Trending Articles

5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

The most valuable sources of VoC data for B2B marketers. Voice of the customer data represents the opinions, desires, demands and motivations of your target customers.

Report: Marketers Seeing Customers Spend Less Time Reading Emails

KoMarketing Associates

Marketers have relied on email marketing as a way to reach out to their customers for years. Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them.

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The Powerful Sales Element of Social Proof in Thought Leadership Done Well

Sword and the Script

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions.

Are you dropping out of the lead nurturing race too soon?

Sales Lead Insights

While salespeople race to close sales from the most promising and qualified short-term prospects that come from sales leads, nearly three-quarters of the B2B leads that convert into sales are ignored. .

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening.

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4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research

Contently

The COVID-19 pandemic didn’t just alter the way we work; it also changed how we connect with one another. With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience.

Consultants Collective Profile: Donna Hamlin, Ph.D.

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

8 Fresh Content Types Every Marketer Should Consider in 2022

Content Marketing Institute

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.

How to Combine UX Design with SEO to Create a Better User Experience

Webbiquity

Guest post by Juno Yates. The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no.

SaaS Product Guide: Learn How to Plan, Build, & Launch a Successful SaaS

Roketto

You’ve heard it countless times. The founder of a multi-million company was finishing his degree while struggling to earn some cash on the side when suddenly the light bulb above his head lit up and he was onto a groundbreaking idea. Featured SaaS Marketing

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Is Gratitude Part of Your Messaging Strategy?

Biznology

It’s November, which in the United States, is closely associated with Thanksgiving—a national holiday encouraging gratitude. Although one may argue it’s devolved into a holiday of gluttony, football, and bargain hunting, its undercurrent remains: giving thanks.

How To Make Content a More Effective Part of Your Sales Funnel

Content Marketing Institute

High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How buyers engage with B2B content post-pandemic

PathFactory

In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels.

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Opt-In Email Marketing: How to Create Permission-Based Email Lists

Benchmark Email

Many email marketers view a op as proof of success. After all, a large list implies that hundreds or thousands of people have signed up to receive your emails. But how many of those email addresses have actual value?

9 Reasons Small Businesses Should Utilize Content Marketing

Scoop.it

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . But why is that? .

Balance and Boundaries Equal Freedom When Running a Business

Go Beyond SEO

Here’s something that no one tells you when you go into business for yourself and that no one who DOESN’T go into business for themselves can even comprehend: Balance and boundaries are not luxuries; they’re necessities. Entrepreneurs can build businesses that either serve or enslave them.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

Conversion of MQLs to SQLs by Integrating Sales and Marketing Efforts

Only B2B

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. However, this is rapidly adapting.

Need Digital Asset Management for Publishing? Try Brandfolder

Brandfolder

Teams who want to better manage online and print publishing — such as marketers, creative agencies, social media, and public relations teams — can benefit from adopting [digital asset management

17 Tactics to Create Engaging & SEO-Friendly Content via @sejournal, @ronlieback

Search Engine Journal

Use these 17 tips as a checklist the next time you write content and see how much more engaging and SEO-friendly it can be! The post 17 Tactics to Create Engaging & SEO-Friendly Content appeared first on Search Engine Journal. Content Marketing SEO

Women in STEM: Building Community Through Conversation

HG Data

Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Email Client Market Share in October 2021: Updates and More

Litmus

Welcome back! It’s time for us to recap the previous month and see what shifts happened with email client market share.

5 Key Entertainment Display Advertising Trends | 2021

Bannerflow

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. The in-home entertainment industry has experienced a boom across the board over the past two years as a result of the Covid-19 pandemic.

Bulk Email Senders: What Are They and Tools We Recommend

Benchmark Email

When it comes to email marketing, the name of the game is efficiency. It would be impossible to assume that you would be able to send each of your email subscribers an individual email. The time it would take to put together hundreds of emails just doesn’t exist.

A Data Science Approach To Optimizing Internal Link Structure via @sejournal, @artios_io

Search Engine Journal

Improve your technical SEO with this data-driven approach to internal linking, including a step-by-step process for modeling the distribution of internal links by site depth. The post A Data Science Approach To Optimizing Internal Link Structure appeared first on Search Engine Journal.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

LiveIntent fosters a supportive and engaging pet community

Liveintent

For many of us, our four-legged friends are as much a part of our family as the humans in their lives. This is why we’ve not only cultivated a community for LiveIntent pet owners and animal lovers alike, but we also offer several benefits and perks for our employees’ furry companions.

Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A

Litmus

2022 is just around the corner. And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you.

WordPress SEO Guide: SEO Considerations in Using the WordPress CMS

seo.co

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net.

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