Marketing Insider Group

MARCH 30, 2020

Like a consultant, your blog needs to pose plenty of solution-oriented questions about those challenges. For even more mileage on these insanely helpful types of blogs, plan to offer a more thorough treatment of the problem’s solution in a piece of gated content , such as an e-book or white paper.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Go Beyond SEO

APRIL 18, 2018

It’s obvious every law firm needs a website, but let’s be honest, a website without search engine optimization (SEO) would be like building a gas station in the middle of the desert – no one is going to find it or at minimum, without a lot of struggle. Law Firm SEO Basic # 2: Ease of Navigation.

SEO 84

SEO Lead Scoring Lead Ranking Keywords 84

Thinkers360

MARCH 22, 2024

Cyber Law Consulting (Advocates & Atorneys) Contact Adv (Dr.) 16 Corey Kupfer Kupfer Law Contact Corey Kupfer Score: 45.73 39 Scott Steinberg FutureProof Strategies – The Futurist Trends Consulting Firm Contact Scott Steinberg Score: 31.57 Sanjay Rout Innovation Solution Lab Contact Prof.(Dr.) Score: 58.84

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Oktopost

MAY 20, 2021

Law practice and marketing are an odd marriage. Howard is the Chief Marketing Officer for Winston & Strawn , an AmLaw 50 global law firm. In this role, he leads the marketing and business development efforts for the firm, working closely with partners to develop and implement strategies for Winston to add value to clients.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

DAGMAR Marketing

DECEMBER 26, 2019

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. Basics of Keyword Research.

Keywords 64

Keywords Research Work Management Lead Scoring 64

Martech

MARCH 12, 2024

By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Product for new product/solution announcements. We found a link between online activity and the revenue performance of attorneys.

Social Media 96

Social Media Media B2B Advertising Agencies 96

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. Data from the latest edition of Hinge’s High Growth Study showed 41% of High Growth Firms use educational webinars as a part of their marketing strategy. Only 15% of No Growth Firms participate.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Marketing Craftmanship

SEPTEMBER 8, 2023

The generation of attorneys who still consider any type of “marketing” to be unprofessional is diminishing, concurrent with the increase of “Emeritus” partners listed on law firm websites. That evolution notwithstanding, most law firms and younger practitioners remain stuck in neutral, in terms of marketing sophistication.

Marketing Management 26

Marketing Management Planning Sales Cycle Advertising Agencies 26

FMG Suite

APRIL 25, 2024

You should personalize them as well: Invite your visitors to schedule an icebreaker call, for instance, or ask them to tell you what brings them joy (these are two strategies we’ve seen actual firms use). Next, talk about the people who work at your firm. That will improve your rank in the search results.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Choozle

MARCH 11, 2020

Building a marketing and advertising strategy within the law practice industry can be tricky. The team at the law office of Attorney Dean Boyd leveraged Choozle’s Ramp Package to help them get up and running quickly so they could capture the value of having an in-house digital advertising solution. Learn More.

Top of Funnel 53

Top of Funnel Advertisements Advertising Work Management 53

Biznology

JUNE 13, 2018

The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018. For example: • Equilar, an executive compensation consulting firm, studied the 200 highest paid CEOs and found that their median pay was $17.5 Increasing the compensation commensurately of workers would be an obvious solution (i.e.

Brand Identity 154

Brand Identity Branding Comparison Rules 154

DAGMAR Marketing

MARCH 14, 2020

Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. PPC for Law Firms – the Basics. So, Google Ads are a great starting point for most law firm PPC efforts. and worldwide.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Sprout Social

DECEMBER 6, 2023

HIPAA’s impact on your social media content HIPAA privacy laws protect sensitive patient information from being disclosed publicly, including on social media. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks. Regularly review resources like the U.S.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

SendX

JUNE 25, 2021

But there’s a way to avoid the spam folder, here are 7 reasons why this happens and actionable solutions you can try. We will provide you with an explanation of the problem and a solution should it happen again on our website. My team and I are digging up the problem and exploring the most effective solutions for you.

Examples 195

Examples Sample Transparency CAN-SPAM 195

Martech

MAY 26, 2022

The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know! Take the 2022 MarTech Replacement Survey today!

Twitter 101

Twitter Advertisements Advertising Privacy 101

Go Beyond SEO

APRIL 18, 2018

It’s obvious every law firm needs a website, but let’s be honest, a website without search engine optimization (SEO) would be like building a gas station in the middle of the desert – no one is going to find it or at minimum, without a lot of struggle. Law Firm SEO Basic # 2: Ease of Navigation.

SEO 60

SEO Lead Scoring Lead Ranking Keywords 60

Valasys

MAY 30, 2023

In this post, we’ll look at four reasonably priced solutions to keep track of part-time workers’ working hours. Accuracy, efficiency, and general productivity for your startup may all be improved by incorporating such a solution into your time management procedures. Apps for tracking employee time can help with that.

Work Management 52

Work Management Effectiveness Cost Startups 52

ClickZ

MARCH 29, 2021

30-second summary: Firms use CRMs to monitor all interaction with customers and partners. One law firm has launched elearning courses during the lockdown, rather than holding face-to-face consultations or training days. A spokesperson for RQC Group (Compliance firm).

Process 76

Process Ad brokers API Work Management 76

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The ML Platform leverages proprietary data to identify target accounts and drive higher full-funnel engagement across multiple channels.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Zoominfo

OCTOBER 2, 2019

It operates telecommunications networks in the United States and, through the Global Network Services, provides an array of services, and customized solutions. is a global financial services firm with operations around the world. JPMorgan Chase & Co. Revenue: $41.8

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

Terminus

OCTOBER 10, 2023

Manager of Strategic Marketing at LexisNexis focused on the marketing strategy, implementation, and operations for the mid-sized law firm business segment. This aids their clients in harnessing the full potential of LexisNexis products and solutions.

Account Based Marketing 29

Account Based Marketing ABM Touchpoints Multi-Channel 29

Go Beyond SEO

MAY 16, 2017

We’ve seen way too many clients who have trusted their law firm marketing plan in the hands of people who appear competent and say all the right things, but just use sales tactics to hook you into giving them money every month while delivering sub-par results. 70% of these people will go with the first law firm they speak to.

Planning 68

Planning Marketing Plans Sales Qualified Leads Lead Scoring 68

Hinge Marketing

MARCH 1, 2023

Download the Differentiation Guide for Professional Services Firms Inaccurate or Inconsistent Information Another criticism of ChatGPT is its occasional tendency to deliver inaccurate information. At the same time, the law is trying to catch up. Download the Differentiation Guide for Professional Services Firms Not convinced?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

B2B Marketing Directions

APRIL 2, 2023

Professor Dawes illustrated the rule with this example: "Corporations change service providers such as their principal bank or law firm around once every five years on average. The firm found that brands in the initial consideration set are more than two times as likely to be purchased as brands that aren't in it.

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

nDash

JANUARY 27, 2021

For We Do Web Content (WDWC), the solution had to extend beyond a mass hiring of freelance writers; it had to include reliable flexibility and quality assurances. WDWC provides proven online marketing services and meaningful content for a growing number of law firms, small business owners, and Fortune 500 companies. About WDWC.

Paid Search Agency 52

Paid Search Agency Content FAQ Vendors 52

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The following guide will walk you through each of the data privacy laws in Germany, so you can make the most informed decision when selecting an A/B testing tool. ePrivacy (Cookie Law) (2002) Ensures ??”privacy

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Go Beyond SEO

FEBRUARY 9, 2017

Are you underwhelmed with the amount of leads being brought in with your current law firm marketing strategy? A few years ago we had a client who contacted us after being fed up with the law firm marketing company she was using. Essentially they were holding her website hostage and she didn’t know what to do.

Sales Qualified Leads 74

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 74

Martech

JULY 6, 2022

While some of the multi-billion-dollar firms will indeed have many robust tools under their belt, the vast majority of the almost 10,000 tools really only have one or two value propositions. . Technical debt is the extra work teams have to do to fix or maintain a solution that wasn’t built for long-term or for scale.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

Martech

JANUARY 31, 2022

said Lauren Harrison, senior marketing consultant at CloudKettle, a consulting firm. Sometimes firms asked for too much information. Marketers should look for solutions that can integrate with existing customer journeys and UIs like webforms, whilst also providing flexible UIs out of the box for additional data and consent capture.”

Contacts 98

Contacts Work Management Opt-out Lead Scoring 98

SmartBrief - Marketing

MAY 31, 2023

The Brookings Institution’s Alex Engler calls this hiring trend “algorithmic creep,” which is the combination of increased algorithm use within different hiring stages and more firms using algorithms at each stage. AI will lead to redesigning workplace business models and changing office culture and how we hire.

Ethics 52

Ethics Marketing AI Lead Ranking Paid Search Agency 52

chiefmartech

AUGUST 29, 2022

This is the essence of Martec’s Law. It delivers the “changes accelerated via external service providers” boost to organizational change in Martec’s Law, as pictured above, to a SaaS vendor’s customers. It’s not just giant services firms doing this either.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

AccuData

JULY 19, 2020

Law Leuphana Bachelor Minor see At a Glance Student * in asking about delivers application Get in touch with and advice. Bachelor Law. Practically all choices in firms Verb?¤nden ssen the possibility of international law, European law and ausl?¤ndische ¤ndische law are ber??cksichtigt.The

Paid Search Agency 40

Paid Search Agency Companies Small Business Marketing Studies 40

Litmus

JUNE 4, 2021

In turn, email marketing teams like yours trust Litmus to provide solutions and tools that will help their emails look and perform at their best. To provide evidence of our dedication to trust and security to our customers, we’ve completed our second annual audit by independent firm Schellman & Company. And the results?

Privacy 52

Privacy Trust Marketing Paid Search Agency Marketing Report 52

Biznology

JUNE 19, 2019

They also showed how many companies are adding anticipatory tools and responsibilities to protect against and more quickly respond to such threats, going beyond crisis management: Janet Comenos – (CEO of Spotted, a celebrity data firm offering “disgrace insurance”) commented that “social media has made personal brand crises inescapable.”

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

BOP Design

JUNE 24, 2020

Accurate needed to present all of its solutions and services in a concise, intuitive manner so that a visitor can find what they’re looking for within two clicks. The dark motif resonates well with law enforcement and military decision-makers—the top two target verticals. Like all Bop Design designed websites , the website is B2B.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

Zoominfo

OCTOBER 5, 2021

Jackson continues to lead initiatives focused on clean energy solutions and other socially responsible projects. Kathleen Rogers, President, Earth Day Network Rogers has spent more than 20 years as an environmental attorney and advocate with a focus on international and domestic environmental public policy and law.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

ClearVoice

DECEMBER 18, 2023

However, strategic content creation and distribution are great solutions to these challenges. If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.”

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95