Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Directive Agency

APRIL 25, 2025

And the best marketing leaders arent just focused on leads theyre aligning around lifetime value, retention, and a connected journey across every stage. When B2B Lifecycle Marketing Actually Starts Effective B2B lifecycle marketing starts before the deal. The full customer lifecycle is under the microscope. Buyers expect more.

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

Marketing Insider Group

JUNE 1, 2020

Content marketing drives free traffic to this website everyday. But what happens once Marketing Insider Group gets that traffic? The answer: Lead generation funnels. These days everyone wants a high-converting sales funnel. To create a high converting funnel, you need a strategy focused on building trust.

Marketing Websites 354

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 354

Marketing Insider Group

NOVEMBER 8, 2021

Is your marketing strategy falling short of its goals? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. Not sure if you need a digital marketing service?

Work Management 363

Work Management Marketing Management Advertising Agencies Service 363

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. The thing is, pretty much every company knows that digital content is important. Your blog is the foundation of your content marketing strategy. Sounds daunting, right?

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Scoring 363

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Top of Funnel 107

Top of Funnel Conversion Optimization Digital Marketing Funnels 107

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. This is followed by content marketing (47%) and email (41%). The Growing Importance of Social Media Marketing.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. We Live in a Digital Marketplace. Conversions.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Enterprise Management 121

Enterprise Management Marketing Attribution Marketing Management Marketing Mix 121

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. For B2B companies, content marketing remains the backbone of effective communication, connecting with decision-makers, addressing complex challenges, and driving sustainable growth.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. What went wrong and can it be fixed? The core functions of an ABM platform 1.

Account Based Marketing 129

Account Based Marketing ABM Demand Generation Agencies Disintermediation 129

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Traditional SEO tactics are struggling to keep pace, making it essential to embrace a modern approach. Focus on words that are key.

Marketing AI 115

Marketing AI SERP Top of Funnel Digital Marketing Funnels 115

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Sales Management 117

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin. Source: [link].

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Martech

NOVEMBER 4, 2024

DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market. Amazon, Walmart, Target), per Statista.

Lead Ranking 120

Lead Ranking Tips Multi-Channel Lead Scoring 120

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it.

Marketing Budget 110

Marketing Budget Advertising Agencies Paid Search Agency Terms and Conditions 110

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.

Marketing Attribution 88

Marketing Attribution Paid Search Agency ROAS Top of Funnel 88

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

SendX

SEPTEMBER 9, 2018

We have then provided various tactics & strategies which as a small business owner once you master, you will be able to grow your business predictably. Tactics & Strategies. Whether you are able to build a 6 digit, 7 digit or 8 digit web business solely depends on how your traffic converts. Fundamentals.

Small Business Marketing 284

Small Business Marketing Paid Search Agency Planning Business 284

Marketing Insider Group

JANUARY 9, 2023

When it comes to driving growth for your company, you can’t afford to overlook the value of demand generation marketing. Even seasoned marketers can get confused about demand generation parameters. Demand generation is best described as a top-of-funnel marketing function. Common Demand Generation Marketing Tactics.

Demand Generation Agencies 292

Demand Generation Agencies Demand Generation Demand Generation 292

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel. Contests are an excellent tactic for encouraging audience engagement. Explainer Videos.

Sales Qualified Leads 322

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 322

Webbiquity

MARCH 10, 2022

To move prospects through the sales funnel, client success stories and user-generated content can go a long way. 76% of all B2B websites include a blog, and B2B marketers who have blogs get 67% more leads than those who don’t. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing.

Spending 339

Spending Branding Brand Identity Top of Funnel 339

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

markempa

JANUARY 25, 2018

If not, you could be losing sales, and marketing ROI not see it. For example, LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Did you catch that? Think about it.

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Televerde

JULY 30, 2024

But it’s also harder than ever to execute well, thanks largely to fast-changing market dynamics that are causing customer behaviors to change rapidly. For instance: Automated workflows can nurture leads by delivering personalized content based on user behavior, moving potential customers through the sales funnel more effectively.

Marketing Automation Services 105

Marketing Automation Services Marketing & Strategy Touchpoints Work Management 105

Heinz Marketing

MAY 12, 2025

This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Channels & Tactics: Matching Goals to Execution 6. What channels and tactics are best for each campaign goal? Strategy & Planning: Laying the Foundation 1.

Top of Funnel 68

Top of Funnel Ideal Customer Profiles Planning Campaigns 68

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving. Collaborate.

Planning 351

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 351

Oktopost

AUGUST 1, 2024

This process is at the top of your sales funnel and buyer journey; without it, you’d have no new customers (or very few!). of marketers state generating high-quality leads is their biggest challenge. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about! It is a top tactic.

Top of Funnel 354

Top of Funnel Buyer's Journey Trends Lead Scoring 354

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!).

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246