Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Every part of the lead generation process is getting plugged into AI solutions. That pressure to move fast and test things is even more critical for sales-centered organizations.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM.

Work Management 116

Work Management Trends Business Forrester 116

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. But those days are over.

Work Management 105

Work Management Marketing Management Product Differentiation 105

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

SmartBrief - Marketing

APRIL 21, 2024

Marketing leaders face slashed budgets and headcount reductions while the pressure for accelerating revenue increases. Buying behaviors have changed dramatically over the past few years, with buyers expecting much more than simply being engaged and earning the label of “happy customer.” until 2030.

Enterprise Management 71

Enterprise Management Work Management B2B Marketing Marketing Management 71

Top Rank Marketing

SEPTEMBER 7, 2023

For over 22 years TopRank Marketing has provided integrated content marketing solutions to an impressive group of B2B brands including Adobe, LinkedIn, Dell and one of the biggest telecommunications brands in the world. My vision leans on agility, not just to act on immediate opportunities, but to plan for sustainable success.

Paid Search Agency 119

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 119

Convince & Convert

NOVEMBER 30, 2023

You can have a comprehensive plan that checks all the boxes and has the full support of company leaders but somehow, a few months after kickoff, the effort has stalled out–either not fully adopted or sometimes not even started. Success depends on understanding and addressing the human element of change. Effective change can be learned.

Digital Transformation 125

Digital Transformation Lock-In Allocation Work Management 125

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Biznology

JANUARY 26, 2022

Companies and leaders will (finally) realize workplace culture is THE foundational driver for business success. Stakeholders such as investors, customers, and employees are insisting that the companies with which they affiliate have inclusive cultures built on diversity, equity, and inclusion.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Martech

SEPTEMBER 14, 2023

I wanted to share some direct experiences in supporting marketing and GTM’s leader’s battles against these headwinds. Here, in reverse order, are the top four deeper dive areas where we found direct success. #4 It’s the same now as it was in 2016 when initial studies began.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 118

Salesforce Marketing Cloud

JANUARY 2, 2024

Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. Which brings us to today’s big question: How can your business get started on an AI journey, and in a way that reduces costs, increases value for your customers, protects your data, and doesn’t leave your people behind?

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Salesforce Marketing Cloud

APRIL 10, 2024

In fact, 94% of business leaders believe their organizations should be getting more value from its data. Architect your technology for data and AI readiness A well-architected technology solution is an essential step to successfully adopt AI. Good AI needs good data. So, where do you start? Get the guide 1.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Salesforce Marketing Cloud

NOVEMBER 6, 2023

I can tell you this: C-suite leaders are nervous about generative AI in business. I know that when I’m overwhelmed with a huge decision, I break it down into steps — and that’s what I’ve done for the C-suite leaders I advise. A tip: Focus on the problem, and avoid the temptation to fit the solution to the problem.

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Undertaking this analysis is neither swift nor straightforward.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Salesforce Marketing Cloud

DECEMBER 7, 2023

First, recognize enduring principles, such as prioritizing customer success and ensuring a personalized user experience. The latest technology can make a big impact, but your success hinges on how you use it. It’s also important to maintain customer trust while delivering AI capabilities.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization.

Social Media 110

Social Media Media Business Marketing Management 110

Heinz Marketing

JULY 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Customer success leaders today face an increasingly challenging task of navigating post-sales efforts. As marketers, we have a unique opportunity to support customer success. To build efficiency, we must start by tapping into our existing customer bases.

Paid Search Agency 93

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 93

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. So, how do successful B2B businesses win online? How does that work?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Top Rank Marketing

FEBRUARY 26, 2024

In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” Naturally, we’re honored to be considered by any marketing leader looking to elevate their strategy.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

B2BMarketing.net

APRIL 26, 2024

Once focused largely on brand and demand, today’s CMOs now find themselves at the nexus of innovation, customer experience, and data-driven decision-making with an influence on the end-to-end lifecycle of how any given customer engages with their organization.

Account Based Marketing 59

Account Based Marketing Demand Generation CMO ABM 59

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Suddenly, even the insights of industry leaders are suspect. Customers want to feel valued, not treated like just another transaction.

Marketing AI 110

Marketing AI Work Management Marketing Management B2B Thought Leadership 110

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. This alignment enables you to effectively track progress and evaluate the success of your AI initiatives. AI can tailor customer interactions, leading to deeper engagement and loyalty.

Marketing AI 107

Marketing AI Contingency Planning Work Management Digital Transformation 107

Oktopost

OCTOBER 8, 2023

Sales cadences are designed to optimize engagement, maintain consistency, and increase the likelihood of converting prospects into customers. Thoroughly research each segment to customize your communication, providing them with tailored cadences that resonate with their specific needs, attracting them to your product or service.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs.

Social Media 103

Social Media Work Management Marketing Management Media 103

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Anyword

APRIL 25, 2024

Some key takeaways: Chelsea Castle reminded us during “How to Build an Audience with Written Content” how true empathy—understanding and addressing customers’ needs and feelings—creates a foundation for deeper connections and builds stronger brand trust. It started off with a 5k run and concluded with a sunset cocktail hour.

Buzz 52

Buzz CMO Outreach Linkedin 52

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Stop chasing leads, double down on customers and top opportunities. Determining if, how and when to act.

Marketing Analytics Tools 130

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 130

Martech

DECEMBER 26, 2023

Amazon Web Services has done just that, under the management of John-Marc Clark, global distribution leader. Cooperation between direct reps and partners In the SaaS business, customer retention rates are higher when a partner is involved throughout the customer journey, from discovery to post-sale.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Martech

JANUARY 30, 2024

Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. This includes monitoring data centers, networks, endpoints, and employees.

Privacy 101

Privacy Ad Building Work Management Marketing Management 101

Martech

FEBRUARY 22, 2024

Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader. The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Tactics 104

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He shares the presentation with each business marketing leader, who mix and match the services they need á la carte. The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Martech

APRIL 8, 2024

How did you use data analysis to propose data-driven solutions for optimization? Have you applied predictive analytics techniques to forecast future trends or customer behavior? The language model is based on content from MarTech embedded on top of ChatGPT. I am the first generative AI chatbot for marketing technology professionals.

Business 94

Business Best Practices Marketing AI Forecasting 94