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EU & UK GDPR: 5 things you must know about email consent

Litmus

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that assume consent if people don’t uncheck them aren’t valid under GDPR. How to collect and store email consent.

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Scanning the faces that scan the mobile screens

Martech

To put Realeyes on the smartphone, users have to opt-in, and are then directed to an environment where they can look at some ads. There they stare, heads bowed, but not in prayer. This is the profile of your typical smart phone user, surfing the net, looking for the next thing. But which emotion can do that?

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Only B2B - Untitled Article

Only B2B

It is important to review and update the privacy terms and conditions that are shared with customers to record any changes you have made. GDPR has changed the opt-out practice to opt-in which means that users can receive marketing emails ONLY IF they consent to receive it. So, Pre-ticked boxes are no longer valid.

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What B2B Content Marketers Need to Know About the California Consumer Privacy Act

Content4Demand

It grants the following rights to California consumers: The right to know what personal information is collected, used, shared or sold The right to delete personal information held by businesses and, by extension, a business’s service provider The right to opt out of sale of personal information. Does Your Business Fall Under CCPA Rules?

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page. Before you can start to take advantage of these longer-term converters, though, you need a better picture of where the visitors who do convert are coming from.

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DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

DealSignal’s combination of cutting-edge technology, meticulous data validation practices, and unique features positions it as an ideal choice for businesses looking to enhance their lead generation strategies and database accuracy. In a Nutshell Looking for a Clearbit alternative? You’re in the right place.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

In microeconomics terms, there are two types of scarcity: absolute and relative. Lack of clean air and good climate conditions aren’t going to create an immediate economic problem. Do you want to learn a simple trick to improve your conversions and sales? If yes, you’ll gain a lot by reading about scarcity examples in marketing.