Trending Articles

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

Ways To Fuse Social Media With Print Media

Marketing Insider Group

Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards.

How to Build a Killer Content Marketing Team

Marketing Insider Group

Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius.

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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Interview with Tony Baer

Onalytica B2B

Tony Baer – Principal Analyst at Ovum. Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI. Location: New York, USA.

What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

While it’s impossible to lump online influencers into one pile, there are quite a few things that Kristen Matthews and I came up with when we chatted last week. It Takes a Client to Make a Campaign.

Will that conference be worth it? Lead follow-up is the key

Sales Lead Insights

Just got back from a conference? Keep up the momentum by following up with all those leads and business cards you collected. It's the first step in turning those prospects into qualified sales-ready opportunities. The post Will that conference be worth it?

When, Why and How to Gate Content Along the Customer Journey

Act-On

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey. Demand & Lead Generation content marketing content strategy gate content gated content

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Keys to Successful Email Marketing

Marketing Insider Group

Successful email marketing is a critical, and often overlooked, element of digital marketing.

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Interview with Jonathan Aufray

Onalytica B2B

Jonathan Aufray – Co-founder and CEO at Growth Hackers. Key Topics: Startups, Growth Hacking, Digital Marketing. Location: Taipei, Taiwan. Bio: Jonathan Aufray is the co-founder and CEO at Growth Hackers.

Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.)

You probably have too many personas

Biznology

Personas are a good thing. They help us to visualize the audience that we are speaking to. So, you might think that the more personas, the better. But it’s not true. Developing personas has become kind of a cottage industry among marketing consultants.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

7 Steps to Defining a Marketing-Qualified Lead (MQL)

Act-On

Demand & Lead Generation

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Your Marketing Campaign Is Dead. Why Isn’t It Working?

Marketing Insider Group

After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure. This is not the moment to try to find a new job, this is the moment when […].

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How Marketers Can Be Successful with Blockchain Technology

Modern Marketing

We’ve so often heard about how new tech disrupts industries that it has become cliché Whether it’s IoT, smart glasses, or even AI, there’s always this constant conversation about how new and innovative tech is going to change things.

To Save Time, B2B Marketers Now Look to Improve Audience Targeting

KoMarketing Associates

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. Statistics showed that one-third of B2B marketers intend to invest more in improving their understanding and targeting of customers over the next three years.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

Top Trends in B2B Marketing

Biznology

[Note: The webinar starts about the :37 mark due to some technical difficulties.]. Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up!

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Effective ways to prove B2B marketing is paying off

Sales Lead Insights

Do you start to sweat when your boss wants to see proof that the amount your company invested in marketing is really paying off at the bottom line? Take it easy. It is surprisingly simple to prove that B2B marketing is contributing to your company's results. Here's how.

How to Activate Your Employees For Growth

Marketing Insider Group

Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust.

4 Things To Look For In A Marketing Automation Platform

Modern Marketing

I've spent a lot of time lately with CEOs, CMOs, and other marketing professionals. During those conversations, it became clear that a marketer’s role in the company has shifted in the last few years.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Perception vs. Reality: The Life of a Social Media Editor

Contently

Social media jobs get a bizarre rep. Sometimes the work is perceived as fun, sometimes too easy, and sometimes downright mindless.

How CEOs can restore their company brand trust

Biznology

You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others.

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Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals.

3 Forces Shaping The Future Of B2B Marketing

Marketing Insider Group

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

6 Ways to Include Customers in Your Content

Modern B2B Marketing

Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much?

The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

Crafting content for the buying cycle

Biznology

All content is not created equal. Which is good, because not all prospects are interested in the same things. That’s why it’s critical to create content that appeal to the different buyer needs. Please don’t view this as an invitation to try to be all things to all people.

5 Trending Rumors About B2B Lead Generation That Need to Die

B2B PR Sense

Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you'd retain clients with bottomless pockets for an eternity and you wouldn't have to hit the pavement looking for new leads. However, we all know that's not the reality in which we all live.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.