Trending Articles

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable.

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.

Help 241

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10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]

SendX

If you are an entrepreneur, I can take a pretty good guess at one of your most common frustrations… effectively reaching your customers. In today’s business world, everyone pretty much relies on digital channels for shopping, communication, entertainment, and education.

Happy New Year? A Marketing Strategy for 2020.5

Hive9

If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Win at Content Marketing During a Pandemic

B2B PR Sense

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic?

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

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How to attract more traffic to your blog with off-page SEO

RockContent

Search Engine Optimization is one of the main strategies CMOs should devote their budget and time to. It’s an effective, simple, and cheap way of doing Digital Marketing. You probably already know this and take it into account when planning the future.

How to Prepare to Hire Again After the COVID-19 Outbreak

Webbiquity

Guest post by Kate Russell. As rate of new novel coronavirus infections declines and we learn more about how to limit the spread of COVID-19, economies are beginning to reopen. This may enable businesses to begin a transition to a new normal. Image credit: Free To Use Sounds on Unsplash.

The Power of Customer Advocacy in Unprecedented Times

Influitive

As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Report: COVID-19 Has Forced the Majority of Marketers to Shift Top Priorities

KoMarketing Associates

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic.

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Empathy in Marketing: Why It’s More Important Than Data

Marketing Insider Group

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does.

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How to Generate Revenue with Your Interactive Content

RockContent

We have never produced so much data as we do today — and no matter when you read this, the statement will remain true because data production increases day by day. In such a populated web, it can be hard to catch your audience’s attention.

Webinar: The Third Wave is Coming: Are You Ready?

Biznology

Our recent research on the challenges and long-term effects of COVID-19 to businesses, leaders and employees clearly shows there is and will continue to be a tremendous focus on modifying organizations’ remote work policies and processes, workforce configuration, employee engagement and internal communications strategies.

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Industry Perspective: Is Your Demand Marketing Keeping Up With the Changing Buying Process of B2B Banking Customers?

ANNUITAS

Managing the timeframe to purchase in a customer’s lifecycle has always been a challenge for financial institutions. In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear.

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10 Critical SaaS Marketing Metrics: Step-By-Step [Guide]

Roketto

Ahh, SaaS marketing metrics. Those pesky numbers and statistics that marketers know they need to be aware of, but can be a bit of a bore to actually track. Which ones are absolutely necessary? Which ones can you pass on? This is certainly one of the challenges involved in SaaS marketing as a whole.

Web Development Hacks to Increase Your Traffic Organically

Marketing Insider Group

Guest post by Sheryl Jones. Are you looking for a way to boost your traffic organically? Web development is one of the best ways to do that! . From looking after its design to maintaining all the web pages, web development is undoubtedly a lot of work.

On-page SEO: how to optimize your pages to rank on Google

RockContent

Search Engine Optimization is the key for your company to increase its reach on the internet. SEO refers to a set of techniques, prevalent in Content Marketing strategies, which aim to increase the ranking of your brand channels in search engine results pages.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Fraud Detection Strategies Every Ecommerce Store Should Use

Biznology

The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the impact fraud can have. Fraudsters are always looking for ways to game the system and cause extensive revenue losses for online retailers.

How to Manage Your Freelance Business: 4 Do’s and 4 Don’ts

ClearVoice

Working freelance isn’t as carefree as it sounds. You’re the boss of your business and you need to work smarter. Take the next step and start managing your freelance business like an entrepreneur.

SaaS Growth Strategies: 5 Systems for Generating Repeat Business

SmartBug Media

As your business grows, retaining your existing customer base becomes just as important as generating new customers. A leaky funnel in a SaaS business will have you overspending on customer acquisition and will prevent you from reaching your SaaS growth goals.

The Virtuous Cycle of How Marketing Engagement Increases Leads

Marketing Insider Group

Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

The rise of the AI-automated enterprise

ClickZ

30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise and it’s role in a post-COVID-19 world.

Big Data and Your Bottom Line

Biznology

Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of this large-scale data, often referred to as big data, you can transform your bottom line.

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Why Transparent Email Stopped Working For Us and What We Do Instead

Buffer

When I joined Buffer and opened my new Buffer email account for the first time, the email count read 200. I was momentarily stunned. That was way more emails than I'd ever had in one place before.

B2B Reads: Burn Out, Zoom Fatigue, and Sleep

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.