Trending Articles

12 Easy Tweaks to Ask for Reviews via Email

SendX

Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services.

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Report: Social Media Continues to Drive Website Visits for Marketers and Companies

KoMarketing Associates

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel.

Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Industrial Marketing Today

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome.

How to Create a Marketing Roadmap to Align Your Team

Marketing Insider Group

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.

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Instagram for B2B Marketing: 10 Effective Tactics

KoMarketing Associates

Is your company still avoiding Instagram for B2B marketing? Perhaps your company Instagram page looks something like this: Hopefully it’s not that bad. Hopefully, you’ve taken a few steps to build a presence on “the ‘gram.”

Infographic – The Next Wave of Data Privacy Regulation

The Point

When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers.

8 Gamification Strategy Steps To Help Encourage Social Media Advocacy

Marketing Insider Group

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media.

A 10 Step Guide To Creating A Social Media Marketing Plan

Webbiquity

Guest post by Marvellous Aham-adi. There are almost 3.5 billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Campaign Monitor vs Mailchimp - Email Marketing Against the All-In-One Marketing Platform

SendX

"The money is in the list!" This is an expression that every single person that lives in the business world read or heard at some point in his professional life. Russell Brunson in his book Dotcom Secrets explains the importance of building an email list so you can have the traffic you can control.

Report: 41% of B2B Marketers Expect a Budget Increase in the Coming Year

KoMarketing Associates

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives.

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5 Content Distribution Strategies to Help You Reach Your Audience

Act-On

These 5 content distribution strategies are guaranteed to attract and guide your prospects through a compelling customer journey. Content Marketing Marketing Strategy

How to Identify the Best Keynote Speakers in Your Industry (And Bring Them to Your Event)

Marketing Insider Group

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Order Fulfillment for Heavy Items: What You Should and Shouldn’t Do

Webbiquity

Guest post by Jake Rheude. Few things are as taxing to a supply chain as heavy items, and that means their fulfillment can be a major drag on your operations and profitability if things go wrong. Image credit: Clker-Free-Vector-Images from Pixabay.

Marketing Can’t Succeed in a Silo

Biznology

A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. And they wouldn’t budge on price.

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Survey: Sales and Marketing Alignment Remains a Struggle for Account-Based Marketing

KoMarketing Associates

Many marketers have account-based marketing (ABM) strategies in place, but a lack of sales and marketing alignment continues to hold them back from achieving their top objectives.

How to Generate Demand and Win More Deals

Act-On

In this blog, we’ll show you how to create seamless and compelling customer journeys that will help you generate demand and win more deals. Customer Journey Demand and Lead Generation Lead Management Marketing Automation Sales and Marketing Alignment

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

5 Questions to Boost Your 2020 Content Marketing Strategy

Marketing Insider Group

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity.

Video Marketing Statistics for 2020: The Facts Every Marketer Should Know [Infographic]

Webbiquity

Guest post by Andre Oentoro. As digital marketing evolves, video marketing is taking over the Internet. Video accounts for nearly 80% of total Internet traffic, and that figure is increasing. In addition, 83% of marketers say it is growing in importance. Video is easy to digest and mobile friendly.

5 Steps to Sales and Marketing Alignment for ABM Success

Lattice

Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle.

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Report: 36% of Marketers Still Lack Insights About the Effectiveness of Tactics

KoMarketing Associates

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Microelements: The Marketing/CX Muscle You Didn’t Know You Needed

Modern Marketing

When people interact with brands, it’s because they want some thing—either to learn something, do something, buy something, or go somewhere. A marketer’s reason for being is to find out what people want and demonstrate that their brand can make it happen. Take yourself for example.

9 Ways to Increase Landing Page Conversions

Marketing Insider Group

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time.

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity

Guest post by Mathew Jade. Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic.

How Do You Know It’s Time to Bring in a Marketing Expert | What’s Your Edge?

Measure Up Marketing

Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Use Video to Differentiate Your Technology Solution

Biznology

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions.

Magic in Marketing: 5 Lessons Marketers Can Learn from Harry Houdini

Modern Marketing

“No prison can hold me; no hand or leg irons or steel locks can shackle me. No ropes or chains can keep me from my freedom.” ” - Harry Houdini. Marketers can learn a lot from a master self-marketer, such as Harry Houdini was.

How to Stay Ahead of the Revenue Growth Curve in 2020

Fusion Marketing Partners

I’ve been involved with companies who understood the revenue growth curve and occasionally not. In the early 2000s, I was […]. Revenue Revenue Growth revenue growth curve