SendX
JULY 25, 2024
If you operate in the gambling, iGaming, or casino industry, you've likely experienced the frustration of having your Mailchimp account shut down without warning. Mailchimp's strict policies often lead to the suspension of accounts in these verticals, even when you're following best practices.
Webbiquity
JULY 25, 2024
Hosting multiple domains can reduce costs and make management simpler. You’ll need to create a separate folder for each domain and give it a domain or a unique IP address. Since 2023, Internet users have added 13.2 million new domains, an increase of 3.9%. 33,000 new domains are registered daily—a new domain every 2.61 seconds. The majority of domains are dot-com, or 37% of the total.
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The Forward Observer
JULY 19, 2024
The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White About the Book Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and poorly executed; understanding how to harness its potential provides a strong competitive advantage.
Act-On
JULY 25, 2024
If you spend any time on social media, you know that rarely does a day pass without reading about some new, shiny AI tactic. “Hey, marketer, did you know that AI can analyze your content and produce 100 headlines in 2.5 seconds?” While tactics often dominate the AI discussion, we’d argue that AI success is more about leading with strategies. That’s where the true power lies, right?
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Zoominfo
JULY 23, 2024
Is that prospect ghosting you, or are they just on vacation? It’s a maddening feeling that every sales professional has to deal with a few times each year. According to our new analysis of millions of emails, it’s not just in your head. We analyzed out-of-office (OOO) reply rates to outbound sales emails and explored seasonal trends — with some predictable spikes and a few surprises.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SWZD
JULY 19, 2024
Getting visibility into the dark funnel is noEffectively combining Account-based marketing (ABM) methodologies and real-time account intelligence is the winning formula for outshining competitors and staying ahead in B2B Marketing.w easier with these five behind-the-firewall sources of demand generation.
seo.co
JULY 24, 2024
A Google Penalty is a misnomer. Google issues Manual Actions on sites whose practices violate the company’s guidelines. But Google does not issue penalties algorithmically (even though we state otherwise below). When webmasters claim their site was “penalized” by the latest Google update, it’s incorrect. Sites that drop in search results from a recent update are most likely over-optimized (most often this occurs as the result of one’s link building strategies ) in o
CMSWire
JULY 23, 2024
What skills do CMOs think they should sharpen to stay competitive as leaders to help their companies thrive? Continue reading.
Thinkers360
JULY 21, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. Congratulations to all our Finance influencers who participated! Top 50 Global Thought Leaders and Influencers on Finance 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
JULY 22, 2024
To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!
Sprout Social
JULY 23, 2024
“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.
CopyBlogger
JULY 25, 2024
Service businesses are excellent for generating cash flow, but they can be difficult to scale and require extensive client communication. Continue Reading The post What Are Productized Services? Strategy And Examples appeared first on Copyblogger.
Oktopost
JULY 25, 2024
Fullpath’s VP of Marketing, Ilana Shabtay, gets transparent about one of the most significant risks she took as a marketing leader and the success that came along with shifting from a lead generation-focused strategy to a demand generation approach. Listen to the podcast Watch the live recording Or subscribe on Spotify , Apple Podcasts , or YouTube.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ATAK Interactive
JULY 22, 2024
Hey there, readers! I’m thrilled to dive into this new tech trick that’s been making waves in the CRM world. As you might know, we recently had a fascinating conversation about how to optimize LinkedIn and HubSpot integration without breaking the bank. If you’re a sales leader or CRM enthusiast, you’ll want to stick around for this!
Martech
JULY 19, 2024
Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost.
CMSWire
JULY 22, 2024
AI is not simply faking the present and the future. It is rewriting the past. Continue reading.
Ahrefs
JULY 22, 2024
In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
JULY 22, 2024
Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.
ATAK Interactive
JULY 22, 2024
We have an exciting discussion to share today, featuring insights from Annie Birai, the HubSpot Empress, and Stephen Thiele, ATAK's Vice President of Product. They delve into HubSpot's new announcement regarding additional HIPAA support and new sensitive data tools, a development that promises to open new doors for businesses in the health, wellness, and financial sectors.
Martech
JULY 23, 2024
Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. The U.K.’s Information Commissioner’s Office (ICO), which had said Google could not deprecate cookies until it met a long list of concerns, said: We are disappoint
CMSWire
JULY 23, 2024
The incident highlights the profound reliance on IT infrastructure and underscores the urgent need for robust system resilience and contingency planning. Continue reading.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Oktopost
JULY 22, 2024
Passionate about the impact of social on lead generation, Lena Weber-Reed walks us through how she created and launched a social selling pilot program that secured her management’s buy-in for a social selling strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “I feel like sales and marketing are forced to compete for revenue, they’re always pitched against each other.
Content Marketing Institute
JULY 24, 2024
Original research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and answer — these eight questions.
Heinz Marketing
JULY 22, 2024
By Lisa Heay , Director of Business Operations at Heinz Marketing As part of my Marketing Operations role, one of my focus areas is to understand how our website is performing and where we have opportunities for optimization. But we don’t have a dedicated website team, advanced tools, or even a budget to put toward the effort. In my research, however, it seems it’s not all totally necessary.
Martech
JULY 19, 2024
There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s fast-paced world. The key lies in planting seeds. This is about taking action while acknowledging the role of time. Not all seeds will flourish; some may wither and success is never guaranteed.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CMSWire
JULY 22, 2024
What are the top UX trends impacting organizations this year? Continue reading.
33Across
JULY 24, 2024
33Across today announced a new partnership with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). By integrating 33Across’ unique data capabilities with Index Exchange’s curated, premium inventory via Index Marketplaces, media buyers can. The post 33Across Launches New Marketplace on Index Exchange to Enhance Sell-Side Audience Targeting appeared first on 33Across.
Content Marketing Institute
JULY 25, 2024
Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.
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