Omnicom brings purchase insights to marketers with Affinity Solutions agreement
Martech
MARCH 7, 2022
Today, Omnicom Group announced a multi-year agreement with purchase behavior and data company Affinity Solutions, putting to work their data from over 7 billion credit and debit card transactions annually. The deal will integrate Affinity Solutions’ data with Omnicom’s analytics division, Annalect. Processing.Please wait.
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