SmartBug Media

MARCH 29, 2024

Achieving more conversions for e-commerce stores is part art, part science. The best way to determine what’s causing friction is an e-commerce CRO audit. Why Does Conversion Rate Optimization Matter? Why Does Conversion Rate Optimization Matter? Every e-commerce business should always be optimizing.

Process 59

Process Conversion Rate Click Rate Optimization 59

Contently

APRIL 27, 2023

Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews. Look for content creation software with positive user ratings.

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Valasys

APRIL 22, 2024

In the competitive field of online retail, effectively engaging customers is critical to the success of any e-commerce business. Simplifying this process has the potential to notably increase the conversion rate of completed transactions, thereby guaranteeing a seamless purchasing experience for customers who have opted to buy.

Customer Satisfaction 40

Customer Satisfaction Loyalty Tips Fulfillment 40

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. For SEO purposes, make sure your title tags are unique for each product.

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. Social media shopping apps.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

SmartBug Media

JANUARY 20, 2023

High-Quality Photography Quality photography is essential for any e-commerce business. It helps to showcase your products in the best light and can make a big difference in converting website visitors into customers. Photos of real people enjoying your products or services will help prospects picture themselves doing the same.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Sprout Social

MAY 4, 2021

Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

Stats 133

Stats Examples Tips Top of Funnel 133

SmartBug Media

DECEMBER 4, 2023

Online reviews have become the modern word of mouth. In fact, research suggests that 95 percent of consumers, seeking information, and assurance, read online reviews before making purchasing decisions. Moreover, 58 percent of shoppers would be willing to pay more for products after reading positive reviews.

Customer Satisfaction 59

Customer Satisfaction Word of Mouth eCommerce Display 59

Sprout Social

FEBRUARY 22, 2022

Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. What is social shopping?

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. The short answer: You improve your search visibility, trust, and ranking.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Huptech Web

OCTOBER 6, 2023

E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC. You’ve probably stumbled upon the web for product reviews, admired those stylish OOTD (Outfit of the Day) snaps on Pinterest, chuckled at the latest TikTok trend, or ever bought something cool and just had to flex it on Instagram or Facebook?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Sana Commerce

NOVEMBER 28, 2023

The quest for e-commerce optimization is about making those subtle yet impactful tweaks that can boost your online store’s performance, enhance the user experience , and ultimately lead to higher conversion rates. The significance of consistent optimization Why should you invest your efforts in optimizing your e-commerce store?

Optimization 52

Optimization B2B Business Conversion Rate 52

Conductor

DECEMBER 21, 2021

That’s why the most successful B2B and B2C brands are taking every possible step to improve their CX and boost conversion rates, average order value, annual recurring revenue, and customer loyalty. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 trillion in 2020.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Navigate the Channel

JANUARY 11, 2024

Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. These reviews can significantly impact your reputation, credibility and overall success. How do you leverage top review platforms?

Work Management 65

Work Management Marketing Management Customer Satisfaction Business 65

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Salesforce Marketing Cloud

NOVEMBER 16, 2023

It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Think about the last decision you made about a product or service. One in three shoppers say they’re willing to share a brand on social media in exchange for rewards. Social media has become the first stop in product research.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

SmartBug Media

MARCH 20, 2023

First-party data is information that a brand collects directly from its own customers or website visitors based on how they interact with the website or products. Quizzes When shopping for a product, a customer might be looking for any number of variables. What Is Zero-Party Data? But how do you get this valuable data?

Loyalty 98

Loyalty Segmentation Click Rate Ad Exchange 98

Huptech Web

NOVEMBER 3, 2023

The Average Conversion Rate of a Page is 2.4% conversion rate isn’t satisfying for you. In e-commerce, a good button can persuade more shoppers to buy from your online store. It doesn’t matter if you’re crafting buttons for your product pages, contact support, or email newsletters. However, even a 3.3%

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

Martech

OCTOBER 4, 2023

The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. Diving deeper into omnichannel loyalty An omnichannel loyalty strategy integrates online and offline activities to reach customers through emails, social media, mobile apps and more.

Loyalty 117

Loyalty Touchpoints Mobile Marketing Interactive Marketing 117

Porch Group Media

JULY 13, 2021

Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, and social channels. Big Commerce ). Big Commerce ). Big Commerce). Big Commerce). Are you an omnichannel retailer?

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. Imagine group A receives a promotional newsletter titled Essential Natural Products for Women, and group B receives a variation titled Must-Have Natural Products for Women in 2024.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

SmartBug Media

FEBRUARY 14, 2023

In a perfect world for e-commerce businesses, the process a shopper goes through to find a brand’s product or service would be very simple: The shopper searches Google, finds a brand’s website, selects a product from a page, heads straight to the shopping cart, and completes the purchase at checkout.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Convert

NOVEMBER 2, 2022

For many e-commerce businesses, the product detail page (PDP) is one of the most important pages on the website. As such, it’s important to ensure that the product detail page is as effective as possible and has all the necessary information to push a potential customer to buy the product. We’ll explain how below.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Salesforce Marketing Cloud

DECEMBER 1, 2021

Looking for more commerce insights to drive growth? Subscribe to the Commerce newsletter. Determine how shoppers typically find your site — organic search, paid advertising, or social? Know your conversion rate. Track your conversion rate over time to help you identify trends and act on them quickly.

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

Martech

AUGUST 25, 2021

A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates. MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. That’s MarTech in action.

Transparency 101

Transparency Work Management Marketing Management Merchandising 101

Outgrow

FEBRUARY 12, 2023

Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized. Tesla’s entire philosophy disrupts and challenges traditional product design approaches. Some brands succeed but there are some that struggle to make their presence.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Biznology

JUNE 29, 2020

Billions of people around the world use and interact with e-commerce sites every day. In combination with Artificial Intelligence (AI) technologies, you can use big data in your e-commerce site to generate activity you never before thought possible. How Big Data is Improving E-commerce. Personalized Recommendations.

Marketing AI 104

Marketing AI Top of Funnel Customer Satisfaction Amazon 104

SmartBug Media

JANUARY 4, 2023

It’s also a major revenue driver for e-commerce businesses. At SmartBug, our team of e-commerce experts have worked with many businesses in the food and beverage industry to help them see serious results—sometimes in as little as 30 days. It’s one of the best ways for businesses to connect and stay in touch with customers.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

SmartBug Media

JANUARY 20, 2022

E-commerce is a way for businesses to sell their products directly to consumers by skipping the traditional process of retail. With the exceptions of a few brands that grew through organic channels or by having a strong social media presence, e-commerce businesses have grown from direct advertising over the last 20 years.

SMS 98

SMS Acquisitions Ad Exchange Paid Search Agency 98

Biznology

AUGUST 25, 2020

In the same way, businesses are constantly looking for ways to boost conversion rates, to inspire more purchases from existing customers and to increase customer acquisition, as well. According to research, it seems that almost 70% of carts are abandoned on e-commerce websites. Boost trust with reviews and ratings.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Huptech Web

APRIL 1, 2024

They find products they love. They repeat the process, purchasing more products. Order Confirmation Page is more than just a receipt; it’s an integral part of the e-commerce ecosystem with multiple strategic functions for both the customers and you. Here’s how it goes; Customers search for the best deals online.

Order 52

Order Optimization Loyalty Lead Scoring 52

SmartBug Media

APRIL 27, 2022

SMS is one of the most ideal channels for e-commerce because all other channels, such as social media, advertising on social media, and advertising on Google Shopping, are over-saturated and highly competitive. Although email has similarities, the interaction rate and response rate for SMS far exceeds that of email.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65