Trending Articles

Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing.

Author Interview: Wendy Marx, Thriving at 50+

Webbiquity

Ageism, like other forms of group discrimination, is despicable, ignorant, and illegal. Yet it’s commonplace among business leaders, especially in the tech sector. And it is, as Bill Maher has pointed out , “the last acceptable prejudice in America.”.

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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable.

10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]

SendX

If you are an entrepreneur, I can take a pretty good guess at one of your most common frustrations… effectively reaching your customers. In today’s business world, everyone pretty much relies on digital channels for shopping, communication, entertainment, and education.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Happy New Year? A Marketing Strategy for 2020.5

Hive9

If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5.

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27% of Marketers Say ‘Bad Data’ Costs Them 10% or More in Lost Revenue Annually

KoMarketing Associates

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage.

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10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.

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How to align Content Marketing and Social Media for the most effective amplification

RockContent

Social media gets more and more popular by the day. So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that.

10 B2B Marketing Strategies for a World Without Face-to-Face Events

Biznology

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Report: The eBook May Now Be the Top B2B Content Marketing Asset

KoMarketing Associates

B2B content marketers are constantly producing new assets to resonate with their target audience. However, new research shows that eBooks may be the key to reeling in new prospects and customers.

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The Virtuous Cycle of How Marketing Engagement Increases Leads

Marketing Insider Group

Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media.

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How to Prepare to Hire Again After the COVID-19 Outbreak

Webbiquity

Guest post by Kate Russell. As rate of new novel coronavirus infections declines and we learn more about how to limit the spread of COVID-19, economies are beginning to reopen. This may enable businesses to begin a transition to a new normal. Image credit: Free To Use Sounds on Unsplash.

How to attract more traffic to your blog with off-page SEO

RockContent

Search Engine Optimization is one of the main strategies CMOs should devote their budget and time to. It’s an effective, simple, and cheap way of doing Digital Marketing. You probably already know this and take it into account when planning the future.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Chatbots in the Post-Pandemic Era

Biznology

V 00:2300:27 J. Joseph Weizenbaum , a venerated pioneer at MIT AI Labs demonstrated the first chatbot in 1966. He named her Eliza after the leading character in My Fair Lady. In the play, Prof.

Report: COVID-19 Has Forced the Majority of Marketers to Shift Top Priorities

KoMarketing Associates

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic.

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10 Kanban Board Examples for Marketing Teams

Marketing Insider Group

Once a relatively unknown framework outside of IT, Kanban’s popularity in the marketing industry has recently exploded.

6 Lessons B2B Companies Can Learn from Amazon

Fusion Marketing Partners

Let me start out confessing that I have a love/hate relationship with Amazon. I bet a lot of you reading […]. B2B Customer Experience Amazon lessons b2B companies

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Generate Revenue with Your Interactive Content

RockContent

We have never produced so much data as we do today — and no matter when you read this, the statement will remain true because data production increases day by day. In such a populated web, it can be hard to catch your audience’s attention.

Webinar: The Third Wave is Coming: Are You Ready?

Biznology

Our recent research on the challenges and long-term effects of COVID-19 to businesses, leaders and employees clearly shows there is and will continue to be a tremendous focus on modifying organizations’ remote work policies and processes, workforce configuration, employee engagement and internal communications strategies.

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How Social Media Is Transforming the Customer Experience

Oktopost

When you are trying to reach a potential new customer, how do you do it? Phone call, email, LinkedIn? What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time.

Measure the ROI of Account-Based Marketing

Marketing Insider Group

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Industry Perspective: Is Your Demand Marketing Keeping Up With the Changing Buying Process of B2B Banking Customers?

ANNUITAS

Managing the timeframe to purchase in a customer’s lifecycle has always been a challenge for financial institutions. In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear.

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Sheena’s App of the Week: Toggl

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I’ve always been drawn to productivity, time management tools, apps, and hacks. It all started back in the late 1980’s when I was introduced to the Franklin Covey system.

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5 Fraud Detection Strategies Every Ecommerce Store Should Use

Biznology

The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the impact fraud can have. Fraudsters are always looking for ways to game the system and cause extensive revenue losses for online retailers.

How to Manage Your Freelance Business: 4 Do’s and 4 Don’ts

ClearVoice

Working freelance isn’t as carefree as it sounds. You’re the boss of your business and you need to work smarter. Take the next step and start managing your freelance business like an entrepreneur.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.