Are MQLs Still Relevant?


Intent data allows firms to focus more time, resources, and energy on active consumers. Without the right system in place and the right combination of technology and human resource, viable MQLs become irrelevant because they get lost in the process. The post Are MQLs Still Relevant?

Five levers of relevance for digital authors


In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. ” What is relevance? In rough terms: Relevance = interest/effort.

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Is Content Marketing Still Relevant In Today’s Marketing World?

Modern Marketing

Ideas on what comes next for digital marketing So which is it: Is content marketing and “inbound marketing” still relevant in today’s marketing world, or are there signs it is fading and changing in response to the new content environment in social media? Content Marketing Modern Marketing Resources Oracle Marketing CloudOver the past 24 months, content marketing has swept over the digital marketing world.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation

But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

Engaging with Relevance at Scale


Resources Sales Technology Videos Webinars

Inclusive Relevance: Your Content’s Job Description

Marketing Interactions

Only 40% of content read by buyers is considered relevant (IDG). So, if your content is sitting unused or isn’t relevant, how many deals are you not even aware you’re missing? Likely because every one of them didn’t have the relevant information they needed to do so.

Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing


A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process. Content Publishing Lead Management B2B Resource Center Best Practices Content publishing Lead nurturing

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. Other great resources & hidden gems.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Page speed has also become a factor (albeit an indicated small percentage) in Google search relevance.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Resources

15 Resources To Help Improve Your Personal Branding

Marketing Insider Group

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. 15 Resources To Help Your Personal Branding Tune-up. How to keep your brand relevant on LinkedIn.

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive.

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Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Resources

3 Tips to Support Relevance in Your Marketing Communications

Modern Marketing

At Oracle Marketing Cloud Interact 2014 , speakers shared how they're getting closer to customers through relevance. With limited resources, companies often separate their teams into one that’s business-facing and one that’s consumer-facing.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


But there’s more involved in generating high, and highly relevant, organic search traffic. As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. The Google Digital Garage is the runner-up resource when it comes to learning Google Analytics. The team has done, and continues to do, a great job of curating Google Analytics resources from across the web.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts


So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Your business value shouldn’t be that you can curate content that would be relevant to them!

Your 2017 Resource Guide to Digital Marketing Conferences


In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season. Marketing Conference Resources. The value a conference can provide is often centered on its relevance and application to your current job and future career prospects. It’s in a sortable and handy Google Doc that’s updated regularly and provides more resources than just information about conferences.

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Modern Marketing

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. You can pick up your copy of Digital Relevance on Amazon.

15 Search Intent Tips, Examples, and Resources for SEO Keywords

Content Marketing Institute

But it ranks well for some relevant phrases: Perhaps the lower search positioning occurs because searchers who click find the landing pages basic and not too compelling. The post 15 Search Intent Tips, Examples, and Resources for SEO Keywords appeared first on Content Marketing Institute.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. That then gave the pages contextual relevance for terms the page wasn’t optimized for. Proof terms and relevant terms.

Why Content Source is our most important content resource


The post Why Content Source is our most important content resource appeared first on Avitage. Our practice of using Content Source began over 12 years ago, but became a disciplined, robust practice about 5 years ago.

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Modern Marketing

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance.

Always On: 4 ways I secure resources for social every day, with Moment’s Brian Cason

Sprout Social

We want to be a resource for [our followers] in terms of the gear, content and other avenues they’re looking to advance their skillsets.”. It starts with the resources. Here’s a look at four ways Brian works every day to secure social resources for his team.

30 Awesome Blogging Guides, Tips and Resources


more here in 30 of the best business blogging guides and resources of the past year. add value to the conversation, share relevant links, and comment regularly on the same blogs).

3 Ways to Be More Relevant on LinkedIn

B2B Marketing Traction

A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. That means the more “relevant” you are to the person searching, your profile will come up higher in their search results.

B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The development of an effective e-mail program depends on how much you know about your target audience and how well you use that information to tailor a relevant message.

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Is Glengarry Glen Ross Still Relevant to Sales?

Sales Intelligence View

Using existing data to enrich customer information is now one of the biggest resources to hit the sales floor. Valuable Sales Tools > Trite Sales Mantras.

The 30 Best Content Curation Resources for Marketers and Business Pros

Marketing Insider Group

Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. MarketingProfs (@ MarketingProfs ) – one of the best resources covering the latest trends and thought leadership in marketing.

Marketing With Intent Data: Add Context, Timing and Relevance To Campaigns


Consider Buying Intent For Contextual, Relevant, Resonant Campaigns. Related: Below, we outline a 3-step approach - considering Context, Timing and Relevance - that will help you identify your ‘active’ market, spot those critical customer buying signals and turn them to business advantage.

Social Personas and Culturally Relevant Content: An Interview with Kristi Daraban of Nationwide


How do you define culturally relevant content? To me, culturally relevant content is activating on trends, identifying and participating in relevant conversations, and publishing about topics people care about. Kristi Daraban is no stranger to the marketing world.

10 Content Marketing Resources for the B2B Marketer

KoMarketing Associates

This compilation of B2B content marketing resources is based on a number of factors, including membership, frequency of updates, and validity of content. The contributors include a number of individuals who create timely, relevant posts pertaining to industry on a regular basis.

How to Add Intent Data to B2B Integrated Marketing: 8 Resources to Use Now


This means every touch across mobile screens, laptops, television, radio, print, events, and in person reinforces your core message to a relevant audience. By the way, each title below is a clickable link to the relevant resource). #1

How to Resource Account-Based Marketing


In this post, we outline some of the main resource requirements involved in planning and implementing a full-scale ABM campaign. However, if you are new to the strategy it can be difficult to know how to resource an in-depth, personalised and accurate campaign. The question over how to resource account-based marketing stems from a requirement for higher levels of personalisation than traditional lead gen campaigns. Related: What Resources Will My ABM Campaign Need?

Road Map to Success: Resources to Refresh Your Content Marketing Program

Content Marketing Institute

At that point, I needed to get up to speed on some fundamentals that hadn’t factored into my previous roles; so I turned to informational resources like CMI to power my journey of discovery. You can accomplish a lot with a consistent, relevant, and valuable content marketing program.

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings


They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query? Additional Resources: All About Anchor Text Analyzing Anchor Text with Link Explorer.

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned? Nowadays, there are countless resources available to marketers with a click of a mouse. There are countless resources available to marketers all over the internet.

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Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. That then gave the pages contextual relevance for terms the page wasn’t optimized for. Proof terms and relevant terms.