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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script | B2B

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. In both cases, the sample included hundreds of successful and unsuccessful startups.

Startups 102
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The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Marketing Tools for Startups.

Startups 363
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Three Forces Drove Venture Capital Trends in 2020

Zoominfo

“Venture capital firms that focused on Series A funding before the pandemic are now joining seed investors in backing early startups, some of New York’s top seed investors said in a virtual panel hosted by Eniac Ventures ,” reported Karma, a site that covers sustainable business news. New Products.

Trends 230
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Building Buyer Personas: How to Drive More Leads for Your Startup

Launch Marketing

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. In this blog post, we will demystify the concept of buyer personas for startups, shed light on their pivotal role, and equip you with the knowledge and skills to create them effectively.

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Put Your Data to Work: The Complete Playbook

What do startups and Fortune 500 companies have in common? From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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What Pandemic? Early-Stage Funding Stays Strong

Zoominfo

While the stock market plummeted during the pandemic, fiscal stimulus packages and interest from investors boosted stock performance back to 2019 levels by July 2020, CNBC reported. As a quick refresher, seed and angel rounds are small amounts and help a startup get off the ground. Source: ZoomInfo.

Zoominfo 225
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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

Want to find and work with advisors, analysts, authors, consultants, influencers and speakers ( including access to our unique thought leader profiles and portfolios, in-depth reports and analytics, warm personal introductions, and our zero-transaction fee speaker bureau)? Prashant Mali [MSc, LLB, LLM, Ph.D.]