Scanning the faces that scan the mobile screens
Martech
APRIL 13, 2023
Here validating visual data gets a four-question follow-up, testing for brand recognition, ad recall, trust in the brand and likability of an ad. It has had to work on adjusting its face-reading app to work in low-light conditions while remaining accurate, Kalehoff pointed out. .” Is the viewer paying attention to the ad?
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