Search Engine Journal

NOVEMBER 2, 2021

Looking for a press release distribution partner? The post Press Release Distribution Services: 6 Important Features To Consider appeared first on Search Engine Journal. Consider these seven elements to get the best possible results for your PR campaigns.

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Press Distribution Features Service 97

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important?

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Press Distribution PR Public Relations 100

Search Engine Journal

FEBRUARY 19, 2021

Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller. The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal.

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Press Google Content SEO 92

Alejandro Rioja

JANUARY 5, 2023

For a company or an individual, a good press release that will pique the interest of the masses is a good way to gain publicity and attract attention. Today, businesses and companies do a lot to create noise and buzz. Let’s say I’m an owner of a company that specializes in producing different gadgets and…

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Press Buzz Paid Search Agency Companies 52

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

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Press Relevance Marketing Budget Blast Campaigns 69

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Make sure your release is about something new and newsworthy.

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Press Effectiveness Tips Buzz 80

MindFire

NOVEMBER 29, 2021

The post Press Release – MindFire, Inc. Expands Agency Offerings, Names Leta Wood as Vice President Of Customer Success appeared first on MindFire, Inc.

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Press Ad Agencies Thought Leadership 98

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

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Press Traffic Marketing Websites Public Relations 42

BenchmarkONE

JANUARY 6, 2021

The post PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan appeared first on BenchmarkONE. BenchmarkONE helps SMBs and digital marketing agencies streamline sales and marketing to save time and scale.

Press 80

Press Marketing Automation Services Planning Work Management 80

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. Podcast Timestamps/Outline.

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Press Social Media Relevance Media 52

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases.

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Press B2B Blast Campaigns Public Relations 67

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. The how-to.

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Press Copywriting PR Content 52

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint.

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Press Product Screencast FAQ 69

Tomorrow People

OCTOBER 24, 2011

Have you read the press release from Steve Jobs on his resignation? Without going into unnecessary details, the release succinctly fulfills its purpose by answering the two most important questions: why Jobs is resigning and what happens next. Takeaway: Keep your releases short and to the point. If not, I suggest you do.

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Press Fulfillment Creativity Optimization 120

BenchmarkONE

JULY 15, 2020

The post PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators appeared first on Hatchbuck. BenchmarkONE helps SMBs and digital marketing agencies streamline sales and marketing to save time and scale.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” For non-daily news sources such as magazines, news releases were often sent through the US Mail.

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Public Relations Press PR Content 100

FMG Suite

DECEMBER 3, 2018

Have you considered utilizing press releases for your marketing strategy? Whether you actually send them to local publications, or just […].

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Press Marketing & Strategy Marketing Marketing Strategy 45

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed.

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Press Personalization Brand Identity Branding 130

BuzzSumo

FEBRUARY 3, 2022

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Press Distribution PR 115

Square 2 Marketing

APRIL 10, 2023

New Service Helps Businesses Achieve Sustainable Revenue Growth PHILADELPHIA – Square 2, a data-driven digital marketing and sales agency dedicated to helping clients grow revenue, is excited to launch a new service called RGS, the Revenue Generation System.

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Press Generation CMO Paid Search Agency 52

KEO Marketing

SEPTEMBER 15, 2016

Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it. Your press release will get a 1 second visual scan.

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Press Keywords Distribution Video Marketing 48

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. We can help!

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Thought Leadership Peer-to-peer Press Trade Show 130

Hive9

MAY 15, 2017

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy.

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Press Planning Marketing Plans Marketing & Strategy 100

Kaon

FEBRUARY 27, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D View a quick Kaon 3D AR Scenes video.

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Press Lead Ranking B2B Sales Interactive Marketing 154

Kaon

AUGUST 1, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients.

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Enterprise Management Work Management Marketing Management Press 124

Floodlight New Marketing

JUNE 26, 2016

A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release is not necessarily always a big news story nor an announcement of an event.

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Press Tips B2B B2B Marketing 40

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. No press kit?

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Trade Show ROI Tips Press 65

Marketing Insider Group

MARCH 9, 2023

You’ll find these firms quoted often in the press. Examples: Forbes The Economist Government agencies In any major county, state, country, and continent, government workers study all manner of concerns and often are required to release the findings publicly. You can find a list of academic journals at Jstor.org.

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Stats Advertising Agencies Paid Search Agency Work Management 284

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

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PR Thought Leadership Press Lead Scoring 130

Zoominfo

FEBRUARY 10, 2021

Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo. Fewer releases come from medium-sized businesses. To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases.

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Paid Search Agency Zoominfo Companies Advertising Mediums 246

BOP Design

DECEMBER 13, 2017

Our approach has enabled us to exceed the expectations of our clients and rise to the top of two fields over thousands of other agencies in Clutch’s Global Leader Press Release. The post Bop Design Recognized as a Top Web Designer & Digital Agency in Clutch’s Global Leader Press Release appeared first on Bop Design.

Advertising Agencies 50

Advertising Agencies Press Paid Search Agency Design 50

Martech

SEPTEMBER 20, 2023

But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. But no current tool on the market helped brands understand the concept of “newsworthiness,” specifically how to ensure that a press release is newsworthy before it’s sent out on the wire.

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Marketing AI Marketing Management PR Press 119

Marketing Craftmanship

NOVEMBER 22, 2023

For example: one-off quotes in news stories, pay-to-play articles in any type of publication, and pickup from most press releases are worthless. Most B2B firms are seeking the WRONG kind of earned media.

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PR B2B Marketing & Strategy Sales Cycle 130

Trade Press Services

FEBRUARY 19, 2024

Do leverage press and media exposure. Press coverage is different from contributed articles. Generating positive visibility and credibility through media exposure demands specific skills, such as crafting effective press releases, and can benefit from the expertise of others.

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Marketing AI Press Peer-to-peer Paid Search Agency 99

Zoominfo

OCTOBER 20, 2020

Figure 1 : New product release totals are higher in 2020 than in the prior two years. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Figure 3 : Medium firms released less products in 2020 than in 2019. Source: ZoomInfo. Source: ZoomInfo.

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Zoominfo Product Advertising Mediums Business 225

Kaon

SEPTEMBER 20, 2017

With the release of iOS 11 and the launch of Apple’s ARkit, Kaon Interactive is driving AR adoption in the B2B space, with 50+ live enterprise AR applications in use, by hundreds of thousands of customers, sales teams and channel partners globally.

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Advertising Agencies Press Lead Ranking Product 167

Anything Goes Marketing

MARCH 16, 2008

On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". She goes on to write about not placing the whole release in the email, not including attachments and some other typical email "best practices". Here's a tip: "Don't do it".

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