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Vision Edge Marketing
NOVEMBER 29, 2022
How do you plan for and predict what’s going to happen in the near future? Predicting what’s next and planning for it takes more than the ability to read the tea leaves, AKA experience, emotion, gut, and intuition. Instead, look for trends and patterns in your data.
KoMarketing Associates
NOVEMBER 29, 2022
As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months.
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SendX
NOVEMBER 24, 2022
In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought. Lead Generation
KoMarketing Associates
NOVEMBER 23, 2022
As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area.
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.
Marketing Insider Group
NOVEMBER 28, 2022
RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Search Engine Journal
NOVEMBER 24, 2022
Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal. Marketing Analytics SEO
Content Marketing Institute
NOVEMBER 28, 2022
Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.
Marketing Insider Group
NOVEMBER 28, 2022
Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing.
Ignite
NOVEMBER 29, 2022
What do companies like Chick-fil-A and Trader Joe’s and billionaire business moguls Jeff Bezos and Warren Buffet have in common? They all understand one crucial, but sometimes overlooked, detail in running a successful business: Customer experience matters.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Search Engine Journal
NOVEMBER 23, 2022
Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal. Digital Trends Social Strategy
Content Marketing Institute
NOVEMBER 23, 2022
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences. Continue reading → Company News
Lead Liaison
NOVEMBER 29, 2022
5 Creative Solutions for Event Organizers. Exhibitor Media Group reports that in 2023 companies expect to exhibit at an average of 47.2 in-person events per year (6% more than in 2019).
Marketing Insider Group
NOVEMBER 29, 2022
Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of a second to make a positive first impression.
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When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!
DivvyHQ
NOVEMBER 23, 2022
In this day of digital everything, it’s a shock to read the results of Content Marketing Institute’s latest research, The 2022 State of Content Marketing Survey.
Search Engine Journal
NOVEMBER 23, 2022
There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal. News PPC
Litmus
NOVEMBER 26, 2022
An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive.
Lead Liaison
NOVEMBER 24, 2022
Using Email to Get the Most of Your Events. We have all been there. Your company has spent tens of thousands on your booth, staff presence, and extramentals. How can you make sure you get the most of it? Email.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
TowerData
NOVEMBER 28, 2022
All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. Email Validation
BenchmarkONE
NOVEMBER 23, 2022
We’re quickly approaching the most wonderful time of the year – the holiday season. While typically this time of year has been busy with increased consumer engagement and sales for many small businesses, this year may look a little different.
Search Engine Journal
NOVEMBER 26, 2022
Let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands. The post Increase Website Traffic: 8 Secrets From Popular Blogs appeared first on Search Engine Journal. Content Strategy SEO
Sprout Social
NOVEMBER 28, 2022
Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience.
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Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.
Marketing Envy
NOVEMBER 24, 2022
Did you know that the jolly fat man, with a white beard, twinkling eyes and a coat so red it’d hurt your eyes is actually the brainchild of a very smart Coca Cola campaign way back in 1931 ?
TowerData
NOVEMBER 29, 2022
It's finally December and you know what that means. it's officially and socially acceptable to listen to your holiday playlist on Spotify! While this is obviously one of the most exciting things about December, cue Mariah , this time of year also means that holiday email campaigns are in full swing.
HG Data
NOVEMBER 29, 2022
In this step-by-step video, Emma Longley, Account Manager, reveals how a client in the cloud data warehouse space used Technology Intelligence from HG Insights to identify and score accounts that fit their ICP so they could effectively run an ABM campaign.
Search Engine Journal
NOVEMBER 28, 2022
How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry Growth & Many New SEO Professionals appeared first on Search Engine Journal. Careers SEO
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.
Sprout Social
NOVEMBER 23, 2022
Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike.
OnMessage
NOVEMBER 29, 2022
Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success.
Industrial Marketer
NOVEMBER 29, 2022
Employees with highly developed product knowledge are the key to closing more sales. According to research, 91% of baby boomers and 79% of Gen Z agree that knowledgeable store employees make in-store shopping more appealing.
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