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How To Get To Know The New SMB Buyer

Tony Zambito

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . That is of how to get to know the new SMB buyer. Getting To Know The New SMB Buyer.

SMB 96

Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . In what SMB sub-market segments are our best customers?

SMB 98

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Next Up: Understanding New Buyer Realities In SMB.

SMB 108

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. In our healthcare and technology verticals, we are contacted by a lot of startups with no brand recognition (and sometimes no brand at all!), Marketing is hard.

One Size Does Not Fit All – Part 2

Lattice

It’s typical for sales organizations to divide sales team by verticals or customer size (e.g. Enterprise and SMB, Financial and Telco). *Image via CastABiggerNet. In my last post I highlighted the importance of having different predictive models for your inbound and outbound channels.

SMB 26

5 Marketing Predictions & How To Prepare For Them

Modern B2B Marketing

And most of us have probably incorporated personalization into almost, if not all, of your campaigns—whether it is adding personal touches to emails, providing vertical specific content on your website, etc… But in 2016—we are going to have to step up our game.

New Data: Should You Include Social Media Icons on Your Homepage?

Hubspot

These industries sync well with social media as people are often more likely to share about attending a sports game, going out to eat, traveling to an island, or reading a compelling article comparatively to other verticals.

5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

Vertical competition presents a greater strategic threat than horizontal competition. The next article in this series is Part 3: Vertical Competition. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix.

API 26

The Pros & Cons of Twitter Advertising for Small Business

Hubspot

For enterprise companies with large teams and budgets, exploring new advertising opportunities like Twitter's is far less daunting than it is for an SMB marketer -- especially those without a strong background in paid online advertising.

SMB 21

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

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SEM 62

Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content

Hubspot

Let's do a little translation to demonstrate: Look for a provider who delivers scalable marketing software solutions to adapt to the diverse and evolving needs of organizations from SMB to enterprise across all industry verticals.

How Local Search Will Evolve in 2013 [6 Predictions]

Hubspot

Google Will Re-Introduce its SMB Dashboard. I see more transactions happening directly on +Local pages in many, many verticals beyond hotels and restaurants by the end of the year.

How Even 'Boring' Industries Can Create Interesting Content

Hubspot

Look for a provider who delivers scalable marketing software solutions to adapt to the diverse and evolving needs of organizations from SMB to enterprise across all industry verticals.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

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SEM 31

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Tweet Contact Kaila Strong Articles by Kaila Strong View print-friendly version Send article to a colleague Contact SEW Editors Share Newsletter signup Biography Kaila Strong Kaila Strong is a Social Media Architect with Vertical Measures, a Phoenix-based Internet Marketing company , where she manages client social media & Internet marketing campaigns. Are you a Search Engine Watch Member? |

SEM 23

4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes

Infer

For example, the SMB customer loyalty company, Belly , was looking for additional brick and mortar verticals to attack, and used predictive analytics to score all of the new lists they sourced.

MQL 2

The Internet Industry Races Forward and Leaves Opportunity in the Dust

Biznology

SMB's, certain industry verticals and many others are being told that if they are not willing to drink from the fire hose of Internet progress then they are going to lose. Cover of Simon & Garfunkel. by Frank Reed.

SMB 6

4 Steps to B2B SEO Accountability

delicious b2bmarketing

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SEM 4

PowerViews with Tony Jaros: The New Demand Waterfall, Alignment & SLAs

ViewPoint

I'm pleased to have as my guest today Tony Jaros, SVP of Research at SiriusDecisions. Tony is a sales and marketing thought leader with nearly 20 years of experience.

SMB 2

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8% With this recent rise, SMB spending is said to now account for almost 48% of all IT spending. Recently, we have worked with several vendors who are re-tooling their website to provide value-oriented content including vertical case studies, research, interactive capability / maturity / opportunity assessments and on-line ROI and TCO tools.