Trending Articles

Experiencing Customers To Deliver Customer Experience

Type A Communications

December 12, 2017 by Carlos Hidalgo In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in. read more.

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here.

Trending Sources

How Not to Buy Leads

ViewPoint

Last week a prospect told me that he needed higher quality leads than were currently being provided by two third-party outsourced solution providers. His definition of a lead was the loosest that I have ever heard. An employee of a targeted company needed only to download some content to be qualified as a lead. It did not matter if they were ready to buy – or even qualified to buy. As long as they worked for XYZ Company and downloaded the content they were a lead.

Buy 37

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

More Trending

Congratulations to PointClear’s Kimmy Netterville: Named Most Inspiring by SLMA

ViewPoint

Our own Kimmy Netterville made the Sales Lead Management Association’s “Most Inspiring” list of 40 outstanding individuals in our industry, announced today. Kimmy was recognized in the category People in Lead Generation Companies for her many contributions in the last decade-plus helping PointClear clients as Program Director.

28

3 Social Media Storytelling Ingredients for Effective Brand Narratives

Content Standard

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned.

How AI Will Make Marketing More Personalized in 2018

Marketing Insider Group

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? Artificial intelligence. AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored […].

A Day in the Life of a Terminus Customer Success Manager

Terminus

“The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty , Senior Customer Success Manager (CSM) at Terminus. “We We are a part of their business, and it’s our job to help make them successful.”.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

How to Get Your B2B Prospects to Buy Faster

Fusion Marketing Partners

Lots of sales reps and marketers are crossing their fingers hoping for a strong end to the quarter. They have […]. B2B Prospects Content Marketing Content marketing

10 Hard Truths About Management No One Tells You

Hubspot

I remember talking with an acquaintance a few years back who had recently graduated from college about how she envisioned her career progressing. Here’s how she broke down the steps: Get a job. Master that job. Manage other people doing that job. Run sh*t” (her exact words).

Six Essential Time Management Tips for Small Business Sales Success 

Webbiquity

Guest post by Gregg Schwartz. We are all given the same 24 hours in a day, but the most successful people manage to make more efficient use of these hours—they waste less time, they get more done, they focus on the right activities at the right time to maximize efficiency.

B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Modern B2B Marketing

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Thinking different about B2B Marketing Strategy

TaylorMadeIn KEW

©anyaivanova on iStock. For those of you who follow me on social media, you’ll know that I advocate a return to marketing fundamentals with a focus on developing marketing strategy first, then the tactics that deliver that strategy.

How, When, & Why Should You Use Personalization in an Email Marketing Campaign?

Modern Marketing

Dale Carnegie, author of the famed How to Win Friends and Influence People , said in his book, “Remember that a person’s name is to that person the sweetest and most important sound in any language."

Tactical Tips to Maximize Your Trade Show Presence in 2018

Navigate the Channel

Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. Technology is (still) king.

10 Influential Female Developers to Know and Love on Stack Overflow | Traackr

Traackr

Based on the analysis of thousands of topics, discover the top contributors to Stack Overflow and learn what makes them leaders in various technical fields

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]

Hubspot

2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes.

How a B2B Technology Company Evolved Their Content Purpose

Type A Communications

December 14, 2017 by Carla Johnson In Silicon Valley there’s a large B2B software firm (yes, there are a lots of them…this is the point). This company sells different software. read more.

Jumpstart your Pipeline with Predictive Analytics

Lattice

Bain & Company believe that with predictive, sales and marketing teams are able to determine the right customers to go after, segment them to create targeted messaging that resonates, and then prioritize outreach

Three Tips to Create Sales Personalization at Scale

Modern B2B Marketing

As a sales development representative, I am rejected on daily basis. Some leads are kinder than others and let me down easy. Others are short and direct in their response.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Why animation works for technology business video

Biznology

Animation and technology explainers. The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash , a vector-based program widely used for web animation and games.

Video 29

The Top 10 Digital Marketing Articles of 2017

Marketing Insider Group

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. There has been a lot of evolution in the past 12 months. User-generated content and a rainbow of influencer strategies have been changing the way brands […]. The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. Content Marketing

5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)

chiefmartech

At the end of last year, I wrote a series on 5 disruptions to marketing.

How To Get More Customer Reviews On The Top 10 B2B Technology Review Sites

Influitive b2b

Before you buy a new laptop or smartphone, what’s the first thing you do? If you’re like most people, you Google it and see what people have to say about different models online. These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

5 Factors to Consider When Segmenting Your Customers

Modern B2B Marketing

Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials.

What your social media marketing consultant will never tell you

Biznology

Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate to break it to you, but no consultant will ever care as much about your brand as you do—even those of us who get paid a pretty handsome penny for our services. When you outsource, you lose touch. There’s no way around it. Out of sight, out of mind.

7 Questions to Ask Before Working With a Micro-Influencer

Hubspot

The way we ask for recommendations has evolved. Whereas once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase.

The No. 1 Gift This Holiday Season? Whatever Looks Awesome on Instagram

Content Standard

If all you want for Christmas is a gift that’s worthy of posting on the ’Gram, you’re not alone. New research shows that for many this gift-giving season, what’s most important isn’t the gift they receive—it’s whether it looks cool on Instagram.

Aging 17

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results