Trending Articles

5 Tips for Executing a B2B Tech Content Marketing Strategy

KoMarketing Associates

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so.

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How to Optimize Content Marketing for an Ecommerce Retail Brand

Marketing Insider Group

When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind.

Making Email the Cornerstone of Industrial Content Marketing

Industrial Marketing Today

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing.

Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them

Marketing Insider Group

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

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Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg

One of you. 171,000 other people. 27,000+ sessions. 150 after-parties. Free swag for days. The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals.

How to Create a Successful Lead Nurturing Campaign

Reachforce

Lead nurturing is the process of creating a relationship with a new lead until they're ready to become a customer. Stay top-of-mind and create a means for regular communication as you lead them step-by-step through the buying journey.

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board.

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Nine Valuable Varieties of Online Business Tools

Webbiquity

Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg

Welcome to another Whiteboard Wednesday, hosted by Steve Waters , DiscoverOrg’s Director of Sales. I want to talk about how to improve morale on the team over time by enabling them with great data and helping sales leaders invest in their team’s success. Welcome to Whiteboard Wednesday!

How Enriched Data Can Fuel HubSpot's Flywheel

Reachforce

If you’re part of the HubSpot fan club, then you’ve heard of their newly debuted HubSpot Flywheel —which is what they believe to be the best way to turn visitors into clients and then promoters of your business.

4 Tips for Creating a Successful Link Building Strategy

Marketing Insider Group

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The 8-Step Podcast Promotion Plan For Your B2B Brand

Act-On

Creating a podcast is easy. Promoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce. Content Marketing Podcast

[Book Review] ‘Engage to Win’ - Marketing in a Customer-Centric World

bizible

I had the chance to read Engage to Win by Steve Lucas, the CEO of Marketo (which is Bizible’s parent company). It shatters decades of thinking on marketing execution. The world has changed drastically in just the last few years.

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What is Lead Nurturing & Why is It Important?

Reachforce

With the buzzword "lead generation" always being thrown around, many business owners think that's all there is to it; you get some leads, you convert them, and you make some money. But what about that oh-so-important middle ground between a generated lead and a closed sale? What happens there?

How to Make Your Digital Strategy More Personalized

Marketing Insider Group

Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Tips for Creating Outbound Content that Establishes Credibility and Improves Engagement

Act-On

Not seeing the engagement and conversions you'd like? Here are a few tips for better outbound content engagement and establishing credibility with leads. Corporate

Tips 157

The AI genie is not going back into the bottle

Biznology

It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the bottle.

How B2B Marketing is Changing [Webinar]

Webbiquity

What do B2B marketers identify as their biggest challenge as we heard toward 2019? What one content marketing tactic do almost all of them embrace? Which lead generation tactics do they disagree about? Which is perhaps the most overlooked?

A Guide to Researching Leads Before a Sales Call

Marketing Insider Group

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

3 Ways to Improve ROI for Your B2B SEO Strategy

KoMarketing Associates

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts.

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How to Use Micro-Moments to Capture Your Audience

Act-On

Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing opportunities. Digital Marketing Strategies Marketing Strategy

Does your customer experience track anti-conversions?

Biznology

Just about every digital marketer tracks conversions of some sort. They are those happy events where your customer buys something from you–or at least takes a big step in the right direction. But what do you track when there is no conversion to mark success?

Moving Marketing from Cost Center to Revenue Center (Survey Data)

bizible

One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report. Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

Making The Financial Case For Your Brand Marketing Plans

Marketing Insider Group

Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business.

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Customers Looking for Transparency and Human-Like Interactions from AI

KoMarketing Associates

Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI.

The Art and Science of Delegation [Infographic]

Webbiquity

Guest post by Juliana Marulanda. Being an entrepreneur means being your own boss. Unfortunately, it can also mean being your own salesperson, marketer , human resources manager, and accountant all at once. Out of necessity, most small businesses start out this way after all.