Trending Articles

Experiencing Customers To Deliver Customer Experience

Type A Communications

December 12, 2017 by Carlos Hidalgo In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in. read more.

How Not to Buy Leads

ViewPoint

Last week a prospect told me that he needed higher quality leads than were currently being provided by two third-party outsourced solution providers. His definition of a lead was the loosest that I have ever heard. An employee of a targeted company needed only to download some content to be qualified as a lead. It did not matter if they were ready to buy – or even qualified to buy. As long as they worked for XYZ Company and downloaded the content they were a lead.

Trending Sources

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI.

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

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Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here.

3 Social Media Storytelling Ingredients for Effective Brand Narratives

Content Standard

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned.

Your Content Marketing Strategy Is Incomplete Without PR

Marketing Insider Group

Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […]. The post Your Content Marketing Strategy Is Incomplete Without PR appeared first on Marketing Insider Group. Content Marketin

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Tactical Tips to Maximize Your Trade Show Presence in 2018

Navigate the Channel

Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. Technology is (still) king.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

7 Phrases That Indicate You Might Be in a Toxic Work Environment

Hubspot

It's a situation familiar to many of us: That moment when something just feels off. You have a less-than-great feeling about your work environment, and then, someone utters a phrase that gives you a sinking feeling.

Thinking different about B2B Marketing Strategy

TaylorMadeIn KEW

©anyaivanova on iStock. For those of you who follow me on social media, you’ll know that I advocate a return to marketing fundamentals with a focus on developing marketing strategy first, then the tactics that deliver that strategy.

The Power of Positive Marketing: Why Your Brand Story Needs More Inspiration

Content Standard

If all the news seems negative these days, fear not: Your favorite brand has you covered. From inspirational videos to long-form stories, brands are crafting powerful, positive marketing content to help chase away the negativity and build an emotional connection with their target audience.

10 Influential Female Developers to Know and Love on Stack Overflow | Traackr

Traackr

Based on the analysis of thousands of topics, discover the top contributors to Stack Overflow and learn what makes them leaders in various technical fields

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

How to Measure Digital Marketing Metrics and ROI

Modern B2B Marketing

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services.

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How to Get Started With LinkedIn's New Website Demographics

Hubspot

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. There's a natural curiosity about who's checking it out, and why. A fan of my writing? My manager?

How, When, & Why Should You Use Personalization in an Email Marketing Campaign?

Modern Marketing

Dale Carnegie, author of the famed How to Win Friends and Influence People , said in his book, “Remember that a person’s name is to that person the sweetest and most important sound in any language."

How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of

Content Standard

Yes, here’s another article espousing the virtues of live video for your content strategy—but we promise this one is different.

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Advocamp 2017 Day 3 Recap – Granola And Goodbyes

Influitive b2b

After a late night jamboree at the Advocamp After Dark Party, campers crawled out of their tents and headed to the final day of Advocamp. Congratulations are in order for the 2017 Best Advocate Marketing Award (BAMMIES) winners, who were crowned at the After Dark Party. You can see the complete list of winners here. Advocamp advocacy advocacy marketing advocate advocate marketing advocate marketing program content marketing customer engagement customer experience customer marketing

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How to Show Off Your USP (Unique Selling Point) and Gain Conversions

Modern B2B Marketing

A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try to be everything to everyone.

12 Days of B2B Marketing: Reporting (Day 3)

Heinz Marketing

By Brenna Lofquist , Marketing Coordinator for Heinz Marketing. Reporting has and always will be a key component for B2B Marketers. It’s your bread and butter – used to make key decisions for your organization whether that’s forecasting for next year or looking back at historical performance data for specific channels. So how are you keeping on top of it? Reporting isn’t just finding a tool or way that works for your organization but also, what are you tracking?

Customer Post: How Outreach helped my SDRs attain 100% of Quota

Outreach

Over the past few months AltiSales has drawn some attention due to our success putting together SDR strategies for B2B companies and executing those effectively. It might not be surprising for most of you to hear that the average SDR team only has 60% of the reps hitting quota.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Why animation works for technology business video

Biznology

Animation and technology explainers. The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash , a vector-based program widely used for web animation and games.

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7 Ways to Future-Proof Your Organization With Data Driven Marketing

Modern Marketing

The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed and continue to do so. Today, if we are in need of household items, we turn to Amazon.

Should You Be Gating Your Content Offers?

Modern B2B Marketing

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? And no, Facebook doesn’t count.)

Advocamp 2017 Day 2 Recap – Trail Mix And (Advocacy) Tactics

Influitive b2b

Opening Keynote Day 2 of Advocamp 2017 started with an inspiring keynote from the prolific author and speaker Geoffrey Moore (Best-selling Author of Crossing The Chasm, Speaker & Advisor). He spoke on what he believes to be the twin foundations of any successful marketing plan: advocacy and authenticity. Geoffrey stressed that human beings communicate things. Advocamp

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

[Video] A Smarter Way to Streamline Workflows for Influencer Marketing | Traackr

Traackr

See how Traackr gives users industry-first CRM capabilities to streamline workflows and enhance collaboration for influencer marketing

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Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]

Hubspot

2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes.

3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Those who follow the SEO field have the impression that you can’t really do SEO in the age of mobile without them.

Three Tips to Create Sales Personalization at Scale

Modern B2B Marketing

As a sales development representative, I am rejected on daily basis. Some leads are kinder than others and let me down easy. Others are short and direct in their response.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.