Martech

FEBRUARY 20, 2024

The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Fit even the tightest schedule. Notice how these CTAs: Propose specific dates and times, which removes the guesswork and makes scheduling easy for the prospect. Yet, a truly good CTA isn’t just about personalization.

Urgency Marketing 118

Urgency Marketing B2B Allocation CAN-SPAM 118

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Hardly seems fair, right? A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Zoominfo

DECEMBER 28, 2021

Scenario You’ve scheduled a demo and want to make sure that people show up for it. Send out a qualification survey ahead of the demo meeting. Trigger • You’ve scheduled a demo and want to ensure good attendance Actions • Create a qualification survey for the demo • Send the survey to attendees ahead of the demo meeting

Customer Surveys 100

Customer Surveys Zoominfo Spending Process 100

eTrigue

JANUARY 16, 2024

2024 Gartner Top Strategic Trends: [link] Schedule a meeting with Kristin Carey VP, Partner Development. Let us know the best time to meet, and we’ll show you in a live demo. Schedule a Demo The post Is the quality of your data hindering your ABM success? Second-Party: Acquired from a trusted partner.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

SEPTEMBER 13, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo MarketingOS Our MarketingOS update helps minimize meeting no-shows with a simple, customizable email that ensures all attendees are reminded of the date, time, and location of an upcoming meeting.

Zoominfo 130

Zoominfo Landing Pages Privacy Class 130

Sprout Social

APRIL 16, 2024

Sprout’s Listening Query Builder is user-friendly and intuitive, so your team can create complex, multi-faceted queries in the same time it takes to schedule a post. Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. For example, if a marketer at Sprout Coffee Co.

Keywords 99

Keywords Template Analysis Barriers 99

Zoominfo

DECEMBER 28, 2021

Scenario Run targeted display ads at the people you’ve scheduled for upcoming demos. When they’re surfing around the web, they’ll see your ads everywhere. This makes you more present in their world and gives you a share of their thought process. It’s a subliminal thing: By the time you meet, you’re already familiar to them.

Display 100

Display Ads Process Marketing 100

SalesIntel

MARCH 14, 2023

B2B demographics, in the business world, are called firmographic info. Firmographic information encompasses company-wide information and detailed user-level information. B2B segmentation with firmographics lets you paint a picture of who your customers are so that you can reach specific markets with appropriate content.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Zoominfo

DECEMBER 6, 2021

Follow up with a call to schedule a product demo. Scenario A potential customer views a product page on your website. To capture their interest, send targeted ads and messaging about the product they viewed. Initiate an automated email campaign. It’s a good target for outbound plays.”

Product 100

Product Zoominfo Demand Generation Email Campaigns 100

Oktopost

DECEMBER 20, 2023

From lead generation, administrative duties, crafting outreach messages, and scheduling demos, sales teams’ attention is pulled in different directions, consuming their valuable time that could be dedicated to sales demos and finalizing deals. But don’t worry, the rise of AI in B2B sales will not replace you.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Zoominfo

APRIL 25, 2021

Automate Email Follow Up and Scheduling Automation is a great way to speed up your marketing operations. Embed scheduling into your contact and demo forms Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves. Besides, it’s now in their calendar too.)

Sales Qualified Leads 130

Sales Qualified Leads Lead Ranking Lead Scoring Leads 130

Zoominfo

AUGUST 17, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Chorus We’ve launched a new integration between Chorus and YouCanBook.Me, an online scheduling service. You can now join calls scheduled through YouCanBook.Me

Intent 130

Intent Zoominfo Paid Search Agency Class 130

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Demos : Number of MQLs that sign up for a scheduled demo. MQL to demo rate : Percentage of MQLs that turn into scheduled demos.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Here are some tips: 1. Identify Who’s Going to the Event. Also, not ideal.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Vision Edge Marketing

MARCH 23, 2021

Marketing can put an “s” on the end of website(s), blog post(s), video(s), event(s), product launch(es), press release(s), newsletter(s), customer story(ies), customer appointment(s), podcast(s), campaign(s), contributed article(s), speaking engagement(s), conference session proposal(s), product demo(s), and much more.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really , you ask? Benefits of Video Marketing 6.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Martech

JANUARY 26, 2023

After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. It’s important to schedule them as close together as possible to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? What features are included?

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Management 115

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. And sometimes, it feels downright impossible. From this challenge, sales enablement was born. What do you hope to accomplish through sales enablement?

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Sprout Social

NOVEMBER 29, 2023

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Let’s dig in.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Zoominfo

SEPTEMBER 7, 2021

Scenario Finally it’s demo day, but you end up with a patchwork of no-shows. Within minutes of the missed appointment, send a brief, conversational email to delinquent leads to set up a new demo time. Create a plan ahead of time to catch prospects who let a demo slip by.

Segmentation 100

Segmentation Contacts Conversion Personalization 100

Zoominfo

DECEMBER 20, 2021

Get a Demo Conversational Marketing: Aligning With Trends in Buyer Behavior Buyers today have the power to control the conversation from start to finish, including when, where, and how they communicate with sellers. Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Webbiquity

NOVEMBER 28, 2023

Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Why does this matter so much?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 98

Facebook Digital Asset Management Tools Branding 98

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Commenting improvements for live updates and permissions Collaborate more effectively with your team now that comments inside of HubSpot load in real time.

Top of Funnel 113

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 113

Webbiquity

APRIL 18, 2024

B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

LeanData

SEPTEMBER 28, 2022

While casually waiting curbside to pick up Smashburger for dinner, you scheduled a dentist appointment, reserved seats at a concert, and put some time on your boss’s calendar for a quick check-in. So why not reduce the friction and let them schedule their own meetings? Scheduling Ping Pong.

Automation 52

Automation Sales Qualified Leads Software High Quality Lead 52

Salesforce Marketing Cloud

AUGUST 2, 2023

Get articles selected just for you, in your inbox Sign up now August 24: Sandbox cut-off date Use your sandbox to get early access to new features and test configurations before the scheduled production upgrade. We offer demo videos, Trailhead modules, community forums, and more to make the process as easy as possible.

Opt-out 98

Opt-out Communities Opt-in Domain 98

Sprout Social

FEBRUARY 8, 2024

The basics of tiered customer service How social customer service tiers look different from standard support tiers How to set up customer service tiers in Sprout What are customer service tiers? The number of tiers can vary by business, but standard practice dictates that the higher the support tier, the more complex the problem.

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Contently

DECEMBER 13, 2022

Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. Content that builds connections with customers is important.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Salesforce Marketing Cloud

FEBRUARY 17, 2023

We’re showcasing the full power of Customer 360 across seven demos. Each demo will tell a different component of the overall customer journey. Full schedule here We’ll also unveil product releases around customer service, order delay predictions, and more with new joint offerings at Mobile World Congress.

Mobile Marketing 98

Mobile Marketing Fulfillment Curation Advertising Agencies 98

Martech

FEBRUARY 15, 2024

Uncover some early analytics and reporting synergies You can’t succeed without data analysis, but likely the two organizations are doing different things on different schedules with different reporting metrics. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand.

Work Management 104

Work Management Brand Identity Branding Marketing Management 104

Only B2B

MARCH 30, 2022

The practise of generating leads in order to organize a meeting or a product demo is known as B2B appointment setting. Individuals in charge of scheduling appointments will mostly get leads via cold-calling or emailing businesses. Appointment setting is used by B2B companies to attract new clients and develop their reputation. ?.

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Knowing a vendor’s new feature release date schedule and its ability to stick to committed timelines is also very important.

Work Management 106

Work Management Enterprise Management Digital Asset Management Marketing Management 106

ClearVoice

SEPTEMBER 22, 2023

Product demos: Rather than showcasing a generic overview of your software, tailor demos based on individual user needs, preferences, or past interactions. Product demos: Rather than showcasing a generic overview of your software, tailor demos based on individual user needs, preferences, or past interactions.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Heinz Marketing

MAY 12, 2022

Chili Piper is an inbound lead conversion and scheduling app that works for multiple use cases. I like Chili Piper compared to other scheduling tools because it’s more than just that. By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing. There really was a solution for everything.

Work Management 105

Work Management Marketing Management B2B Peer-to-peer 105