Exo B2B

FEBRUARY 27, 2020

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year , every year, as a way to reuse our best content. Our archives have a lot of useful and popular content. This method was equivalent to seeing only old content on blogs in the long run.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Content4Demand

AUGUST 25, 2020

Hero content is a marketing gift that keeps on giving. While incredibly valuable for your business, hero content takes a lot of time and brain power to create. To ensure that your content can remain a valuable piece of your library, use data in callouts, visuals and other modular components that can be easily spotted and updated.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Content4Demand

SEPTEMBER 10, 2021

What’s Working In Content Marketing in 2021 , hot off the presses from Demand Gen Report , offers some insights that should help you create content that works for you. As a result, business leaders are discovering the enormous value of content marketing. They want content with value. One person’s old is another’s new.

Interactive Marketing 88

Interactive Marketing Personalization Content Marketing & Strategy 88

Seismic

OCTOBER 10, 2022

In the process, they often rely on content and collateral that may be outdated or no longer accurate. Old branding reflects poorly on the organization, and outdated product information confuses buyers. Even worse, sellers often waste time looking for content and attempting to tailor old materials to current needs.

Tips 52

Tips Content Work Management Touchpoints 52

Heinz Marketing

FEBRUARY 25, 2021

So far, I’ve been extremely impressed with the format, variety, and content of the sessions. A few things in particular stood out to me, specifically related to the content experience. Content helps educate prospects, describe our products/services, and outlines all the possibilities of partnering with us.

Top of Funnel 120

Top of Funnel Content Advertising Funnels Ad Exchange 120

seo.co

FEBRUARY 8, 2022

The impact of your old content will start to wane over time. Your content is still good, but it’s not great. For others, it’s the product of content exhaustion. Update your writing to make your content truly evergreen OR. Reuse and repurpose old content into new mediums OR. It’s gotten stale.

SEO 98

SEO Content Dwell Advertising Mediums 98

Contently

OCTOBER 3, 2017

Luckily, there is one exercise proven to help you out right away: a content audit. What is a content audit, exactly? It’s the process of tracking down and organizing all content produced by your company. Reviewing content from the last two or three years is a better bet. Map content to your marketing infrastructure.

Top of Funnel 144

Top of Funnel Content Tagging Eye-Tracking 144

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Social Marketing Media Content 91

Kaon

NOVEMBER 8, 2016

In the “old” days, a marketer would create a brochure, and the project would be complete when the brochure arrived from the printers. The most significant benefit of digital solutions is that they facilitate an interactive user experience , which is orders of magnitude better than simply a vehicle to deliver content.

Promotion 113

Promotion Budget Programs Paid Search Agency Advertising Agencies 113

Oktopost

MARCH 20, 2021

Content Repurposing. Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. One piece of existing content can fit a variety of new needs. . Turning old blog posts into revamped email newsletters, e-books, or guest posts is content repurposing at its finest.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Scoop.it

APRIL 19, 2022

For example, a simple audit of your website could reveal things like missing meta descriptions on your pages, the need for a clear site map, or an opportunity to incorporate more keywords into your content. It’s fair to say that there is a certain time commitment involved in creating good blog content. Leverage Curated Content.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

Content4Demand

SEPTEMBER 22, 2020

How can we possibly create more content, faster? Ladies and gentlemen, meet … the content audit. No, I’m not just talking about a content inventory or a running list of assets and their locations. You’ll uncover old, irrelevant and, in some cases, straight up bad content that should never again see the light of day.

Content 52

Content Thought Leadership Validation Acquisitions 52

SnapApp

DECEMBER 18, 2018

Recycle Existing Content. Any content that isn’t time-sensitive—otherwise known as evergreen content—can be reinvented to serve another purpose. Did you know that roughly 60% of marketers reuse and repurpose content between two and five times? See what you can do with the stellar content you already have.

Planning 71

Planning Paid Search Agency Work Management Marketing Management 71

Parse.ly

MAY 12, 2022

Today, content marketers and creators have two key objectives: get their content noticed and drive growth for their business. Content data is central to both, as content must resonate with customers, attract the right audiences, and drive bottom-line business results. What is our biggest challenge with content?

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

SmartBug Media

JULY 27, 2020

SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. Examples of these errors could include 404 errors, duplicate content issues, sitemap inconsistencies, and redirect changes and loops. Avoid Duplicate Content. Update On-Page SEO.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Biznology

JUNE 24, 2016

Effectively using hashtags allow you to target your message to its intended audience, find relevant content as it happens, and take part in live discussions. The best that they might be able to do is churn out a lot of content quickly to try to push the embarrassing tweets a bit further down a chronological feed. Hijacked Accounts.

Twitter 136

Twitter Work Management Aggregators Marketing Management 136

Circle Studio

MAY 26, 2022

Users can find videos about anything, including recipes, travel, humor, educational content, and more. Because of the nature of TikTok’s algorithm, your content is likely to reach your intended audience. Perhaps you think you need thousands of followers for your content to rank, but this isn’t true! Provide Educational Content.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Sprout Social

JULY 18, 2022

The novel’s publisher, Penguin Random House , tapped into this spike in conversations with a good old-fashioned social media contest. This call for user-generated content inspired quite a few TikTokers to share their Moshfegh libraries, promoting even more Penguin Random House publications in the process. penguinrandomhouse.

Brand Identity 109

Brand Identity Branding Work Management Landing Pages 109

Bannerflow

JULY 30, 2021

Collaboration – Benefit from a world-spread team and share content edits, sign offs and flawless campaigns on-brand and at record speed. The old ways of long email chains are just not good enough. Meaning content can be reused and localised effectively. Take control of localisation with cloud-based translation management.

Display 98

Display Campaigns Work Management Marketing & Strategy 98

PathFactory

FEBRUARY 8, 2021

The ease of recording virtual events and collecting content from them makes it possible to get the most out of the content by repurposing it, even after the program is over. Repurposing content or content recycling is the art of reusing all or some of the elements of old or current content to boost the content’s reach.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Kaon

JANUARY 9, 2017

If the goal of the app is to build trusted relationships with customers both pre and post purchase, marketers need to seriously think about relevant and engaging content that enriches user interaction with their brand throughout the ENTIRE buyers’ journey. evolving content 2.) When marketers create an app, there is no “end date.”

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Hubspot

NOVEMBER 13, 2023

Table of Contents What is ecommerce packaging? While plain old corrugated boxes may still be a good option for delivery, the competition is getting tough, making it hard to stand out. They use dry ice in their packaging to keep the contents perfectly frozen well into the evening of the delivery date. What do consumers want?

eCommerce 71

eCommerce Best Practices Word of Mouth Viral Marketing 71

Optinmonster

AUGUST 1, 2022

Because you show up in their inbox consistently with valuable content, your target audience will see you as reliable and knowledgeable in your field. Written email content is much easier to produce than a full video course, webinar, or fillable workbook. Step 1: Write Your Course Content. Finally, email courses are low risk.

Course 84

Course Sales Qualified Leads Generation Leads 84

Martech

JUNE 15, 2023

It was founded by Alan Trefler, then a twenty-seven year old chess master who believed techniques used to teach computers to play chess could be applied to business process modeling (BPM). .” That doesn’t mean the AI makes automatic changes without a human in the loop. ” With autonomy, she said, you can pivot instantly.

Enterprise Management 97

Enterprise Management Marketing AI Work Management Marketing Management 97

Scoop.it

FEBRUARY 16, 2023

But here are just three reasons why testimonials matter when it comes to your content marketing plan. Have they deleted old Google Maps accounts because they received too many negative comments? But to then stake your reputation on it shows another level of contentment with the product. Social influence We are a social species.

Campaigns 59

Campaigns Case Study Case Studies Content 59

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Outgrow

NOVEMBER 8, 2022

Research reveals that one of the highly used forms of content marketing for marketers is email newsletters. But keeping your old subscribers engaged is equally crucial , if not more. . The aim of email nurturing is to create a subscriber base that resonates with your company’s content and its values. . Let’s try to understand!

Outgrow 59

Outgrow Godaddy Top of Funnel Ad Frequency 59

Content Standard

JULY 20, 2017

” While I ruminated on how well Dale Cooper or Rory Gilmore would age, it got me thinking about the dynamics of aging marketing content. As marketing professionals, we sometimes spend so much time working on copy and content planning that when something publishes, we simply mark it as “done” and move onto the next article.

Allocation 64

Allocation Planning Content Marketing & Strategy 64

Martech Advisor

JANUARY 28, 2020

Marketing teams are abandoning the old manual processes previously used to create proposals. Instead of ⁠manually searching for relevant content in past proposals they’re using RFP software to centralize and streamline the response process. RFP software centralizes proposal content in a collaborative knowledge library.

RFP 52

RFP Work Management Marketing Management Software 52

Sprout Social

APRIL 6, 2020

From the outside perspective, it looks like the social media team has it together and is presenting a variety of detailed content for each area of specialization. Eighty-nine percent of users are under 65 years old but the overall age distribution is fairly even. Utilize the different types of content that LinkedIn offers.

Education 102

Education Linkedin Practices Best Practices 102

Sharpspring

JANUARY 26, 2021

It’s the strategy of connecting to customers through experiences, tips and content that they find useful. And focusing on content is the best way to achieve that this year. While advertising strategies are helpful, they should be a part of a bigger overall marketing strategy that includes an expanded content strategy.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Hinge Marketing

JANUARY 5, 2023

He is now an old man. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Vidyard

SEPTEMBER 9, 2014

If so, you can start using existing webinar content as a springboard to launch an online video strategy. Uncover Hidden Gems in Your Webinar Library If you’re an old pro at leveraging webinars as a marketing tactic, you likely have a rich library of webinar recordings at your disposal.

Webinar Metrics 51

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 51

EMagine B2B Blog

APRIL 27, 2015

Are you spending too much time searching for content to share, scheduling posts or writing content that doesn’t have high levels of engagement? Reuse : Break up your branded messaging by sharing content from around your industry. The content is then shared once the asset is live and not much after that.

Social Media 40

Social Media Webinar Metrics Media Marketing & Strategy 40

Hubspot

JULY 6, 2021

When Perdue launched her firm over a decade ago, she said she didn't know many people in the industry, but she had a strong community of friends, old colleagues, and former classmates. My favorite feature is the ability to duplicate and switch up the content in a split second. More than 2,500 people are subscribed to Perdue Inc.'

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Ledger Bennett

JUNE 1, 2020

What’s working well now is a pivot change in content marketing. If your spend is cut and you’re operating in an industry that’s been badly affected, the best thing you can do is repurpose old content that worked well but reposition it for the current climate. Grow audience – double down on new thought leadership content.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59