Trending Articles

Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks.

Great Content Answers Questions

Modern Marketing

In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count.

How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Survey: More Marketers Turning to Instagram Stories to Resonate with Target Audiences

KoMarketing Associates

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram.

Survey 179

More Trending

8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself.

Plan 241

Six Ways to Make Your Meetings More Effective

Webbiquity

Guest post by Amanda Mcphail. For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. Improperly run, they are perceived as a waste of time and an interruption of “real work.”

Expert Insight: The Role of Budget in Achieving Key Marketing Objectives [Interview]

KoMarketing Associates

The majority of marketers are confident that they will reach their main objectives in the calendar year, but despite this fact, new research suggests that their budget is still holding them back from exceeding expectations.

Budget 169

What Is the Google Search Console?

Act-On

Google Search Console can help you gain valuable digital insights so you can optimize your website and fix any issues. Content Marketing Demand and Lead Generation Web

Search 143

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

It's all About Customer Success

Modern Marketing

As you’ve probably heard by now, there was an announcement made at Oracle OpenWorld , and not just any announcement. On the contrary, this was a biggie. Dubbed “Redwood,” it is the name for Oracle’s next-generation user experience across product and marketing.

Why CMOs Should Care About Agile Marketing

Marketing Insider Group

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over.

CMO 213

The Seven Best WordPress SEO Tips No One Talks About

Webbiquity

Guest post. Over the past decade, WordPress use has grown tremendously, and it has evolved from a blogging platform into the world’s most widely implemented content management system (CMS).

SEO 140

Report: 34% of Marketers Say Their Company Only Analyzes 20% of Available Customer Data

KoMarketing Associates

Many marketers have a large amount of data at their fingertips, but new research suggests that they are not extracting as much valuable information from it as possible.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What’s Wrong With Duplicate Content? A Beginner’s Overview

Act-On

In this blog, we take a look at what constitutes “duplicate content,” how it can damage your SEO efforts, and how to repurpose content the right way. Content Marketing Web

SEO 139

6 Social Media Mistakes That Can Dramatically Hurt Your Sales

Biznology

The benefits of using various social media platforms to market your business are plentiful, with quite a few channels to choose from, and a large captive audience just waiting to view your content. However, it’s never as easy as most people assume.

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

Gust post from by Denise Dubie . Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume.

Account-Based Marketing: Can Your Organization Benefit?

Modern Marketing

Account-based marketing (ABM) continues to be a trending topic for B2B organizations in 2019. It is one of the hottest topics in digital marketing, but it has been around for years.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Report: CX Remains a Priority for Marketers, But Many Only ‘Somewhat Satisfied’ with Results

KoMarketing Associates

Many marketers have already made it a priority to provide an excellent customer experience, but according to new research, not all of them are satisfied with the results of their efforts thus far.

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10 Ways to Double Your LinkedIn Impact in 60 Days

Fusion Marketing Partners

Last week, I presented at an event in Denver called the Sales Symposium – put on by the smart folks […]. LinkedIn Marketing Social Media Social Networking Networking

5 Steps to Building a Great eCommerce CRM: A Definitive Guide

Biznology

The use of CRM solutions for maintaining relationships with customers is a longstanding trend. As when it comes to online retails, customer data management is an essential part of any e-commerce platform.

Exploring HR Audiences: Real-time, Custom Content Consumption Insights

Marketing Insider Group

B2B marketers are feeling the heat. With a focus on building campaign strategies around targeted personas and customized content, the pressure is on.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Quick and Sharp: 5 Pro Tips to Optimize an Email for Mobile

Modern Marketing

Mobile email marketing offers a whole world of possibilities to connect and engage with audiences on multiple devices anywhere and at any time. However, you have to get your message across quickly and sharply in only a short amount of time or risk losing someone’s attention.

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Sheena’s App of the Week: DateTime

Heinz Marketing

By Sheena McKinney , Executive Assistant to Matt Heinz, President of Heinz Marketing. This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. .

Our Data Shows Deadlines Will Improve Your Content Marketing ROI By Nearly 2.5x

Contently

If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate ( Speed ), the person about to wake up ( Inception ), and the game about to end (every sports movie ever).

ROI 90

The Complete Guide to Designing Your Next Mobile App

Biznology

When it comes to designing a successful app, the key component that drives adoption is User Experience (UX). Consumers have a low tolerance rate for apps that don’t perform intuitively, load quickly, and are easy to use. Good UX is not just a good idea.

Design 113

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.