Trending Articles

What Does P.S. Mean, and How Should You Use P.S. in Email Marketing?

SendX

Even after centuries since it was first used, the term “P.S.” is still found in many letters today. Email marketing

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The 2022 Gift Guide for Sales

ANNUITAS

As we know, all organizations have had a tough year but no one feels the pressure quite like sales teams.

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7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic

Marketing Insider Group

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients.

Join Me For a Talk on GTM Strategy in a Post-Pandemic World

Tony Zambito

GTM Strategy Requires Deep Understanding of Buyers. On Thursday, December 8, I will be giving a 45-minute talk on the importance of understanding buyers today to meet GTM Strategy challenges in a post-pandemic world. It is a pleasure to accept this invitation from BrightTALK and TechTarget.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data

KoMarketing Associates

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts.

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Customer Marketing Examples to Try in 2023

Influitive

Becoming customer-obsessed is the key to recession-proofing your marketing efforts. It costs less to retain existing customers than to acquire new ones. Yet increasing customer retention by as little as 5% can drive 25-95% more profitability.

Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online.

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99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor

KoMarketing Associates

As CMOs begin to reflect on 2022 to identify potential challenges in 2023, new research indicates that there are several issues at the top of their minds, including return-on-investment (ROI).

Social Proof: Predictions About The Future of Personal Branding

Buffer Marketing

Personal branding has become an increasingly important aspect of successful career growth. It’s a big part of why we created Social Proof , our series tackling the topic.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023.

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Google Index: How to Get Your Website Indexed by Google

SEMrush

Google‘s search index is a database of billions of webpages. Learn how to get Google to index your site. Tactics & Troubleshooting

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Behind the Buzzwords: Growth Marketing

ANNUITAS

We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding.

How Resellers Can Add Value to a Publishers’ Unaddressable Inventory

33Across

Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every user. In short, publishers should have two different strategies for their.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

12 Powerful Email Marketing Tips You Need To Know via @sejournal, @IngridPAdames

Search Engine Journal

Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you're using email marketing wisely. The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal. Digital Marketing SEO

How This Non-Marketing Approach to Content Produced Award-Winning Results

Content Marketing Institute

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.

Successful Bloggers Do these 5 Things Differently than Everyone Else

Sword and the Script

Successful bloggers invest more time in writing, write longer posts (1,000+ words), publish new blog posts more frequently, cite third parties, and use images and visuals.

Why Isn’t My Link Building Working?

seo.co

When it comes to link building for SEO , measuring results can be nebulous. But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need).

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

4 Solutions to Overcome Content Fragmentation

DivvyHQ

With the ever-increasing number of channels we use to consume media, content fragmentation can become a big concern for enterprise content teams.

Google Tag Manager: A GA4 Beginners Guide via @sejournal, @KayleLarkin

Search Engine Journal

Let's take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search Engine Journal. Marketing Analytics SEO

How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here's why you should try a purple-audience approach instead (and how to do it). Continue reading → Company News

Environment Management: Cues and Buyer’s Retreat

Ignite

Implementing environment management during the sales journey brings a variety of benefits to the seller during the process (We’ve talked much about this already here , in our previous post.)

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

Structured Content: Your Key to Improving Customer Journey, Business Value, and Content Operations

Content Science Review

Learn how to use structured content to make your content operations more efficient and to generate greater business value. Article Featured

Semantic HTML: What It Is and How to Use It Correctly

SEMrush

Semantic HTML conveys real meaning through HTML tags. Here‘s what you need to know and how to use it. On-page SEO

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Google Rolls Out December 2022 Helpful Content Update via @sejournal, @MattGSouthern

Search Engine Journal

Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete. . The post Google Rolls Out December 2022 Helpful Content Update appeared first on Search Engine Journal. News SEO

You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

Chief Martech

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. We know: the martech landscape is overwhelming.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

The pros and cons of social media

Sprout Social

Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media.

Cookie to Cookieless: The Latest Trend in Ad Buying?

33Across

Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across' Programmatic Cookieless. The post Cookie to Cookieless: The Latest Trend in Ad Buying? appeared first on 33Across. Media Coverage News zFeatured Homepage

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HG Insights’ CEO Named Executive Of The Year

HG Data

CEO Elizabeth Cholawsky Celebrated as “Female Executive of the Year” Honoring women executives, entrepreneurs, and the companies they run—HG Insights’ CEO Elizabeth Cholawsky was named a Female Executive of the Year! The award is well deserved.

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