Marketing Insider Group

MAY 29, 2015

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. The biggest barrier to storytelling is the irrational concept, “I have nothing interesting to say.”. He even estimated the (very high) retail price of her blue jeans successfully. “So,”

Storytelling 100

Storytelling Barriers Impressions Pricing 100

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. The post The art of narrative storytelling via social media marketing appeared first on Biznology. The Product or Service is Almost Never Enough. ” Like this post? Sign up for our emails here.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

JULY 23, 2015

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content. Citizen Storytellers. Let’s go beyond marketing’s efforts and into storytelling through the entire employee population.

Storytelling 100

Storytelling Work Management Lead Scoring Lead Ranking 100

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 100

Storytelling SIC Template Case Studies 100

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. The product with a story was perceived up to 11% more valuable, giving an extra boost to the price. An overlooked aspect of a great storyteller isn’t necessarily how well they can use words, but how well they can listen. The result?

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

The ROI Guy

MARCH 16, 2017

Storytelling in sales and marketing has long been touted as effective, and we now have the science to prove why. According to a new study, when presented with a story, the storyteller and listeners brains actually synchronize – termed brain coupling. Your value needs to go beyond ROI, TCO, NPV and payback.

Storytelling 55

Storytelling Pricing Price Studies 55

Marketing Insider Group

DECEMBER 15, 2020

Many brands offer very similar products and services, often at similar prices. Engaging Your Audience with Brand Storytelling. So it’s no surprise that much of the most successful content on the web involves some element of storytelling. The more they trust you, the more likely they are to spend money with you in the future.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Webbiquity

DECEMBER 6, 2022

While B2C marketers have an established ecosystem, tools, common practices, and even standard pricing for their influencer marketing programs, B2B influencer marketing is different from B2C. It’s still an emerging discipline, based more on relationships than transactions. The Most Useful Advice.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Optinmonster

APRIL 8, 2024

They leverage their product description and visual storytelling to enhance the product’s value and entice potential customers into buying it. Price Regardless of what you decide to charge for your products , there are a few pricing techniques you can use to help them sell better. This means that you can charge $0.01

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

Vision Edge Marketing

MARCH 19, 2024

Brands like Nike have mastered the art of emotional storytelling in their marketing, creating a lasting impact on consumers and setting themselves apart through new, emotionally resonant narratives. In the realm of business, the success of companies often hinges on the emotional connection they establish with their customers.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Launch Marketing

APRIL 5, 2018

It might be because of shared values, like TOMS Shoes’s commitment to give back to society, an inspiring entrepreneur story like AirBnB’s founding, or simply a connection to a brand that has been able to leverage storytelling to connect and appeal to consumer emotions. What is Storytelling? Why storytelling in B2B marketing?

Storytelling 48

Storytelling Effectiveness Brand Identity Branding 48

Martech

NOVEMBER 28, 2023

Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. This shift is anticipated to fine-tune marketing approaches, resulting in higher levels of engagement and improved conversions.

Marketing AI 108

Marketing AI Advertisements Advertising Trends 108

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. The price point will be $9 per month. Can you speak more to that? Absolutely.

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Marketing Insider Group

DECEMBER 17, 2019

B2B products tend to be much more complex and at a higher price point. Use the power of storytelling to reach the people you’re ultimately marketing to. Harness the Power of Storytelling and Emotions. If cute and playful isn’t appropriate for your brand, there are many other ways you can incorporate storytelling.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Set Competitive Pricing. Affordable pricing gives your business a competitive edge. Excel in Customer Service.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

SEPTEMBER 9, 2020

ARPA is essential if you want an exact average income, especially when you change the pricing. The ARPA helps reveal trends in account contraction and expansion, assess pricing plans, and identify how ARPA is changing. The ARPA changes depending on your pricing and product. Contact us if you need help building your website.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Zoominfo

MARCH 26, 2018

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Leverage the power of brand storytelling. B2C brands often rely on the art of storytelling to engage and influence their audience. The differences between B2B marketing and B2C marketing run deep. Ready to learn more?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? We have two new LinkedIn newsletters, The Storytelling Edge and The Content Report , that are growing by about 500 subscribers per week.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Martech

FEBRUARY 15, 2023

Shlomi Ron, founder and CEO of the Visual Storytelling Institute, first explained NFTs and crypto to MarTech almost two years ago. See “A Guide to Visual Storytelling” Part I and Part II.) It sold one NFT accessory for over $4,000, exceeding the price tag of the physical version of the accessory,” Ron noted.

Loyalty 129

Loyalty Lock-In Storytelling Ad Exchange 129

ClearVoice

OCTOBER 31, 2023

Marketers can use anchoring to present prices. They first present a higher-priced product to make subsequent lower-priced options more appealing. When you show a product’s original, higher price before revealing the discounted price, the latter becomes significantly more enticing in comparison.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

Marketers can use anchoring to present prices. They first present a higher-priced product to make subsequent lower-priced options more appealing. When you show a product’s original, higher price before revealing the discounted price, the latter becomes significantly more enticing in comparison.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. You find two online services for the same monthly price with almost identical features. Include statistics, storytelling, quotes, and a CTA to further engage readers after they finish reading.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights.

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

Martech

NOVEMBER 13, 2023

The price point It’s easy to see what licensing content from Shutterstock, for example, costs. “One of the responsibilities we have in being a licensing layer for the internet is that we have to connect, protect and celebrate both the storyteller — the buyer — and the creator on the other side,” Goodin explained. .

User-Generated Content 98

User-Generated Content Paid Search Agency Advertising Agencies Generation 98

Sprout Social

SEPTEMBER 2, 2022

Price (at the time of writing): $24.99. Price (at the time of writing): Free with trial, then $49/month. Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Price (at the time of writing): $97. Price (at the time of writing): $34.99. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

The Lead Agency

FEBRUARY 8, 2023

With today’s buyers relying less on vendor resources and preferring a more autonomous approach to research and decision-making, it is more important than ever for company websites and marketing materials to provide accurate and up-to-date product information, such as pricing and customer feedback.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Heinz Marketing

DECEMBER 26, 2020

9 Video Storytelling Tips to Engage Your Audience. Video storytelling is a great method for educating, entertaining, and engaging your audience. Great selling has nothing to do with defending price. Some great messages of hope for this holiday season during these challenging times. Thanks, Clare Ansberry.

B2B 81

B2B Storytelling PR Deliverability 81

Marketing Insider Group

OCTOBER 20, 2020

A Nielsen report on sustainability found that nearly two-thirds of consumers the world over are willing to pay more than market price for products from companies that are known to be environmentally friendly or committed to social values. Set clear content guidelines but place authentic storytelling at the center of your strategy.

Business 353

Business Work Management Correlation Cable 353

Top Rank Marketing

JULY 12, 2023

But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network. The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling.” — Lane R.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

ClickZ

AUGUST 10, 2020

Very quickly, customers responded to her unique and socially conscious business model, helped along by a strong focus on storytelling. With that boom, JIGGY had to find a way to scale their brand storytelling and maximize sales — which, at that time, was a one-woman show. The welcome series: Automating revenue with the brand story.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Contently

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. It’s more than worth the $39/month price tag. For us at The Content Strategist , that’s content marketing and content strategy best practices. It aligns with what your company—and the people who work there—are most passionate about.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

B2B Marketing Exchange

OCTOBER 6, 2023

Take advantage of our Intro Rate and get your ticket for $1,500 off the standard ticket price.

Marketing Analytics Tools 52

Marketing Analytics Tools Storytelling Case Study Case Studies 52

Marketing Insider Group

MAY 5, 2020

First of all, they follow the standard narrative form: characters, setting, conflict, action that rises to a climax, the climax itself, and the dénouement – where the storyteller pulls the whole story together, tying up the loose ends with an explanation – a resolution. Use Narrative Elements.

Brand Identity 263

Brand Identity Branding Paid Search Agency Impressions 263