Trending Articles

17 tips to lock down your WordPress website!

RockContent

If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. WordPress is one of the most used content publishing platforms.

5 Ways to Increase Business Referrals and Boost Sales

SendX

No matter what your business, attracting new customers is crucial to success. But, keeping a steady flow of leads rolling in isn’t always easy. That’s why so many brands not only like referrals but also encourage them.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. Humans have always been searching for ways to make our daily lives easier by getting machines to take over various tasks.

The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers?

Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. While the age-old problem of “What should we write about?”

Product tutorials: how to demonstrate your assets to the public

RockContent

A successful marketing strategy relies on making the customers feel the experience of using your product. Either through Interactive Content or product tutorials, your differentials must stand out. Still, that can be a real challenge.

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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

There are 450+ email marketing platforms in the world right now. But not every one of them is suited for an enterprise.

The State of B2B Influencer Marketing [Research]

Webbiquity

Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers.

10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

Tools are part of our every day lives -- whether it's the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar.

Report: 67.9% of Marketers Missing Opportunities to Keep Up with the Industry Due to COVID-19

KoMarketing Associates

Many marketers have relied on face-to-face business interactions to resonate with their target audience. As a result of the COVID-19 pandemic, new research suggests that they may be missing out due to a lack of this type of communication.

5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term.

Trends 193

Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

There are 450+ email marketing platforms in the world right now. But not every one of them is suited for an enterprise.

Learn how to create a newsletter in WordPress to engage with your audience

RockContent

Knowing how to create a newsletter in WordPress is one of those types of technical knowledge essential for those who work in Digital Marketing or have their own blog.

Why SEO Is Even More Important For SMEs During Coronavirus

Webbiquity

Guest post by Gary Sweeney. The combination of fear and regulation in response to COVID-19 has driven a huge amount of commercial activity out of the real world and into the online realm. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk.

SEO 136

COVID-19 Forcing B2B Marketers to Cancel More Exhibitions, Shift to Virtual Events

KoMarketing Associates

As the impact of the COVID-19 pandemic continues to be felt, new research suggests that B2B marketers in the exhibition space have needed to make numerous adjustments to their strategies.

Why Sales-Marketing Alignment Is Necessary for ABM to Be Effective

Marketing Insider Group

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations.

Building Work-Life Boundaries in the WFH Era

Biznology

Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week I conclude (for the time being) the series of articles on health and well-being, including care (and dedicated time) for ourselves and others as well as optimal steps to maintain resilience.

Work 104

What Interaction Design is and what are the applications of this design area

RockContent

Interaction Design is a part of IT that studies, plans, and applies interactivity points in both digital and physical systems. Also known as interaction design or IxD design , it aims to optimize the relationship between user and product.

Design 152

The 13 Most Effective Types of Content Marketing

Roketto

Do you want to know what drives me crazy? People talking about blogging and content marketing as if they are synonyms, as if they are the same thing. Featured Content Marketing

6+ Content Marketing Metrics to Measure Success

KoMarketing Associates

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success.

4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

The mark of a successful business is its commitment to constant improvement. Change is inevitable, especially in today’s fast-paced environment. If your brand is out of step with the latest technology or design trends, it’s at risk of being passed over by consumers.

A/B 163

The Ongoing Challenge of B2B Multi-channel Attribution: 7 Practical Workarounds

Biznology

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things easier on the front end. We can track a click to a lead with confidence.

Google PageSpeed Insights: how to reach the highest score and get more results?

RockContent

What’s better: to do something quickly or do it well? This question would raise an interesting discussion in any round of conversation.

Google 147

The Art of Telemarketing in B2B Lead Generation

Only B2B

Art of Telemarketing. In today’s business world, companies have a variety of options to generate leads from, for their businesses. Some of the famous methods used by companies are Telemarketing, Email Marketing, Direct Mail, Social Media Marketing & Referrals.

The Anatomy of a Strategic Demand Marketing Plan – Part 2: The Insight Phase

ANNUITAS

Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. The Insight Phase.

Demand 141

10+ Buzzwords to Banish From Your Content Marketing Vocabulary

Content Marketing Institute

Consider this group therapy for jargon. Check out the overused, misused, poorly used buzzwords that some Content Marketing World presenters are sick of hearing and seeing. Then feel free to vent and add your own in the comments.

Webinars are video. They need movement.

Biznology

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Video 104

Protect yourself: 5 essential tips on how to keep your website safe

RockContent

You, who are looking for information on how to create a website — have you ever wondered about the importance of investing in security? Do you know how this can bring more peace of mind to you and your visitors daily? You want your Digital Marketing strategy to generate an increase in revenue.

How to Create Highly Watchable Silent Videos for Social Media

Hootsuite

It’s late at night. You’re scrolling through your Instagram feed when an interesting video appears. Maybe your significant other is fast asleep next to you. Maybe your dorm roommate is snoring away across the room. Either way, you don’t want to disturb them.

3 overlapping patterns of “no code” martech and the rise of marketing makers

chiefmartech

I’ve been fascinated with the rise of citizen developers in marketing empowered by a rapidly expanding landscape of “no code” tools for several years now.

How to Use Google Search Console to Drive More Search Traffic

Content Marketing Institute

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities.