Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy.

Advertising Agency 230

Advertising Agency Review Agency Marketing & Strategy 230

Vision Edge Marketing

JANUARY 31, 2023

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions.

SME 139

SME Bandwidth Customer Best Practice 139

Influitive

FEBRUARY 3, 2023

We’re in rough economic waters. Marketing teams across industries and regions now have to plan for driving growth, but with tighter budgets and smaller teams. In this backdrop, focusing on your existing customers is the smart – if not vital – investment.

Forrester 130

Forrester Studies ROI Generation 130

Content Marketing Institute

FEBRUARY 2, 2023

Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree. Continue reading → Company News

Twitter 91

Twitter Brand Branding Content Marketing 91

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Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

Intent Signal

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days.

Aging 99

Aging Classified Gartner Sales Cycle 99

Buffer Marketing

FEBRUARY 1, 2023

Take a second and ask yourself — when was the last time you changed your password? Do you still use the same password as when you were 12 because it’s the only one you’re likely to remember? No, I’m not talking about myself.

Resources 90

Resources Social Media Phishing Marketing 90

ANNUITAS

JANUARY 31, 2023

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously.

Marketing & Strategy 130

Marketing & Strategy Companies Vertical Benchmark 130

Content Marketing Institute

JANUARY 31, 2023

Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love. Continue reading → Company News

Tips 90

Tips Search Content Marketing Content 90

Search Engine Journal

FEBRUARY 2, 2023

This is how ChatGPT gets website data to learn from and how to block that from happening. The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal. News SEO

Search Engine 111

Search Engine Search Websites Content 111

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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

Publisher

Marketing Insider Group

JANUARY 30, 2023

As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead.

Trends 213

Trends SME Government Storytelling 213

nDash

JANUARY 31, 2023

Every business needs freelance writers—wordsmiths that can sell your business with their skills. But if you haven’t needed to hire a writer until now, you’re probably wondering, “What should I expect?” ” and “How can I tell a good writer from a bad one?”

Sample 83

Sample Blogger Writing Pricing 83

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material.

Lead Generation 76

Lead Generation Inbound Marketing B2B Marketing & Strategy 76

Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? We all do! Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line.

Conversion Rate 73

Conversion Rate Rate Ecommerce Conversion 73

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.

Trust

Search Engine Journal

FEBRUARY 1, 2023

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal. SEO Tools

Search Engine 112

Search Engine Search Spot Keyword 112

Litmus

FEBRUARY 2, 2023

Your subject line, preview text, and sender name (aka, the “envelope” ) are key to getting your subscribers to open your email. But what about after they open—and have something to say?

Autoresponder 73

Autoresponder Custom Publishing FAQ Income 73

Buffer Marketing

FEBRUARY 2, 2023

We've had a lot of Buffer users reach out about Twitter discontinuing their free API access on February 9th, 2023. We want to reassure you that there will be no impact to Buffer on February 9th. This type of change is something we knew could be on the horizon.

Resources 71

Resources API Social Twitter 71

Scoop.it!

FEBRUARY 2, 2023

If you’re at all familiar with the concept of content localization, you will know that it’s about more than just translating content from one language to another.

Planning 70

Planning Correlation Strategy Marketing & Strategy 70

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Brand

The Brit Agency

FEBRUARY 1, 2023

Creating a chatbot can provide practical benefits for businesses or organizations.

Agency 70

Agency Mobile Software Channel 70

Search Engine Journal

FEBRUARY 3, 2023

From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth Guide appeared first on Search Engine Journal.

Search Engine 96

Search Engine Search Marketing & Strategy List 96

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023.

Email 78

Email Mail Newsletter Communities 78

Vision6

JANUARY 31, 2023

Transactional emails. We’ve probably all received at least one, but I bet heaps more, after all they’re a staple for business. Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips.

Tips 72

Tips Deliverability Purchase Email 72

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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Trends

TowerData

JANUARY 30, 2023

73

73

Content Marketing Institute

JANUARY 30, 2023

What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience. Continue reading → Company News

Content Marketing 73

Content Marketing Marketing Experience Help 73

Search Engine Journal

FEBRUARY 3, 2023

Now that ChatGPT is trending, there are AI content detection softwares to safeguard against it. How effective are these tools? Let's find out. The post AI Content Detection Software: Can They Detect ChatGPT? appeared first on Search Engine Journal. Content Creation SEO

Search Engine 91

Search Engine Search Software Trends 91

ClickDimensions

FEBRUARY 1, 2023

In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services.

SMS 69

SMS Marketing & Strategy Opt-out Planning 69

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Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Intent Signal

Ignite

FEBRUARY 3, 2023

Closing the deal is the most important aspect of selling. Guiding a prospect through the sales journey really doesn’t matter if the deal never crosses the finish line.

View 62

View Purchase Prospect Process 62

Engagio

JANUARY 31, 2023

If you’re looking for inspiration for your own team or want to find out what the most influential marketers are doing today, here are 25 Marketing Executives you should follow in 2023. The post 25 Marketing Executives to Learn From in 2023 appeared first on Demandbase

DemandBase 99

DemandBase Marketing 99

Content Marketing Institute

FEBRUARY 1, 2023

Content marketers who focus only on the put do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier. Continue reading → Company News

Content Marketing 68

Content Marketing Marketing Help Content 68