Trending Articles

13 Tips to Build an Email List on WordPress

SendX

Introduction. Email Marketing is one of the most effective and affordable online marketing strategies to promote your brand. According to the Content Marketing Institute , about 87% of B2B marketers use email channels to distribute their content. Email List

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How to Avoid Suboptimal Decisions in Times of Economic Uncertainty

Vision Edge Marketing

T he current economic environment is concerning to us all. I n the midst of uncertainty, continuing to mak e clear-headed business decisions is exceedingly important.

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Matillion appoints Tomorrow People to lead persona research and development

Tomorrow People

Leading cloud integration software company Matillion has appointed go-to-market agency Tomorrow People to conduct original market research, which will be used to improve product messaging and positioning.

Integrated Marketing Agency vs Tactic Specific: Pick the Right Approach

Rebecca Peterson

Integrated marketing agencies use multi-channel targeting strategies with the same or similar messaging for improved strategy & execution

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study, with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn 5 key insights into what you can do today!

Report: Marketers Failing to Align with Sales and Customer Success Teams

KoMarketing Associates

Marketing and sales team alignment has become critical to organizational success. However, new research suggests that many teams are still facing challenges when it comes to getting on the same page to achieve key objectives.

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Signs of a Customer-Obsessed Company

Influitive

What does it take for brands to have thriving customer advocates? Well, the common thread uniting these successful advocacy programs is that the companies driving them are all customer-obsessed. So, what does it actually take to be “customer-obsessed?”

Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways.

Brand Building for Professional Services Firms

Hinge Marketing

Build your brand and you will build your business. That is the promise of brand building. In this post we’ll explore that promise and explain how to go about building your professional services firm’s brand, step by step. We’ll even cover some common pitfalls and mistakes to avoid.

Report: B2B Marketers Still Struggling with Account-Based Marketing

KoMarketing Associates

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

An Email Marketing Expert’s View On The Emerging Trends for Effective Email Marketing

SendX

Email Marketing Trends

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Retargeting vs. Remarketing: What’s The Difference?

Marketing Insider Group

Retargeting vs. remarketing: are they different or the same? Which one is better? If you’re a marketer, it’s a debate you’ve likely heard before. Retargeting and remarketing are in fact different tactics, but the truth is the distinction between the two isn’t always clear.

Six Ways to Build Customer Trust Using Your Website

Webbiquity

Contributed post. To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. Image credit: Campaign_Creators on Pixabay.

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A Guide To Social Media Algorithms & How They Work via @sejournal, @gregjarboe

Search Engine Journal

Want to know how social networks determine which content makes it into users' newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms & How They Work appeared first on Search Engine Journal. Social Media Social Strategy

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

When Data Meets Story: 4 Ways Storytelling Powers Health Tech Platforms and Saves Lives

Contently

Two years ago, I’d never heard of triple-negative breast cancer (TNBC). Now, it’s part of my medical history, my Google search history, and—my personal story. In late September 2020, I sat in a large exam room, wearing a dark pink gown for the sixth time that month.

Practical Guide on Writer Outsourcing [Benefits, Challenges & Tips]

Roketto

You’re listening to your web team tell you that traffic to your website is beginning to fall off. And your website is struggling to translate the traffic you are getting into customers. Featured Content Marketing

Social Media Recruitment: Optimizing Your Hiring Leads

Marketing Insider Group

The current state of the US job market is an ongoing pain point for entrepreneurs and hiring managers across the nation. Companies face hardship as they struggle to fill empty and even new positions for multiple reasons. Some of these reasons include 4.5

Content Optimization – Finding the Best Pages for Topic Authority

MarketMuse

Pages with high topic authority are ideal for expanding content clusters. Here's how to find them. Content Optimization

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

Summer Lull? Make It a Productive Time To Improve Your Content Marketing

Content Marketing Institute

Your content program might slow down when everyone's on vacation. But don't get frustrated. Get busy on useful things you typically don't have time to do but will pay long-term benefits. Continue reading → Company News

It’s Time For B2B Brands To Move Beyond The Rainbow

Outreach

With contributions from Kirk Johnson, Outreach, Staff Engineer and Rainbow ERG Lead; Chris Wood, Outreach Customer Experience Strategist and Rainbow ERG Member; Matthew Flug, Outreach Evangelist The queer community needs more than rainbow logos, parade floats, and corporate sponsorships.

A Guide to Blog Writing Services for Increasing Traffic Fast

Roketto

Let’s set the stage. Pick your character: A SaaS startup that just launched a new website, but is struggling to get visitors to it without dumping a bunch of money into CPC ads. A new dental practice and want to be more visible online to customers in your area.

4 Kids, 2 Businesses, and 1 Year Abroad: How I Manage Work, Finances, and Travel

Buffer Marketing

Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.  

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

How to be successful with brand sponsorships as a creator: Top tips from Justin Moore

ConvertKit

There has never been a better time to be a content creator. Content creation has exploded in recent years. But with revenues on the uptrend, it’s important to be aware of the significant wealth distribution gap in the industry.

Need Content Freelancers? Try This Agency’s Accidental (But Successful!) Model

Content Marketing Institute

An unexpected tweet prompted this solo marketing agency owner to create a network of freelance writers. Here’s how he did it and what he learned. Continue reading → Company News

It’s Time to Get Familiar With Lead Attribution

BenchmarkONE

When it comes to lead generation , you need to avoid targeting the wrong channels and instead double down your effort (and marketing budget ) on channels that are driving sales for your business. . But how do you know which lead generation channels are driving great results?

7 Methods To Research & Analyze Your Audience For SEO via @sejournal, @mindyweinstein

Search Engine Journal

SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information. The post 7 Methods To Research & Analyze Your Audience For SEO appeared first on Search Engine Journal. SEO SEO Strategy

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

How to Get Your Leads to the Finish Line

Only B2B

It’s wonderful to get a hot lead, but it’s also a process that needs a significant amount of planning, commitment, and time before you can consider the sale done. Consider your favorite competitors crossing the finish line this summer at the Olympics.

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Personalization in Email Marketing Has to Include Strategy 

Litmus

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction.

10 Hot AI Blogs You Should Follow, Religiously

Marketing Envy

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog.