INDUSTRY INSIGHTS YOUR PEERS ARE READING
Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters. MORE
Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty. MORE
While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers. MORE
Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together. Specifically, each team would like to see better leadership from one another. MORE
Guest post by Cassy Hathaway. In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees. MORE
The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available. MORE
Marketers have a wide array of data at their fingertips, and new research shows that their use of location-based information is helping them generate positive results. MORE
We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team. MORE
An extensive study by the American Management Association found that the single largest gap between high performing organizations and low performing organizations was whether organization-wide performance measures matched the organization’s strategy. MORE
Most marketers are confident that they will reach their primary goals this year, but new research shows that their budget is still holding them back from exceeding expectations. Furthermore, many marketers remain unconfident in their ability to meet the needs of their customers. MORE
A strong editorial calendar can get you on the right path toward content marketing success. Learn which fields and features to include for great results. Content MORE
Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions. Why does this matter to technology and marketing professionals? MORE
What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. Sell the Offer, Not the Product. MORE
Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your company’s sales revenue goal) Determine how best to get there. Your marketing strategy) Get started. Your marketing tactics) Measure your progress. MORE
Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income. MORE
We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). MORE
Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. MORE
These tips will help you develop and cultivate strong company values, improve employee satisfaction, and drastically improve your bottom line. Corporate MORE
Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks. MORE
It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations. Email Web MORE
What’s the most important attribute to consider when building a lead scoring model? Well, that depends on who you ask. Every demand gen leader has a different model for scoring their leads, with values and attributes often based on nothing more than gut instinct. MORE
Guest post by Amanda McPhail. Planning and executing a corporate event is one of the most important components in corporate marketing. MORE
By Niti Shah. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash. MORE
As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out. MORE
B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. MORE
In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors. MORE
KoMarketing Associates
JUNE 20, 2019
While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers.
Marketing Insider Group
JUNE 20, 2019
We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs).
Marketing Insider Group
JUNE 17, 2019
Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income.
Industrial Marketing Today
JUNE 17, 2019
Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Webbiquity
JUNE 20, 2019
Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
JUNE 20, 2019
The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available.
Marketing Insider Group
JUNE 18, 2019
Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty.
Act-On
JUNE 20, 2019
A strong editorial calendar can get you on the right path toward content marketing success. Learn which fields and features to include for great results. Content
Webbiquity
JUNE 13, 2019
Guest post by Amanda McPhail. Planning and executing a corporate event is one of the most important components in corporate marketing.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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The Point
JUNE 18, 2019
What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. Sell the Offer, Not the Product.
KoMarketing Associates
JUNE 19, 2019
Most marketers are confident that they will reach their primary goals this year, but new research shows that their budget is still holding them back from exceeding expectations. Furthermore, many marketers remain unconfident in their ability to meet the needs of their customers.
Act-On
JUNE 13, 2019
It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations. Email Web
Webbiquity
JUNE 18, 2019
By Niti Shah. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Modern Marketing
JUNE 17, 2019
In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors.
KoMarketing Associates
JUNE 18, 2019
B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message.
Marketing Insider Group
JUNE 13, 2019
We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team.
Measure Up Marketing
JUNE 20, 2019
An extensive study by the American Management Association found that the single largest gap between high performing organizations and low performing organizations was whether organization-wide performance measures matched the organization’s strategy.
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!
Webbiquity
JUNE 19, 2019
Guest post by Cassy Hathaway. In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees.
Sales Lead Insights
JUNE 18, 2019
Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your company’s sales revenue goal) Determine how best to get there. Your marketing strategy) Get started. Your marketing tactics) Measure your progress.
KoMarketing Associates
JUNE 18, 2019
Marketers have a wide array of data at their fingertips, and new research shows that their use of location-based information is helping them generate positive results.
Marketing Insider Group
JUNE 17, 2019
As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out.
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
Act-On
JUNE 18, 2019
These tips will help you develop and cultivate strong company values, improve employee satisfaction, and drastically improve your bottom line. Corporate
Biznology
JUNE 19, 2019
Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks.
Ignite Tech
JUNE 14, 2019
What’s the most important attribute to consider when building a lead scoring model? Well, that depends on who you ask. Every demand gen leader has a different model for scoring their leads, with values and attributes often based on nothing more than gut instinct.
KoMarketing Associates
JUNE 13, 2019
Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together. Specifically, each team would like to see better leadership from one another.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
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