Porch Group Media

OCTOBER 20, 2022

The 2022 New Mover Trends Report by V12 dives into the profile of the modern mover, what motivates them, and how they spend so you can start turning new movers into new customers for your business. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) The report is based on first party data.

Research 52

Research B2B Purchase Intent Paper 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. The belief was the more your audience consumes, the closer they are to a purchase decision.

Demand 52

Demand B2B Webinar Metrics Intent 52

Only B2B

APRIL 3, 2024

According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs. Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

FEBRUARY 15, 2024

.” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. Well, to steal someone else’s tagline: We report, you decide. 25% are gearing up to jump on board. ” Which is true?

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. Our report reveals that account executives (AEs) increased their average win rates by 48% after implementing ZoomInfo’s solutions.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Google Analytics provides automatic reports that can help make data an integrated part of your routine. The report looks like this: Image Source. Add or update calls to action to align with user intent.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Top Rank Marketing

DECEMBER 22, 2023

Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Binary Demand

MARCH 26, 2024

Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

DiscoverOrg

MARCH 5, 2018

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

Aberdeen

OCTOBER 7, 2019

That’s something we can learn from how causes of death are covered in media reports and through Google search results. Sure, some might check CDC data to fact check a report. Even though your product really is the market leader, there’s a reason why prospects haven’t already purchased from you.

Marketing Report 40

Marketing Report Intent Data Purchase Intent Intent 40

Martech

NOVEMBER 9, 2022

In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 14% higher purchase intent. Also, HubSpot also reported that 18% of U.S. Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . 57% higher brand consideration. 24% higher brand favorability.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Nuvi

DECEMBER 8, 2021

Report finds that retailers must prioritize online and in-store experiences, as well as employee experience this holiday season, and beyond. million shopper reviews, Reputation’s report ranked the top retailers in 2021 and uncovered key trends to look out for: . Actions are important because they signal someone’s purchase intent.

Google 40

Google Business Ideal Customer Profiles Purchase Intent 40

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Only B2B

FEBRUARY 11, 2024

First-Party Intent Data: Did you know? Companies that prioritize first-party intent data are 2.3 Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Explore different data providers and partners.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. In an age of do more with less and increasing expectations of marketing to prove out ROI, webinars have become an important tool for engaging prospective customers in a way that drives engagement and purchase intent.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

PureB2B

JANUARY 3, 2022

Table of Contents Introduction Ad Delivery Done Right Four-Step Solution to Account-Level Engagement Target Account List Identification Precision Targeting Programmatic Ad Delivery Account-Level Reporting. Account-Level Reporting. Get precise with digital ad delivery and maximize engagement with purchase-intent buyers.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Mereo

APRIL 25, 2024

study , more than 250 out of 500 data leaders reported that they struggle to realize true business value from their datasets. Year-over- year (YoY) sales numbers Annual revenue report Revenue reporting dashboards Consider routing a road trip. Yet in a 2023 Tamr, Inc.,

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. Consider the best keywords based on rank, competitive gaps, purchase intent, etc. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down? Almost sounds too good to be true, right?

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

KoMarketing Associates

MAY 7, 2019

IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising. In 2019, marketers are projected to spend approximately $17.8 million on digital/mobile video.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

PureB2B

JANUARY 3, 2022

And two, organic traffic tends to include more purchase-intent customers. In fact, companies with strategic lead nurturing systems in place report a 20% increase in sales opportunities. Is my pipeline full of purchase-intent opportunity? One, organic traffic costs nothing.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Porch Group Media

NOVEMBER 3, 2020

With the economic downturn, purchase intent is not what it used to be. In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels. An article by Car and Driver reports that J.D. In the Market for Vehicles. Consumers are also increasingly searching out used vehicles.

Purchase Intent 98

Purchase Intent Digital Transformation Customer Surveys Intent 98

B2B Marketing Directions

FEBRUARY 25, 2024

38% of the non-CP campaigns) produced improvement in brand perception, brand preference, and purchase intent. One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, " Half the money I spend on advertising is wasted. The trouble is, I don't know which half."

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Marketing Insider Group

AUGUST 11, 2020

A case study reported by Beem Digital showed that when the CTA was placed on the bottom half of a very long landing page, conversions grew by over 300%. One reason why placing the CTA lower down could actually be better in some cases is because it waits until the visitor’s purchase intent builds up.

Sales Management 269

Sales Management Top of Funnel Conversion Process 269

Inbox Insight

OCTOBER 27, 2023

Some common reasons why a prospect is looking for a solution online include informational intent (they’re researching a topic), commercial investigation (comparing providers, products, solutions), and purchase intent (the final step in the buying cycle). To see our latest category intent reports, take a look here.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Ignite

JULY 27, 2023

According to one survey by BCG and LinkedIn, 39% of marketers reported they were already seeing a negative impact on their marketing performance. This type of information can include preferences, purchase intention, and personal preferences. It has asserted itself as the dominant web browser with more than 60% of market share.

Marketing Proposals 62

Marketing Proposals Privacy Purchase Intent Ideal Customer Profiles 62

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

PureB2B

MAY 30, 2022

For example, if there is a peak in interest for B2B buyers looking for a marketing automation platform – the data will reflect that (thus indicating an increase in purchase intent). There are three common reasons why a prospect is looking for a solution online: Informational intent (they’re researching a topic).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62