Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Vidyard’s free offering can be used by anyone looking for an easy way to create and/or share videos.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. But another way to feature the highlights of your product is through an explainer video.

Press 69

Press Product Screencast FAQ 69

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Organizational news can be shared through press releases, news outlets, case studies, and social media. This builds a loyal following of buyers.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Kaon

FEBRUARY 27, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D View a quick Kaon 3D AR Scenes video.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

KEO Marketing

SEPTEMBER 15, 2016

Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it. Your press release will get a 1 second visual scan.

Press 48

Press Keywords Distribution Video Marketing 48

Martech

APRIL 27, 2023

including blog posts, press releases, social media posts, email templates, and more. Users enter the desired keywords and parameters, and WriteSonic’s AI algorithms will generate content for blog posts, press releases, social media posts, email templates and more.

Marketing AI 89

Marketing AI Features Press Template 89

Kaon

SEPTEMBER 20, 2017

With the release of iOS 11 and the launch of Apple’s ARkit, Kaon Interactive is driving AR adoption in the B2B space, with 50+ live enterprise AR applications in use, by hundreds of thousands of customers, sales teams and channel partners globally. Click here to view a video of Kaon’s 3D AR product models in action on Apple devices.

Advertising Agencies 167

Advertising Agencies Press Lead Ranking Product 167

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Sequel.io’ s Sequel AI turns live video into B2B content. Nativo ’s released its ContentAI suite for advertisers and publishers. The post The latest in AI-powered martech releases appeared first on MarTech.

API 97

API Gartner Paid Search Agency PR 97

Sprout Social

OCTOBER 11, 2022

Include blog posts or videos from the point of view of your employees. Share blog articles, videos, social posts and other content created by your C-suite or leadership team. Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Social media posts. Data reports.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

Kaon

FEBRUARY 16, 2018

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using the Microsoft Edge, and other WebVR supported browsers upon their release. View WebVR video of Kaon solutions being utilized on Microsoft Edge.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

Marketing Insider Group

MAY 4, 2021

Another paid option is a newswire for press releases. See how it works in the video below. There are options for video, sponsored content, and native ads. You can also post on open third-party sites such as Quora or Medium. Using paid channels is also an option. Paid channels include search and social media ads.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. You can also include a short video where your event speakers share what to expect and pique attendees’ interest for the event. 1:1 Video Calls. Group video chats.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Create Videos Video marketing is a specific type of content marketing that often performs best on external platforms. You can also repurpose video in many places.

Paid Content 76

Paid Content Promotion Marketing Websites Webinar Metrics 76

Contently

SEPTEMBER 21, 2021

In our survey, it was the second-most popular content format, just behind video. Eschew the press release, and focus on stories that illustrate your company’s larger initiatives. Do you really trust brands to make memes? Right now, not really! But people love simple visual content like memes and still images.

Brand Identity 218

Brand Identity Branding Content Storytelling 218

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. With most press release distribution systems, you’ll have the ability to select geo-targeted publication outlets.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. Blog post outlines and video script drafts can be created in seconds using generative AI.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

KEO Marketing

APRIL 9, 2024

**FOR IMMEDIATE RELEASE** eSkill and KEO Marketing Win Prestigious Netty Award for Best SEO Optimization Phoenix, AZ, April 10, 2024 – We are proud to announce that KEO Marketing, representing eSkill Corporation, has been honored with the prestigious Netty Award for Best SEO Optimization.

Advertising Agencies 62

Advertising Agencies Work Management SEO Optimization 62

ClearVoice

MAY 10, 2024

That engagement can help retain top talent and cultivate a culture that empowers employees to thrive and contribute to the company’s overall success. Incorporating customer feedback into your product development content can help you align your vision with market needs and mitigate the risk of product failure.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Navigate the Channel

APRIL 17, 2023

Each year, Hermes Creative Awards competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. ER Marketing received the following awards: PLATINUM ER Marketing Branding Whitepaper Feeney Inc.

Creativity 65

Creativity Public Relations Press Advertisements 65

Launch Marketing

OCTOBER 18, 2023

Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Gated content, such as eBooks, guides and white papers, drives leads while ungated, such as blogs, articles and videos, drive traffic. Think gated and ungated assets.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Convince & Convert

JANUARY 15, 2018

In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The key phrase in the press release is that Facebook is prioritizing posts that “spark conversations and meaningful interactions among people.”

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

Vidyard

FEBRUARY 18, 2016

Video is like a time machine for your event content—if you set up your event video strategy from the start, attendees can rewind and re-live the amazing experience from your event whenever they want. The recorded videos also make for great episodic content to be released leading up to your next event. Check it out here.

Press 50

Press Aggregators Youtube Video Marketing 50

Outgrow

OCTOBER 7, 2021

Videos are a massive hit! One of the most telling signs is that “ 61% of marketers see video as a “very important or extremely important” part of their marketing strategy.” . Ecommerce businesses can see a huge boost in sales and growth if they use more user-generated video content on their social media platforms and websites. .

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

LeadsRX

NOVEMBER 30, 2021

In this video, we dive into how this solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS). Check out the video, and read the full press release for additional details.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. They asked creators to make videos that spotlight their favorite Black-owned businesses or share their stories as entrepreneurs.

Brand Identity 95

Brand Identity Branding Budget Programs Communities 95

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Read more from the official release here. Want to connect with Gen Z?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Stevens & Tate

JUNE 28, 2021

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. Yet, press releases are a form of content. For instance, sending out press releases to various online media outlets. After all, content creation is a vital component of inbound marketing strategies.

Public Relations 69

Public Relations Brand Identity Branding PR 69

Stevens & Tate

DECEMBER 7, 2020

Press releases. It may take time to obtain the right press contacts, but once you do, press releases can be powerful marketing tools. Press releases are a cheap and reliable way to update your target audience on your successes with clients, and can be written by staff members or clients.

Cost 59

Cost Marketing Strategy Marketing & Strategy Effectiveness 59

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

seo.co

OCTOBER 4, 2021

Experiment with images and videos to share. Press Releases. If your local content is newsworthy (which is always a plus), you can also consider submitting it as a formal press release. Instead, focus on articles that are important to your community, such as those related to an upcoming event.

SEO 97

SEO Content Press Domain 97

Champion Communications

JUNE 7, 2023

Short-from videos are on the rise Increasingly short-form videos are becoming a prominent strategy in the world of PR and communications. According to studies, 73% of consumers prefer to watch a short-form video to learn about a product or service.

PR 62

PR Social Media Media Public Relations 62