Trending Articles

Top 6 Crypto Marketing Agencies

SendX

Due to stiff competition in the bitcoin market, marketing is an essential component of launching a successful crypto company.

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The definitive guide to SaaS pricing models

Tomorrow People

The pricing model your organisation picks affects the success of your go-to-market strategy. Learn more about them in this article. Pricing models are an essential part of all marketing strategies, but when it comes to SaaS products, they’re especially key.

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Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions.

Report: Marketers Still See Room for Improvement with Data and Analytics

KoMarketing Associates

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

Guest post by Dylan Berger. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal.

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More Trending

7 Best Related Post Plugins for WordPress (Compared)

Optinmonster

Are you looking for a related post plugin for your WordPress website? As a website owner, you might want to keep your visitors engaged on your site for driving more conversions, boosting ad revenue, and more.

Best 95

3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Content Marketing Institute

Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize. Continue reading → Company News

68% of B2B Marketers Saw Their Budget Rise Between 2021 and 2022

KoMarketing Associates

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives.

Budget 156

Ask Buffer: Should You Be Using AI for Content Creation?

Buffer Marketing

Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found out about AI tools that help with writing.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

How to Write the Perfect Page Title for SEO

Marketing Insider Group

What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page.

B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

Sword and the Script

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester.

Creative Briefs: A Guide for Professional Services Marketers

Hinge Marketing

Have you ever struggled to communicate all the essential project information to a graphic designer or writer? Has a writer or designer delivered a piece of creative that missed the mark or was off-strategy?

Add Me To Search: How To Create Your Google People Card via @sejournal, @MattGSouthern

Search Engine Journal

Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To Search: How To Create Your Google People Card appeared first on Search Engine Journal. International Search

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

What Programmatic Advertising Can Do for Businesses in 2022

readwrite

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

Best Practices to optimise your B2B Video Marketing Strategy

The Lead Agency

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes.

An Introduction to the Inbound Marketing Funnel

Lake One

Picture this, you’re scrolling on social media and see a random post on your feed about a new product. One catches your attention. You click through to get to the main post, read the caption, and inspect the picture. Feeling compelled to learn more, you navigate to the company’s website.

How To Reach Decision-Makers: Simplified Appointment Setting Mantra

Only B2B

If you’re an SDR, scheduling appointments should be at the top of your priority list. This ability will assist you in connecting with a decision-maker with the authority to sign on the dotted line and acquire your product or service.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

4 Signs It’s Time for a Fractional Chief Marketing Officer (CMO)

Go Beyond SEO

Many small business owners, this year especially, are still trying to get a grip on what works and what doesn’t. All the marketing goals in the world are only as good as the direction and leadership of the marketing efforts coming from the top.

SEO 78

6 advanced email automations for creators looking to scale

ConvertKit

A great business runs like a well-oiled machine. Smooth, automatic, and consistent. It works effortlessly around the clock to deliver leads and sales, all without much tinkering from you.

Email 69

Using Email Templates? Test These 8 Elements Before You Send

Litmus

Email templates are reusable HTML files intended to make your design and creation process smarter, instead of harder. Because the underlying template has already been coded to define the structure and style of the email, it’s reusable.

The Importance of Employer Branding & What it Means for Marketing and HR

Oktopost

Maya Sweiry, VP of Human Resouces tackles how Marketing and HR can partner together and take employer branding to the next level. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Best Practices to optimise your B2B Video Marketing Strategy

The Lead Agency

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes.

62

Marketing Strategies to Reach B2B Buyers in a Constantly Changing Buying Environment

Launch Marketing

The current business landscape has changed drastically in recent years, causing a ripple effect in the way people go about purchasing products and services, especially B2B buyers.

Scaling secrets: how to use influencer marketing to increase sales and reach

ConvertKit

You fought tooth and nail to ‘make it’ as a creator. You overcame the initial challenge of getting your biz off the ground, but now you face a new dilemma: scaling. Ask anyone how to scale a business, and you’ll get a hundred different answers. Some swear by paid ads, others suggest investing in SEO.

Let’s talk ABM: 8 tips for building an Enterprise ABM strategy

Strategic-IC

Are you really doing ABM? Or is it just good B2B Marketing? It’s a debate that’s been ongoing in the B2B world for some time now. What makes ABM different from other Marketing strategies? What makes it so ‘special’? It all comes down to knowing your accounts inside out.

Build 62

B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!

4 Content Marketing Goals That Really Matter to the Business

Content Marketing Institute

Too often, content marketers set goals that their business leaders don’t care a lot about. Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading → Company News

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Best Practices to optimise your B2B Video Marketing Strategy

The Lead Agency

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes.

The 4-Minute Creative Thinking Test

Carla Johnson

May 17, 2022 More than 60 years ago, Psychologist J. Guilford created the terms convergent and divergent thinking. Convergent refers to your ability to bring things together into a narrow focus or well-defined answer to a problem.