INDUSTRY INSIGHTS YOUR PEERS ARE READING
Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters. MORE
Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty. MORE
While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers. MORE
Did you know that the Big Mac sauce recipe was once lost ? In the 1980s after McDonalds had reformulated the sauce recipe, an executive wanted to cash in on nostalgia value and bring the original recipe back… except it was gone. MORE
Guest post by Cassy Hathaway. In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees. MORE
The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available. MORE
Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. MORE
Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. It makes sense at first consideration. MORE
Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. MORE
[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles. MORE
On the heels of our latest press release , we’re excited to announce our partnership with MarketMuse, a content intelligence and strategy company. Creating content is tough—and in an age of content chaos, it seems to only be getting tougher to be found; let alone, establish topical authority. MORE
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ? MORE
A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. MORE
Most marketers are confident that they will reach their primary goals this year, but new research shows that their budget is still holding them back from exceeding expectations. Furthermore, many marketers remain unconfident in their ability to meet the needs of their customers. MORE
Guest post by Michael Collins. We’re reinventing everything these days. It’s kind of the nature of not just business but the world. Everything we knew yesterday is outmoded today. And who knows what tomorrow will show us? MORE
Are you dialing for dollars or wasting your money with telemarketing? MORE
Rarely does B2B digital marketing convert prospects on the first point of contact. That means success will require engagement over time. . Building the required relationship is not always easy. MORE
A strong editorial calendar can get you on the right path toward content marketing success. Learn which fields and features to include for great results. Content MORE
What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. Sell the Offer, Not the Product. MORE
We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). MORE
These subject line best practices will improve your open rates and deliverability — and get you on the right path toward email marketing success. Email MORE
By Niti Shah. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash. MORE
The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you. MORE
Many business marketers turn to email marketing to reach out to their target audiences, and new statistics show that their efforts may be paying off as time goes on. MORE
When you’ve got a secret to tell someone, do you shout? No, you whisper. But when you’ve got a group announcement to make, you know a whisper won’t cut it. Whispering is intimate. MORE
When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. MORE
Marketing Insider Group
JUNE 25, 2019
A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.
KoMarketing Associates
JUNE 25, 2019
When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities.
Marketing Insider Group
JUNE 18, 2019
Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty.
Webbiquity
JUNE 20, 2019
Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
The Point
JUNE 25, 2019
[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
JUNE 20, 2019
We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs).
KoMarketing Associates
JUNE 25, 2019
Many business marketers turn to email marketing to reach out to their target audiences, and new statistics show that their efforts may be paying off as time goes on.
Webbiquity
JUNE 25, 2019
The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.
Sales Lead Insights
JUNE 25, 2019
Are you dialing for dollars or wasting your money with telemarketing?
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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Act-On
JUNE 25, 2019
These subject line best practices will improve your open rates and deliverability — and get you on the right path toward email marketing success. Email
KoMarketing Associates
JUNE 20, 2019
While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers.
Webbiquity
JUNE 18, 2019
By Niti Shah. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash.
B2B PR Sense
JUNE 20, 2019
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ?
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Biznology
JUNE 24, 2019
Did you know that the Big Mac sauce recipe was once lost ? In the 1980s after McDonalds had reformulated the sauce recipe, an executive wanted to cash in on nostalgia value and bring the original recipe back… except it was gone.
Marketing Insider Group
JUNE 24, 2019
Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited.
KoMarketing Associates
JUNE 20, 2019
The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available.
Webbiquity
JUNE 21, 2019
Guest post by Michael Collins. We’re reinventing everything these days. It’s kind of the nature of not just business but the world. Everything we knew yesterday is outmoded today. And who knows what tomorrow will show us?
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!
Act-On
JUNE 20, 2019
A strong editorial calendar can get you on the right path toward content marketing success. Learn which fields and features to include for great results. Content
Biznology
JUNE 25, 2019
Rarely does B2B digital marketing convert prospects on the first point of contact. That means success will require engagement over time. . Building the required relationship is not always easy.
Marketing Insider Group
JUNE 18, 2019
Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. It makes sense at first consideration.
KoMarketing Associates
JUNE 19, 2019
Most marketers are confident that they will reach their primary goals this year, but new research shows that their budget is still holding them back from exceeding expectations. Furthermore, many marketers remain unconfident in their ability to meet the needs of their customers.
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
Webbiquity
JUNE 19, 2019
Guest post by Cassy Hathaway. In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees.
The Point
JUNE 18, 2019
What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. Sell the Offer, Not the Product.
Modern Marketing
JUNE 21, 2019
When you’ve got a secret to tell someone, do you shout? No, you whisper. But when you’ve got a group announcement to make, you know a whisper won’t cut it. Whispering is intimate.
Marketing Insider Group
JUNE 24, 2019
Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing.
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.
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