B2B Marketing Directions

DECEMBER 11, 2022

Marketers work relentlessly to optimize the performance of their campaigns and programs in order to maximize marketing ROI. Read on to find out why marketers should spend part of their marketing budget on things that may not work. Therefore, resource allocation is an intrinsic part of every significant marketing decision.

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Allocation Marketing Budget Creation Budget Programs Marketing Budget 52

Salesforce Marketing Cloud

OCTOBER 11, 2022

.” “We will have to do more with less given hiring and spending freezes.” As a senior director of business value services at Salesforce, I work with our largest enterprise customers — including Johnson & Johnson, Medtronic, and Philips — to help them develop a return on investment for key sales initiatives.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Do the math. Remember, you are the paying client.

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

SendX

MAY 13, 2021

These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates about your business and related topics are an effective way to keep customers engaged even when they are not buying or browsing.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates about your business and related topics are an effective way to keep customers engaged even when they are not buying or browsing.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Brandpoint

JUNE 4, 2020

Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. She also spent a couple years working in social media and writing content for big names like Randi Zuckerberg! Because there is so much work to be done! AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

The Marketing Blender

APRIL 17, 2024

Making everything in your marketing system work is doable, but it is complex. Be prepared to spend on brand visibility even when no one is in a buying cycle. Make sure you are continuing to help them solve problems and make progress even if it’s just with knowledge resources and tools.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Heinz Marketing

JUNE 13, 2020

Resources for Building Anti-Racist Organizations. Great resources via NOBL Collective. What to Do When Work Feels Meaningless. There’s a lot going on in the world right now, and sometimes it can make your work feel meaningless. Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds.

Spending 80

Spending Paid Search Agency Ads Video Marketing 80

seo.co

DECEMBER 2, 2022

So why aren’t your link building campaigns working? How Link Building Should “Work” First, let’s talk about how linkbuilding is supposed to “work” in the first place, and the various ways that link building can go wrong. Let’s find out. Link permanence.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Zoominfo

APRIL 14, 2021

“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. Introducing the Hybrid Remote Work Model. Our new hybrid-remote work model, which consists of three days per week in the office and two days at home, will take effect in July.

Zoominfo 130

Zoominfo Work Management Guidelines Marketing Management 130

Webbiquity

FEBRUARY 24, 2017

Many small companies fail to achieve desired sales goals despite having adequate resources. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. For example, many businesses spend thousands of advertising dollars on Google Adwords.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Tomorrow People

NOVEMBER 9, 2018

It’s designed to help you work out which of your products to cull, improve, or invest in — by plotting the rate of growth in a market against your share of that market, divided into quadrants labelled dead dogs, problem children, cash cows, and rising stars. So that’s how spending on content marketing seems to be changing.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Customer Experience Matrix

MARCH 29, 2017

But just as I was working myself up for some back-of-the-envelope calculations, the good people at International Data Corporation (IDC) announced a report with authoritative figures on the topic. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs. billion, which is just 6.7%

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Aberdeen

JANUARY 9, 2023

Get Scrappy with Spending . Either way, owners, entrepreneurs, and other business leaders at small retailers have a rich set of technology solutions to select from but understandably limited resources at their disposal.

Cost 52

Cost Spending Allocation Peer-to-peer 52

Zoominfo

JUNE 14, 2020

“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. Introducing the Hybrid Remote Work Model Our new hybrid-remote work model will consist of three days per week in the office and two days at home. Fully remote. Fully in person.

Zoominfo 130

Zoominfo Work Management Guidelines Marketing Management 130

Salesforce Marketing Cloud

AUGUST 17, 2022

As Covid moves squarely into an endemic phase and people continue to quit their jobs in record numbers, the conversation around working from home persists. In fact, 85% of workers prefer a hybrid work scenario. This is a reason companies should consider overall employee wellbeing — and hybrid work factors into that.

Paid Search Agency 98

Paid Search Agency Work Management COA Peer-to-peer 98

xiQ

MARCH 19, 2020

xiQ, a leading provider of AI-based, B2B sales and marketing platform, is here to help you stand out in this remote work environment. Are you Spending your Marketing. Next-gen ABM Resources appeared first on xiQ inc. xiQ - AI for Sales. xiQ - AI for Account-Based Marketing (ABM). Meet the ABM Superwoman - Powered by xiQ.

Account Based Marketing 62

Account Based Marketing ABM Resources Marketing Budget 62

Hubspot

JANUARY 31, 2019

When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. So what does that mean for you?

Resources 88

Resources Resource Management Work Management Budget Programs 88

ConvertKit

OCTOBER 30, 2020

Once you hit Publish, the hard work is only just beginning. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune. Here's how you can promote your videos and channel without spending a dime—both within and outside YouTube's platform. Stand out from the noise.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Salesforce Marketing Cloud

SEPTEMBER 1, 2021

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. product views per visit, and 5X the per-visit spend – as well as twice as much re-engagement. Take a look at Roots , a Canadian apparel brand. higher basket rates, 4.8X

Merchandising 98

Merchandising Marketing AI Spending Curation 98

Act-On

NOVEMBER 15, 2023

Similar to other technologies, marketing automation can only work as well as the people behind it. Investment in technology The first variable is pretty straightforward: It’s the money you spend on the marketing automation tool. Creating these strategies and process improvements take time, energy, and resources.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Oktopost

OCTOBER 5, 2022

In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Resources mentioned: In any B2B sales cycle, knowledge equals power.

Eloqua 118

Eloqua Work Management Transparency Leads 118

RebelMouse

APRIL 27, 2022

times the average marketing spend, mastering your search strategy has never been more important. Google Trends : This is a great resource to compare the traffic for sets of keywords, even across geographic regions. Click here to get in touch so that we can start working together on transforming your business.

Resources 52

Resources SEO CTR SERP 52

DealSignal

OCTOBER 18, 2020

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. The key is to work with a vendor who has access to the most updated, accurate data. That may not be easily determined by their address alone.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

Sprout Social

JUNE 23, 2021

Don’t let your initial investment of time, resources, and relationship-building go to waste. Invest in your onboarding process and customer resources. The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. EvernoteTips [link].

Work Management 126

Work Management Webinar Metrics Effectiveness Marketing & Strategy 126

Unbounce

MARCH 23, 2020

Agencies whose clients are cutting ad spend are in a rush to alter campaigns and promotional activities. We’re working from home like many of you, but we’re also all hands on deck and are scheduling one to one calls to work out the right approach for your business. Simply get in touch, and we’ll get you scheduled.

Work Management 139

Work Management Paid Search Agency Marketing Management Curation 139

Salesforce Marketing Cloud

MARCH 28, 2022

In our new world of work, execs know they have to embrace the proverbial cat running across the computer keyboard or the sticky toddler waddling in the background of a video call. During the coronavirus pandemic, tolerance for being unhappy at work has decreased considerably. But that is not enough when it comes to workplace happiness.

Work Management 98

Work Management Peer-to-peer Training Paid Search Agency 98

Marketri

SEPTEMBER 22, 2023

Successful B2B marketing is rooted in data that allows you to determine what’s working well, what isn’t, and where you should fine-tune for better results. Tracking and measuring MQLs helps you focus finite resources on qualified prospects and avoiding wasting effort where it won’t likely bear fruit. That assurance comes from data.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

ClearVoice

APRIL 17, 2023

Use the strategies below to create an eye-popping freelance resume to show your best work and secure better clients. Table of Contents Does freelance work count as employment? Why should you put freelance work on a resume? Freelancing is important work experience and should definitely be included in your resume.

Work Management 52

Work Management Ideal Customer Profiles Copywriting Network Marketing 52

Webbiquity

APRIL 23, 2024

But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies. All of the money you spend on your email marketing campaign is included in the “I” part of return on investment (ROI). This post delves into ways to make sure your email campaigns bring the best results.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

ClearVoice

APRIL 17, 2023

Use the strategies below to create an eye-popping freelance resume to show your best work and secure better clients. Table of Contents Does freelance work count as employment? Why should you put freelance work on a resume? Freelancing is important work experience and should definitely be included in your resume.

Work Management 52

Work Management Ideal Customer Profiles Copywriting Network Marketing 52

Buffer

OCTOBER 29, 2021

Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from their playbook, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you. People really fear investing and think that it's really complex.

Small Business Marketing 104

Small Business Marketing Campaigns Business PR 104

FunnelEnvy

MARCH 20, 2023

Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. Final Thoughts on A/B testing Anyone who says A/B testing isn’t valuable to their marketing funnel or overall business probably hasn’t been able to find an approach that works for them.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78