Google SGE a top threat to brand and product search terms, study finds
Martech
MARCH 25, 2024
of generative URLs directly matched a page 1 organic URL and 17.9% showed a different URL from the same organic ranking domain. brands across 15 industry verticals. On average: 10.75 links appeared in SGE answers. unique domains were featured per answer. Just over 50% of keywords had paid search ads. About the Analysis.
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