Sprout Social

NOVEMBER 30, 2021

Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Social commerce. Augmented Reality (AR) commerce. Conversational commerce. Social commerce. Social commerce. Social commerce trends. Livestream shopping.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Salesforce Marketing Cloud

JANUARY 8, 2024

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. In 2024, achieving the right tone via AI will be a major priority for brands, particularly as they increasingly use channels like conversational commerce.

eCommerce 120

eCommerce Enterprise Management Paid Search Agency Marketing Management 120

Sprout Social

NOVEMBER 29, 2021

Social commerce , on the other hand, is the next frontier. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media.

Buy 143

Buy Brand Identity Branding eCommerce 143

Sprout Social

MAY 4, 2021

Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

Stats 133

Stats Examples Tips Top of Funnel 133

SmartBug Media

JULY 5, 2023

Your e-commerce website is your brand’s digital storefront and the first impression you give potential customers. When it comes to an effective product page that converts , details are key. We put together a comprehensive checklist for crafting the perfect product page for your e-commerce website to do just that!

Product 98

Product High Quality Lead Lead Scoring Lead Ranking 98

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. What is conversational commerce? This* is conversational commerce done right from @wearekinfield. ?? Keyword for an event series. ?? . Now, more than 1.7

Social Media 141

Social Media Conversion Media eCommerce 141

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. The future of e-commerce will be driven by personalization. Simplified stack.

Top of Funnel 136

Top of Funnel Paid Search Agency Digital Marketing Funnels Marketing Budget 136

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. Social media shopping apps.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

Sprout Social

OCTOBER 28, 2021

The role of social media has evolved dramatically since the days of MySpace. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Today’s top social commerce sites.

Examples 117

Examples High Quality Lead eCommerce Facebook 117

Martech

JUNE 2, 2022

In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. Commerce Cloud already has well-established integrations with social platforms such as Facebook and Instagram. Why we care.

Advertising Agencies 104

Advertising Agencies Social Networks Youtube Demographics 104

Martech

JULY 14, 2022

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Popular product categories included childrens apparel, audio equipment and appliances.

Amazon 127

Amazon Social Networks Newsletter Pricing 127

Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Below we’ve broken down why brands need to prioritize mobile commerce and how to create a better customer experience. What is mobile commerce? The continued boom of mobile commerce goes hand in hand with the growth of multichannel marketing.

Sales Management 108

Sales Management eCommerce Mobile Marketing Social Media 108

Martech

AUGUST 24, 2021

Tiktok and Shopify have announced TikTok Shopping, making Shopify the first commerce platform to link with the rapidly growing social video network. This partnership boosts the social commerce landscape, a market projected to bring in up to $36 billion in revenue this year in the U.S. Why we care.

Ideal Customer Profiles 123

Ideal Customer Profiles Tagging Advertising Agencies User-Generated Content 123

Search Engine Journal

APRIL 26, 2023

TikTok Shop allows merchants to sell products through videos, LIVE streams, and profiles. Discover how this changes social commerce for brands and influencers. The post TikTok Shop: Social Commerce For Brands And Influencers appeared first on Search Engine Journal.

Brand Identity 93

Brand Identity Branding Profiling Video Marketing 93

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? Does personalized marketing really work in B2B e-commerce?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Top Rank Marketing

APRIL 18, 2024

Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. Production planning There’s no right or wrong way to produce a podcast. Recording and production Now we get to the fun part: Actually creating your content! Look for the keywords your audience is searching for.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. Ideally, e-commerce brands strategically market their products or services without advertising them outright. The aim is seamless product presentation paired with a frictionless customer journey. How can your e-commerce brand leverage this integration to achieve such a goal?

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

SmartBug Media

JUNE 16, 2023

Yet, even armed with that knowledge, many e-commerce businesses incorporate the same user experience pitfalls into their website design. 8 Common User Experience Pitfalls to Avoid in Your E-Commerce Website Design If any of the following issues sound familiar, it’s a good time to reassess your UX and CRO strategy.

Marketing Websites 98

Marketing Websites Advertising Agencies Conversion Rate Customer Satisfaction 98

SmartBug Media

JULY 7, 2023

Greetings, fellow e-commerce obsessed! As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights.

Design 98

Design Practices Brand Identity Branding 98

Sprout Social

FEBRUARY 22, 2022

Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. What is social shopping?

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

Valasys

APRIL 25, 2024

Well, if you are still thinking about creating a page or an e-commerce website, you need to catch up with the real world. Hyper-Personalization In this digitalized world, businesses can now tap into a wealth of customer data to personalize content, offers, and product descriptions according to their preferences.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. Now, social is no longer just your showroom, it’s your point of sale. Extend your storefront into social networks.

Marketing Management 110

Marketing Management Facebook Social Media Buyer's Journey 110

Martech

FEBRUARY 6, 2024

Key trends for 2024 Of the many macro-trends identified by Winterberry, here are the ones that caught my attention: Connected commerce will accelerate. Plus, being online most of the day meant that it was harder to switch off the constant stream of digital and social ads, promotional emails and texts, and eager advances from influencers.

Trends 113

Trends Work Management Advertising Agencies Marketing Management 113

Stevens & Tate

AUGUST 28, 2023

While not all businesses have an e-commerce page, many do. If you’re selling products or services online, you’ll want to make sure that you have an effective ecommerce marketing strategies. If you don’t, it’s going to be difficult to stand out from all the other e-commerce sites out there.

eCommerce 69

eCommerce Effectiveness Mobile Advertising Marketing & Strategy 69

Sana Commerce

FEBRUARY 19, 2023

The growth of furniture e-commerce has doubtlessly been accelerated by a global pandemic, and things won’t be slowing down anytime soon. What is furniture e-commerce? The term furniture e-commerce has become a catch-all term for offerings that fall under the “home goods” industry online. billion by 2025.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Sprout Social

MAY 2, 2022

When you think about social commerce trends, what comes to mind? As a consumer, you probably think about the convenience of being able to buy directly from your favorite social media app. We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers.

Trends 94

Trends Eye-Tracking Planning eCommerce 94

Valasys

APRIL 22, 2024

In the competitive field of online retail, effectively engaging customers is critical to the success of any e-commerce business. Personalization as a Critical Strategy In the current climate of digital commerce, the customization of shopping experiences is crucial for boosting the customer’s interaction with a brand.

Customer Satisfaction 40

Customer Satisfaction Loyalty Tips Fulfillment 40

Martech

AUGUST 9, 2022

Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. For instance, they can use texts to remind current customers to repurchase items like beauty products or groceries, when these items are running low. Read next: Shopify rolls out Linkpop for social commerce.

Buy 110

Buy SMS Newsletter Purchase 110

Sprout Social

APRIL 6, 2022

Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. How social commerce is changing the game.

Facebook 114

Facebook Examples Brand Identity Branding 114

SmartBug Media

MARCH 29, 2024

Achieving more conversions for e-commerce stores is part art, part science. The best way to determine what’s causing friction is an e-commerce CRO audit. Every e-commerce business should always be optimizing. To begin the journey of CRO for your e-commerce shop, start with an audit.

Process 59

Process Conversion Rate Click Rate Optimization 59

Sprout Social

JULY 13, 2021

But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams. A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. What is livestream shopping?

Video Marketing 121

Video Marketing eCommerce Cross-Selling Buyer's Journey 121

SmartBug Media

MARCH 30, 2023

The e-commerce industry has grown tremendously these past few years and is expected to grow another 10.4 With thousands of e-commerce brands competing for attention, it’s not enough to simply have an e-commerce website. Optimize website design for higher e-commerce conversion rates. percent worldwide in 2023.

Conversion Rate 98

Conversion Rate Optimization Conversion Marketing Websites 98

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Martech

MARCH 23, 2023

With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It builds personalized product listings without preloaded product descriptions or information inputted in the back end.

Marketing AI 110

Marketing AI Paid Search Agency Training Search Engine Marketing 110