How to Review the Capabilities of Your Marketing Agency
Marketing Insider Group
JANUARY 31, 2023
There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy.
Marketing Insider Group
JANUARY 31, 2023
There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy.
Vision Edge Marketing
JANUARY 31, 2023
Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions.
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Influitive
FEBRUARY 3, 2023
We’re in rough economic waters. Marketing teams across industries and regions now have to plan for driving growth, but with tighter budgets and smaller teams. In this backdrop, focusing on your existing customers is the smart – if not vital – investment.
Content Marketing Institute
FEBRUARY 2, 2023
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree. Continue reading → Company News
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Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.
xiQ
JANUARY 30, 2023
Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Buffer Marketing
FEBRUARY 1, 2023
Take a second and ask yourself — when was the last time you changed your password? Do you still use the same password as when you were 12 because it’s the only one you’re likely to remember? No, I’m not talking about myself.
ANNUITAS
JANUARY 31, 2023
A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously.
Content Marketing Institute
JANUARY 31, 2023
Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love. Continue reading → Company News
Search Engine Journal
FEBRUARY 2, 2023
This is how ChatGPT gets website data to learn from and how to block that from happening. The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal. News SEO
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Marketing Insider Group
JANUARY 30, 2023
As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead.
nDash
JANUARY 31, 2023
Every business needs freelance writers—wordsmiths that can sell your business with their skills. But if you haven’t needed to hire a writer until now, you’re probably wondering, “What should I expect?” ” and “How can I tell a good writer from a bad one?”
Only B2B
FEBRUARY 1, 2023
Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material.
Optinmonster
FEBRUARY 2, 2023
Want to boost your eCommerce conversion rate? We all do! Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.
Search Engine Journal
FEBRUARY 1, 2023
Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal. SEO Tools
Litmus
FEBRUARY 2, 2023
Your subject line, preview text, and sender name (aka, the “envelope” ) are key to getting your subscribers to open your email. But what about after they open—and have something to say?
Buffer Marketing
FEBRUARY 2, 2023
We've had a lot of Buffer users reach out about Twitter discontinuing their free API access on February 9th, 2023. We want to reassure you that there will be no impact to Buffer on February 9th. This type of change is something we knew could be on the horizon.
Scoop.it!
FEBRUARY 2, 2023
If you’re at all familiar with the concept of content localization, you will know that it’s about more than just translating content from one language to another.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Vision6
JANUARY 31, 2023
Transactional emails. We’ve probably all received at least one, but I bet heaps more, after all they’re a staple for business. Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips.
Search Engine Journal
FEBRUARY 3, 2023
From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth Guide appeared first on Search Engine Journal.
Litmus
JANUARY 30, 2023
Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Content Marketing Institute
JANUARY 30, 2023
What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience. Continue reading → Company News
ClickDimensions
FEBRUARY 1, 2023
In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services.
Search Engine Journal
JANUARY 30, 2023
While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic. The post 7 Content Marketing Best Practices In 2023 appeared first on Search Engine Journal. Content Marketing Content Strategy
The Brit Agency
FEBRUARY 1, 2023
Creating a chatbot can provide practical benefits for businesses or organizations.
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Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.
Aberdeen
FEBRUARY 3, 2023
At Aberdeen, we’re committed to helping small businesses succeed in today’s ever-evolving business landscape. To that end, we recently conducted a study to understand the impact of technology on small businesses. By surveying companies with 100 employees or fewer, we were able to gather valuable insights into the technologies that have the most positive impact on small businesses.
Content Marketing Institute
FEBRUARY 1, 2023
Content marketers who focus only on the put do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier. Continue reading → Company News
Ignite
FEBRUARY 3, 2023
Closing the deal is the most important aspect of selling. Guiding a prospect through the sales journey really doesn’t matter if the deal never crosses the finish line.
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