SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

Newsletter 118

Newsletter Practices Analytics Optimization 118

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? And they usually decide whether or not to open an email based on the subject line. So it’s worth it to spend some extra time and attention crafting this piece of your email strategy. What is a Subject Line in Email?

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

Zoominfo

FEBRUARY 3, 2023

Email Email outreach typically requires a series of targeted emails, delivered on a predetermined cadence, that relate to the prospect and their pain points. The average email open rate across industries is about 21%. In fact, 41% of salespeople consider cold calling their most powerful tool for making a sale.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Anyword

MAY 10, 2022

If you’re using email marketing to promote your business, you need compelling email copy. How To Create Strong, Actionable Promotional Emails. One of email marketing’s most important roles is to make an impression, and there’s no better way to do that than by catching readers’ attention early on. Use Power Verbs.

Promotion 96

Promotion Tips Copywriting CTR 96

Hubspot

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Video Marketing 79

Video Marketing Outreach Multi-Channel Work Management 79

Anyword

MARCH 11, 2022

We all know (a little too well) how cluttered our inboxes can get — especially with the hundreds of promotional emails that get sent every day. Nearly 78% of marketers have seen increased email engagement over the last 12 months. Introducing Anyword’s Promotional Email tool. First, What Are Promotional Emails?

Promotion 98

Promotion Features Urgency Marketing Copywriting 98

Mailmunch

JUNE 9, 2021

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Is Email Marketing really dead? According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation. No welcome emails.

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

SendX

JANUARY 14, 2020

The only way to tackle this issue is to face it with some great abandoned cart recovery email templates. Read on to master the art of designing abandoned cart recovery emails. Why is email the preferred medium for abandoned cart recovery? billion email users worldwide and is set to hit the mark of 4.3 billion by 2023.

Template 196

Template Sample eCommerce Cross-Selling 196

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #4: Email volume and list growth. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. But it’s the digital component that connects and drives the experience, even if it’s a simple receipt or survey emailed to a customer after their purchase at a physical store.

eCommerce 122

eCommerce Enterprise Management Paid Search Agency Marketing Management 122

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. ChatSpot is a chat-based tool that uses natural language (rather than code or technical expertise) to help you perform common tasks, like adding contacts to the CRM, creating custom reports and drafting personalized sales emails. Writing emails.

Marketing AI 98

Marketing AI Tools Paid Search Agency Work Management 98

SmartBug Media

MARCH 31, 2023

E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. Let’s explore the top qualities of successful subject lines and a few examples you can use for your summer email campaigns.

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

Outreach

JUNE 13, 2019

In the ever-evolving world of sales, companies are always looking for an edge to cut through the noise, and adding emojis to emails have been touted as an effective way for your sales messaging to stand out. Emojis Led to a Decrease in Replies.

Click Rate 73

Click Rate Open Rate Newsletter Paid Search Agency 73

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? AI insights are the knowledge and understanding gained by analyzing complex datasets using AI. What are AI insights?

Marketing AI 107

Marketing AI Work Management Marketing Management Customer Satisfaction 107

SendX

FEBRUARY 18, 2021

Living in the digital era, when more and more people become victims of a data breach, modern users are afraid of sharing their email addresses. In fact, 733 million email addresses were stolen in 2019. Building email lists is getting harder. However, there are many reasons to grow your email list with Instagram.

Ad Exchange 221

Ad Exchange Landing Pages Urgency Marketing Social Media 221

LeanData

NOVEMBER 22, 2022

Your hard-working sales reps hustle to chat with every conference attendee with a pulse. Although with limited information like name, email address, and company, w hat can you really do with that? 3) Ask sales reps to research and complete the contact record. (4) For many organizations, conference follow up looks like this: . (1)

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Anyword

DECEMBER 8, 2022

Promotional emails are an excellent way to encourage your customers to purchase and earn you more revenue over the holiday season. With the right approach, you can create an email that stands out from the crowd and encourages readers to take action. How can you compensate for a shorter email? Keep It Short and Sweet.

Promotion 98

Promotion Paid Search Agency Marketing Budget Creation Marketing Budget 98

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

Vision6

DECEMBER 1, 2022

Are you struggling to come up with a catchy subject line for your emails? An email subject line can break or make your marketing campaigns. It’s the first step in getting people to open and read your emails, so I know you want to get this right. Email subject line best practices. Well, you’re not alone. Don’t be spammy.

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

Hubspot

DECEMBER 18, 2019

This morning, as usual, I started my day by checking my emails. It also made me feel valued as a subscriber to their record label's emails — with just one video, Specialist Subject Records strengthened the consumer relationship I have with them. This is why video email marketing is such an effective strategy.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Directive Agency

JULY 31, 2023

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. Since this ad type is more expensive, we’d recommend avoiding using these for brand awareness and engagement campaigns.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

Optinmonster

AUGUST 7, 2020

Are you up to date with the latest email marketing statistics? Everybody knows email marketing is effective, but when your resources are limited, you want to make sure you’re investing your time and money in the right marketing strategies. Email marketing is one of those ‘right strategies’ that businesses of all kind should invest in.

Statistics 111

Statistics Email Marketing Planning Open Rate 111

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter.

Social Media 108

Social Media Advertisements Advertising Tools 108

Zoominfo

AUGUST 4, 2021

Greeting messages in chatbots are like subject lines in emails. Don’t use the generic “How can I help you?”. Use different chatbot messages for different visitors and even website pages. If possible, use emojis and talk about current circumstances. New guests are visitors at the top of the sales funnel.

Marketing Websites 130

Marketing Websites Top of Funnel Sales Qualified Leads B2B 130

SmartBug Media

FEBRUARY 16, 2023

How will you ensure that your SMS, email, and other marketing communications are working together to ensure consistent brand messaging ? Check out all the perks in store here: [LINK] Early Access to Sales (Goal: Increase lifetime customer value) Those text perks we promised? Here’s another: early access to our [insert sale name].

SMS 52

SMS Template Business Sample 52

Optinmonster

NOVEMBER 20, 2019

Are you looking to try out some new email subject lines? That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Your email subject line is the most important sentence of the entire email.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

Optinmonster

FEBRUARY 2, 2024

Did you know that the average ROI for email marketing is 3600% ? If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Thankfully, it’s possible to build a free email list without letting everything else go.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. It’s a lens through which to create content.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Vision6

APRIL 19, 2023

Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. These emails could include a purchase anniversary email, work anniversary email or birthday email. However, anniversary emails are so much more than just a celebratory message.

Examples 98

Examples Loyalty Template Eye-Tracking 98

FMG Suite

MAY 14, 2023

According to one large enterprise customer, on average, advisors using the platform achieve YOY revenue growth that is 45% higher than non-users. An all-in-one, custom-branded marketing platform and private-labeled mobile app supporting websites, email, social media, social selling, lead generation, and blogging.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

SmartBug Media

AUGUST 30, 2021

To be successful, a cold email has to be short, powerful, and attention grabbing. Creating a successful introduction email is even more important when you are cold email prospecting through a list acquired through sites such as ZoomInfo. What Makes a Successful Cold Prospecting Email? Email subject lines feature 43.85

Top of Funnel 98

Top of Funnel Campaigns Zoominfo Open Rate 98

SmartBug Media

DECEMBER 7, 2023

Marketing leaders who use AI can achieve real results. Need to know how to use AI to position yourself and your brand well? Here are a few quick reality checks that should inform your use of ChatGPT. As with any tool, its usefulness depends on your level of skill in using it. That’s easier said than done.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Optinmonster

FEBRUARY 6, 2023

A digital product is something that you can use or access on a device like a computer, tablet, or phone. It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Example 14: Behance has a wide variety of Photoshop brushes for sale.

Examples 91

Examples Product Work Management Marketing Management 91

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Sprout Social

APRIL 19, 2022

It uses tactics like chatbots, live messaging apps, social commerce tools and helpdesk integrations. For example, a strong conversational marketing plan might seamlessly connect a concerned customer in your live video chat to their designated sales rep. But consumers don’t want to bother emailing or calling to get in touch.

Social Media 97

Social Media Webinar Metrics Social Marketing Marketing & Strategy 97

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Nurturing leads to a sale.

Template 128

Template Email Marketing Blast Campaigns Planning 128