Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing. Think of it like traveling on a train.

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Marketing AI Budget Programs Tools Copywriting 189

KoMarketing Associates

NOVEMBER 22, 2016

I personally am thankful for so many things that I could write a novel. Instead of discussing what I’m thankful for, I’m going to give you 10 awesome team training ideas that you will be thankful for. The training is simple: Create a list of SEO-related questions (enough to ensure one for every team member). And that’s ok.

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Training SEO Advertising Agencies Marketing Analytics Tools 120

ANNUITAS

MARCH 31, 2016

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Three tips to read before you write or design anything: DESIGN TRAINING MATERIALS WITH THE AUDIENCE IN MIND.

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Training Tips Paid Search Agency Creativity 100

Hubspot

SEPTEMBER 30, 2019

There are nearly 15 million salespeople working in the United States, and they spend weeks or even months training for success in their role. Given the different responsibilities, industries, and team structures salespeople encounter, it’s hard to recommend a one-size-fits-all approach to sales training.

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KoMarketing Associates

JULY 9, 2015

Every two weeks here at KoMarketing we hold team trainings. The trainings help give individuals a glimpse into the other departments and keep all of us up to date on what’s happening in the industry. The idea behind this training is that even though we are managing different accounts, we are often facing the same challenges.

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Training SEO PPC Conference 120

ClearVoice

FEBRUARY 16, 2020

Online or in-classroom training can help you to remain in touch with the latest marketing shifts — and they can fit into your already-full schedule. Helps you become a better online writer : When you understand the market and your ideal audience, you can better craft your writing to target the right person. Individual courses.

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Course Training Work Management Planning 101

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team.

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Training Top of Funnel Resources Work Management 74

Seismic

JANUARY 19, 2022

Now is the time to make big moves when it comes to your sales enablement training goals. Enablement is often used as an umbrella term to describe all things onboarding, training, coaching, content management, social selling, and more. You might even stop hearing the question “what is sales enablement training anyway?”

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Training Work Management Practices Marketing Management 52

Seismic

JANUARY 19, 2022

Now is the time to make big moves when it comes to your sales enablement training goals. Enablement is often used as an umbrella term to describe all things onboarding, training, coaching, content management, social selling, and more. You might even stop hearing the question “what is sales enablement training anyway?”

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Training Work Management Practices Marketing Management 52

Salesforce Marketing Cloud

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy.

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Generation Paid Search Agency Lead Ranking Training 122

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. So, why should you listen to us?

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Hubspot

DECEMBER 16, 2019

Real Estate Sales Training. Seek out training opportunities that introduce you to new negotiation techniques and give you clear examples of effective negotiation that can deepen your level of understanding from all sides. Writing strong copy. Working through objections. Real Estate Training Courses. Negotiation.

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Training Ad brokers Budget Programs Education 64

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team.

Training 65

Training Top of Funnel Resources Work Management 65

BenchmarkONE

OCTOBER 16, 2019

It’s hard to sort through the noise of online trainings. Sales gurus have taken to the internet to espouse their wisdom, but sometimes their writings come off as a little preachy or out of touch. The right training can give you brand new ideas, exciting innovation opportunities, or reignite your inspiration.

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Training Resources First-Mover Advantage Small Business Marketing 58

Marketing Insider Group

DECEMBER 1, 2023

Training programs provide the initial vehicles to “prepare sales for the fray” as one of my colleagues says. Training methods include information transfer, modeling best practices, and sales practice with feedback. Training prepares sales reps to execute. Training and role-playing is for sales preparation and practice.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Here’s an examination of six key rules to ensure SEO writing success. A copywriter must write in a simple yet sophisticated fashion to attract a wide audience. Write Unique and Long Blog Posts.

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Copywriting Rules SEO Lead Scoring 335

SalesIntel

JULY 2, 2021

They leave no stone unturned in pursuit of new business – and yet too often, they miss a vital element that hides in plain sight – sales training. The specifics of proper sales training depend on the market, the product, its USP, and more. This means for every 1000 leads, you’ll sign roughly 8 deals. That prospect won’t.

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Training Demand Sales Qualified Leads Demand Generation Agencies 52

Marketing Insider Group

FEBRUARY 5, 2024

So, let’s unravel the mystery of GA4 together and discover how to make this tool work for you, not against you. And we’re here to give you those training wheels. Educational Resources and Training Lastly, the steep learning curve. The best way to flatten it is through education and training.

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Salesforce Marketing Cloud

OCTOBER 12, 2023

Should you train your own LLM? Customize a pre-trained open-source model? Training your own LLM is a daunting and expensive task. In this blog post, we’ll review the different strategies to work with LLMs, and take a deeper look at the easiest and most commonly used option: using existing LLMs through APIs.

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Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. Wikipedia, where anyone can write and edit an entry, is a major data source. It’s like finding one grain of sugar in a cake,” said Dressler. “Is

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Trade Press Services

APRIL 1, 2024

Individuals transition from a fully assigned work environment to a more behaviorally focused and agile space,” writes Mick. “In While clearly communicating the company’s mission, vision, and strategy is essential, change is also inevitable when working toward growth. Invest in learning and training opportunities. “It’s

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Online Marketing Institute

JULY 20, 2018

based digital training academy—for $412.5 million this April in the first major bid to merge and re-shape job recruiting and training around the acquisition of digital skills. All of this potential for job losses and job gains is creating a demand for people to reskill or upskill for a digital world of work.

Work Management 52

Work Management Training Marketing Management Class 52

ClearVoice

OCTOBER 12, 2018

Either way, these courses offer some of the best instructors and training in content marketing and are sure to help you become a better writer and marketer, no matter your industry or the campaign you are creating. Courses and training to up your content strategy, marketing and media skills. The program begins each year in January.

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Course Training Content Marketing Budget Programs 86

Marketing Insider Group

MAY 16, 2023

What robots can do is give human writers a starting point via suggested topics or outlines, ultimately freeing up time for humans to write even funnier, more entertaining, and engaging content. The only way we can educate large language models about our work is by creating something called content mass with high quality content.

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SEO Lead Ranking Content Thought Leadership 243

Martech

SEPTEMBER 28, 2023

Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. This is the area where I get the most excited and the type of work that has been keeping me up at night.

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Salesforce Marketing Cloud

NOVEMBER 3, 2023

Regardless of how you refer to these AI blunders, if you’re using AI at work, you need to be aware of them and have a mitigation plan in place. The big trend People have gotten excited (and maybe a little frightened , especially when used at work ) about generative AI and large language models (LLMs). You don’t need to train your own.

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Generation Lead Ranking API Knowledge Base 127

Marketing Insider Group

MARCH 1, 2023

How Generative AI Works The best way to use any tool is to first understand how it works. Stephen Wolfram wrote an excellent article on how ChatGPT, and large language models (LLMs), work. Inappropriate content: likewise, a generative AI system may create violent or offensive content if trained on violent or offensive data.

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Trade Press Services Newsletter

AUGUST 3, 2023

With the ease and speed of AI writing tools, content creators everywhere are asking themselves, “Should I or shouldn’t I use AI to write my content?” Artificial intelligence tools are only as good as the information they are trained on. ” The answer is…maybe. AI-generated copy can be inaccurate.

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Marketing Insider Group

JUNE 2, 2021

Get started by finding beginner-friendly content marketing courses that can teach you the basics and help you work toward a solid grasp of the topic. The course assumes nothing, starting with the basics and working its way to more complex topics. Content Marketing Training from Clickminded. Truly, it is the future of marketing.

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Course Content Marketing Planning Best Practices 332

Salesforce Marketing Cloud

NOVEMBER 13, 2023

They don’t have access to current data or private data that they were not trained on. How to augment LLM capabilities To augment LLMs’ native capabilities, developers can write actions (also known as plugins or tools) that provide LLMs with the additional information they need, and the ability to execute logic.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

Martech

OCTOBER 2, 2023

One of the great things about AI is its ability to handle much of the grunt work of marketing. The downside is that grunt work is also a key early learning experience. Consider data hygiene, one of those pieces of grunt work. It seems cruel and inefficient to haze new practitioners with mere busy work once AI can handle it.

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Automation Marketing AI Data Hygiene Case Studies 119

Martech

MARCH 6, 2023

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. Personalization: ChatGPT can be trained on specific datasets to provide personalized responses or recommendations based on user behavior or preferences.

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Marketing AI User-Generated Content Training Press 115

Martech

SEPTEMBER 22, 2023

Content ops: Redefining the roles of the martech and content/creative teams Recall the original shift in work processes when MAPs hit their prime in the early to mid-2010s, with embedded email and landing page “templates” systems that helped teams drive standardization and efficiency. But teams had to make a choice.

Digital Asset Management 121

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 121

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As But prompts are not just for training a model for a specific application.

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Generation API Webinar Metrics FAQ 150

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

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Budget Programs Tools Best Practices Enterprise Management 100

Animalz blog

FEBRUARY 13, 2023

As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. Here are four sports frameworks that I apply to my work as a content marketer at Animalz.

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Terms and Conditions Paid Search Agency Training Work Management 96

Contently

JANUARY 26, 2023

It should work hand in hand with other content marketing initiatives. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. There are two types of thought leaders you can tap for your program: People who already work for your company.

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Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194