Trending Articles

article thumbnail

How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy.

article thumbnail

Better Knowledge Transfer Improves Competitiveness and Growth

Vision Edge Marketing

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions.

SME 139
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Forrester Study: How Influitive Generates a 355% ROI

Influitive

We’re in rough economic waters. Marketing teams across industries and regions now have to plan for driving growth, but with tighter budgets and smaller teams. In this backdrop, focusing on your existing customers is the smart – if not vital – investment.

Forrester 130
article thumbnail

Is Twitter Still a Thing for Content Marketers in 2023?

Content Marketing Institute

Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree. Continue reading → Company News

Twitter 91
article thumbnail

Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

article thumbnail

Adapt or Perish: The Evolution of B2B Sales in the Digital Age

xiQ

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days.

Aging 99

More Trending

article thumbnail

What You Need to Know about Social Media Security

Buffer Marketing

Take a second and ask yourself — when was the last time you changed your password? Do you still use the same password as when you were 12 because it’s the only one you’re likely to remember? No, I’m not talking about myself.

article thumbnail

An Unprecedented Opportunity to Transform How Companies Approach Go-to-Market:  Why I Joined ANNUITAS    

ANNUITAS

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously.

article thumbnail

Looking for a Content Marketing Job? Follow This Advice To Get Noticed

Content Marketing Institute

Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love. Continue reading → Company News

Tips 90
article thumbnail

How to Block ChatGPT From Using Your Website Content via @sejournal, @martinibuster

Search Engine Journal

This is how ChatGPT gets website data to learn from and how to block that from happening. The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal. News SEO

article thumbnail

Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

article thumbnail

Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Marketing Insider Group

As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead.

Trends 213
article thumbnail

The Dos and Don’ts of Finding and Hiring Freelance Writers

nDash

Every business needs freelance writers—wordsmiths that can sell your business with their skills. But if you haven’t needed to hire a writer until now, you’re probably wondering, “What should I expect?” ” and “How can I tell a good writer from a bad one?”

Sample 83
article thumbnail

High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material.

article thumbnail

18 Actionable and Proven Tips to Increase Your eCommerce Conversion Rate

Optinmonster

Want to boost your eCommerce conversion rate? We all do! Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line.

article thumbnail

Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.

article thumbnail

Top 7 SEO Keyword Research Tools For Agencies via @sejournal, @Juxtacognition

Search Engine Journal

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal. SEO Tools

article thumbnail

Say “No” to No-Reply Email Addresses (And What to Do Instead)

Litmus

Your subject line, preview text, and sender name (aka, the “envelope” ) are key to getting your subscribers to open your email. But what about after they open—and have something to say?

article thumbnail

An update on Twitter's API changes and Buffer

Buffer Marketing

We've had a lot of Buffer users reach out about Twitter discontinuing their free API access on February 9th, 2023. We want to reassure you that there will be no impact to Buffer on February 9th. This type of change is something we knew could be on the horizon.

article thumbnail

What Good Content Localization Does to Your Global Marketing Strategy

Scoop.it!

If you’re at all familiar with the concept of content localization, you will know that it’s about more than just translating content from one language to another.

article thumbnail

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

article thumbnail

Expert Tips for Getting Your Transactional Emails Right

Vision6

Transactional emails. We’ve probably all received at least one, but I bet heaps more, after all they’re a staple for business. Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips.

Tips 72
article thumbnail

Email Marketing: An In-Depth Guide via @sejournal, @BrianFr07823616

Search Engine Journal

From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth Guide appeared first on Search Engine Journal.

article thumbnail

This Month in Email: A Recap of Email Marketing in January 2023

Litmus

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023.

Email 78
article thumbnail

Employee Spotlight: Katie Intrater

TowerData

73
article thumbnail

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

article thumbnail

5 Simple Things You Can Do To Improve the Content Experience for Readers

Content Marketing Institute

What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience. Continue reading → Company News

article thumbnail

Benefits of using SMS Marketing for the Nonprofits

ClickDimensions

In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services.

SMS 69
article thumbnail

7 Content Marketing Best Practices In 2023 via @sejournal, @zackkadish

Search Engine Journal

While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic. The post 7 Content Marketing Best Practices In 2023 appeared first on Search Engine Journal. Content Marketing Content Strategy

article thumbnail

Six Steps To Set Up A Chatbot

The Brit Agency

Creating a chatbot can provide practical benefits for businesses or organizations.

Agency 68
article thumbnail

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

article thumbnail

5 Key Technologies That Are Boosting Small Business Success

Aberdeen

At Aberdeen, we’re committed to helping small businesses succeed in today’s ever-evolving business landscape. To that end, we recently conducted a study to understand the impact of technology on small businesses. By surveying companies with 100 employees or fewer, we were able to gather valuable insights into the technologies that have the most positive impact on small businesses.

article thumbnail

Don’t Avoid Content Operations; Use This Helpful Framework Now

Content Marketing Institute

Content marketers who focus only on the put do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier. Continue reading → Company News

article thumbnail

Understanding the Buyer’s Point of View

Ignite

Closing the deal is the most important aspect of selling. Guiding a prospect through the sales journey really doesn’t matter if the deal never crosses the finish line.

View 62