Expert insights. Personalized for you.
Marketing performance excellence takes building skills to succeed at both the long and short game. Marketing Performance Excellence Takes Proficiency at Both the Long and Short Game. Not my game but I’ve learned a lot about it over the past 30 years. MORE
Read this blog to learn how marketing automation can equip you with everything you need to boost policyholder retention. Corporate MORE
Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! MORE
This is a reposted article. View the original post at: [link]. According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals. MORE
Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads. MORE
Countless companies make the mistake of launching their website and then leaving it alone to gather dust. A classic “set it and forget it” approach. Don’t be one of those companies! MORE
Happy New Year and Happy 2020! While on winter break, I took some time to reflect on the journey ahead for marketers in this new decade. When focusing on the key trends and upcoming innovations, I see 10 mega-trends that are sure to influence digital marketing into 2020 and beyond. MORE
The ultimate aim of every business is to make a profit. Every dollar spent on marketing and advertising is expected to yield certain positive results. These results can be increased awareness for a brand or product, increased sales, increased users' engagement, and so on. Web Analytics MORE
As the volume and sophistication of customer data continues to expand, marketers now face the challenge of transforming it into useful information that can: Give you a better understanding of your customers and the business challenges they face. Optimize your marketing efforts. MORE
Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications. Marketing Strategy MORE
When it comes to lead scoring for account-based marketing (ABM) , marketers have tended to take a binary approach: A prospect’s action adds points to a score. No action, no points. But I think we need to take an approach that is both broader and more nuanced. MORE
What do internships have to do with good management and company culture? How can you give your interns a good experience, but still make sure that they work hard? And if you’re an intern, how do you convince your company to hire you? I don’t have all the answers to these questions, but I have a few. MORE
With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas. MORE
This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. MORE
My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. More chatbots, more explanatory videos. MORE
With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. Better Than What? MORE
Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. AI has transformed how we even think of customer service. MORE
Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? But there’s actually a lot to consider if you want to avoid a boring look and feel. MORE
Marketers have access to innovative technologies and massive amounts of data to enable connected customer experiences, but time and time again we see our clients struggling to activate it all. MORE
Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. MORE
Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. MORE
At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. Pillars are the big, overarching topics you want to own. MORE
Here are our picks for the top 20 cybersecurity experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. Jeff Barr. As if he needs an intro, Jeff is a coremember of the team that developed AWS, and is now the VP and chief evangelist at AWS. MORE
Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago. MORE
‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it. MORE
Webbiquity
JANUARY 17, 2020
Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.
SendX
JANUARY 14, 2020
‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Act-On
JANUARY 16, 2020
Read this blog to learn how marketing automation can equip you with everything you need to boost policyholder retention. Corporate
Marketing Insider Group
JANUARY 16, 2020
Countless companies make the mistake of launching their website and then leaving it alone to gather dust. A classic “set it and forget it” approach. Don’t be one of those companies!
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Biznology
JANUARY 17, 2020
Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. AI has transformed how we even think of customer service.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Webbiquity
JANUARY 14, 2020
Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.
Act-On
JANUARY 16, 2020
Read this blog to learn how to maintain compliance with the California Consumer Privacy Act in all of your inbound and outbound digital marketing campaigns. Corporate Marketing Strategy
Marketing Insider Group
JANUARY 16, 2020
Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get!
Biznology
JANUARY 15, 2020
My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. More chatbots, more explanatory videos.
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Account-Based Marketing is a strategy, not a solution.
Modern Marketing
JANUARY 16, 2020
Happy New Year and Happy 2020! While on winter break, I took some time to reflect on the journey ahead for marketers in this new decade. When focusing on the key trends and upcoming innovations, I see 10 mega-trends that are sure to influence digital marketing into 2020 and beyond.
Contently
JANUARY 17, 2020
This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand.
Act-On
JANUARY 14, 2020
Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications. Marketing Strategy
Marketing Insider Group
JANUARY 15, 2020
Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Biznology
JANUARY 13, 2020
With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. Better Than What?
Modern Marketing
JANUARY 15, 2020
As the volume and sophistication of customer data continues to expand, marketers now face the challenge of transforming it into useful information that can: Give you a better understanding of your customers and the business challenges they face. Optimize your marketing efforts.
Measure Up Marketing
JANUARY 14, 2020
Marketing performance excellence takes building skills to succeed at both the long and short game. Marketing Performance Excellence Takes Proficiency at Both the Long and Short Game. Not my game but I’ve learned a lot about it over the past 30 years.
Contently
JANUARY 16, 2020
Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Marketing Insider Group
JANUARY 13, 2020
With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas.
Engagio
JANUARY 16, 2020
What do internships have to do with good management and company culture? How can you give your interns a good experience, but still make sure that they work hard? And if you’re an intern, how do you convince your company to hire you? I don’t have all the answers to these questions, but I have a few.
Modern Marketing
JANUARY 14, 2020
Marketers have access to innovative technologies and massive amounts of data to enable connected customer experiences, but time and time again we see our clients struggling to activate it all.
Marketing Envy
JANUARY 16, 2020
Here are our picks for the top 20 cybersecurity experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. Jeff Barr. As if he needs an intro, Jeff is a coremember of the team that developed AWS, and is now the VP and chief evangelist at AWS.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Contently
JANUARY 14, 2020
At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. Pillars are the big, overarching topics you want to own.
Vidyard
JANUARY 15, 2020
Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? But there’s actually a lot to consider if you want to avoid a boring look and feel.
Spiralytics
JANUARY 15, 2020
The ultimate aim of every business is to make a profit. Every dollar spent on marketing and advertising is expected to yield certain positive results. These results can be increased awareness for a brand or product, increased sales, increased users' engagement, and so on. Web Analytics
Modern Marketing
JANUARY 13, 2020
When it comes to lead scoring for account-based marketing (ABM) , marketers have tended to take a binary approach: A prospect’s action adds points to a score. No action, no points. But I think we need to take an approach that is both broader and more nuanced.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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