

DivvyHQ

Think about your 2023 marketing goals. Does one of them revolve around differentiating your brand in your market? Content marketing is a great way to do this, and Grace Lau, Director of Growth Content at Dialpad, has delivered 5 original strategies to help you get started.

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Expert Tips for Getting Your Transactional Emails Right

Vision6

Transactional emails. We’ve probably all received at least one, but I bet heaps more, after all they’re a staple for business. Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Six Steps To Set Up A Chatbot

The Brit Agency

Creating a chatbot can provide practical benefits for businesses or organizations.

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5 Simple Things You Can Do To Improve the Content Experience for Readers

Content Marketing Institute

What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience. Continue reading → Company News

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Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps via @sejournal, @MattGSouthern

Search Engine Journal

Maximize the visibility of news articles with tips from Google's John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. The post Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps appeared first on Search Engine Journal. News SEO

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The Best Video Tools for Marketers in 2023

DivvyHQ

As video becomes an increasingly important part of content marketing, it's important to have the right tools in your toolkit. Check out our latest article to see the best video tools for marketers in 2023.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Content Already Fuels Everything. Now Act Like It.

Contently

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels.

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Four Key Questions to Answer to Create and Execute Successful B2B PPC Campaigns

Launch Marketing

When done correctly, B2B pay-per-click (PPC) campaigns can generate significant results for a B2B organization. Whether it is increased traffic to the website, a boost in form completions or downloads of an asset, B2B PPC campaigns have the potential to be incredibly beneficial.

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PR 2.0: The Impact of ChatGPT on Public Relations

Champion Communications

ChatGPT, OpenAI’s advanced natural language chatbot, has not been lacking attention and speculation since its launch. Aaron Levie, CEO of Box, described it as “ one of those rare moments in technology where you see a glimmer of how everything is going to be different going forward.”