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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. Discover your “why” as a social team Every successful team is driven by a common vision, purpose, or mission. Define the role and responsibilities of the social team. What are the rules and process of working with the social team? What’s yours?

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5 Ways Marketing Managers Can Improve Team Efficiency

Marketing Insider Group

Marketing teams can see what’s happening live, enabling them to make instant adjustments. Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. How to Improve Team Efficiency If you’re a marketing director, you want to balance team efficiency with high performance.

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Inclusion and Vulnerability: The Keys to Leading a Great Marketing Team

Marketing Insider Group

But when you’re talking about leading marketing teams, there are two absolutely critical traits that can’t slip off of the radar: inclusion and vulnerability. Let’s take a closer look at why it is essential for those leading marketing teams to possess and apply both of these traits. The result is a stronger, more effective team.

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Want To Align Your Marketing Team? Try A Workshop!

Marketing Insider Group

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. That’s why we’re sharing how a marketing workshop can get your team on the same page and working towards the same goals. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

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Enable Your Teams to Work Their Own Way

Speaker: Kim Wasson, Alexis Barone, and Matt Williams

As a project manager, have you ever felt overextended by all the different teams you're expected to lead? We must make way for a new perspective on collaboration and leadership--one in which your teams are enabled to work together efficiently and confidently. Different types of teams, their styles, and how to foster their growth.

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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Without tools to help your team make sense of the data, it’s largely useless.

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Skills-based hiring for modern marketing teams

Martech

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. In particular, skills-based hiring enables marketing teams to achieve four key imperatives that empower strategic goals.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.

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Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development. If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it?

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? You might be surprised to learn that neither of these businesses would be where they are today without it.

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. AI's role in promoting collaboration within teams.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

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Do You Have an Immediate Need for Skilled Offshore Staffing?

This whitepaper takes a closer look at the top HR management challenges in offshoring teams and the next best actions to overcome them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data.