Trending Articles

Why Advertising Doesn’t Work: The Link Between Empathy and Sales

Marketing Insider Group

In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness.

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Most B2B Marketers ‘Strongly Agree’ in Delivering a Seamless, Consistent Customer Experience

KoMarketing Associates

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company.

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Survey: 42% of B2B Marketers Admit Marketing Efforts Not Fully Personalized

KoMarketing Associates

Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so.

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PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

The Entrepreneur Interview Series #24: Amber Christian, Bella Scena

Webbiquity

From startups to the Fortune 100, meetings are a way of life for business professionals. Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room.

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Why Now Is the Time for Healthcare Companies to Step Up Their Content Marketing

Marketing Insider Group

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing.

How 3 Insurance Companies are Leveraging Marketing Automation to Stand Out from the Crowd

Act-On

These 3 use cases will show you how marketing automation can help your insurance company stand out in a saturated market. Customer Journey Email Marketing

Fir B2B #135: Tips for Transitioning to a Home-Based Workforce

Biznology

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options. As the coronavirus spreads throughout the world, businesses are being faced with setting up policies and procedures to enable potentially large numbers of people to work from home (WFH).

Revealing the Why Behind Poor Customer Experience

Measure Up Marketing

David Angelow, a colleague here in Austin, says “differentiating by experience is one of the most successful ways to create an advantage and put distance between your brand and that of your competitors.”

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

The Smart CMO’s Guide to Budget-Friendly Content Marketing

Marketing Insider Group

You know how important content marketing is in the 21 st century. Especially right now, you know that today’s customers tune out salesy ads and flashy promos. But you also know that you’re on a tight budget. “Is Is there such a thing as budget-friendly content marketing?” you ask.

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Instagram Usage on the Rise Among Social Media Marketers at Inc. 500 Companies

KoMarketing Associates

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. 500 companies, in particular.

Choose the Right Marketing Stack to Grow Your Financial Advisory Firm

Act-On

Learn how financial advisors can build a great marketing technology stack that helps them scale their efforts and grow their business. Marketing Automation Marketing Integrations Marketing Strategy

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What Brands Need to Know About California’s New Privacy Law

Modern Marketing

In 2018 and 2019, the buzz in online digital circles was about “ GDPR ” – Europe’s General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

“Give Your Remote Workforce a Sense of Togetherness” & Other Articles from Kevin Jordan

Biznology

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” .

The Upside of Marketing in a Down Economy

Fusion Marketing Partners

Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus […]. Marketing Marketing Strategy Business to Business Marketing Upside of marketing

Now is the Time for Digital Transformation

Kaon

Kaon Interactive has helped visionary companies (such as Thermo Fisher Scientific , Amazon Web Services , and IBM) put in place their digital transformation platforms (global, redundant, cloud-based, and device- and venue-agnostic), making their transition to all virtual events and engagements seamless for their sales and marketing teams.

How to Use a Customer Journey Map to Guide Your Content Marketing

DivvyHQ

Have you created a customer journey map to guide your content marketing? Not sure where to start such a process? Customer journey mapping is one of the most valuable exercises to help content marketers focus and create a better customer experience. Here's how to get started.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

How tarte Designed an Effective Beauty Brand Loyalty Program

Modern Marketing

High purchase frequency and pressures from an industry that evolves as beauty trends change make the beauty space extremely competitive. As a result, many beauty brands are investing in loyalty solutions to help them stand out from the competition and increase customer retention.

The Cons of Living through a Coronavirus Crisis

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it.

How to Use IGTV: The Complete Guide for Marketers

Hootsuite

IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. It’s a great opportunity to: Build engagement. Collaborate with influencers. Improve your Instagram marketing strategy. among many other things! But how do you create an IGTV channel?

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Using Salesforce Campaign Hierarchies

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Taking a break from COVID-19 content to share with you what I’ve recently learned about campaign hierarchies in Salesforce. I’m not sure how I didn’t know about this before but at least I know now!

How to Quickly and Easily Connect Oracle Eloqua with Zoom

Modern Marketing

If you’re familiar with The Hitchhiker’s Guide to the Galaxy , you’ll know that ‘42’ is the answer to life, the universe, and everything.

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Podcast: The Value of Employee Comms During COVID-19

Biznology

Podcast: Play in new window | Download (Duration: 27:05 — 31.0MB). Did you miss our webinar: The Value of Employee Comms During COVID-19? Here’s a recap.

When You Should (and Shouldn’t) Create Long-Form Content

Content Marketing Institute

It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.