Lenny's Newsletter

SEPTEMBER 21, 2023

Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

Sage Marketing

APRIL 12, 2023

Looking to stay sharp and up to date on the business world without having to constantly slog through news articles and websites? Whether you’re running a startup or intend to someday, educating yourself on the business world is vital. Like learning but short on time? Source: [link] 2. Image Credits: TechCrunch 3. Source: [link] 6.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Sage Marketing

APRIL 12, 2023

Looking to stay sharp and up to date on the business world without having to constantly slog through news articles and websites? Whether you’re running a startup or intend to someday, educating yourself on the business world is vital. Like learning but short on time? Source: [link] 2. Image Credits: TechCrunch 3. Source: [link] 6.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Onalytica B2B

APRIL 11, 2017

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She is the host of the podcast B2B Marketing and More With Pam Didner.

Account Based Marketing 97

Account Based Marketing ABM DemandBase Marketing Analytics Tools 97

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Deloitte ) Companies that use persona marketing have made websites 2-5 times more effective and easier to use by targeted users. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Stevens & Tate

SEPTEMBER 13, 2023

Several startups fail due to factors ranging from poor planning and ineffective marketing strategies to economic downturns and operational inefficiencies. Whether your business is a startup or an established entity, influencer marketing can help drive brand awareness, increasing traffic and conversions. Online presence.

Planning 84

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 84

Biznology

DECEMBER 17, 2020

Moss , marketing executive in the media world, was an early adopter and advocate of podcasting as a driver of B2B revenue. She runs a successful podcast outsourcing service for media brands and was recently named editor-in-chief of the new marketing publication The Continuum. Or the soda bottle.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Webbiquity

DECEMBER 8, 2020

There are many options to customize the way everything looks embed schedules into conference websites. A recent example is Twin Cities Startup Week here: [link] cities-startup-week. Our podcast for event planners has also been useful in reaching experts in the industry and establishing credibility. The Company.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Top Rank Marketing

JANUARY 12, 2024

adults expect to increase the amount of time they spend listening to podcasts during the next 6 to 12 months, survey shows. MediaPost New Report Looks at Key App Usage Trends, Including the Rise of AI, TikTok and More Microsoft’s Bing search engine has had a 1,500% increase in app downloads year-over-year, report shows. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

MKT1

DECEMBER 18, 2023

We’re taking hundreds of hours of MKT1 course content, 25+ newsletters, and way too many Figma diagrams, and putting them all together into one easy to browse and search website. I especially see this mistake when startups look at much later stage companies with brand awareness and product awareness and try to emulate what they do.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Search Engine Journal

JULY 19, 2021

What makes a website stand out? With Joe’s vast experience collaborating with the world’s largest Fortune 500 companies and Silicon Valley Startups, strategy development and in-depth SEO analysis are right up in his alley. Joe shares his insights and everything you need to know about performing a successful SEO audit.

SEO 93

SEO Startups Analysis Marketing Websites 93

Thinkers360

MARCH 31, 2024

Thinkers360 Leaderboards: Top 50 Global Th ought Leaders and Influencers on Design Thinking , Top 50 Global Thought Leaders and Influencers on Startups 2023 , and Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA). Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52

Lake One

OCTOBER 24, 2023

Roundup highlights B2B partners that support startups across all business functions and empower growth MInneapolis, Minnesota, October 24, 2023 — Inc. All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. Its prestigious Inc.

Advertising Agencies 52

Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

Webbiquity

JUNE 13, 2023

Spotify also recommends music and podcasts based on your search history. Mehdi spends his spare time musing about startup growth strategies, personal productivity, and remote work. For example, Spotify uses hyper-personalization to engage users and enhance their experience on the platform.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

ClearVoice

JULY 17, 2023

In the competitive world of Fintech, startups need more than innovative ideas to make a lasting impact. With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. For example, create an FAQ section or a resource hub on your finance website. You also need a story.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

B2B Digital Marketer

SEPTEMBER 15, 2022

In addition to working with thousands of entrepreneurs and helping them build their marketing businesses, he’s also working and investing in Tech-Startups such as Stops.com and MeshConomy.com. Itamar is the host of the Marketing Umbrella Podcast interviewing the world’s leading marketers about ways to grow a marketing business.

Marketing Funnels 98

Marketing Funnels Top of Funnel B2B Marketing Digital Marketing Funnels 98

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Marketing Insider Group

JANUARY 27, 2020

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Hubspot

APRIL 7, 2023

Low Startup and Overhead Costs Selling digital products doesn’t come with the startup costs associated with selling physical products. Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice. According to Statista, there are 464.7

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

ClearVoice

JUNE 18, 2020

For example, for minority podcasters, many are overlooked for larger awards. To combat this concern, the Black Podcasting Awards (BPA) created a platform to celebrate great podcast content from minority podcasters. The deadline for the Google for Startups Accelerator Program is June 30, 2020.

Resources 99

Resources Business Work Management Startups 99

Zoominfo

DECEMBER 17, 2021

ZoomInfo’s podcast, “ Pretty Big Deal ,” shares big stories from salespeople about the deals that shaped their careers. The prospect’s procurement team was pushing for a massive price cut that would have really hurt the small startup Tunick was working for at the time.

Zoominfo 100

Zoominfo Work Management Paid Search Agency Startups 100

B2B Digital Marketer

JUNE 22, 2023

Eric emphasizes the crucial role personal networks play in achieving initial sales for startups, as well as crafting compelling go-to-market strategies. ” “That website is going to be your public face. His experience shows in his work, and he wouldn’t have it any other way.

Lead Generation 52

Lead Generation Generation Leads Lead 52

LeanData

JANUARY 5, 2023

After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. . Trend #3 – Buying Journey Occurs Outside of SaaS Websites. Trend #1 – SaaS Spending Will Decline in 2023.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Buffer

JANUARY 3, 2022

In my experience as a creative, brand strategist, and coach for small businesses and startups, separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. Don't want to maintain this type of website in addition to your business website?

Small Business Marketing 87

Small Business Marketing Brand Identity Branding Work Management 87

SmartBug Media

DECEMBER 27, 2021

In this episode of the The Intelligent Inbound Podcast , Jen Spencer, President of SmartBug Media®, speaks with Christine about lessons learned via a transition from being a CMO at two previous posts to both a CRO and a co-founder of Resurface Labs. Please join us next week for another episode of The Intelligent Inbound Podcast.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Zoominfo

OCTOBER 15, 2019

The techniques we discuss in today’s post will help you email any prospect, whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host. Meaning, we could only contact public emails or contact forms provided on company websites. Well, we sent 90 emails and submitted 217 website contact forms.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

B2B Digital Marketer

SEPTEMBER 30, 2021

Do the work for the podcast host. Explain how you feel that you could benefit the audience of the podcast host. Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month. Memorable Quotes.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels Work Management Paid Search Agency 52

Martech

NOVEMBER 6, 2023

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Moreover, our strategy extends to hosting webinars and podcasts featuring renowned industry experts. Craft emails that guide recipients seamlessly to your website with clear and compelling call-to-action buttons.

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Marketing Insider Group

AUGUST 7, 2023

Whether you’re a content marketer at a large technology company or a tech-savvy founder of a small startup, the insights and strategies shared by industry leaders can be a game-changer. I make our team subscribe to these top 3 blogs Marketing Book Podcast – Grab your headphones and learn from the best authors in marketing.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Outgrow

SEPTEMBER 12, 2022

In fact, if a user likes a tool or widget and would like to create similar ones for their website, they can simply add them to their Outgrow account. . Podcast – HubSpot. A podcast is a great way to generate demand for your business. It has an entire podcast network with different podcast series.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

MKT1

MAY 5, 2023

To succeed, startups must have a great product, founders, and win on go-to-market. So, we have a huge gap in the startup ecosystem—investors who help founders with marketing. We have a few more spots for B2B Startup Marketing Leaders. You can invest as little as $1K in startups through syndicates and ~$10K+ as an angel.

Startups 59

Startups Marketing Analytics Tools Paid Search Agency Advertising Agencies 59

Goodish Agency

MAY 15, 2022

He also acquires websites and online businesses and helps the companies’ founders exit. . Eric was a two times startup founder, his first project in 2014 for BMW drivers and then another one for creators to upload their artwork. 1:58 – First startup. 6:22 – Second startup. 1:58 – First startup.

Paid Search Agency 52

Paid Search Agency Business Startups eCommerce 52

Optinmonster

DECEMBER 21, 2023

This means investing in search engine optimization (SEO) so relevant people can find your website online. If this is new to you, use websites like Moz or Ahrefs to improve your outreach. Putting the article together: The type of article you’ll write depends on the type of website you’re writing it for. But why stop there?

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

B2B Digital Marketer

MARCH 17, 2022

Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500, and startups alike. Podcast Timestamps/Outline. Jon’s website: [link]. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics.

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

B2B Digital Marketer

SEPTEMBER 9, 2021

Find out how you can overcome these 5 disconnects and accelerate your startup’s growth. A highly respected thought leader, she is a top Twitter influencer in AI, Blockchain, HR, revenue growth, and startups, with a weekly reach of more than 10M. Podcast Timestamps/Outline. 12:40 – Why do 90% of startups fail?

Organization 52

Organization Startups Digital Transformation Conference 52

Launch Marketing

APRIL 20, 2022

A Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast and the author of six best-selling books, Jay Baer has been an influential marketer in the B2B space for over a decade. Rand Fishkin is co-founder and CEO of audience research software startup, Spark Toro. randfish Co-Founder of SparkToro .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118