Trending Articles

Growth: Tea Leaves are Out. Data Insights are In | What’s Your Edge?

Vision Edge Marketing

How do you plan for and predict what’s going to happen in the near future? Predicting what’s next and planning for it takes more than the ability to read the tea leaves, AKA experience, emotion, gut, and intuition. Instead, look for trends and patterns in your data.

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63% of Marketers to Host In-Person Events Within the Next 24 Months

KoMarketing Associates

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months.

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6 Tips To Help You Create Upsell Emails To Get More Leads

SendX

In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought. Lead Generation

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Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area.

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams.

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12 Reasons Your Website Can Have A High Bounce Rate via @sejournal, @amelioratethis

Search Engine Journal

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal. Marketing Analytics SEO

25+ New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

Does Marketing Have A Marketing Problem?

Marketing Insider Group

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing.

Insights from INBOUND: New Ways to Connect With Your Customers

Ignite

What do companies like Chick-fil-A and Trader Joe’s and billionaire business moguls Jeff Bezos and Warren Buffet have in common? They all understand one crucial, but sometimes overlooked, detail in running a successful business: Customer experience matters.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

9 Steps To A Future-Proof Social Media Strategy In A Web3 World via @sejournal, @lisabuyer

Search Engine Journal

Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal. Digital Trends Social Strategy

Feast on These 9 Content Examples Worthy of Gratitude

Content Marketing Institute

We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences. Continue reading → Company News

5 Creative Solutions for Event Organizers

Lead Liaison

5 Creative Solutions for Event Organizers. Exhibitor Media Group reports that in 2023 companies expect to exhibit at an average of 47.2 in-person events per year (6% more than in 2019).

Is it Time to Redesign Your Website? 7 Telltale Signs

Marketing Insider Group

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of a second to make a positive first impression.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

Do You Have the Right Technology in Place for Content Operations?

DivvyHQ

In this day of digital everything, it’s a shock to read the results of Content Marketing Institute’s latest research, The 2022 State of Content Marketing Survey.

Google Ads Account Managers Shouldn’t Contact Clients Directly via @sejournal, @MattGSouthern

Search Engine Journal

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal. News PPC

How to image swap dynamic content on Apple Mail with Litmus Personalize

Litmus

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive.

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Using Email to Get the Most of Your Events

Lead Liaison

Using Email to Get the Most of Your Events. We have all been there. Your company has spent tens of thousands on your booth, staff presence, and extramentals. How can you make sure you get the most of it? Email.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

How to Maximize Your Black Friday & Cyber Monday Email Data

TowerData

All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. Email Validation

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4 Shifts Your Small Business Needs to Prepare for This Holiday Season

BenchmarkONE

We’re quickly approaching the most wonderful time of the year – the holiday season. While typically this time of year has been busy with increased consumer engagement and sales for many small businesses, this year may look a little different.

Increase Website Traffic: 8 Secrets From Popular Blogs via @sejournal, @seocopychick

Search Engine Journal

Let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands. The post Increase Website Traffic: 8 Secrets From Popular Blogs appeared first on Search Engine Journal. Content Strategy SEO

39 Instagram story ideas to boost engagement for your brand

Sprout Social

Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

What's All The B2B Marketing Fuss About Black Friday Anyway?

Marketing Envy

Did you know that the jolly fat man, with a white beard, twinkling eyes and a coat so red it’d hurt your eyes is actually the brainchild of a very smart Coca Cola campaign way back in 1931 ?

3 Grinch Approved Emails for the Holidays

TowerData

It's finally December and you know what that means. it's officially and socially acceptable to listen to your holiday playlist on Spotify! While this is obviously one of the most exciting things about December, cue Mariah , this time of year also means that holiday email campaigns are in full swing.

HG Use Case: Functional Area Intelligence

HG Data

In this step-by-step video, Emma Longley, Account Manager, reveals how a client in the cloud data warehouse space used Technology Intelligence from HG Insights to identify and score accounts that fit their ICP so they could effectively run an ABM campaign.

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SEO Salaries 2022: Industry Growth & Many New SEO Professionals via @sejournal, @martinibuster

Search Engine Journal

How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry Growth & Many New SEO Professionals appeared first on Search Engine Journal. Careers SEO

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike.

Today’s Business Environment Demands Complete Organizational Clarity and Alignment.

OnMessage

Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success.

Tips for Increasing Your Product Knowledge — and Closing Sales

Industrial Marketer

Employees with highly developed product knowledge are the key to closing more sales. According to research, 91% of baby boomers and 79% of Gen Z agree that knowledgeable store employees make in-store shopping more appealing.