Trending Articles

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy?

The Necessary Marketing Apprenticeship of Customer Success

Modern Marketing

This article was originally published at: [link]. It is co-written by Peter Armaly and Steve Olenski. Marketing has been around forever. The ancient Greeks practiced it as did the Ming Dynasty Chinese in the 1400s.

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How to Build Your Email List with Instagram Giveaways

SendX

Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists.

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Advanced Tips for Protecting Your Small Business Network on a Budget

Webbiquity

Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Are You Committing Random Acts of Marketing and Sales?

ANNUITAS

How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business?

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More Trending

5 Tech Solutions for Better Business Intelligence

Biznology

Business intelligence (BI) is knowing everything about one particular company, preferably yours. Everything from the history to its projected future goes under the business intelligence tech banner.

Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers.

Automate Your Wealth Management Marketing Processes

Act-On

Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies. Marketing Strategy

Does Your Marketing Smile?

Modern Marketing

On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Our expert On the Fly this episode is Matt Heinz , B2B marketing and sales guru.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were.

Consultants Collective Corner: 2020 Can Be the Year You Conquer Work and Your Career

Biznology

The following has been curated by Consultants Collective member, Kevin Jordan. This edition is an eclectic mix of articles, two excellent and thought-provoking TED Talks and cultural insights and musings.

How to Create Interactive Tools That Captivate Your Audience

Contently

Let’s say you’re the head of user experience at your company. Part of your job includes performing regular audits and checkups of your site. Since you’re interested in testing the load time of your web pages, you Google “test page load time.”

How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5%

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

B2B Audience Building & Segmentation Blog Series, Part 1: Bringing More of Your Data Together

Modern Marketing

Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement.

The Healthcare Organization’s Guide to Effective Content Marketing

Marketing Insider Group

Content has the potential to be an incredibly effective marketing channel for healthcare organizations. Users search Google for health-related questions over 1 billion times each day , accounting for around 7 percent of the search engine’s total search queries.

Rod Thorn: Prognostications, Predictions and Hot Topics for 2020

Biznology

Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Rod Thorn predicts is in store for us in 2020 and beyond: Artificial Intelligence. AI will prove to be very beneficial to industries such as customer service primarily through the use of chatbots.

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The Art and Science of Content Marketing ROI

Contently

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How to Make Your Google Mobile Search Results More Clickable

Content Marketing Institute

Are you neglecting a valuable way to drive more traffic from search? You are if you aren’t making your mobile search results more clickable in Google. Here’s how to change that.

ABM Blog Series: Level 1 - Are You Ready to Take on ABM?

Modern Marketing

In recent years, Account-Based Marketing has been noted as one of the biggest trends in marketing. However, this is no longer a new wave trend that marketers must use until the next best thing comes along.

Matt’s App of the Week: Boardable

Heinz Marketing

I’ve had the honor of serving on a handful of nonprofit boards recently, and the features of Boardable make communication, decision-making and efficiency far easier.

Effective Ways to Overcome Funding Challenges for Your Startup

Biznology

To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. It also means to take on the cumbersome challenge of running and growing a company in a competitive field.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How Problematic Ads Get Approved (And Ways We Can Prevent Them)

Contently

The New York branch of global advertising giant Ogilvy & Mather has a yearly event called “You Matter Day.” ” On this day, work stops and employees indulge in a series of personal-interest classes hosted at the office—intro to graffiti art, 3D printing, sushi making, and so on.

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Good Marketing Can’t Overcome Poor Customer Experience

Fusion Marketing Partners

I am very proud to be part of the CustomerThink.com family, as an adviser and columnist for the past few […]. Customer Experience Customer Service customer experience CX

B2C Personalization Best Practices Part 1: Taking the First Step Toward One-to-One Marketing

Modern Marketing

Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” ” That’s code for “We’re not treating our customers like we know them.”

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5 Ways Working Remotely Changed the Way I Think About Teamwork

Hubspot

For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin. People talk a lot about remote work these days, but as with most things, you never truly know until you’ve experienced it.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.