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How to Market a Small Business On a Budget

Salesforce Marketing Cloud

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. Here’s how to think about marketing your business on a budget. Host a digital event (for free!)

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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue. What is Considered SMB? Small-to-medium businesses (SMBs) are independent organizations that house fewer employees and generate less revenue than larger enterprises. Think of the CLV!

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How Sales and Marketing Alignment is your Key to SMB Success

ClickDimensions

This fragmentation can result in wasted time, budget, and manpower. ClickDimensions PowerPack unifies your sales and marketing into one comprehensive, tailored solution designed to address and overcome SMB challenges. Find out more here.

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Is Content Marketing Management Software Right for Your SMB?

DivvyHQ

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. Just because you’re regularly creating and publishing content doesn’t mean you’re ready for content marketing management software. It could help you stay organized.

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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue. Before we begin, here’s a quick overview for new salespeople: What Are “SMB Sales”? SMB sales is simply the selling of a product or service to a small-to-medium business.

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The future of martech apps is happening in SMB and the mid-market. Here’s why.

chiefmartech

On the opposite end of the spectrum, it is a golden age of tools for individual creators — whether they’re independent or working on the edge of a large organization. But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. Memo to self: time to create the 2.0 Here’s why.

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SMBs are investing more time and resources in marketing

Martech

A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. This is based on a survey of more than 1,300 SMB owners and operators in North America, the U.K. and Australia.