Trending Articles

How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]

Marketing Insider Group

In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible.

Review 153

6 Reasons CRM Users Should Embrace Social Media Management

Act-On

Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate

CRM 197

10 Digital Marketing Tricks Used By Famous Business Brands

Marketing Insider Group

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in.

Nine Valuable Varieties of Online Business Tools

Webbiquity

Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”

Tools 193

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Calculate Marketing ROI of Your Lead Generation Forms

Reachforce

One of the biggest pain points for marketers, especially those working with brick-and-mortar businesses, is that it can be incredibly difficult to determine ROI and find statistics and analytics on what's working, how many people your efforts are bringing in, and what the conversion rate is.

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Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them

Marketing Insider Group

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning. You probably saw that late yesterday Adobe bought Marketo. And if you didn’t, now you know!). For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments?

4 Little Known Ways to Implement Cross-Channel Marketing

Modern Marketing

It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience. You need to know which channels mean the most to your specific audience.

Questions to Ask before Marketing & Launching Your Product

NuSpark

Questions to ask before launching or relaunching your product/service. This always comes before marketing strategy! What’s your value proposition? Why buy from you?

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

7 Ways to Make Retargeting More Effective

KoMarketing Associates

Everybody leaves. Well, most everybody. Despite all your hard work, the vast majority of people who come to your site will leave without taking any action. I’m not talking about 70 percent of the people. I mean like 95-98 percent of the people – the vast majority.

4 Tips for Creating a Successful Link Building Strategy

Marketing Insider Group

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg

Reading Time: 6 minutes One of you. 171,000 other people. 27,000+ sessions. 150 after-parties. Free swag for days. The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals.

Is Your Personalization Strategy Missing How To Be Personal?

Modern Marketing

We’ve all been put off by pushy salespeople. But have you ever been truly pleased with a salesperson?

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Find the Right Brand Voice With These 5 Brainstorming Exercises

Contently

What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore.

Brand 149

Report: More Marketing Emails are Making it to Recipients’ Inboxes

KoMarketing Associates

Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before.

Report 158

Data Visualizations for Better Decisions

Marketing Insider Group

Data visualizations are more than pretty pictures, although a nice graph or chart makes the data more appealing.

Career Advice for a Young Marketer

The Point

A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career.

Agency 137

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why do Marketers Switch Marketing Automation Solutions?

Modern Marketing

(It’s Because Their Needs Outgrow System Capabilities).

6 Common Problems Holding You Back from Content Mastery

Contently

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read.

5 Tips for Executing a B2B Tech Content Marketing Strategy

KoMarketing Associates

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so.

How to Make Your Digital Strategy More Personalized

Marketing Insider Group

Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

[Book Review] ‘Engage to Win’ - Marketing in a Customer-Centric World

bizible

I had the chance to read Engage to Win by Steve Lucas, the CEO of Marketo (which is Bizible’s parent company). It shatters decades of thinking on marketing execution. The world has changed drastically in just the last few years.

Review 141

Adobe to Acquire Marketo to Place Customer Experience and Engagement at the Heart of Digital Transformation

Modern B2B Marketing

There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience.

The 8-Step Podcast Promotion Plan For Your B2B Brand

Act-On

Creating a podcast is easy. Promoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce. Content Marketing Podcast

Customers Looking for Transparency and Human-Like Interactions from AI

KoMarketing Associates

Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Making The Financial Case For Your Brand Marketing Plans

Marketing Insider Group

Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business.

Case 211

Video: Why B2B Companies Have a Content Marketing Advantage

Contently

Nearly six years ago, Red Bull shocked the world and live-streamed daredevil Felix Baumgartner falling from space.

Video 122

Does your customer experience track anti-conversions?

Biznology

Just about every digital marketer tracks conversions of some sort. They are those happy events where your customer buys something from you–or at least takes a big step in the right direction. But what do you track when there is no conversion to mark success?