Sahil Kakkar

OCTOBER 3, 2022

In this article, you’ll learn: What is a Google Knowledge Panel? How to acquire one for your business Ways to increase your chance of acquiring a Google Knowledge Panel

Google 180

Google B2B Marketing Business 180

Vision Edge Marketing

OCTOBER 4, 2022

It seems like there’s a downpour of gloomy economic news.

Plan 151

Plan Process Terms and Conditions Business 151

SendX

SEPTEMBER 30, 2022

Did you know that there are 4.26 billion email users worldwide ? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that something as simple as an email address could be so far-reaching and powerful? Monetizing email marketing

Email 195

Email Profiling Facebook Marketing 195

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area.

Custom Publishing 194

Custom Publishing Experience Customer Marketing & Strategy 194

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

Ecommerce

Tav Tepfer

OCTOBER 2, 2022

"If you’re still in the earliest stages and need to secure the buy-in and budget to expand your ABM program, I’d like to offer a key piece of advice: ABM is a marathon, not a sprint

B2B 207

B2B Budget Marketing Buy 207

Webbiquity

OCTOBER 4, 2022

The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” ” exactly five times, to find exactly one root cause.

Paid Content 160

Paid Content Advertising Agency Planning PR 160

Contently

SEPTEMBER 28, 2022

Bad systems break. We’ve all seen it in action. A writer submits a piece of content and it completely misses the mark, requiring a full overhaul. Or you discover grammatical errors while uploading a piece that’s been approved for launch.

Marketing & Strategy 127

Marketing & Strategy Content Marketing FAQ Content 127

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness.

Report 166

Report Video Youtube Distribution 166

Tav Tepfer, Chief Customer Officer - Jabmo

OCTOBER 2, 2022

Let’s look at four B2B marketplace trends, in particular, that are accelerating digital marketing transformation

Trends 207

Trends Marketing B2B Account Based Marketing 207

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Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Marketing & Strategy

Tomorrow People

OCTOBER 4, 2022

Why it’s time for B2B organisations to pay attention. Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year.

B2B 156

B2B Advertising Agency Planning Loyalty 156

Webbiquity

SEPTEMBER 28, 2022

Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on.

Personalization 191

Personalization Email Psychographic Open Rate 191

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Some are stuck in the past and believe that word-of-mouth referrals are the only way to build their business. In fact, traditional referrals have been in decline for years.

Marketing Automation Services 109

Marketing Automation Services Service Paid Content Marketing AI 109

KoMarketing Associates

SEPTEMBER 29, 2022

As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so.

Lead Nurturing 156

Lead Nurturing Rate Marketing & Strategy Benchmark 156

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Intent

Marissa Pick

OCTOBER 2, 2022

Top B2B marketing expert and influencer Marissa Pick on building strong customer experience and service strategies with people, processes, and technology

B2B 196

B2B Marketing & Strategy Marketing Process 196

Content Marketing Institute

OCTOBER 4, 2022

Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization. Continue reading → Company News

Content Marketing 91

Content Marketing Organization Organic Content 91

Marketing Insider Group

OCTOBER 4, 2022

Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. Creating ideas isn’t easy, but through planning and implementation you feel okay about how you’re performing so far.

Paid Content 130

Paid Content Marketing & Strategy Planning Content Marketing 130

PFL

OCTOBER 5, 2022

Today, marketers have processes they need to follow and analytics they need to gather, so the thought of dealing with direct mail again is enough to intimidate even the most intrepid marketer. . The post 5 Scary Direct Mail Myths Busted appeared first on PFL. Hybrid Experience Marketing Ideas

Mail 83

Mail Analytics Process Experience 83

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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Report

KoMarketing Associates

SEPTEMBER 28, 2022

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected.

Advertising Agency 156

Advertising Agency Statistics Channel Hubspot 156

Suchita Dey

OCTOBER 2, 2022

MarTech 360 interviews Ed King, CEO at Openprise, on CX, marketing automation, and his career

Marketing Automation 195

Marketing Automation Automation B2B Marketing 195

Content Marketing Institute

SEPTEMBER 29, 2022

Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers. Continue reading → Company News

Marketing & Strategy 103

Marketing & Strategy Content Marketing Content Strategy 103

Contently

OCTOBER 5, 2022

There is so much content available online. So how do you ensure your content rises above the competition to engage and draw in your intended audience? We’ve got five tried-and-tested tips to help you rise above the noise and achieve your content marketing goals.

Tips 79

Tips Insert Differentiation Content 79

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The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

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ConvertKit

OCTOBER 3, 2022

Daphnee Lagredelle is a business coach for women from the African diaspora who want to start and grow their online business. She’s from Haiti, as are most of her clients.

Case Study 83

Case Study Class Broadcast Tagging 83

Search Engine Journal

OCTOBER 5, 2022

Learn how to create better content with authority that complies fully with Google’s revised Helpful Content guidelines. Join our upcoming webinar! The post How Google’s Helpful Content & Core Updates Impact Your Website [Webinar] appeared first on Search Engine Journal.

Search Engine 100

Search Engine Search Guidelines Websites 100

Nick Heys

OCTOBER 2, 2022

Most B2B organizations are still Sales-driven. Even in high-growth organizations, CFOs often have a rule of thumb to allocate only 20% of the total Sales and Marketing budget to Marketing. That made sense when salespeople controlled 80% of the buyer journey. However, now that Sales has lost much of that control, marketing teams have a responsibility to step in with new digital account-based marketing (ABM) technologies

Allocate 159

Allocate B2B Buyer's Journey Marketing 159

Content Marketing Institute

OCTOBER 3, 2022

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results. Continue reading → Company News

Content Marketing 90

Content Marketing Demand Examples Education 90

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Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Buy

ANNUITAS

SEPTEMBER 28, 2022

There is no other way to say it. B2B go-to-market organizational design is in a state of crisis.

Marketing & Strategy 130

Marketing & Strategy Conversion Segmentation Ideal Customer Profile 130

33Across

SEPTEMBER 30, 2022

What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers going forward. The post The Complete Guide to a Cookieless World appeared first on 33Across. Industry Insights wBlog Home zBlog zFeatured Homepage Events

Industry 83

Industry 83

DivvyHQ

OCTOBER 1, 2022

Marketing works best when it’s delivered across multiple channels with a consistent, integrated front. The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper.

Top of Funnel 79

Top of Funnel Funnel Buyer's Journey Government 79