What is B2B Purchase Intent Data?

Aberdeen

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”.

Are Advertisers Getting Purchase Intent All Wrong?

Martech Advisor

Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. B2B vs. B2C Intent.

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AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase. AI vs. Intent Data. Intent Data.

AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase. AI vs. Intent Data. Intent Data.

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

This is followed by purchase-intent targeting (44 percent) and advertising on emerging social channels (44 percent). The response suggests that marketing leaders are playing it safe with their marketing strategies,” wrote the authors of the report.

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Report: Marketing Content Often Fails to Resonate with B2B Buyers

KoMarketing Associates

Recently, TrustRadius published “The 2019 B2B Buying Disconnect” report to shed light on the disconnect between B2B marketers and vendor expectations.

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Why Timing Is Everything in Digital Advertising

Aberdeen

Not just people who fall in your target demographics and buyer personas—but those who have exhibited purchase intent and have a higher chance of converting. How Intent Data Shapes Timing for Digital Ads.

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information

V12 Data

In order to personalize the customer experience, marketers need data in order to know their customers and prospects, which channels they prefer, what motivates them, what they are intending to purchase next and so on. Purchase history was also very important, with retailers leading at 94%.

Solving the Bad Data Problem in Marketing

Aberdeen

The right approach to intent data can get you the results you need. While first-party data gives you a strong foundation for marketing strategies, solving bad data problems requires verified intent data that gives you deep insight into the contacts you’re trying to reach.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Predict Your Success with Buyer Intent Signals

Aberdeen

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent.

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Direct Mail Influences Purchase Decisions.

Buyer Intent Data Headline Roundup

Aberdeen

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity.

Four Dimensions of Good Data Decisions

Aberdeen

Your organization has made an investment in a third-party intent data provider, or is considering one. Reported capabilities for providing accessible, timely, accurate, and complete enterprise data are currently very low, Aberdeen research reveals.

Using Buyer Intent Data to Inform Content Marketing

Aberdeen

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. The post Using Buyer Intent Data to Inform Content Marketing appeared first on Aberdeen.

Differentiate Buyer Intent Analysis with Advanced Analytics

Aberdeen

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Companies that report using advanced analytics, for example: Achieve 22.1% Demystifying Buyer Intent with Advanced Analytics.

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen

Companies that report using advanced analytics, for example: Achieve 22.1% Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data?

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen

Companies that report using advanced analytics, for example: Achieve 22.1% Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data?

Comparing News Consumption and Active Research

Aberdeen

This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data Limitations: Context is Key

Aberdeen

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Buyer Intent Data with Context.

Don’t Overlook Intent Data for Data Governance

Aberdeen

In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Buyer Intent Data Governance.

Don’t Overlook Intent Data for Data Governance

Aberdeen

In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Buyer Intent Data Governance.

Reasonably Enable Your BDRs with Buyer Intelligence

Aberdeen

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Can you articulate the impact intent data has had on the role of BDR at your organization?

Who’s Who in the Intent Data Business?

Aberdeen

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space.

Buyer Intent May Be There, But is it the Right Fit?

Aberdeen

Confirming buyer intent matters. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line?

V12 Data

In a report from the DMA and Winterberry Group conducted in late 2017, early 2018, 44% of research participants reported increasing their spend on data-driven marketing initiatives during the second half of 2017 compared to the previous 6-month period. Purchase-Intent Data.

81% of Digital Retailers Rank Customer Acquisition as Highest Marketing Priority

V12 Data

More than half of consumers (54 percent) report using social media as part of their path to purchase in some capacity, whether it’s to browse, research, gain inspiration or purchase. 3) Purchase Intent Marketing.

What Marketers Can Learn About Truth from Cause of Death Reporting

Aberdeen

That’s something we can learn from how causes of death are covered in media reports and through Google search results. Sure, some might check CDC data to fact check a report. This is where third-party intent data comes into play.

Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Modern Marketing

This year, we’re pleased as punch (yes pleased as punch) to provide you with not one, but two research reports on the topic of holiday shopping and consumers and all that good stuff. The first report is the Oracle Pulse Report: The Who, What and Chatter of Holiday Electronics Shoppers.

Twitter Reportedly Testing Two-Step Authentication, and Other Marketing Stories of the Week

Hubspot

On top of that, HubSpot came out with its annual research report about the state of inbound marketing , and we''ve been seeing some helpful new feature updates from the likes of Twitter, LinkedIn, and Foursquare. Download the full report here.

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Intent Data Industry News: Privacy, Paid Search, Data-Driven Creativity

Aberdeen

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. See what this really means by looking at the report highlights and learning about marketing’s new M.O.

In Data, We Trust: How Business Users Benefit From More Effective Data Governance

Aberdeen

Demystifying B2B Purchase Intent Data. Intent data is a game-changing tool that can enable you to increase pipeline quality, close larger deals, and significantly boost win-rates. Report

In Data, We Trust: How Business Users Benefit From More Effective Data Governance

Aberdeen

Demystifying B2B Purchase Intent Data. Intent data is a game-changing tool that can enable you to increase pipeline quality, close larger deals, and significantly boost win-rates. Report

How Advanced Statistical Analysis Can Benefit Market Research Firms

Aberdeen

Demystifying B2B Purchase Intent Data. Intent data is a game-changing tool that can enable you to increase pipeline quality, close larger deals, and significantly boost win-rates. Report

Intent Industry News: ABM Benchmarks, Data Strategy, B2B as B2C, and More

Aberdeen

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. In an upcoming webinar on October 16 , Demand Gen Report will share its findings from the latest ABM Benchmark Survey. New reporting techniques to maximize your ROI.

What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck

DiscoverOrg

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

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B2B Audiences Primarily Use Search & Social Media to Find Business-Related Content

KoMarketing Associates

To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9

Study: Marketers Projected to Spend $17.8M on Digital/Mobile Video in 2019

KoMarketing Associates

IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising.