Marketing Insider Group

MARCH 18, 2025

Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Why? Because they jump into paid media without a clear strategy. If you want to avoid burning through your budget and get real results, you need a plan. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count.

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269

Webbiquity

MARCH 18, 2025

Ever stare at a blank screen with a nasty case of writer’s block? Need a list of 10 insights about (topic) but you can only think of four? Have a 2,000-word post to write and you’d like to knock it out faster? Image credit: Lil Mayer on Unsplash These are just a few scenarios copy writers and bloggers have to turning to artificial intelligence (AI) to help with at least since ChatGPT exploded onto the scene in November 2022.

Marketing AI 157

Marketing AI Work Management Blogger Training 157

Vision Edge Marketing

MARCH 18, 2025

Aligning your business strategies with customer expectations is essential for fostering loyalty, differentiation, and long-term success. In this episode of Whats Your Edge?, Karen Norheim , President and CEO of American Crane, discusses how data-driven insights, innovation, and a customer-centric mindset can overcome challenges anddeliver exceptional business and customer value.

Lead Scoring 144

Lead Scoring Lead Ranking Organization Work Management 144

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Work Management 130

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Navigate the Channel

MARCH 19, 2025

Youve heard it before: Customer feedback is a gift. Its given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, youll never understand what drives customer satisfaction. And, if you don’t know what drives satisfied customers, you cant create customer loyalty. Why is Customer Feedback So Invaluable?

Tools 105

Tools Customer Satisfaction Loyalty eCommerce 105

Webbiquity

MARCH 14, 2025

Guest post by David Kamjoo. Image credit: Google DeepMind on Pexels Artificial Intelligence (AI) is no longer a futuristic concept; its already become a transformative force across industries. For B2B businesses, which thrive on strong customer relationships and personalized experiences, AI is becoming a game-changer. Whether using AI to improve UX or automating your marketing strategies, AI is helping businesses become both more efficient and effective.

Marketing AI 141

Marketing AI Design B2B Marketing Lead Ranking 141

Martech

MARCH 17, 2025

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.

Tactics 106

Tactics Tools Work Management Marketing Management 106

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result? Blind spots in your addressable market and missed opportunities from good-fit prospects.

Efficiency 130

Efficiency Ideal Customer Profiles Marketing Analytics Tools Zoominfo 130

Navigate the Channel

MARCH 18, 2025

Cross-media marketing is one of the most effective ways to connect with your audience across multiple platforms and drive meaningful business results. By using various channels to create a consistent customer experience, you can reach a wider audience and guide them toward making a decision. However, when poorly executed, the strategy can lead to confusion and lost opportunities, making it vital to understand how to do it effectively.

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 130

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 130

Sprout Social

MARCH 14, 2025

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.

Branding 108

Branding Brand Identity Social Media Youtube 108

Martech

MARCH 17, 2025

Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact youll make with your subscribers. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. 1.

Email Marketing 114

Email Marketing Phishing CAN-SPAM Domain 114

Salesforce Marketing Cloud

MARCH 18, 2025

Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? Can you truly prove your ROI, or are you relying on vague assumptions and gut feelings? If you’re struggling to turn data into dollars, to connect your marketing efforts to tangible revenue growth, you’re not alone.

ROI 100

ROI Campaigns Paid Search Agency Allocation 100

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Navigate the Channel

MARCH 13, 2025

You might think the age-old debate of digital marketing vs. traditional marketing was born with the arrival of TikTok influencers. Nope. Marketers have been duking it out long before ROI became a dinner table buzzword. Everyone has an opinion, and everyones convinced theyre right. But guess what? Before digital marketers started flexing their analytics dashboards, some audacious souls were already breaking free from the predictable patterns of traditional advertising.

Word of Mouth 105

Word of Mouth Examples Branding Brand Identity 105

Thinkers360

MARCH 17, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2025. Congratulations to all our influencers on Design Thinking who participated! Top 50 Global Thought Leaders and Influencers on Design Thinking 2025 2025 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 122

B2B Thought Leadership Design Thought Leadership Lead Scoring 122

Contently

MARCH 18, 2025

The End of Content Marketing as We Know It We’re witnessing another ‘once in a lifetime’ event (lots of those lately, it seems). Traditional search is dying. Dramatically. According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028.

Budget Programs 78

Budget Programs Enterprise Management Sales Qualified Leads Content 78

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data.

Ideal Customer Profiles 95

Ideal Customer Profiles Lead Ranking Cross-Selling Work Management 95

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Salesforce Marketing Cloud

MARCH 17, 2025

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer engagement.

Allocation 83

Allocation Guidelines Work Management Paid Search Agency 83

Oktopost

MARCH 16, 2025

Would you ignore a competitors playbook? Imagine this: You know exactly what your competitors next campaign will focus on. Youve seen their content roadmap, the topics they prioritize, and the messaging shifts theyre making. You even know which of their posts are driving the most engagementbefore they do. Would you still plan your content the same way?

Top of Funnel 62

Top of Funnel Marketing & Strategy B2B Marketing Marketing Strategy 62

Navigate the Channel

MARCH 17, 2025

Your logo is more than just an imageits the face of your brand, and it tells your companys story in a split second. A great logo leaves a lasting impression, ties together your entire marketing strategy, and becomes instantly recognizable. On the flip side, a poorly designed logo can confuse customers and even drive them away. How can you get it right?

Design 65

Design Merchandising Advertising Mediums FAQ 65

Stevens & Tate

MARCH 13, 2025

In the rapidly evolving world of digital marketing, email marketing remains a cornerstone of effective customer engagement. With the advent of artificial intelligence (AI), email marketing has transcended traditional practices , leveraging AI to revolutionize how businesses interact with customers throughout their journey. From initial awareness to loyal advocacy, AI-driven tools are transforming the email marketing customer journey by enhancing efficiency, personalization, and predictive capabi

Marketing AI 67

Marketing AI Email Marketing Psychographics Marketing & Strategy 67

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Adobe found this trend continued beyond the holiday season.

Purchase 87

Purchase Budget Programs Research Tools 87

SmartBug Media

MARCH 19, 2025

In the rapidly growing AgeTech market, effective branding and messaging are just as critical as the technology itself. Even the most revolutionary products can fail to gain traction if older adults, caregivers, and family influencers dont understand, trust, or connect with them. In a recent vidcast, Paul Schmidt, Tonia Speir, and Erin Hardy from SmartBug Media discussed the unique challenges of branding for AgeTech companies and provided expert insights on how to build trust and craft messaging

Peer-to-peer 59

Peer-to-peer Branding Brand Identity Paid Search Agency 59

FunnelEnvy

MARCH 17, 2025

In B2B marketing, generating website traffic is only the first step. The real challenge is converting those visitors into Marketing Qualified Leads (MQLs) prospects with enough interest and engagement to be nurtured into sales opportunities. Unlike general leads, MQLs are vetted based on specific criteria such as job role, company size, and engagement level, making them more likely to convert into customers.

Lead Ranking 64

Lead Ranking Marketing Qualified Leads Traffic Marketing Websites 64

Navigate the Channel

MARCH 14, 2025

Events remain a valuable tool for building bonds, rewarding loyal customers, and showcasing your brand. However, their success depends on turnout, and a low turnout means missed opportunities. Heres a concise guide to motivate attendance and maximize your event’s impact. It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products

Trade Show 65

Trade Show Landing Pages Sales Cycle Urgency Marketing 65

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Trade Press Services

MARCH 17, 2025

Cold calls have long been a staple of sales. In some cases, calling on prospects who have not had any interaction with your organization can generate direct, real-time conversations, but those calls come with the downside of being intrusive to the recipient. Meanwhile, cold emails provide scalability and flexibility but risk being ignored. Which approach drives better results?

Cold Calling 61

Cold Calling Practices Best Practices Outreach 61

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function? Marketers are increasingly leveraging the Operator function available from ChatGPT to enhance their workflows and improve efficiency in various aspects of their marketing efforts.

Planning 75

Planning Marketing AI Marketing Management Customer Satisfaction 75

Salesforce Marketing Cloud

MARCH 19, 2025

Landing your first order is a major milestone for any small or growing business. Its an exciting step in your journey as a business owner and a reminder that every detail plays a role in building a successful venture. Plus, invoices mean you get paid. From writing a business plan to creating professional, accurate invoices, managing your finances is one of the most important aspects of running your business, and crafting clear, well-structured invoices is key to staying on track.

Small Business Marketing 59

Small Business Marketing Template Business Work Management 59