SendX
NOVEMBER 23, 2023
Deferred Email refers to an email that has been temporarily delayed by the recipient's email server. This deferral is not a deliberate action by the sender but rather a response from the receiving server due to various reasons.
Act-On
NOVEMBER 27, 2023
Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. But as with any tool, it’s only as good as the strategies behind it, right? Yet creating better strategies requires better data, and this is where many marketers get stuck. According to our State of Marketing Automation report conducted in partnership with London Research, 49% of marketers cite being unable to measure ROI as a key barrier, and 36% note that a lack of internal knowl
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SendX
NOVEMBER 22, 2023
Learn how to improve domain reputation with proven methods. Discover tips for authentication, list management, engagement, handling spam complaints, and more.
Marketing Insider Group
NOVEMBER 21, 2023
How does a playing card company end up becoming one of the world’s most enduringly popular video game makers ? Or how does an online bookseller evolve into the most popular global marketplace ? Nintendo and Amazon understood the ageless principle that your product is not what you sell. If you’re struggling to get the revenue you desire or your marketing isn’t converting, you might be selling the wrong thing.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Webbiquity
NOVEMBER 28, 2023
Guest post by Eduard Klein. Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Act-On
NOVEMBER 27, 2023
To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. But rather than ignoring the ones that aren’t ready yet, you can strategically nurture them to grow your haul of sales-qualified leads.
ANNUITAS
NOVEMBER 22, 2023
Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform.
Vision Edge Marketing
NOVEMBER 28, 2023
In a fiercely competitive landscape, the importance of a growth strategy cannot be overstated. It is the blueprint that paves the way to a successful future for any size business. A well-crafted strategy anticipates market changes, aligns with the company’s vision, mission, and objectives, and drives growth through competitive advantage. Let’s explore five essential elements that are required to create an effective growth strategy.
Marketing Craftmanship
NOVEMBER 22, 2023
PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. Unfortunately, most B2B firms fail to achieve a return on their PR investment, for 3 reasons: Most B2B firms are focused on the quantity, rather than the quality, of their media placements.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
SendX
NOVEMBER 27, 2023
Timed popups are a specific type of popup window that appears on a webpage after a predetermined amount of time. Unlike immediate popups that appear as soon as a page loads, or action-based popups triggered by user behavior, timed popups rely on a set time delay to capture the user's attention. This delay can be calibrated to match the average time users spend on a page or tailored to appear at moments when engagement is likely to be highest.
Navigate the Channel
NOVEMBER 21, 2023
You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.
Optinmonster
NOVEMBER 27, 2023
Do you need some stellar copywriting templates to push through writer’s block? As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy.
Martech
NOVEMBER 21, 2023
As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Marketing Craftmanship
NOVEMBER 22, 2023
In a perfect world, the most experienced and qualified B2B firms always win the business. But in our real world, prospects apply a very different selection factor. Prospects will always be more concerned with the career-related risks involved in hiring any outside resource. Bluntly, they fear that if the firm they select fails, then they will pay a price.
Heinz Marketing
NOVEMBER 23, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients. For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential.
Sword and the Script | B2B
NOVEMBER 21, 2023
90% of financial analysts surveyed think marketing spend should be CapEx rather than OpEx Moving marketing off the income statement would instantly make businesses look more profitable – and then companies would think differently about marketing because it’s literally an “asset” on the balance sheet A survey of financial analysts from the Institute of Practitioners in Advertising (IPA) really turned my head recently.
Optinmonster
NOVEMBER 22, 2023
Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. However, it’s a lot more difficult than it seems. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells.
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Martech
NOVEMBER 21, 2023
Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.
Marketing Craftmanship
NOVEMBER 22, 2023
Many B2B blogs lack strategic focus; wasting time, money, and opportunities to engage with target audiences. Is it time to rethink your blog? Let us know if you’d like us to help.
Salesforce Marketing Cloud
NOVEMBER 21, 2023
Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Most likely, your mobile team is already doing this without much guidance or forethought. We’ve found that 65% of mobile workers are successfully selling to existing customers. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?
Top Rank Marketing
NOVEMBER 22, 2023
B2B influencer marketing is having a moment. Our 2023 B2B Influencer Marketing Report found that 85% of B2B marketers have influencers in the mix. That’s up from 34% in 2020 and 46% in 2022. And not only are more marketers trying out B2B influence, more than ever are seeing success. Our respondents rated influencer marketing the 2nd most successful tactic in their programs, second only to social media marketing.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Benchmark Email
NOVEMBER 21, 2023
With the holidays fast approaching, are your Black Friday email campaigns optimized and ready to go? Maybe you’ve already got the emails written. Plus, you’ve already gathered the full list of subscribers to send them to. But how good are your Black Friday email subject lines? Take a look at them and ask yourself, “Will… The post How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign appeared first on Benchmark Email.
Martech
NOVEMBER 21, 2023
Salesforce CEO Mark Benioff is hoping to turn OpenAI’s chaos to his advantage, offering to at least match the compensation of any AI experts willing to join the CRM giant. Salesforce will match any OpenAI researcher who has tendered their resignation full cash & equity OTE to immediately join our Salesforce Einstein Trusted AI research team under Silvio Savarese.
Square 2 Marketing
NOVEMBER 23, 2023
Today is Thanksgiving, and it’s one of my favorite holidays – not because of family, food or shopping on Black Friday, but because it always reminds me of how much is necessary to make the experience amazing and how closely this aligns with getting your marketing to generate leads. Marketers can draw inspiration from the Thanksgiving tradition to create campaigns that leave a lasting impression.
Litmus
NOVEMBER 24, 2023
There are two kinds of people in the world: The ones who already have their holiday shopping checked off, cookies made, and tree lit the day after Halloween…and the ones who wait until the last possible second to get their holiday planning in order. (Hi, it’s me. I’m #2.) Like clockwork, the last few weeks before the Christmas holiday sees a major surge in e-commerce sales. eBay saw this play out back in 2007, with the final push of year-end shopping doing so well that the company coined the ter
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Heinz Marketing
NOVEMBER 21, 2023
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024.
Sprout Social
NOVEMBER 21, 2023
As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What are they posting on social media? What’s their email marketing strategy? What kind of content are they publishing on their blog? Where are they getting most of their traffic from? You need to know it all. Competitive monitoring helps you stay on top of this data at all times.
Martech
NOVEMBER 22, 2023
While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.
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