Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Furthermore, 26% listen to podcasts every week.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content. How to Measure Podcast Contributions to Revenue.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Porch Group Media

JANUARY 30, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Kym: So we’re really excited about this one. The post Case Study: Email Marketing first appeared on V12.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Content Marketing Institute

MARCH 24, 2022

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading →

Video Marketing 127

Video Marketing Content Marketing Case Study Case Studies 127

Salesforce Marketing Cloud

DECEMBER 1, 2022

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. Tech, sales, and marketing experts speak on our podcast channel about what matters to business leaders. Podcast: Innovation isn’t just about technology — sometimes it’s about pizza! Best of all, I get to share them with you.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Top Rank Marketing

JANUARY 12, 2024

MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. adults expect to increase the amount of time they spend listening to podcasts during the next 6 to 12 months, survey shows. Social Media Today Which Media Activities Are On the Rise, And Which Are Waning? 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Choozle

MAY 20, 2020

Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines. Shows like My Favorite Murder, Lore, and This American Life have accumulated over 50,000 reviews on Apple Podcasts. Even publishers like NPR have harnessed the power of podcasts with over 21.8M How does it work?

Advertisements 92

Advertisements Advertising Paid Search Agency Demographics 92

DivvyHQ

MAY 22, 2020

As your content marketing operation matures, you and your team might want to consider adding a podcast to your content arsenal. But before you get started, it’s a great idea to study those content marketers who rock the podcast niche. Here are some of our favorites.

Content Marketing 104

Content Marketing Planning Content Marketing & Strategy 104

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

PR 52

PR Public Relations Broadcasting Case Study 52

Biznology

JULY 2, 2019

We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business. Meanwhile, many businesses are struggling to implement data — as a new study showed 41% of shoppers say that most personalized messages still feel like mass marketing. 29:00 Outtro. SearchChat is available on.

Personalization 120

Personalization Customer Satisfaction Search Marketing Custom Publishing 120

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. In this podcast, George B. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. ” 7 Reasons Marketing Return on Investment Is a Challenge.

Case Studies 94

Case Studies Case Study Studies ROI 94

Champion Communications

FEBRUARY 27, 2023

In this podcast, B2B Marketing’s deputy editor Lucy Gillman is joined by Matt McGillicuddy, Head of Brand at Infinity, and Harry Webster, Associate Director at Champion Communications, to bust these PR myths by unpacking Champion’s recent study, B2B PR for Growth. The truth couldn’t be further from it.

PR 62

PR B2B Marketing Ad Building B2B 62

Salesforce Marketing Cloud

DECEMBER 15, 2021

As the host of the Salesforce podcast Blazing Trails and leader of the company’s podcasting efforts, I listen to a lot of podcasts. population over the age of 12 – are now weekly podcast listeners, a 17% increase over 2020. And I’m not the only one. Hear Blazing Trails, Marketing Trends, IT Visionaries, and more.

Best Practices 98

Best Practices Lead Ranking Thought Leadership Customer Satisfaction 98

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Leadspace

JUNE 20, 2019

Whether this is reading blog posts, checking out case studies, or listening to podcasts, marketers constantly need to be digesting content and information about improving their own tactics and strategies for the companies with which they work. The Social Media Marketing Podcast. The Science of Social Media. Marketing School.

Best Practices 103

Best Practices Copywriting Paid Search Agency Marketing & Strategy 103

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. In a podcast interview with David C.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Convince & Convert

MARCH 15, 2016

Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Outgrow

APRIL 24, 2024

We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog! We had some amazing insightful conversations with Enno and here’s what we discussed about – 1. Approach to implementing Industry 4.0 The Rapid Fire Round!

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. What are the Best Sales Podcasts? Host: Brian G.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. The post Case Study: Full-Funnel Connected TV & Omnichannel Programmatic Ad Campaign first appeared on V12.

Case Study 52

Case Study Case Studies Advertising Funnels Top of Funnel 52

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Biznology

FEBRUARY 19, 2019

In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. The post SearchChat Podcast: Is AI Bigger than the Internet? In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. Think about that for a minute. The internet.

Privacy 91

Privacy Studies Personalization Planning 91

DivvyHQ

MAY 22, 2020

As your content marketing operation matures, you and your team might want to consider adding a podcast to your content arsenal. But before you get started, it’s a great idea to study those content marketers who rock the podcast niche. Here are some of our favorites.

Content Marketing 59

Content Marketing Planning Content Marketing & Strategy 59

ClearVoice

DECEMBER 17, 2019

Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of customers you most likely want to reach. More than 1/3 of Americans listen to at least one podcast per month — with 1 in 5 people listening to a podcast weekly. Step 2: Sweat the details.

Planning 102

Planning Budget Programs Content Marketing Validation 102

Confessions of a B2B Marketer

JANUARY 24, 2024

Declan Mulkeen on LinkedIn Strategicabm's website Elena Hengel on LinkedIn Marketing Architects' website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Case Study 52

Case Study Case Studies ABM Account Based Marketing 52

ClickZ

AUGUST 14, 2019

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months. ” More podcast listeners, more podcast ads.

Work Management 88

Work Management Marketing Management Ads Ad Frequency 88

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Here’s a list of the top responses I got (and the top companies you need to study for category creation). The top 10 companies to study for category creation: 1. Asana – “Task Management”.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Martech Advisor

NOVEMBER 12, 2019

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. Though podcasting is by no means a new medium, podcasts are a rising marketing channel for companies today. But, they should.

Purchase Intent 65

Purchase Intent Storytelling Advertising Benchmark Differentiation 65