Zoominfo

JULY 28, 2022

Intelligent lead routing is a key component of that effective, speedy sales motion. Here are some real-life examples of intelligent routing that tackle challenges faced by revenue ops teams. Here are a few examples of intelligent routing with high-quality data in action. Using it comes at a cost.

Enterprise Management 130

Enterprise Management Lead Ranking Lead Scoring Sales Qualified Leads 130

ClickZ

FEBRUARY 26, 2024

This platform has been designed to revolutionize the way businesses approach sales, offering a new category of B2B sales intelligence technology. The deep sales platform is a product of LinkedIn Sales Solutions, a division dedicated to enhancing the sales process through technology. appeared first on ClickZ.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Lead Forensics

JANUARY 31, 2024

Lead Forensics has achieved a remarkable milestone in the G2 Winter 2024 rankings by securing an impressive 46 G2 badges , a testament to its excellence in the field of visitor identification, marketing intelligence, and data provision. Lead Forensics secured top rankings in multiple regional and market segment reports.

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Buyer Intent 59

Martech

JANUARY 13, 2023

First, GTM teams need to stop generating and chasing random leads, accounts and markets with little to no familiarity with your company or solutions. Work to win over prospects and accounts that have been active with your company and in your pipeline. They are accountable for: Identifying client needs.

Marketing Analytics Tools 131

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 131

Martech

APRIL 11, 2024

And now, the explosion of artificial intelligence in marketing. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. We need to hold our broader marketing departments accountable.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring forms the backbone of competitive intelligence.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

HG Data

SEPTEMBER 12, 2023

In this step-by-step video, Kelcie Des Jardins, Associate Product Marketing Manager, illustrates how global businesses use HG Salesforce Connector to review customized technology insights alongside their existing Salesforce account information for more effective targeting.

Paid Search Agency 109

Paid Search Agency Video Marketing Organization Effectiveness 109

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

There was no shortage of things to do and learn at the largest and most magical artificial intelligence (AI) event ever at Dreamforce. Check out the Main Keynote recap on Salesforce+ to get in on the action, from big product announcements to inspiring customer stories and more. Dreamforce ’23 was all about Data + AI + CRM + Trust.

CRM 122

CRM Ethics Communities Automation 122

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Engagio

DECEMBER 15, 2022

By knowing when a product's renewal date is approaching, marketers and sales representatives can strategically target accounts at a time when they are most likely to switch to YOU from a competitive offering. The post Timing is Everything: Streamline your GTM with product renewal intelligence appeared first on Demandbase.

Marketing Analytics Tools 118

Marketing Analytics Tools DemandBase Product Marketing 118

HG Data

JANUARY 18, 2024

Through it all we’ve known that, to be product-led, you need to be customer-obsessed. 2023 brought many exciting new solutions and innovations to HG Insights in the face of market challenges.

Marketing Report 62

Marketing Report Product Marketing 62

Martech

JUNE 28, 2023

When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact.

Marketing AI 117

Marketing AI Work Management Marketing Management Bandwidth 117

xiQ

FEBRUARY 24, 2023

The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. AI in B2B Sales is a Must-have: Artificial Intelligence will play a major role in B2B sales.

Marketing AI 117

Marketing AI Work Management Marketing Management Generation 117

Inbox Insight

JANUARY 15, 2024

This information can guide them in their account targeting , sales intelligence, and customer acquisition strategies. Account-based marketing (ABM) : By understanding the technologies their ideal prospects use, businesses can craft personalized and relevant messaging, giving them an edge over their competitors.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. Gathering intelligence from marketing campaigns Lower-funnel engagements with key prospects and existing customers yield important data that drives meaningful interactions.

Account Based Marketing 117

Account Based Marketing ABM B2B Marketing Practices 117

SalesIntel

DECEMBER 6, 2023

Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making. So, data intelligence tool for prospecting becomes the most important tool in sales. Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

xiQ

JANUARY 12, 2022

xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. We’re thrilled to be recognized as a High Performer by G2 in the Sales Intelligence and in the Account-based marketing and content development categories. It lets us see everything.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Traditionally, B2B marketing relied on account-based marketing, lead generation, and personalization to hook potential clients. That’s where strategy comes into play.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. And now, this week’s roundup of AI-powered martech products, services and additions. It offers performance summaries, performance explanations, optimization suggestions, and account highlights.

Digital Asset Management 119

Digital Asset Management Work Management Marketing Management Mobile Advertising 119

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. How is artificial intelligence used in marketing? Here is a closer look.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. What is artificial intelligence?

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Lead Forensics

APRIL 25, 2024

Whether they’re on your website looking for help and advice, exploring other available products and services , or simply looking for a contact detail… Lead Forensics alerts you of the visit in real-time, enabling you to deliver instant, relevant and unbeatable customer experience.

Work Management 52

Work Management Cross-Selling Marketing Management Customer Satisfaction 52

Martech

NOVEMBER 3, 2023

So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. million promoting AI products and solutions through September 2023 — up from $10.9 Advertisers have spent $40.2

Spending 117

Spending Paid Search Agency Ads Allocation 117

Launch Marketing

AUGUST 23, 2023

The VP of Marketing must collaborate and communicate well with executives in product development, sales , operations and customer success. The Rise of Artificial Intelligence Artificial intelligence has become a highly utilized tool by organizations in all industries, especially marketing.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Martech

DECEMBER 18, 2023

For example, do you really need to keep and integrate information on a product that has been retired for half a decade? Accountability is the key to any successful data integration program. We must be accountable to our customers and stay ahead of the technology curve in data integration strategies.

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Anyword

MARCH 14, 2024

By leveraging your historical data alongside cutting-edge analytics, you can compare your new content against content that you previously published from your social, ad and email accounts that you connected with Anyword. You can control what variations from your connected account are compared to your new content.

Advertising Benchmark 92

Advertising Benchmark Lead Ranking Lead Scoring Comparison 92

Martech

JANUARY 19, 2024

Today’s consumers receive a lot of email across their personal and business email accounts. Product recommendations. This is another area likely to be impacted by AI, which will allow for more intelligent automations and workflows in time. But email marketing is not without its challenges. Drip campaigns. Abandoned cart emails.

Email Marketing 130

Email Marketing Automation Tools Planning 130

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files.

Marketing AI 105

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 105

HG Data

JUNE 6, 2023

Actioning Cloud Management & Virtualization Opportunities In this step-by-step video, Adrian Escober, Senior Account Executive, demonstrates how HG Insights’ Technology Intelligence empowers businesses to understand their markets in-depth, make decisions, and Go-To-Market (GTM) with precision and confidence.

Marketing Analytics Tools 92

Marketing Analytics Tools Marketing Prospects Video Marketing Examples 92

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Salesforce Marketing Cloud

DECEMBER 6, 2023

For example, a banker or service agent may have data on a client’s financial account, goals, life milestones, and account alerts. Look for a platform that allows you to develop complete omnichannel end-to-end processes for financial services use cases like onboarding , account origination, account maintenance, and servicing.

Work Management 102

Work Management Marketing Management CRM Service 102

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. Adapt product innovation roadmaps to pilot functions that AI predicts will be in high demand. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 94

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Revenue intelligence is getting real about what’s really happening in your business, so you can take the right steps to grow. When I had a handful of accounts and three or four account executives, I could do okay without leaning on the data. Below are steps to bring revenue intelligence into your business.

Forecasting 59

Forecasting Work Management Cross-Selling Marketing Management 59

Binary Demand

FEBRUARY 26, 2024

In this article Overview Importance AI’s Capabilities for Demand Generation Marketers Future of AI Conclusions [ps2id id=’ai_b2b_dg’ target=”/]Understanding the Importance of Artificial Intelligence in B2B Demand Generation In demand generation, a transformative shift fueled by AI is unfolding.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Martech

MARCH 28, 2023

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. Sales managers (and reps) can determine which of their sales strategies are most efficient, which products are performing best and pinpoint areas that need improvement. Turning it off is no longer an option.

Marketing AI 105

Marketing AI Multi-Channel Business Marketing Automation Services 105