Trending Articles

Webinar Recap: How Cisco’s Lead Scoring Model Turbocharged its Advocacy Efforts

Influitive

Cisco started its customer advocacy program (Cisco Insider Advocates) six years ago and, since then, it has evolved into a vibrant community of customers and partners In fact, Cisco’s advocates aren’t just customers who are in it for rewards.

Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group

Advertisements are pricey. While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.

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Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies.

Eight Game-Changing Pitching Tips to Expand Your B2B Market in 2022

Webbiquity

Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Content Marketing Institute

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy. Continue reading → Company News

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Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession

Influitive

According to Forrester, only 3-6% of B2B organizations are truly “customer-obsessed” in that they embody the right amount of leadership commitment, internal culture and many other key attributes. So, for the vast majority of B2B firms, what’s missing?

50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months.

Google Algorithms & Updates Focused On User Experience: A Timeline

Search Engine Journal

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.

8 New Social Media Platforms You Might Not Know About

Buffer Marketing

If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

How to Conduct and Publish Industry Research

Marketing Insider Group

If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors.

ConvertKit’s July 2022 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”.

Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

Content Marketing Institute

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption. Continue reading → Company News

Yoast SEO 19.5 Update Causes Fatal Errors via @sejournal, @martinibuster

Search Engine Journal

Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal. News WordPress

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

RevOps Strategies Are Critical to Growing B2B Businesses Successfully

Marketing Envy

With businesses experiencing more overlap than ever before between the traditionally siloed departments of Sales, Marketing and Customer Success, the old ways of operating a business no longer cut it.

Introducing Anyword’s Inline Editing Functions: Rephrase and Improve Score

Anyword

We’re excited to announce the release of our Inline Editing Functions, specifically the Rephrase and Improve Score features. Quickly edit any of your copy variations inline by simply clicking “Rephrase” or “Improve Score.”

Is Your Tech—or Lack Thereof—Helping or Hindering Your Sales Strategy?

Ignite

The landscape of technology is ever changing, and that is significantly amplified when it comes to sales and marketing with B2B companies.

Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

Content Marketing Institute

Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first. Continue reading → Company News

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

LinkedIn Lets You Add Clickable Links To Photo Posts via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts appeared first on Search Engine Journal. LinkedIn News

How to create a landing page in the next 10 minutes

ConvertKit

Creating landing pages is the digital equivalent of flipping your “open” sign on. The moment you launch, you’ve opened the door for people to come in and have a look around. These standalone pages are essential for creators since they’re where you’ll gain new email subscribers.

How This Entrepreneur is Growing Her Baby Brand Organically on Instagram

Buffer Marketing

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7.

How to Get People to Attend Your Event

Navigate the Channel

It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. But, your event is only as good as your turnout.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Brandfolder is #1. Hot DAM!

Brandfolder

The ballots are in and it's been determined that Brandfolder is the #1 digital asset management solution for marketers and creatives across industries for usability by G2's trusted review platform

Google: Avoid Duplicate Content In Business Profile Posts via @sejournal, @MattGSouthern

Search Engine Journal

Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. The post Google: Avoid Duplicate Content In Business Profile Posts appeared first on Search Engine Journal. Local Search News

The Importance of Having a Clear Brand Message (and How to Achieve it)

BenchmarkONE

Ashley Friedlein — CEO and founder of Guild — once said, “Your brand is a sum total of how people perceive it. Branding is about shaping that perception.” For the perception to be positive and consistent, your brand message must be clear. .

How To Make The Most From Your Customer Acquisition Marketing

Only B2B

The ultimate marketing goal is to acquire new customers. The objective of any marketing initiatives is to increase sales and attract new clients. As a result, the majority of companies devote a sizable amount of their marketing budgets to customer acquisition.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

The No-BS Guide to Building a Bold Brand Personality

DivvyHQ

Does your brand have a personality? While many would think that enterprise brands should keep their voice and tone buttoned-up and professional, that’s actually not the case. In fact, you’re more likely to evoke stronger ties with your customers when you inject emotion.

The 4-Day Working Week as the future, making the Channel more sustainable and from garage to global growth – July in review

Champion Communications

Will the 4-day working week be the future for UK businesses? Can the channel come together to make the move to sustainability? And how can humble beginnings turn into a global success? July saw our clients diving into some of the hottest questions in tech and business.

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3 Key Content Marketing Strategies To Get Website Traffic From Month 1 via @sejournal, @websitesavior

Search Engine Journal

See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic From Month 1 appeared first on Search Engine Journal. Content Strategy Sponsored Posts