Sales Lead Insights

JUNE 17, 2018

Meet Kim Getker, one of AcquireB2B’s graphic design experts.

Design 130

Design Tips Landing Page Case Study 130

Marketing Insider Group

JUNE 15, 2018

For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity Can Revolutionize How You Work. Have you ever noticed that when you’ve been successful at something you were also having fun?

Podcast 147

Podcast Work Marketing 147

Marketing Insider Group

JUNE 11, 2018

Do you remember the days when keyword stuffing was the way to go? People would determine a few keywords and cram it into as many places on their website as they possibly could.

Keyword 215

Keyword Business Search Engine SEO 215

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management.

Process 176

Process Online Custom Publishing Domain 176

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In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Sales

Biznology

JUNE 11, 2018

I’ve written in the past about the importance of selling solutions rather than stuff , but it’s an idea worth diving into from another angle. Said in another way, to be successful today, marketing has to be bigger than your products and services.

Case Study 149

Case Study Content Marketing Content Studies 149

Modern Marketing

JUNE 13, 2018

The answer depends not so much on how the question is asked nor on what the subject of the data might be. Rather, it depends on the spirit of the individual who’s looking at the data.

Portal 225

Portal Urgency Domain Release 225

Sales Lead Insights

JUNE 15, 2018

You’ve got calls to action and contact forms on your website, and perhaps you’re investing in pay-per-click ad campaigns. But how quickly do you respond to these inquiries? Speed could make a difference in your bottom line.

ROI 130

ROI Lead Leads Contact 130

Webbiquity

JUNE 12, 2018

Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search.

Stats 138

Stats Social Media Interactive Media 138

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Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Account Based Marketing

Marketing Insider Group

JUNE 13, 2018

Take a good look at the graphic above, courtesy of Adobe. In it, you see that data translates into value, such as improved ROI, but only when viewed through the lens of analysis and translated into action. So, what are the keys to analytics that produce ROI? Keys to analytics #1.

Analytics 172

Analytics ROI Analysis View 172

Biznology

JUNE 15, 2018

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.”

Test 126

Test Websites A/B Amazon 126

Modern Marketing

JUNE 15, 2018

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches.

Email Campaign 183

Email Campaign Campaign Email Merchandising 183

Sales Lead Insights

JUNE 14, 2018

B2B sales lead generation is easy: Four rights will get you there. The right prospects to target The companies and people at those companies, who appear most likely to buy your products or services.

Lead Generation 130

Lead Generation Sales Lead Generation Lead 130

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Word of Mouth

Act-On

JUNE 14, 2018

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy

Plan 130

Plan Marketing Plan Best Customer 130

Marketing Insider Group

JUNE 14, 2018

In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities.

Survey 158

Survey Customer List Develop 158

Biznology

JUNE 13, 2018

It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018.

Income 131

Income Brand Branding Public Relations 131

Contently

JUNE 13, 2018

Raise your hand if you’ve ever deleted a selfie or a tweet because it didn’t receive enough likes. Hey, there’s no shame in it—cultivating an engaging persona takes practice. Even the savviest social users make common mistakes when managing a brand account.

Social Media 125

Social Media Companies Media Social 125

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Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Vendor

Sales Lead Insights

JUNE 12, 2018

As I've climbed-- occasionally stumbling-- up the path in my marketing career, I've collected some helpful maxims along the way: pithy sayings that have proven truth in them. Some have inspired me. Others have helped guide me to the next level of knowledge, skill and career.

Sales Lead 130

Sales Lead Help Sales Lead 130

Act-On

JUNE 13, 2018

Check out these 12 proven website lead generation strategies to get more and better leads. With examples! Demand & Lead Generation Digital Marketing Forms & Landing Pages Lead Generation lead gen lead generation lead generation strategy website optimization

Lead Generation 130

Lead Generation Websites Generation Lead 130

Biznology

JUNE 14, 2018

The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era. New devices are being introduced to connect and automate.

Internet 112

Internet Ethics Privacy B2C 112

Sales Engine

JUNE 14, 2018

In the not-so-distant past, scaling a B2B company meant hiring more sales people that were responsible for all their own business development.

Acquisition 156

Acquisition Prospect Content Marketing Intent 156

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B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Marketing Mix

Contently

JUNE 13, 2018

Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the same question: What’s the biggest content strategy mistake brands make?

Audience 105

Audience Video Content Relationship 105

KoMarketing Associates

JUNE 13, 2018

Many marketers are already personalizing the customer experience, but new research indicates that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”. Widen recently conducted the “2018 Connectivity Report” to assess how marketers are enhancing customer relationships through personalization. About one-quarter of the respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on in 2018.

Personalization 147

Personalization Experience Customer Report 147

Sales Lead Insights

JUNE 14, 2018

Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. B2B marketing

Video 100

Video Promotion Sales Lead Business to Business 100

Modern B2B Marketing

JUNE 11, 2018

Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. If your idea is strong enough, you’ve tested it, and you’re ready to get up and running, then getting started doesn’t need to be a fraught experience.

Ecommerce 102

Ecommerce Business Domain Long Tail 102

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Customer

Fusion Marketing Partners

JUNE 11, 2018

Branding is a powerful and highly efficient marketing strategy, but even a good brand needs to promote itself to gain […]. Guest Expert Contributor

Efficiency 97

Efficiency Promotion Brand Branding 97

Contently

JUNE 12, 2018

Explaining the particulars of your business to someone who doesn’t work there is tricky. But it’s a necessary step if you want to develop effective content. However, marketers don’t always take this step when working with freelancers.

ROI 106

ROI Amazon Funnel Demographics 106

KoMarketing Associates

JUNE 14, 2018

Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions. Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data.

Data Hygiene 134

Data Hygiene Forrester Stats Statistics 134

Sales Lead Insights

JUNE 14, 2018

Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. B2B marketing

Video 100

Video Promotion Sales Lead Business to Business 100

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Conversion